Achieving Business/IT Alignment in Practice

2 Day Seminar

Date/Time:	27-28 November 2008, London Location: London	To Book ONLINE Now, Click Here!
Speaker:	Peter Hinssen

"Great real life examples/case studies. Thought provoking and inspiring."
Iain Roy, General Manager, Nuffield Hospitals

"First of all, congratulations to IRM UK for this seminar. The event was both entertaining and passionate, with lots of insights and practical recommendations. It owes a lot to Peter Hinssen's personality and industry experience, which was a pure delight to come across."
Francois-Pierre Moriceau, IT Solution Architect, Orange Business Services

"One of the best and most relevant I’ve been on. Knowledgeable, great style, good sense of humour."
Ian Birdsey, Head of IS Customer Relations, Co-operative Financial Services

"Very good and dynamic lecturer, I will definitely recommend the seminar."
Maricela Guzman, IT Consultant, ABB Schweiz

Business/IT alignment is about the relationship between Business and IT, the role IT plays in the business strategy and the added value IT can offer in achieving the company's mission. A lot of IT organisations today are trying to achieve better alignment. This seminar builds a roadmap for better alignment by scoping a 360-degree skillset to build a long-lasting and trusting relationship between business and IT. The seminar is illustrated with a wealth of examples and cases from various companies and sectors who have achieved better Business/IT alignment.

Both IT and Business people who want to know more about Business/IT alignment, IT governance and improving the relationship between IT and business....

• CIO
• IT Strategy
• IT Management
• IT Consultant
• Business Analyst
• IT Architects
• Project Manager

This seminar will provide you with a roadmap on how to build a better alignment strategy within your company.

• Alignment models and mechanisms for improving the relationship between business and IT
• Organisational concepts and impact towards alignment: what works and what does not?
• How to turn an IT governance framework into a mechanism for trust
• Transforming communication into marketing from IT towards the business: how to put this into practice?
• Building a lasting relationship towards management and towards the board
• How to build a ‘new deal’ between Business and IT, and how to maintain it

Introduction: a Short History of Alignment
‘What is the past, present and future of IT Alignment?’

• Why are we still not aligned?
• Why IT people come from Mars... and Business thinks they should have stayed there
• How did it end up like this? Did we really deserve it?
• The impact of 'IT Doesn't Matter' by Nicholas Carr
• The current Business and IT environment: the call for an agile, adaptive, flexible, on-demand organisation versus the struggle with legacy, integration, reputation, cost pressure, outsourcing and job protection
• Evolution of the Business/IT role, and trends and evolution in the Business/IT relationship

Models for Strategic Alignment between Business & IT
‘How to align strategies: is IT an enabler or a utility?’

• Is IT an asset or a liability ?
• The models of Strategic IT Alignment
  • Henderson & Venkatraman
  • The Gartner positioning of Alignment
  • Nolan & McFarlan
• McKinsey on Alignment: Rethinking IT Strategy
• Where are you in your Alignment: are you a butler, a grinder, a team player or an entrepreneur?
• Modelling of Alignment: BISL
• What comes after Alignment ? Synchronization ? Convergence ?

The relationship between IT Alignment & IT Governance
‘Is Alignment part of Governance, or the other way around?’

• The role of IT Governance
• The different visions on Alignment: from Dr. Peter Weill to the IT Governance Institute
• IT Governance vs. IT Management
• Alignment & Governance processes
• Alignment & Governance models & metrics
• The role of ITIL and Cobit in Aligment
• The setup of Governance bodies & structures
• How to involve Business in governance mechanisms
• Accountability in Alignment
• From Governance to Trust

The organizational aspects of IT Alignment
‘What type of IT organization do we need for better IT Alignment’

• . The evolving types of IT organizations
• The changing role the CIO, and the difference between a CIO and an IT Manager: their role, profiles, background and duties
• The budgetting cycle in Alignment
• Alignment as an organisational change
• Where does IT fit in the organisation?
• The separation of supply and demand
• Building a business smart IT organisation
• How to shape the right skills and competenties in the IT organization

The communication & partnership aspects of IT Alignment
‘ How to market IT to the business’

• How to communicate on IT: clarity, simplicity and transparence
• Explaining an IT strategy to Business people
• Understanding what a Business strategy means in an IT context, and explaining IT to a business audience
• Between IT and Business language: "Lost in Translation?", or "Growing towards a common vocabulary?"
• From Communication about IT towards the Marketing of IT
• Stakeholder & role identification in Alignment
• The image and branding of IT
• The concept of Partnership in Alignment

Building IT Alignment through Enterprise Architecture
‘The example of Enterprise Architecture in Alignment’

• Architecture as a core IT instrument to meet Business demands
• How to introduce the concept of Architecture in the organisation
• How to achieve the ultimate goal: "The CEO should be the key architect"
• Architecture and agility
• The role of the architect, alignment on architecture internally within the IT department
• Impact of architecture on the alignment process, and on alignment in general
• Explaining the Business benefits of architecture

Achieving IT Alignment in practice
‘How can I develop an IT Alignment action plan’

• Towards a 'new deal' between Business and IT
• Starting the dialogue, initialising the relationship
• Create a momentum for Alignment
• Alignment as a cultural change program
• Alignment as an attitude shift
• How to build an alignment charter, and how do you find the right executive sponsors?
• A New Deal, new instruments: relationship building, seminars, workshops, exchanges, immersion
• Setting realistic alignment objectives and alignment milestones
• Alignment task forces: roles, structure and effectiveness
• Having Business involved in Business/IT alignment: the biggest challenge of IT nowadays
• An IT Alignment Maturity model: where are you ?

• Workshop format
• Based on practical cases and practical work with companies worldwide
• Case studies based on real life examples
• Free booklet: 'Building better IT relationships with the business'

IT Strategy & Management Series

The Corporate Strategy for IT
25-26 November 2008, 23-24 March 2009, London

Achieving Business/IT Alignment in Practice
27-28 November 2008, London

Working with the Business: Consulting Skills for Data and IT Professionals
2-3 December 2008, London

SERIES DISCOUNTS

• 2nd course 10%
• 3rd Course 15%

Group Booking Discounts
If 5 delegates from the same organisation register at the same time for the same or various seminars, then the 5th delegate is free. We regret that this offer cannot be used in conjunction with the Series Discount.

£995 + VAT(174.13) = £1169.13

27-28 November 2008
Venue: myhotel Chelsea, 35 Ixworth Place, London, SW3 3QX
Tel: +44 (0)20 7225 7500
Fax: +44 (0)20 7225 7555
Website: http://www.myhotels.com/default.asp?section=10&page=1509

IRM UK in association with JP Events Ltd has arranged special discounted rates at all venues and at other hotels nearby the venue. Please visit the JP Events website for further information.
E-mail: enquiries@jpeventsltd.com Tel +44 (0)20 7428 9911 Fax +44 (0)20 7428 9966.

For an in-house presentation of this or any other IRM UK seminar, please e-mail jeanette.hall@irmuk.co.uk or call +44 (0)20 8866 8366.

© Copyright IRM UK Strategic IT Training, Bishops Walk House, High Street, Pinner HA5 5PJ UK, Tel +44 (0)20 8866 8366, Fax +44 (0)20 8866 7966, enquiries@irmuk.co.uk, www.irmuk.co.uk.