CONFERENCE - DAY 1
TUESDAY, 11 May 2004
BPMG.org  
08:00–09:00   REGISTRATION

09:00–09:45

KEYNOTE Chair Address: How do you "Do"?: Conference Introduction and BPM Challenges
Roger Burlton, Process Renewal Group
09:45–10:30 KEYNOTE Keynote: BPM as a Team Sport: Leveraging Organisational Capability
Andrew Spanyi, Spanyi International Inc
10:30–11:00   Networking, Breaks and Exhibits

11:00–12:00

Track 1  From Workflow to BPM - The Subtle Evolution
Jon Pyke, Staffware and Workflow Management Coalition

11:00–12:00

Track 2  Designing Business Processes in the context of the Information Architecture at Roche Pharmaceuticals
Anne Salètes, Roche Pharmaceuticals, William Sillery, First Consulting Group
11:00–12:00 Track 3  The Future of Business Process Modeling
Kathy Long, Process Renewal Group
11:00–12:00 Track 4  BPMS Technologies Outlook: Who’s Who, Players and Strategies
Katy Ring, Ovum
12:00–13:15   Lunch and Exhibits

13:15–14:15

Track 1 

Building a Framework of Enterprise Business Process Stewardship
Doug Kirkpatrick, The Celestia Group

13:15–14:15

Track 2 

Developing the on demand enterprise
Jonathan Cooper, IBM

13:15–14:15

Track 3 

Business Processes and Business Rules: Intelligent Process for Intelligent Business
Ronald G. Ross, Business Rule Solutions
13:1514:15 Track 4  Global Improvement and Consistency via Business Modelling
Matthew Brown,
Proforma EMEA Ltd
14:20–15:20 Track 1  Whole of Government Business Process Re-design – a Case Study
Graeme Simsion, University of Melbourne
14:20–15:20 Track 2  Riding the Third Wave: Case studies in how stakeholder partnerships, agile teams, and, flexible practices create bottom-line process results
Dennis J. Rohan, Rohan and Associates
14:20–15:20 Track 3  Real World Application of Object Oriented Process Modeling at BP plc
David Feineman, BP plc
14:20–15:20 Track 4  A Hands on BP Approach (focussed on Quick Wins)
Martin Sharp, MEGA International
15:2015:50   Networking, Breaks and Exhibits

15:5016:50

Panel
Discussion

How Managers Perceive Business Process Change
Paul Harmon, Facilitator

16:5018:30   Drinks Reception and Exhibits
 

Tuesday
11 May
09:00–09:45
Keynote

Back to top

Chair Address: How do you "Do"?: Conference Introduction and BPM Challenges
Roger Burlton, Process Renewal Group

From a decade or more of successful and not-so-successful process transformation initiatives in diverse industries, countries and cultures using everything from sophisticated automation to none at all, we can learn a lot. Alternately we can ignore the painful lessons of the past and be doomed to continue to repeat it. This kickoff session will examine the challenges that we have dealt with and those we still face as well as the new opportunities before us. It will offer some insights into the simple elegance of enterprise BPM when done well. In light of this elegance it will challenge the delegates and ask ‘How do you do’?

  • Some lessons learned: ignore at your own peril
  • Today’s new BPM opportunities
  • The simplistic start
  • The realm of the complicated and complex: where projects go to die
  • Finding Enterprise BPM elegance
  • The Conference Roadmap

Featured Speaker

Roger Burlton

Roger Burlton
Process Renewal Group


To Speaker's Bio

 

Tuesday
11 May
09:45–10:30
Keynote

Back to top

Keynote: BPM as a Team Sport: Leveraging Organisational Capability
Andrew Spanyi, Spanyi International Inc

BPM at the enterprise level is not simply about technology. It is first and foremost about improving organisational performance. This requires transforming the executive team’s mental models and behaviors to look at the business systemically from the customer’s point of view, or outside-in, as well as the company’s point of view. This session will reinforce that organisational capability can only be truly optimized once the leadership team appreciates that systemic business process thinking in the boardroom is significantly different than systematic thinking at a technical or process level. It will stress that the effective implementation of Enterprise Business Process Management [EBPM] requires that executives apply eight essential principles and cascade these throughout the organization. The session will examine these essential principles, emphasize the tight linkage between business strategy and execution, and illustrate what is needed to truly leverage organizational capability through business process thinking.

  • The debilitating impact of traditional functional thinking on enterprise business process management (EBPM)
  • The key changes needed in executive roles and behaviors to assure EBPM success
  • The major issues and roadblocks that need to be addressed and overcome
  • The key types of decisions which need to be made to leverage organizational capability

Featured Speaker

Andrew Spanyi

Andrew Spanyi
Spanyi International Inc.


To Speaker's Bio

 

Tuesday
11 May
11:00–12:00

Track 1

Back to top

From Workflow to BPM - The Subtle Evolution
Jon Pyke, Staffware and Workflow Management Coalition


Business Software has long been used to support key business processes, there is nothing new in this notion. What has changed is the realization that the easiest way for organizations to be competitive, manage costs, be viable, flexible and responsive, is to understand and improve the structure and execution of their business processes. The key to achieving that is through deploying process based software. However, the approach shouldn't focus on stove-pipe solutions which are rigid in structure, difficult to maintain and costly to implement. BPM solutions need to address problems holistically to create a set of well defined and integrated processes.

  • Where the differences lie when moving from workflow to BPM
  • The importance of understanding Process Technology
  • The impact of BPM on Web services and EAI technology
  • The role of Standards

Featured Speaker

Jon Pyke

Jon Pyke
Staffware and Workflow Management Coalition
.


To Speaker's Bio

 

Tuesday
11 May
11:00–12:00

Track 2

Back to top

CASE STUDY


Designing Business Processes in the context of the Information Architecture at Roche Pharmaceuticals

Anne Salètes, Roche Pharmaceuticals
William Sillery, First Consulting Group


Gathering and managing complex information about products in a pharmaceutical company is essential to successfully market a drug. This includes initial laboratory studies and large clinical trials with thousands of patients. At the same time all regulatory constraints and evolving market conditions must be factored in. The Informatics function at Roche was given the task to define a Product Information Architecture to better understand this complexity. The team identified business processes as one of its essential components, since no sustainable information flow could be built without considering business processes:

  • Defining a comprehensive process representation spanning the product lifecycle and business functions for the first time
  • The set of 30 key business processes was defined, covering all the information processes in the lifecycle of a drug.
  • Mapping processes to critical events in the lifecycle, key information systems and roles in the organisation.
  • Reviewing the model with the business community to serve as the basis for a common understanding between Informatics and business teams.
  • Anticipated additional applications of this business process mapping.

Featured Speakers

Anne Salètes

Anne Salètes
Roche Pharmaceuticals


To Speaker's Bio

William Sillery

William Sillery
First Consulting Group


To Speaker's Bio

 

Tuesday
11 May
11:00–12:00

Track 3

Back to top

The Future of Business Process Modeling
Kathy Long, Process Renewal Group


Successful organizations today realize that one of the core competencies their resources must have is the ability to define, understand, analyze, improve and communicate knowledge about business in order to manage processes. The key is “communication”. The challenge is the diversity of audiences that must understand process. It ranges from senior managers to technical implementers. One of the major communication mechanisms traditionally utilized is called “process modeling”, a graphical representation of how the business operates. The issues facing everyone creating these graphical representations are standardization, consistency, usefulness to technologists and intuitiveness. With the implementation of business process management, is the requirement to create and communicate traceability of business operations from the Board Room to the end user. Process models can and should be one of the major mechanisms with which business fulfill this requirement. Standards surrounding these models must be developed.

  • Requirements of a business process model
  • What is a modeling “standard”
  • Why modeling standards are important
  • Current status of modeling standards
  • Future direction of modeling standards

Featured Speaker

Kathy Long

Kathy Long
Process Renewal Group


To Speaker's Bio

 

Tuesday
11 May
11:00–12:00

Track 4

Back to top

BPMS Technologies Outlook: Who’s Who, Players and Strategies
Katy Ring, Ovum


IT vendors are approaching BPM from two opposing perspectives:

  • A top-down revolutionary approach whereby BPM is seen as a brand new way of defining software architectures and applications.
  • A bottom-up evolutionary approach whereby BPM is the next step in the maturity process of current software products. This is the ‘marketing’ view adopted by most existing software vendors.

In this session we will explore both approaches and offer advice on how to navigate this confusing technology maze.

Featured Speaker

Katy Ring

Katy Ring
Ovum


To Speaker's Bio

 

Tuesday
11 May
13:15–14:15

Track 1

Back to top

CASE STUDY


Building a Framework of Enterprise Business Process Stewardship
Doug Kirkpatrick, The Celestia Group


Featuring a company that embraces enterprise business process stewardship, this session will highlight an effective model, which can be used to link critical processes to individual and collective performance. It will describe how to create a framework of negotiated and enforceable process stewardship agreements, which, in the context of a solid mission and vision, can drive sustained high performance throughout the enterprise without the need for management. When coupled with successful innovation, this model is ultimately the only true measurable source of adaptability, human alignment and competitive advantage. This session will cover the mechanics of the enterprise business process stewardship model, as well as the human factors that help to determine its success.

  • Create clarity of vision through aligned individual mission statements
  • Link key business processes to individual and collective organizational stewards
  • Define decision-making and business process execution authority
  • Embed meaningful performance measurements in business processes
  • Create enforceable business process stewardship agreements
  • Create and maintain a virtuous culture of business process excellence

Featured Speaker

Doug Kirkpatrick

Doug Kirkpatrick
The Celestia Group


To Speaker's Bio

 

Tuesday
11 May
13:15–14:15

Track 2

Back to top

Developing the on demand enterprise
Jonathan Cooper, IBM


In a tough economic environment some companies are consistently valued at a premium to their peers. The traditional business model is no longer delivering acceptable business results. Firms must respond to the new reality with focus in a variable and resilient manner to opportunities and threats. Companies will create focus and flexibility by breaking into components and forming networks of best-in-class capabilities. This model can be used to identify non-differentiating activities and opportunities for partnering.

  • The case for being on demand
  • Changing the business model
  • Integrating the new business model

This presentation is about business strategy and how to change your business model, it is not specifically about processes or process modelling.

Featured Speaker

Jonathan Cooper

Jonathan Cooper
IBM


To Speaker's Bio

 

Tuesday
11 May
13:15–14:15

Track 3

Back to top

Business Processes and Business Rules: Intelligent Process for Intelligent Business
Ronald G. Ross, Business Rule Solutions


What would it take to enable working smarter? What would a business process that enabled working smarter look like? What new business opportunities and challenges would a real solution create? The answer lies in the Intelligent Process, a powerful marriage of techniques for organizing business logic with those for organizing business process. The first step in understanding Intelligent Process is simply to recognize the fundamental difference between business logic and business process, and to see how they can be treated as separate-but-equal concerns. Business logic is built up in building-block fashion from three basic ingredients – terms, facts and rules. Such business rules must be managed, of course, but this produces significant benefits in terms of adaptability, consistency, and re-usability. The most important benefit arises, however, as the components of business process and business logic are interwoven by execution-time architectures. With the right mix of techniques, tools and vision, breakthrough business opportunities are now within reach of every company.

  • Re-engineering business policies and their motivation
  • Enterprise business logic management
  • In-line knowledge for line workers
  • The how-to of real-time compliance, mass customization, and near-zero latency
  • The anatomy of the Intelligent Process

Featured Speaker

Ronald G. Ross

Ronald G. Ross
Business Rule Solutions


To Speaker's Bio

 

Tuesday
11 May
13:15–14:15

Track 4

Back to top

Global Improvement and Consistency via Business Modelling
Matthew Brown,
Proforma EMEA Ltd


Using Organisation, Location, Business Interaction, Workflow and Use Case diagram environments, this presentation will show how to create high-level "As-is" and "To-be" business models that will apply to all geographic locations in such a way as to allow each organizational territory to flesh-out their specific lower-level process requirements in more detail using 'templates'. ProVision examples will be shown as an illustration of the concepts described in the session.

  • The global management issues
  • Model types to identify the current and future business requirements
  • Handling uniqueness within the global 'templates'
  • ProVision samples

Featured Speaker

Matthew Brown

Matthew Brown
Proforma EMEA Ltd


To Speaker's Bio

 

Tuesday
11 May
14:20–15:20

Track 1

Back to top

CASE STUDY


Whole of Government Business Process Re-design – a Case Study

Graeme Simsion, University of Melbourne


In 1996, an Australian State government initiated a whole-of-government process re-design program, based on encouraging individual Departments to initiate and manage their own process improvement projects. Central to the initiative was an education program involving some 500 executives, including all of the Department heads. The program was preceded by substantial reductions in head-counts across the public sector. A later related initiative set out to deliver all government services on-line by 2000. With the benefit of hindsight this session will review the approach, results and lessons learned. The presenter led the external consultancy to the program, and the development and presentation of the training material.

  • The challenges of re-design in any complex organization including the public sector
  • Strategies for winning senior level support
  • Factors affecting project success
  • The role of information technology
  • The design and impact of a formal education program

Featured Speaker

Graeme Simsion

Graeme Simsion
University of Melbourne


To Speaker's Bio

 

Tuesday
11 May
14:20–15:20

Track 2

Back to top


CASE STUDY


Riding the Third Wave: Case studies in how stakeholder partnerships, agile teams, and, flexible practices create bottom-line process results
Dennis J. Rohan, Rohan and Associates


This presentation will demonstrate how practical–tactical BP management tools can resolve the everyday challenges of managing business processes. The three cases in this session will illustrate how the application of state-of-art BP management systems and practices affect the bottom line. By using a few critical methods in advanced BP implementation and execution, managers in the examples were able to create sustainable process performance improvement results. A new BP management system dealing with stakeholders will be introduced to demonstrate how they can use the BPM solution throughout their organization to improve performance. The new capability in each of the three cases has provided an agile BP management system with built-in change capabilities. In addition, natural strengths-based BP teams, a collaborative culture and adaptive management practices have aligned their business processes, while ensuring agility in anticipation of the latest strategies, techniques and tools for business transformation.

  • Introduction to: an agile, self-renewing, actionable data-driven BP management system (TPDS)
  • Using natural strengths-based BP Project Teams to drive change, align processes and manage business processes
  • Using committed stakeholder networks to manage business processes
  • Using an adaptive management and flexible culture organization practices to align and enhance BP outcomes
  • Using collaborative practices to achieve bottom line BP outcomes
  • Creating a collaborative process support culture to enhance BP performance outcomes

Featured Speaker

Dennis J. Rohan

Dennis J. Rohan
Rohan and Associates


To Speaker's Bio

 

Tuesday
11 May
14:20–15:20

Track 3

Back to top


CASE STUDY


Real World Application of Object Oriented Process Modeling at BP plc
David Feineman, BP plc


This session will deal with using an analysis and design approach that explicitly features real-world objects in a process model to make it more comprehensible to business stakeholders. By reducing the semantic gaps and modeling abstractions normally associated with BPM notations, BP plc (one of the world’s leading oil, gas, and energy businesses) was able to understand the impact of moving to remote facilities shutdown, a business capability that would reduce business risk and generate profits significantly for its manned oil production platforms in the deepwater Gulf of Mexico. Faced with periodic hurricanes, the current practice is to stop production and evacuate staff well in advance of the storms. A significant financial prize is associated with transferring operational control to onshore control centers, and triggering facility shutdown remotely closer to the storm arrival.

An “as is” process model was constructed of the existing manned shut down process, including the identification of processes, roles, and objects. The object approach was significant since the same pieces of equipment (the real-world objects) and their state transitions would exist in the as is and also in the re-engineered remote process. The new concept was tested, adjusted and validated using the object modeling approach.

  • Modeling an example BP plc offshore oil production facility shutdown scenario (where the emergency shutdown business process is an example of an anomalous business process)
  • Exploring an object oriented process modeling approach
  • Using business objects to understand the impact of moving to remote facility control from a manual one
  • Designing and validating the new approach
  • Dealing with high priority role re-assignments in exceptional scenarios

Featured Speaker

David Feineman

David Feineman
BP plc


To Speaker's Bio

 

Tuesday
11 May
14:20–15:20

Track 4

Back to top

A Hands on BP Approach (focussed on Quick Wins)
Martin Sharp, MEGA International


Process Improvement initiatives are happening with increasing frequency in both large and small organisations. Having a structured approach supported by appropriate tools is one of the critical success factors. MEGA International has developed such an approach and has used it to deliver many thousands of consulting days in support of literally hundreds of projects for clients all over the Globe.
In this presentation the MEGA approach will be explained using live examples in the tool to illustrate how you can adopt such an approach. The presenter will address some of the other key factors in success. He will look at where to start and of course who needs to be involved, as well as providing ideas and insights into the “quick wins” that will keep interest alive throughout the journey.

  • Where should you start with your Business Process Project?
  • Who needs to be involved?
  • How do you control the project?
  • How to get the quick wins that keep everyone on side

Featured Speaker

Martin Sharp

Martin Sharp
MEGA International


To Speaker's Bio

 

Tuesday
11 May
15:50–16:50

Panel
Discussion

Back to top

How Managers Perceive Business Process Change
Paul Harmon, Facilitator



A wide variety of managers are involved in business process change today. Their perspectives range from very High-Tech to Very High Touch and sometimes it seems they speak different languages. These change agents include those in strategy groups, business process analysis and design teams, Six Sigma blackbelts, IT process specification professionals, BPMS developers and human resource facilitators to name just a few. This panel will discuss the drivers and success factors of business process change in companies the panelists have worked with. The participants and the delegates will also consider how different groups within an organization can coordinate their efforts and create a common language.

Featured Speaker

Paul Harmon

Paul Harmon
Facilitator


To Speaker's Bio