Keynotes

Tuesday 28 September
09:10-09:55
Keynote: Business Analysis as a Learning Process - The Individual Psychological Perspective on Business Analysis

Susanne Kandrup The Lime Guild To Speaker's Bio

Keynote Outline

When analyzing businesses and preparing a new strategy it is often forgotten that it is down to the action of the people of the organization whether a strategy and the business plans will be successful. Using one of the key theories of modern stress research Susanne will provide alternative ways to look at the change processes needed to succeed with Business Analysis.

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Tuesday 28 September
13:40-14:25
Keynote: The IIBA® Value Proposition and Our Vision for the Future

Kathleen Barret President of the IIBA To Speaker's Bio

Keynote Outline

Five years ago, an association for business analysis professionals was just a really good idea. Today, it is an active, international organization with over 12,000 members worldwide, a formal body of knowledge outlining the generally accepted practices for the field, a professional certification and much more.

This session will discuss:

• Where we've come from and important milestones
• The value IIBA brings to the business analysis profession
• Key initiatives we are working on today
• The vision for the future of IIBA

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Wednesday 29 September
09:00-09:45
Keynote: Business Analysis and Management Thinking: it's Time for Change!

John Seddon Vanguard To Speaker's Bio

Keynote Outline

Most large-scale IT projects fail, many cost far more than planned. John Seddon argues it is a problem of method and central to method is thinking. In his presentation John will discuss:

• The flaws in conventional management thinking; mankind invented management, we can and should change it

• Systems thinking as a better alternative; some counter-intuitive truths that challenge management conventions

• Conventional approaches to business analysis and IT-led change; reinforcing the wrong thinking; rapid approaches, like Agile, as doing the wrong thing faster

• The systems approach to IT and change: understand, improve, then 'pull' IT; more value from IT and at much lower costs

John will illustrate his arguments with case studies from the private and public sectors.

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Wednesday 29 September
13:20-14:05
Keynote: Competing on Differences: Managing the Shift to 21st Century Value Creation

Robert Austin Copenhagen Business School Chair of the Executive Program for Chief Information Officers at the Harvard Business School To Speaker's Bio

Keynote Outline

This Keynote presents results from a multiyear study of the processes, principles and practices of acclaimed as innovators. We'll touch on a variety of topics, including:

• Why the need for innovative capabilities is greater than it has ever been

• How expert innovators arrange and carry out work processes (you may be surprised)

• Areas in which the approaches of expert innovators vary from conventional business practice

• Concrete steps you can take to increase the innovative capabilities in your own company

Innovation research portrays an increasingly complicated picture that managers (and business analysts) need to understand. The principles of value creation in an innovation economy depart significantly from the principles of value creation in an industrial economy. In this session, we'll explore the mismatch between our industrial reflexes and our innovation futures.

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