The Corporate Strategy for IT

2 Day Seminar

"Highly professional and interactive, driving very good discussions."
Stephane Chatal, IS Global Programs Director, Reckitt Benckiser

"Intense. Thought provoking!"
Iain Roy, General Manager, Service Management, Nuffield Hospitals

"Exceeded my expectations."
Rob Brown, IT Infrastructure Development & Strategy Manager, Insight Investment

"Very good seminar, added a lot more value to my thought process than expected."
Kshipra Singhvi, Head of Business Applications, British Council

"The seminar exceeded my expectations."
Nigel Zaldua-Taylor, Head of IS Strategy, Centrica

This is a seminar for everyone involved in IT-related business decisions. There is no technical IT content, and any perceived gap between ‘business’ and ‘IT’ is rapidly eliminated through a common language, collaboration and shared objectives. Past delegates have included

• CIO
• IT Strategist
• IT Manager
• Business Architect
• IT Consultant
• Business Consultant
• Business Information Manager
• Business Analyst
• Corporate Strategist
• Non IT Manager who uses IT, or who has IT costs

Developments in IT have changed the paradigm for corporate IT people and the strategies they lead. Consumers and business managers are increasingly confident at exploiting technology in ways that they value. It has become a universally accepted principle that there are no IT projects, only business projects. Yet many company executives still question the links between value creation and IT spending, and focus on keeping IT costs artificially constrained.

The Corporate Strategy for IT harnesses all the energy of business-led strategies for investing in change and exploiting IT, while providing executives with transparency of the causes-and-effects between business decisions and IT costs. This seminar lays down the framework for success, and explores its impact on the organisation’s people, investment plans, operating costs, enterprise architecture, and sourcing decisions.

• Learn from the experiences of other companies
• Rapidly formulate the Corporate Strategy for IT in collaboration with business leaders
• Integrate IT with corporate and business strategies, and keep it that way
• Transform IT costs and budgets into a portfolio of investments in business change
• Maximise the contribution and influence of IT expertise at all stages of the investment process

The seminar will provide you with a comprehensive framework for formulating and executing your organisation’s Corporate Strategy for IT, and worked examples. Many delegates will find that it permanently changes their perspective of what ‘real’ strategies for IT are all about, including:

• The promise, principles and tactics of the ultimate Corporate Strategy for IT
• Exploring and changing the corporate investment culture, as it applies to IT
• Investing in business change and IT
• Using Enterprise Architecture to drive business innovation
• The ‘expert IT customer’ management model

• IT market watch: is this the end of ‘IT Strategy’?
  • Why traditional IT strategies are increasingly un-executable
  • What leading organisations are doing instead
• Case study
  • Introduction and background
  • The promise of the Corporate Strategy for IT
• The IT value chain
  • Why the business-IT gap is a myth
  • The Strategic Integration Framework for IT
• The Corporate Strategy for IT
  • Rapidly formulating a strategy that is meaningful and memorable
  • Maximising the strategy’s contribution and influence
• Integrating IT with corporate and business strategies
  • Why strategic integration = paradox management
  • Exploring some fundamentals of corporate strategy
• Investing in business change and IT
  • Diagnosing your organisation’s investment culture
  • Transforming IT budgets into a business investment portfolio
• Using Enterprise Architecture (EA) to drive business innovation
  • Positioning EA as a generator of business ideas
  • Delivering the benefits of ‘big picture pragmatism’
• “Expert IT Customer” management model
  • The IT customer’s performance dashboard
  • Organisation design, accountabilities and governance
• Sourcing strategy
  • The IT-related competencies you cannot outsource
  • Balancing value, cost and risk
• IT market watch revisited
  • Reading the market strategically
  • Turning research into value-adding tactics

• Workshop format
• Entirely founded on Chris’s practical work with leading companies around the world
• Case study based on real life example
• No technical IT knowledge required
• Chris’s seminars regularly receive 10/10 for content and style

IT Strategy & Management Series

The Corporate Strategy for IT
25-26 November 2008, 23-24 March 2009, London

Achieving Business/IT Alignment in Practice
27-28 November 2008, London

Working with the Business: Consulting Skills for Data and IT Professionals
2-3 December 2008, London

SERIES DISCOUNTS

• 2nd course 10%
• 3rd Course 15%

Group Booking Discounts
If 5 delegates from the same organisation register at the same time for the same or various seminars, then the 5th delegate is free. We regret that this offer cannot be used in conjunction with the Series Discount.

£995 + VAT(174.13) = £1169.13

25-26 November 2008
Venue: myhotel Chelsea, 35 Ixworth Place, London, SW3 3QX
Tel: +44 (0)20 7225 7500
Fax: +44 (0)20 7225 7555
Website: http://www.myhotels.com/default.asp?section=10&page=1509

23-24 March 2009
Venue: myhotel Chelsea, 35 Ixworth Place, London, SW3 3QX
Tel: +44 (0)20 7225 7500
Fax: +44 (0)20 7225 7555
Website: http://www.myhotels.com/default.asp?section=10&page=1509

IRM UK in association with JP Events Ltd has arranged special discounted rates at all venues and at other hotels nearby the venue. Please visit the JP Events website for further information.
E-mail: enquiries@jpeventsltd.com Tel +44 (0)20 7428 9911 Fax +44 (0)20 7428 9966.

For an in-house presentation of this or any other IRM UK seminar, please e-mail jeanette.hall@irmuk.co.uk or call +44 (0)20 8866 8366.

© Copyright IRM UK Strategic IT Training, Bishops Walk House, High Street, Pinner HA5 5PJ UK, Tel +44 (0)20 8866 8366, Fax +44 (0)20 8866 7966, enquiries@irmuk.co.uk, www.irmuk.co.uk.