| 08:00–09:00
|
|
REGISTRATION |
| 09:00-09:45 |
KEYNOTE |
Bringing
Technology and Business Together During a Time of Recession
Paul Coby, CIO and Head
of Financial Shared Services, British Airways |
| 09:50-10:35 |
KEYNOTE |
Defining
Professionalism for Business Analysis: Why it needs to
be better recognised and what the future looks like
David Clarke, Chief
Executive, BCS |
| 10:35-11:05 |
|
Networking
Break & Exhibits |
|
11:05-12:00 |
Track
1 |
Being
A BA In An Innovation Driven Environment
Chris
Marshall, Principal Architect, AstraZeneca |
|
11:05-12:00 |
Track 2 |
Imagining
The Future And Making It Happen
James Archer, Business
Analyst & Programme Manager, Royal Borough of Kensington
& Chelsea |
| 12:05-12:50
|
|
Decision
Effectiveness in the Business
Dr
Simon Smith, Chief Architect, Salamander |
| 12:05-12:50 |
|
Concurrent
Sponsor Session TBC
Details to be confirmed |
| 12:50-14:10 |
|
Lunch, Exhibits,
& Qualification Clinics |
|
14:10-15:05 |
Track 1 |
From
Business Analyst To Business Architect
Chris
Potts, Corporate Strategist, Dominic Barrow |
|
14:10-15:05 |
Track 2 |
Panel
Discussion On "Establishing a BA Community"
Facilitator: James
Archer, Business Analyst & Programme Manager,
Royal Borough of Kensington & Chelsea
Steve
Danby, Business Architect, Prudential
Angela
Mitchell, Director, Deloitte
Simon
Ward, Verizon
Simon
Hartley, Skandia |
| 15:05-15:35 |
|
Networking
Break & Exhibits |
| 15:35-16:30 |
Track
1 |
Coherent
Business Change – Forget The Job Titles; It's The
Results That Matter!
Debbie
Paul, Managing Director, AssistKD |
| 15:35-16:30 |
Track
2 |
Participative
Analysis And User-Centred Design
Nick
de Voil, Director, De Voil Consulting |
|
16:35-17:05 |
|
Conference
Closing Panel Discussion
Martyn Wilson, IIBA
James Archer, IIBA
|
| |
| Wednesday
30 September
09:00-09:45
 Back
to top
|
Keynote: Bringing Technology
and Business Together During a Time of Recession
Paul Coby, Head of Financial
Shared Services, British Airways
Paul Coby, CIO of British Airways, is the BA Director
responsible for technology, IT enabled business change
and financial shared services across the airline. Paul’s
business principle is – ‘there are no IT projects,
only business projects’. Over the last seven years
he has reduced the cost of running BA’s IT operation
by 45%, enabling the Airline’s investment in industry
revolutionising ‘customer and employee enabled’
systems. BA’s successful IT investments include
the award winning ba.com with on-line check-in. Paul will
discuss how he is bringing technology and business together
during these difficult times. |
Featured
Speaker
|
| |
| Wednesday
30 September
09:50-10:35
Back
to top |
Keynote: Defining Professionalism
for Business Analysis: Why it needs to be better recognised
and what the future looks like
David Clarke, Chief
Executive, BCS
The extent to which lives are underpinned by advances
in the IT industry was not imagined even a quarter of
a century ago and this growth in the IT industry has brought,
and continues to bring, changes and development for the
IT profession. Business Analysis sits at the epicentre
of UK plc’s ability to adapt, innovate, survive
and generate future success.
IT drives innovation in business, government and society
so is crucial in maintaining the position of the UK
as a global economic power; it is IT Professionals who
are at the centre of this revolution. The result is
that the scope of the IT profession is now much broader.
The IT profession has moved from its traditional role
of technical solution provider to become a full transformation
partner within the organisations that it serves. Business
analysis is pivotal for the standing of IT as the whole
profession is being judged on business outcomes. BCS
sees no reason why IT should not be viewed on a par
with the other business focussed professions and respected
as such.
|
| Featured Speaker
|
| TWO
CONFERENCE TRACKS |
| |
The Role Of The Business Analyst
And How We Deliver Business Value |
| |
Business
Analysis Tools And Techniques |
| 11:05–
12:00 CONCURRENT SESSIONS |
| Wednesday
30 September
11:05-12:00
Back
to top |
Being
A BA In An Innovation Driven Environment
Chris
Marshall, Principal Architect, AstraZeneca
The innovation driven environment provides a special challenge
to the Business Analyst as the business and IT systems
needs must mature in parallel. BAs need to engage very
early in the business thought process, as they must be
able to understand both what the business is doing and
where it is heading. The role of the BA is maintaining
vision whilst allowing the business to explore the full
gamut of options available; whilst the key to success
is about delivering business effect and not creating rigorous
lists of business requirements. Find out from this presentation
- How to demonstrate value by tracking business needs
through to solution requirements.
- Forward chaining and backward chaining ways the
requirements can change.
- How to manage your reference group.
- When to let go!
|
| Featured Speaker
|
| |
| Wednesday
30 September
11:05-12:00
Back
to top |
Imagining
The Future And Making It Happen
James
Archer, Business Analyst & Programme Manager,
Royal Borough of Kensington & Chelsea
Looking at how innovative business solutions are central
to the Royal Borough of Kensington and Chelsea's mission
to be the "smartest" council. Case studies will
include Integrated Children's System (ICS) and the electronic
monitoring of Home Care which tackles the problems exposed
in Panorama's programme "Britain's Home Care Scandal".
Most of the IT solutions used for the ICS have been
described as a "burden" to Social Workers
struggling in bureaucracy and tied to their computers
for up to 80% of their working hours. The Royal Borough
of Kensington and Chelsea built an ICS that has been
"designed by Social Workers for Social Workers"
and praised in parliament during a debate into the death
of baby Peter.
- These are some of the keys to the successful gathering
and management of requirements through to realising
the benefits that will be demonstrated in this talk:
- Understand the work before deciding on a solution.
- Define measurable goals at the start.
- Trace every requirement back to your goals
- Define a requirements strategy that fits the
project.
- Use your requirements to shape the business
as well as create your solution
|
| Featured
Speaker |
| 12:05
- 12:50 CONCURRENT SESSIONS
|
| Wednesday
30 September
12:05-12:50
Back
to top |
Decision
Effectiveness in the Business
Dr
Simon Smith, Chief Architect, Salamander
To deliver its objectives, any organisation needs continually
to plan, communicate and monitor the way it operates and
performs. This in turn poses a need for confident, evidence-based
decision making across the enterprise; which in turn poses
a need for effective understanding of the current situation,
the future options, and the implications of adopting each
of those options.
The “Enterprise Business Architecture”
response to this challenge is to establish a model that
enables the business or any of its functions or programmes
of activity to be viewed from different angles. Synchronised
with available sources of information from across the
organisation, the model enables decision makers at all
levels to reason about the options, implications and
trade-offs available, and hence to make confident, evidence-based
choices.
Enterprise Business Architecture software is currently
used to powerful effect by both Government and Industry.
The approach has been demonstrated to be capable of
yielding significant cost savings through common understanding
and consequent improved decision making, in addition
to reducing projected delivery timescales.
This session will summarise the underlying principles
of enterprise business architecture, and look into how
the approach is working in practice to improve the key
processes of decision making, performance management
and business change.
|
| Featured
Speaker |
| |
| Wednesday
30 September
12:05-12:50
Back
to top |
Sponsor
Session TBC
Details to be confirmed
|
| 14:10
- 15:05 CONCURRENT SESSIONS |
| Wednesday
30 September
14:10–15:05
Back
to top |
From Business
Analyst To Business Architect
Chris
Potts, Corporate Strategist, Dominic Barrow
As the Business Analysis profession develops and matures,
we are seeing an increasing overlap with the emerging
and all-important Business Architecture domain of true
Enterprise Architecture. The new breed of Business Architect
is more likely to come from Business Analysis than, for
example, Technology Architecture.
The opportunity is growing for Business Analysts to
enhance their roles in Corporate and Business Strategies,
by stepping into the role of Business Architect. In
his customary thought-provoking way, Chris will explore
whether a Business Architect is the same as a senior
Business Analyst, and what it takes for a BA (Analyst)
to become a BA (Architect)?
- The emerging role of the Business Architect
- Is a Business Architect the same as a senior Business
Analyst?
- How to become a Business Architect
- Shaping the future of Business
- Personal experiences, and lessons learned
|
| Featured
Speaker |
| |
| Wednesday
30 September
14:10–15:05
Back
to top |
Panel Discussion
On "Establishing a BA Community"
Facilitator: James
Archer, Business Analyst & Programme Manager,
Royal Borough of Kensington & Chelsea
Steve
Danby, Business Architect, Prudential
Angela
Mitchell, Director, Deloitte
Simon
Ward, Verizon
Simon
Hartley, Skandia
There is no right way to go about establishing and strengthening
your BA Community, but it is something that many organisations
need to be focusing on. In this "Question & Answer"
session, four leaders of BA Communities will share insights
into the successful (but different) approaches they have
adopted in establishing a BA community within their organisations. |
| Featured
Panellists |
| 15:35
- 16:30 CONCURRENT SPONSOR SESSIONS |
| Wednesday
30 September
15:35–16:30
Back
to top |
Coherent Business
Change – Forget The Job Titles; It's The Results
That Matter!
Debbie
Paul, Managing Director, AssistKD
Is business analysis the same as requirements analysis?
Where does business process improvement fit in? What is
business change and who does it? Why do some BAs stay
away from IT while others embrace it? There are so many
terms and job titles that either compete for the same
area or have overlapping responsibilities. In some organisations,
work that should dovetail is done separately with little
communication – what is the danger of this approach
and why does it happen?
This session examines these questions, and others,
and places them in a reasoned context that reaffirms
the overall objective – to develop organisations
that operate efficiently and coherently. |
| Featured Speaker
|
| |
| Wednesday
30 September
15:35–16:30
Back
to top |
Participative
Analysis And User-Centred Design
Nick
de Voil, Director, De Voil Consulting
One sign of a maturing discipline is that sub-disciplines
are constantly emerging and crystallizing in their own
right. As these new disciplines acquire their own distinctive
terminology and literature, there is a danger that areas
of legitimate overlap with related sub-disciplines may
become obscured, and the potential for cross-fertilisation
of ideas may be ignored, to the detriment of the overall
discipline's progress. This presentation will argue that
this scenario has to some extent occurred with business
analysis and related fields. In particular, we will look
at the ideas and techniques that business analysts can
learn from practitioners of User-Centred Design, which
is more commonly associated with User Experience Design
and Human-Computer Interface Design. Topics will include:
- Participatory Design
- Ethnography
- Contextual Design
|
| Featured Speaker
|
| 16:35
- 17:05 Conference Closing Panel |
| Wednesday
30 September
16:35–17:05
Back
to top |
Conference
Closing Panel Discussion
Martyn
Wilson, IIBA
James
Archer, IIBA
|
| Featured
Panellists |
