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Integrating Business Intelligence Into The Enterprise

A 2 Day Seminar

Speaker:

Mike Ferguson

Managers and professionals involved in integrating business intelligence into business operations for competitive advantage.

Business Analyst
IT Consultant
Technical Architect
Project Manager
Database Manager
Systems Manager

This NEW 2-Day seminar is aimed at companies that have already implemented data warehousing systems and who are trying to integrate business intelligence (BI) produced from data warehouse analyses into business operations for competitive advantage and more efficient business operations. The seminar initially focuses on how to make this integration happen from a technology perspective. It then switches to how to use these technologies to leverage business intelligence so as to improve customer service, increase customer value and improve marketing effectiveness on the one hand while optimising business operations and reducing costs on the other.

It consists of two half-day modules on technology followed by two half-day modules on using business intelligence to maximum effect. This gives an even balance between technologies needed and business solutions.

Module 1. The Intelligent Enterprise: Integrating BI into Enterprise Systems
This half-day session looks at the business case for integrating BI into enterprise systems, some case study examples then focuses on architectures.

A Types of Business Intelligence

Front Office Business Intelligence
Corporate Function Business Intelligence
Back Office Business Intelligence
B2B and B2C E-Business Analytics

Who needs BI?
What is BI integration?
Why integrate BI into business operations?
Case Studies
The BI Integration Process Flow – Acquire, Analyse, Interpret, Decide, Act
Approaches to BI Integration – Closed Loop BI Architectures

The Portal approach
Application Development approach - Tightly integrating analytic application components into operational applications
Attaching pre-built BI to customer data in a data warehouses
The Real time closed loop data warehouse architecture
When to use what where

Module 2. Enhancements to BI Tools and Evolving Technologies
This session looks at advances in BI tools and evolving technologies that make it possible to integrate BI into the enterprise.

Data Mining – the key to automating analysis and decisions
OLAP – XML cubes, and analytic web services
Integration between OLAP and Mining
Integrating analytics into operational applications via Analytic application development platforms and Analytic web services
Recommendation Engines and Decision Rules engines
Automatic decisioning using XML
Personalisation
Workflow – automating decision and action processes
Portals and XML – Accessing BI from anywhere on any device
Notification and Alerting – a key part of the action process
The marketplace – Business Objects, IBM, SAS, MicroSoft, ThinkAnalytics, Oracle, MicroStrategy, Brokat, Black Pearl, Informatica, Compaq, SPSS, Acta, Categoric, Blueparc

Module 3. Integrating Customer Intelligence into front office business operations
This session looks at how customer intelligence can be used in front office business operations such as marketing, sales and customer service. It looks at metrics that are relevant to marketing, customer service and sales and looks at how this intelligence can be leveraged across all customer touchpoints to cross-sell/up-sell, personalize and target marketing and retain customers by improving service. It also looks at the packaged solutions in the market to see what they offer.

Delivering BI into front office operations e.g. BI and recommendations in the contact center
Using BI to improve E-Business marketing, sales and service
Sales force use of BI e.g. accessing BI from mobile devices
Integration of BI with multi-channel campaign management systems
Real time analytics in the front office
Packaged solutions in closed loop customer intelligence

Module 4. BI for Business Performance Management

This session looks at how to leverage BI in managing and optimizing all aspects of business performance to improve efficiency and reduce costs

Metrics for business performance management
Using BI to managing front office performance
Finance Performance – using BI to improve cashflow and payment
Using demand intelligence to optimize the supply chain
Executive dashboards and balanced scorecards
Reducing costs in procurement
Packaged solutions in closed loop business performance management intelligence
Optimizing business operations using process intelligence
Driving the self-tuning intelligent e-business via BI driven business automation

Summary - An Architecture for the Real Time Intelligent E-Business

Mike Ferguson

Mike Ferguson is the owner and European Managing Director of Database Associates International, a leading information technology consulting company. As an analyst and consultant he specialises in database systems, CRM, intelligent e-business, business intelligence and analytic applications, e-business portals. With over 20 years of IT experience, Mike has consulted for dozens of companies at board and detailed levels, spoken at events all over the world, written numerous articles. Prior to Database Associates International, he spent three years as a member of NCR’s worldwide product strategy and architecture team as a Chief Architect of Database Technologies working on the Teradata DBMS. He also worked for four years as a principal and founder of Codd and Date Europe Limited – the investors of the Relational Model – specialising in IBM’s DB2 product.