Information Architecture An introduction to its use and component reengineering 2 Day Seminar	Endorsed by DAMA INTERNATIONAL UK Chapter
Speaker: Peter Aiken

"Maintains delegate interest via many examples and real life situations. Excellent speaker."
Chris Bannister, Enterprise Data Architect, Severn Trent Water

Surveys show that management typically does not understand the value gained by managing information architectures. Consequently, today's Information Architecture initiatives must deliver immediate ROI to retain management commitment. This seminar demonstrates how organizations have successfully started and made rapid progress using and reengineering Information Architecture components in support of today's business needs. Upon completion, delegates will be able to implement Information Architecture programs and articulate how these reduce integration costs and increase information quality and utility

Data and technology managers who want to learn how to demonstrate business value from Information Architecture projects. They are anxious to understand how Information Architecture can be productively implemented. This seminar assumes prior knowledge of data management concepts and while not required, participation in John Zachman's seminar, Enterprise Architecture, is helpful.

• IT Manager
• IT Consultant
• Systems Analyst
• Systems Manager
• Systems Developer
• Technical Architect
• Data Manager
• Data Architect
• Business Analyst
• Project Manager

• Appreciate the many ways that Information Architecture components can be used to help organizations in ways they most care about: making things faster, better and cheaper
• Understand the basic theories and guidance used to justify today's Information Architecture
• Comprehend the many resources available to jump start Information Architecture development efforts
• Grasp the general utility to be gained from various Information Architecture solutions and technologies
• Articulate the business value of proposed Information Architecture projects.

Information Architecting in today's environment

• Characterizing IT projects
• A Capability Maturity Model for data management
• Applicable organization-wide practices

What is information architecture?

• How data structures are expressed as architectures
• Poor data structure consequences
• "Good" Information Architecture characteristics

What is meant by use of an information architecture?

• Data assets supporting strategic objectives increases capabilities, dexterity and self awareness using data-centric development
• Application of data assets towards organisational strategic objectives
• Assessed by the maturity of organisational data management practices
• Results in increased capabilities, dexterity and self awareness
• Accomplished through use of data-centric development practices

How does an organization achieve better use of its information architecture?

• Re-development
• The starting point isn't the beginning
• Reengineering Information Architecture components an iterative incremental approach

Information Architecture Implementation Patterns

• Numerous examples illustrating how to save money using Information Architecture

• Drawn from years of practical experience, this seminar delivers exceptional take-away value including how to measure success, staff a project team, define roles and responsibilities, where to find resources to jump-start your projects, and identify how and where to get started.

• All delegates will receive a copy of XML in Data Management (written by Peter Aiken) and a CD/ROM containing copies of the course materials and supplemental examples and information offering many hours of post-seminar learning opportunities.

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