28 September, Conference and Exhibits Day 1

08:00-09:00   REGISTRATION
09:00-09:10   Conference Welcome
IIBA ®
09:10-09:55 KEYNOTE Business Analysis as a Learning Process - The Individual Psychological Perspective on Business Analysis
Susanne Kandrup, The Lime Guild
10:00-10:55 Track 1  The Importance of Relationships in Analysing Business
Christopher Howell, IIL Europe
Track 2  Organisational Semiotics: Business Analysis Techniques and Methods
Eilish McLoughlin, Planet Information Management Services
Kecheng Liu, Henley Business School
Track 3  Objective Agility: What does it take to be an Agile Company?
Allan Kelly, Software Strategy
10:55-11:25   Networking Break & Exhibits
11:25-12:20 Track 1  Business Analysis Department - Part of IT or Business Change?
Simon Hartley, Skandia
Corrine Thomas, Skandia
Track 2  Career Path and Qualifications Panel Discussion
Kathleen Barret, President IIBA
Miles Barker, Credit Suisse
Paul Turner, ISEB Examiner
Lawrence Darvill, Certes
Track 3  The Agile Analyst
David Avis, Barclays Bank
Sean Blezard, Barclays Bank
12:20-13:40   Lunch & Exhibits (incl. Qualification Clinics)
13:40-14:25 KEYNOTE The IIBA® Value Proposition and Our Vision for the Future
Kathleen Barret, President of the IIBA
14:30-15:25 Track 1  Behaviour Patterns that Help and Hinder Business Analysts
Suzanne Robertson, The Atlantic Systems Guild
Track 2  Bring Clarity, Creativity and Engagement to Your Business Analysis Work
Penny Pullan, Making Projects Work Ltd
Track 3  Do Requirements Still Matter in Agile Development?
Lynda Girvan, UK Government
15:25-15:55   Networking Break & Exhibits
15:55-16:40   Bridging the Gap from Business Analysis to Systems Analysis
Chris Moran, Principal Consultant, Karona Consulting
16:45-17:40 Track 1  Business Analysis Responsibilities Panel Discussion
Chair: Debbie Paul, AssistKD
Panellists:
Wes Curtis, Head of Technology Consultancy, BBC
Sue Vowler, Director, Project Angels Ltd
Track 2  Performance Indicators for Business Analysis or How to Increase Productivity
Nikita Chtcheglov, Telys
Louardi Messai, Telys
Track 3  Delivering Incremental Value
Danielle Downs, Totaljobs Group
17:40-19:00   Drinks Reception, Networking & Exhibits
19:00  

Business Analyst of the Year Award 2010

 

Tuesday
28 September
09:00-09:10

ArrowBack to top

Conference Welcome
IIBA ®

 

Tuesday
28 September
09:10-09:55

ArrowBack to top
Keynote: Business Analysis as a Learning Process - The Individual Psychological Perspective on Business Analysis
Susanne Kandrup, The Lime Guild
When analyzing businesses and preparing a new strategy it is often forgotten that it is down to the action of the people of the organization whether a strategy and the business plans will be successful. Using one of the key theories of modern stress research Susanne will provide alternative ways to look at the change processes needed to succeed with Business Analysis.
Featured Speaker:
Susanne Kandrup

Susanne Kandrup
The Lime Guild

ArrowTo Speaker's Bio

THREE CONFERENCE TRACKS
Track 1
Shaping the Future of Business Analysis
Track 2
Business Analysis Tools and Techniques
Track 3
Business Agility and Business Analysis
 10:00 - 10:55 CONCURRENT SESSIONS

Tuesday
28 September
10:00-10:55

Track 1

ArrowBack to top

The Importance of Relationships in Analysing Business
Christopher Howell, IIL Europe

The impact of networking on business has long been recognised. 'The old school tie' symbolises traditional bonds and recently, social networking over the internet has rapidly expanded. In analysing businesses, how important are relationships and the processes that support them? In many of our relationships, we negotiate through with a combination of intuition and assumptions. What if there is a better way? Being in a 'business' or an 'organisation', pre-supposes relationships so business analysis tends to be performed within that context. How does stepping back into the context of a relationship system change our awareness of the system as a whole? This presentation will explore:
  • Recognising relationships
  • Managing relationships more effectively with colleagues and stakeholders
  • Recognising the influence of relationships on business thinking
  • Relationship systems, a context for thinking about organisation and business process
Featured Speaker:
Christopher Howell

Christopher Howell
IIL Europe

ArrowTo Speaker's BIO

 

Tuesday
28 September
10:00-10:55

Track 2

ArrowBack to top

Organisational Semiotics: Business Analysis Techniques and Methods
Eilish McLoughlin, Planet Information Management Services
Kecheng Liu, Henley Business School

This seminar will introduce the discipline of Organisational Semiotics (OS). It will present a range of OS approaches, frameworks, methods and techniques to enable a Business Analyst to understand, analyse, model, design and implement organisational and technical information systems that are flexible and adaptable to organisational change. Methods and techniques to enable semantics and intentions of users to be captured in requirements models will be demonstrated. The seminar will draw on the theories of renowned OS practioners, Ronald Stamper and Kecheng Liu who advocate the need to treat the development of information systems from the perspectives of social as opposed to technical systems.
    • Introduce the discipline of Organisational Semiotics
    • Present Organisational Semiotics methods and techniques for consideration by the business analyst
    • Demonstrate how user semantics and intentions can be captured in requirements models
Featured Speakers:
Eilish McLoughlin

Eilish McLoughlin
Planet Information Management Services

ArrowTo Speaker's Bio

   
Kecheng Liu Kecheng Liu
Henley Business School

ArrowTo Speaker's Bio
 

Tuesday
28 September
10:00-10:55

Track 3
ArrowBack to top
Objective Agility: What does it take to be an Agile Company?
Allan Kelly, Software Strategy

Everyone wants to be Agile, or so it seems. But what does that mean? What does the Agile company do that others don't? There is more to being an Agile company than doing Scrum. In this session Allan Kelly will consider what it means to be Agile and what you need to do to be an Agile company, rather than a company which just follows an Agile method. In doing so he will discuss customers, project design, strategy and portfolio management and especially how BAs can help achieve Agility.
Featured Speaker:
Allan Kelly

Allan Kelly
Software Strategy

ArrowTo Speaker's Bio

 11:25 - 12:20 CONCURRENT SESSIONS 

Tuesday
28 September
11:25-12:20

Track 1

 

ArrowBack to top

Business Analysis Department - Part of IT or Business Change?
Simon Hartley, Skandia
Corrine Thomas, Skandia

Skandia will share their experiences of setting up a Business Analysis Centre of Excellence and invite discussion on where in organisations the BA department should ideally be placed to add maximum value to business change.

Areas for discussion:

  • How to influence business change from a non-ideal position?
  • Business change versus IT change, where is the BA most effective?
  • Demonstrating and measuring how the BA adds value.
  • Business architect, enterprise analyst, business analyst, requirements analyst, data analyst, process analyst, consultant? What roles should the BA perform to add most value to business change?
Featured Speakers:
Simon Hartley Simon Hartley
Skandia

ArrowTo Speaker's Bio
   
Corrine Thomas Corrine Thomas
Skandia

ArrowTo Speaker's Bio
 

Tuesday
28 September
11:25-12:20

Track 2

ArrowBack to top

Career Path and Qualifications Panel Discussion
Kathleen Barret, President IIBA
Miles Barker, Credit Suisse
Paul Turner, ISEB Examiner
Lawrence Darvill, Certes

As Business Analysis matures towards professional status:
    • How does the business analysis career path evolve?
    • What are the frameworks around competencies and seniority?
    • What are the relevant training and qualification paths?
    • How do we learn from the wider business community?
Featured Speakers:
Kathleen Barret Kathleen Barret
President IIB

ArrowTo Speaker's Bio
   
Miles Barker Miles Barker
Credit Suisse

ArrowTo Speaker's Bio
   
Paul Turner Paul Turner
ISEB Examiner

ArrowTo Speaker's Bio
   
Lawrence Darvil Lawrence Darvil
Certes

ArrowTo Speaker's Bio
 

Tuesday
28 September
11:25-12:20

Track 3

ArrowBack to top

The Agile Analyst
David Avis, Barclays Bank
Sean Blezard, Barclays Bank

All the cool kids are doing it; Google, Yahoo, Symantec, Microsoft, and the list goes on. Sean and David have been using Agile software development with great success in the banking industry... find out how the role of the Agile BAs differs from the traditional techniques. This session will provide:
  • An overview of the key principles
  • Advantages and challenges of working with this method from a BA's point of view
  • Insight into how the role of the Business Analyst fits in with this method
Featured Speakers:
David Avis David Avis
Barclays Bank

ArrowTo Speaker's Bio
   
Sean Blezard Sean Blezard
Barclays Bank

ArrowTo Speaker's Bio
 

Tuesday
28 September
13:40-14:25

ArrowBack to top

Keynote: The IIBA® Value Proposition and Our Vision for the Future
Kathleen Barret, President of the IIBA

Five years ago, an association for business analysis professionals was just a really good idea. Today, it is an active, international organization with over 12,000 members worldwide, a formal body of knowledge outlining the generally accepted practices for the field, a professional certification and much more.

This session will discuss:

  • Where we've come from and important milestones
  • The value IIBA brings to the business analysis profession
  • Key initiatives we are working on today
  • The vision for the future of IIBA
Featured Speaker:
Kathleen Barret

Kathleen Barret
President of the IIBA

ArrowTo Speaker's Bio

 14:30 - 15:25 CONCURRENT SESSIONS

Tuesday
28 September
14:30-15:25

Track 1

ArrowBack to top

Behaviour Patterns that Help and Hinder Business Analysts
Suzanne Robertson, The Atlantic Systems Guild
The greatest variant in any project is the people who are involved - the stakeholders. People both individually and in teams behave in ways that greatly influence the success of a project. Suzanne Robertson, and her partners in the Atlantic Systems Guild, have observed and named behaviour patterns that have a positive effect on success and also those that have a negative effect. By recognising which behaviour patterns apply to your project you can maximise success by fitting your approach to suit the situation.

This talk explores the details of how to recognise and deal with some behaviour patterns that particularly affect the success of business analysis, for example:

- Snorkelling and Scuba Diving - diving to different depths
- Babel - a project without a common language
- War Rooms - keeping the project centred
- Manana - recognising windows of time
- Paper Mill - progress by weight of documents
- The White Line - knowing your scope

• Behaviour patterns in Business Analysis
• Examples of good and bad behaviour patterns
• Recognising the patterns in your organization
• Encouraging the productive and discouraging the non-productive

Featured Speaker:
Suzanne Robertson

Suzanne Robertson
The Atlantic Systems Guild

ArrowTo Speaker's Bio

 

Tuesday
28 September
14:30-15:25

Track 2

ArrowBack to top

Bring Clarity, Creativity and Engagement to Your Business Analysis Work
Penny Pullan, Making Projects Work Ltd
Too many business analysts know the power of graphics but fear to venture beyond the stick men of their use case models. In this practical session, Penny will explain the clarity that simple pictures can bring, by:
  • demonstrating graphics that get to the heart of complex ideas, such as the role of the business analyst. These have helped hundreds of analysts and their managers understand the importance of their role.
  • showing how 'rich pictures' help business analysts understand the context of their work and, at the same time, help stakeholders feel listened to.
  • explain how you can add graphics to workshops and virtual meetings to make ideas visible, to engage participants and encourage creativity and innovation.

As this is a practical session, expect to leave it with a range of versatile graphics and the confidence to put them to use in your own work. Bring a pen/pencil!

Featured Speaker:
Penny Pullan

Penny Pullan
Making Projects Work Ltd

ArrowTo Speaker's Bio

 

Tuesday
28 September
14:30-15:25

Track 3

ArrowBack to top

Do Requirements Still Matter in Agile Development?
Lynda Girvan, UK Government
Requirements do still matter and are an essential part of agile development. In an Agile world scaling requirement management and processes across an Enterprise is difficult. This presentation takes you through some experiences, from UK Government, of requirement anti patterns and focuses on how a 'just in time' approach throughout the requirement management stack can deliver improved business benefit. By attending this session delegates will:

Understand the problems for Agile requirements and review some anti patterns for Requirements such as:

  • Big Requirements Up Front (BRUF)
  • Change management becoming change prevention,
  • Heavy weight process and Requirement PoliceUnderstand Key concepts of agile requirements and how this can provide improved GovernanceIntroduce concepts for Managing Requirements at Scale

Lynda will also share her experience of how she is helping her organisation to improve it's Requirement Management processes across the Enterprise in order to support a lean and efficient approach to delivering agile Requirements@Scale.

Featured Speaker:
Lynda Girvan

Lynda Girvan
UK Government

ArrowTo Speaker's Bio

 15:55 - 16:40 CONCURRENT SPONSOR SESSIONS

Tuesday
28 September
15:55-16:40

 

ArrowBack to top

Bridging the Gap from Business Analysis to Systems Analysis
Chris Moran, Principal Consultant, Karona Consulting


We are all striving to identify how our businesses can deliver more value and reduce costs. But how easy is it to turn those ideas into reality?

Benefits analysis is only one half of Cost-Benefit Analysis and predicting the cost side of the equation can be notoriously unreliable.

The ability to establish systems development scope reliably and estimate development costs and timescales realistically is fundamental to delivering business benefits.

In this talk we will show you how to relate functional system requirements simply and directly to business needs and prioritise development for incremental realisation of benefits, using Business Process Models and Use Cases.

Featured Speaker:
Chris Moran

Chris Moran
Principal Consultant
Karona Consulting

ArrowTo Speaker's Bio

 16:45 - 17:40 CONCURRENT SESSIONS

Tuesday
28 September
16:45-17:40

Track 1

ArrowBack to top

Business Analysis Responsibilities Panel Discussion
Chair: Debbie Paul, AssistKD
Panellists:
Wes Curtis, Head of Technology Consultancy, BBC
Sue Vowler, Director, Project Angels Ltd

The role of the BA has been discussed at length. This year a panel of experts will look at a different perspective - the responsibilities of the business analyst. Again, the session will take a 'Question Time' format and will examine the areas of responsibility from different viewpoints. Debbie Paul hosts the panel which will include a senior BA, a BA Head of Practice and a Project Manager.

Chair:

Debbie Paul

Debbie Paul
Managing Director
AssistKD

ArrowTo Speaker's Bio

Panellists:

Wes Curtis

Wes Curtis
Head of Technology Consultancy
BBC

ArrowTo Speaker's Bio

   
Sue Vowler

Sue Vowler
Director
Project Angels Ltd

ArrowTo Speaker's Bio

Tuesday
28 September
16:45-17:40

Track 2

ArrowBack to top

Performance Indicators for Business Analysis or How to Increase Productivity
Nikita Chtcheglov, Telys
Louardi Messai, Telys

Business analysis is a very challenging profession requiring numerous skills in different domains One of these domains is productivity and performance assessment. The purpose of this presentation is to provide possible answers to the very important questions such as:
  • What key performance indicators can be used by a BA?
  • How to put them to good use in order to increase productivity in IT projects?
  • How to be certain the project is on the right track against the schedule?

To provide answers to the raised questions, the following points are covered:

1. Business Analysis and metrics
2. Measuring BA tasks with accuracy
3. Keeping track of progress and assessing productivity:
           a. During Business Analysis activity (requirement elicitation, general or detailed functional specifications)
           b. During development/implementation stages,
           c. During tests
4. Agile projects, business analysts and metrics.

Featured Speakers:
Nikita Chtcheglov

Nikita Chtcheglov
Telys

ArrowTo Speaker's Bio

   
Louardi Messai

Louardi Messai
Telys

ArrowTo Speaker's Bio

Tuesday
28 September
16:45-17:40

Track 3

ArrowBack to top

Delivering Incremental Value
Danielle Downs, Totaljobs Group

As more companies adopt Agile methodologies to deliver projects, the Business Analyst plays a key role in steering project stakeholders with a 'big picture' view towards realising the intended value from much smaller, independent segments. This session discusses the benefits and pitfalls of tried-and-tested techniques for 'slicing' PRINCE2 style projects - formerly lasting months or years - into iterations that will deliver value incrementally over days and weeks.
  • Slicing by acceptance criteria: singling out deliverables that add value in their own right
  • Progressive enhancement: achieving your goal from the ground up, one enhancement at a time
  • Evolution: adapting your product with each iteration, responding to changing conditions / needs
  • Painting by numbers: segmenting by feature
  • Data partitioning: categorising and prioritising by user group / data set
  • Create, Read, Update Delete: starting with basic functionality and adding complexity as you go
Featured Speaker:
Danielle Downs

Danielle Downs
Totaljobs Group

ArrowTo Speaker's Bio