27 September, Conference and Exhibits Day 1
| 08:00-09:00 | REGISTRATION | ||
| 09:00-09:10 | IIBA® UK Chapter Conference Chair Welcome Alex Papworth, Business Analyst Mentor, President, IIBA® UK Chapter and Financial Services Authority |
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| 09:10-09:55 | KEYNOTE | The New Use Cases Ivar Jacobson, Founder & Chairman, Ivar Jacobson International |
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| 09:55-10:05 | Business Analyst of the Year Award 2011 | ||
| 10:10-11:05 | Track 1 | How the Business Analyst can Ensure Success within IT-Enabled Business Change Programmes |
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| Track 2 | What is true, what is Real, what is Good? The 3 Questions Business Analysts Should Ask |
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| Track 3 | Systems Thinking and the Business Analyst |
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| Track 4 | "Getting Beyond Good Enough" - A User-Goal Based Framework for Agile Delivery Darius Kumana, Leadership | User-Experience | Agile Transformation, ThoughtWorks |
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| 11:05-11:35 | Networking Break & Exhibits | ||
| 11:35-12:30 | Track 1 | Rooting Business Analysis in Business Strategy |
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| Track 2 | Business Process Mapping: Innovating to Achieve Government Outcomes Raffaella Recupero, Senior Strategic Designer, ThinkPlace |
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| Track 3 | Project Shaper - the BA goes Undercover Marie Atallah, Freelance Business Analyst, Allianz Insurance |
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| Track 4 | Experiences with Agile Requirements at Scale |
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| 12:30-13:50 | Lunch & Exhibits (including Sponsored Sessions & Qualification Clinics) | ||
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PERSPECTIVE SESSION | Software Tools That Enhance Business Analyst's Experience |
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| 13:50-15:10 | PLENARY SESSION |
What's Your VIEW? Thinking About Your Creativity and Problem Solving Preferences and the Implications For BA's
Andy Wilkins, CASS Business School and Perspectiv |
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| 15:10 - 15:40 | Networking Break & Exhibits | ||
| 15:40 - 16:35 | Track 1 | Planning for Successful Organisational Change George Bridges, Director, Business Analysis, International Institute for Learning |
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| Track 2 | 18 Days that shook the world – Lessons from the Egyptian Revolution in Change and Creativity James Archer, Business Analyst and Project Manager, Royal Borough of Kensington and Chelsea |
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| Track 3 | Six Essential Steps to Create a Use Case Model Alex Papworth, Business Analyst Mentor, Financial Services Authority & President, IIBA® UK Chapter |
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| Track 4 | Business Analysis - a Coat of Many Colours |
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| 16:40- 17:35 | Track 1 | Handling Risk: How BA's can Engage People to Identify, Own and Manage the Risks of Strategic Business Change Penny Pullan, Director, Making Projects Work |
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| Track 2 | A Simple Open Innovation Approach Solves Real Business Challenges Stephen Clulow, Director of Knowledge and Information Management and Informatics, MedImmune |
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| Track 3 | Implementing a New Customer Self Scanning System for Waitrose Supermarkets Andrew Poland, Senior Analyst, Waitrose |
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| Track 4 | Business Engagement on Technical IT projects: a Case Study |
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| 17:35 - 18:40 | Drinks Reception and Networking |
Tuesday |
IIBA® UK Chapter Conference Chair Welcome Alex Papworth, Business Analyst Mentor & President, IIBA® UK Chapter and Financial Services Authority |
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KEYNOTE: The New Use Cases Ivar Jacobson, Founder & Chairman, Ivar Jacobson International Use-cases are still a popular way of working for both business and system requirements. Googling “use-case” yields 6 times more hits than Googling “user story”, but software development should not be driven by popularity. Instead we should use the most practical way of working, one that allows us to continuously improve. Over the years we have learnt how to be truly successful with use cases, and of course we have learnt something from other techniques. In this presentation I will discuss how user stories and aspect-orientation have inspired us to make use-cases even better while maintaining their core values. Key topics:
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| THREE CONFERENCE TRACKS | ||||||
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Business Change | |||||
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Innovation and Creativity | |||||
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Tools and Techniques | |||||
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Business Analysis in Practice | |||||
| 10:00 - 10:55 CONCURRENT SESSIONS | ||||||
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How the Business Analyst can Ensure Success within IT-Enabled Business Change Programmes Paul Turner, Director, AssistKD & BIS Skills Business analysts have a major role to play in ensuring that the benefits of IT-enabled change programmes are fully realised. By taking an holistic approach to business change, the chances of achieving successful change will be significantly enhanced. This talk introduces a life cycle for business change which outlines a range of considerations such as alignment with strategy and architecture prior to development of business cases, levels of transformation possible, ensuring business cases make allowance for the costs of the change aspects of the proposal and the design and implementation of the change specific activities. The talk will also focus on the role the business analyst can play throughout the proposed change life cycle and considers practical hints and tips within the area of business change, particularly where that change is enabled by the use of IT. Key messages:
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What is true, what is Real, what is Good? The 3 Questions Business Analysts Should Ask Frank Buytendijk, Founder, Beingfrank - Strategy and Research In IT, we think too much and we reflect too little. There, I've said it. NIH (Not Invented Here) is a common syndrome among IT professionals, including business analysts, who like to think they know it all. But most problems in IT, such as the one version of the truth, the value of analytics, governance, architecture and so forth have been figured out a long time ago already... by the great philosophers. In his usual provocative and funny style, Frank will share with you how to take business analysis to the next level. This will guaranteed be the only session that will lead to more questions, instead of more answers. |
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Tuesday
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Systems
Thinking and the Business Analyst Mike Eckersley, Freelance Business Analyst & Consultant Nobody would deny that the world is changing at an ever increasing rate. More significantly we are in transition from the Mechanistic Age to the Systems Age. This presentation will position “Systems Thinking” for today’s Business Analyst including:-
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Tuesday
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"Getting Beyond Good Enough" - A User-Goal Based Framework for Agile Delivery Darius Kumana, Leadership | User-Experience | Agile Transformation, ThoughtWorks Are you an Agile BA who is trying to figure out how to best integrate with User Experience work? Agile delivery typically focuses on the prioritisation and development of user stories. Often the focus is on developer throughput and the value proposition of the software from the perspective of the end-user is missed. My talk introduces a user-goal based framework for setting up and managing agile projects for success. It introduces an approach to Goal-Driven Development that allows teams to take a user-centred approach to delivery from requirements capture, through planning and into development to deliver software that delights the user.
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| 11:25 - 12:20 CONCURRENT SESSIONS | ||||||
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Rooting Business Analysis in Business Strategy Jack Springman, Head of Corporate Advisory Group, Business & Decision Too often business analysis is driven by existing practices rather than clear prioritisation based on intended differentiation and targeted objectives. Failure to acknowledge this lies at the heart of many failed initiatives. Business analysis needs to be rooted in business strategy, otherwise it will be rooted in the status quo, and the talk will demonstrate how to do this using customer relationship management activities as an exemplar. Attendees will learn how to use the business's value proposition (or devise one) and its stated objectives to
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Business Process Mapping: Innovating to Achieve Government Outcomes Raffaella Recupero, Senior Strategic Designer, ThinkPlace Business analysis is often thought of as a tool for defining technology-based solutions to business problems where value-add is measured by efficiency and profitability. The same technique is increasingly helping government agencies to innovate, where their value-add is measured by social and economic outcomes. In this context, business process mapping has been used to solve strategic challenges such as “How do we get national consistency in our operations?”, “How might a policy idea work in practice?”, “What capabilities do we need as a regulator?” Through real world case studies we will explore how an unconventional technique has generated insights and action for government, by:
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Project Shaper - the BA goes Undercover Marie Atallah, Freelance Business Analyst., Allianz Insurance Every good Business Analyst (BA) should aspire to shaping the delivery phase of their project. Good modelling and analysis should produce a structured set of deliverables that translate easily into work-streams that are easy to track. . However, on large programmes, when faced with heavyweight programme managers (who are brought in for the delivery phase, and who want to make their mark by sweeping aside all those working on previous phases), a strategy is required. With skilful analysis, clever stakeholder management and a little stealth, it is possible to ‘sell’ the benefits of a BA-designed structure to those fame-hungry programme managers. The benefits go two ways. Firstly, the analysis phase benefits from a constant sanity-checking to see if the deliverables are robust enough to underpin a programme. Secondly, the BA should find himself in an extended role and in demand throughout the lifecycle as a subject matter expert, in particular to advise on dependencies and that tricky customer, ‘The Critical Path’.
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Tuesday
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Experiences with Agile Requirements at Scale Dee Wauchope, Delivery Process Lead, Capgemini UK Is it possible to collaboratively manage the requirements of a large scale delivery project using Agile practices? Establishing an Agile Requirements@Scale approach is essential for the success of delivery and in ensuring the client maximises the return on their investment. The presentation will provide a case study into the application of Agile to meet the challenges of re-engineering a large existing web travel retail system to a service oriented enterprise architecture using geographically distributed delivery and a highly collaborative approach with the client. Learning Outcomes:
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| 13:10 - 13:45 PERSPECTIVE SESSION | ||||||
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Software Tools That Enhance Business Analyst's Experience In a very fast evolving professional environment, software tools tend to be more important everyday, thus contributing to better productivity and quality. Business Analysis is not an exception to this rule and also needs to be assisted by different types of software tools. This presentation addresses several objectives:
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Tuesday |
PLENARY SESSION: What's Your VIEW? Thinking About Your Creativity and Problem
Solving Preferences and the Implications For BA's Andy Wilkins, CASS Business School and Perspectiv The VIEW helps individuals and teams to efficiently and effectively solve problems, manage change, understand creativity, and promote innovation. Delegates will learn:
As a pre-curser to attending the conference delegates will be invited to complete the VIEW instrument online and then receive their individual confidential feedback at the event. The focus is on the positive use of differences. By developing your self awareness you will be better able to regulate your behaviour and also understand better the impact you have on others which will enable you, should you choose to use the insights, to improve your performance. Companies are looking for ways to improve the effectiveness of their BAs – especially in how they interact with others and solve problems. Research suggests that more than 50% of what separates the best from the rest comes from 'better interactions' with others. VIEW will help you with this. |
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| 15:30 - 16:25 CONCURRENT SESSIONS | ||||||
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Planning
for Successful Organisational Change George Bridges, Director, Business Analysis, International Institute for Learning This interactive session will include real life examples, methods and approaches that will arm you with the information you need to plan for and execute a successful communication and change plan. You will leave the session with tools that include questionnaires, assessments and Surveys that will help you to determine organizational readiness. A communication plan template as well as a training plan template.
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Tuesday
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18 Days that shook the world – Lessons from the Egyptian Revolution in Change and Creativity James Archer, Business Analyst and Project Manager, Royal Borough of Kensington and Chelsea For any business change project to be succesful usually depends on how ready and willing the people affected are to embrace the proposed change. From experience we know there are factors that make change easier or harder, but how often do we try to manage those factors? This talk will show how the perfect creative climate was created, nurtured and maintained in Tahrir Square, Cairo against impossible odds. There is a growing body of work that has identified nine major dimesnions of climate within organisations. These will be looked at in turn firstly in respect to Tahrir Square and then how it is relevant to BA’s. The nine elements are:
If you spend time understanding and managing these factors you are taking a major step towards more succesful and more innovative change projects. The talk also demonstrates a number of creative techniques such as the use of analogies, in this case the Egyptian revolution being applied to Business Analysis! |
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Tuesday
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Six
Essential Steps to Create a Use Case Model Alex Papworth, Business Analyst Mentor, President, IIBA® UK Chapter and Financial Services Authority This session will show you how to apply use case modeling in your organisation immediately. The simple six step approach is designed to work in any situation, bridging the gap between theory and practice. You will learn the benefits of use cases to you and your stakeholders in plain English without any technical mumbo jumbo! You will learn how to really engage your stakeholders by leveraging prototypes alongside use cases. Session highlights include:
·This session would suit anyone with no or limited experience of use case modelling who wants to learn how to apply them successfully first time. |
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Tuesday
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Business
Analysis - a Coat of Many Colours Lynda Girvan, Business Analyst, UK Government Business Analysis, Business Process Improvement and Business Change: Are they the same role from different perspectives or do they require distinctly different skills and methods? There are lots of different methods and life cycles that can be applied in these roles (i.e. RUP, LEAN, Agile, change frameworks) and sometimes the core skills required get lost in the plethora of job titles. Lynda explores some of the methods and life cycles and identifies why she believes Business Analysis is the core profession that underpins it; with multi-faceted skills that are a coat of many colours. Lynda will also share how she has used her technical business analysis skills and a combination of methods to deliver cultural change and business improvement within her organisation. By attending this session delegates will:
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| 16:30 - 17:25 CONCURRENT SPONSOR SESSIONS | ||||||
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Handling
Risk: How BA's can Engage People to Identify, Own and Manage the Risks of
Strategic Business Change Business change is risky. Business analysts need to be able to work with uncertainty throughout the change lifecycle. Too often, though, risk management is left to others. Successful implementation of business change depends on engaging people right from the start, to identify, own and manage risks. Business analysts are well placed to enable this. They are close to key stakeholders throughout the business change lifecycle. They tend to have well developed facilitation skills to call upon. This interactive presentation explores how business analysts can:
The presentation covers material from Penny Pullan's new book, which IIBA UK Chapter and BCS members contributed to directly. |
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Simple Open Innovation Approach Solves Real Business Challenges MedImmune identified eight scientific and business challenges for which no internal solutions existed. We ran an open innovation event with Cambridge University Technology and Enterprise Club (CUTEC). Participants from the science, business and arts faculties were grouped into multidisciplinary teams. For one week they worked to generate and develop novel solutions. Innovative solutions were generated for all challenges. More than 10 ideas are being followed up in MedImmune. This simple, cost-effective open innovation approach generated fresh ideas to real business challenges and increased collaboration between the company and the university. MedImmune is applying this approach more widely. Delegates will learn
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Implementing
a New Customer Self Scanning System for Waitrose Supermarkets Waitrose has offered customer self-scanning for some years. This allows customers to scan their own items into a basket as they shop, saving time at the checkout. When the existing hardware reached the end of its life, Waitrose were faced with replacing the system.
In this talk, Senior Analyst Andy Poland will reveal the answers to these questions and others and show how the project team explored the business requirements and came up with the specification for the system, which has resulted in a new system going in on time, to budget and with excellent customer feedback. |
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Tuesday
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Business
Engagement on Technical IT projects: a Case Study Adrian Reed, Lead Business Analyst, Skandia It can be incredibly difficult to get business buy-in to projects that are purely IT focussed. Business stakeholders are too busy “running the business” to worry about technical upgrades, however necessary they might be. The reality is that all projects benefit from engaging the right stakeholders at the right time, and the absence of business input can severely hinder a project. In this presentation, Adrian Reed of Skandia will share a real-world case study where a core IT system needed upgrading. Adrian will share both the high-points, and also the challenges, including:
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