Business Analysis is now the growth area of the change life cycle. Organisations are increasingly recognising the importance of analysis techniques in achieving successful change and many are investing heavily in developing this capability. Much of this recognition and investment is being driven from the technology change arena but the skills and techniques are invaluable in shaping and forming the overall business change. With the backdrop of a global economy recovering from a deep recession, organisations are in a constant state of fast moving change responding to financial challenges, risk management and maximising their opportunities. The Business Analysis capability is key to developing and implementing solutions that meet business needs.

The Business Analysis Conference Europe 2011 provides an unparalleled networking opportunity for Business Analysts from across Europe and beyond. It will provide an interactive forum where Business Analysts can meet, discuss and debate the competencies needed to rise to the challenges faced by their organisations today and in the future. It also provides a platform for promoting the Business Analysis profession and opportunities for Business Analysts personal development.  The focus for this year’s conference is on how the Business Analysis skills set can be applied across the whole of the business change life cycle with particular emphasis on supporting strategic change. It will also explore the more creative and innovative techniques that the role can bring to the change arena. We have expanded the conference for the second year running to offer more workshops and a fourth sessions track. The key themes for this year are:

• The role of the Business Analyst in Business Change
• Innovation and Creativity
• Business Analysis Tools and Techniques
• Business Analysis in Practice

Ivar Jacobson
Founder & Chairman
Ivar Jacobson International
Hear how user stories and aspect-orientation have inspired us to make use-cases even better while maintaining their core values.

Ivar Jacobson is a father of components and component architecture, use cases, the Unified Modeling Language and the Rational Unified Process.

Emma Langman
Change Magician
Progression Partnership
Why now is the time that organisations must become learning organisations to survive and rebuild after the economic downturn - and what this can do to the bottom line.

Emma goes under the title of “Change Magician” as a result of the miraculous outputs that transpire through employing the discipline of Systems Thinking with her clients.