Tuesday 22 September 2015: Conference Day 1 and Exhibits

08:00-09:00   REGISTRATION
09:00-09:10   Welcome
Jon  Buttriss, CEO, BCS  Learning  &  Development
09:10-09:55 KEYNOTE Good Decisions, Good Business
Rt Hon Dame Tessa Jowell, MP
09:55-10:10   BA of the Year Award
10:10-10:40   Networking Break & Exhibits
10:40-11:35 Track 1:
BA: Shaping the Organisation
“We Don’t Need BAs…” A Journey from Denial to Building a Business Analysis Practice
Peter Neal, Lead Business Analyst, Yorkshire Water
Track 2:
Increasing the Effectiveness of BA
Between Business Demands and Thriving Technology: The ‘Modern Day BA’
Dr Claudia Michalik, Hybrid Business Analyst/Project Manager, European Bank for Reconstruction and Development
Track 3:
The Human Side of BA
Creating the Perfect Storm: The Butterfly Effect of BA Behaviour
Jess Powell, Business Analyst, Specsavers
Jan La Porte, Business Analyst, Specsavers
Track 4:
Information & Technology for BA’s
Business Analysis for Big Data
Bert Brijs, CEO, Lingua Franca bvba
Track 5:
The Expanding BA Toolkit
Facilitation Skills for Wider Organisational Impact
Craig Rollason, UK Business Analysis Manager, National Grid
11:40-12:35 Track 1:
BA: Shaping the Organisation
Strategy: The Elephant in the Room
Adrian Reed, Principal Consultant/Business Analyst, Blackmetric Business Solutions
Track 2:
Increasing the Effectiveness of BA
Designing New Demand Management Process
Burcu Buyuksar, Expert Business Analyst, Turkcell
Track 3:
The Human Side of BA
But What About BA Contractors? A Case Study in Skills and Leadership Development
John Mee, Senior Business Analysis Consultant, Bath Business Analysis & Improvement
Mercy Obi, Business Analysis Consultant, First Plus Consulting
Track 4:
Information & Technology for BA’s
Insight to Innovation, The Role of User Experience in Defining Product and Organisational Transformation and Success
Ian Worley, Executive Director, Global Head of User Experience, Morgan Stanley
Track 5:
The Expanding BA Toolkit
Don’t Fall Down Pit Holes – the Risks of Neglecting the NFRs
Lynda Girvan, Principal Consultant, AssistKD
12:35-13:55   Lunch & Exhibits
12:55-13:20
PERSPECTIVE SESSION Application Portfolio Management: Quick Fix or Strategic Instrument?
Joost Niehof, Consultant/Trainer, BiZZdesign
PERSPECTIVE SESSION Is Codeless Development Possible for BAs? from theory to a real example (using this event’s App)
Stefano Butti, CEO and Co-founder, WebRatio
13:25-13:50
PERSPECTIVE SESSION Redesigning Recruitment: The Business Analysis University
James French, Business Analyst, North Highland
Laura Hancox, Business Analyst, North Highland
PERSPECTIVE SESSION Achieving Business Analysis Maturity: A Repository-led Approach
Saad Mughal, Consultant, Orbus Software
13:55-14:50 Track 1:
BA: Shaping the Organisation
The Omni Channel Challenge - Delivering Customer Convenience in an Omni Channel World
Julie Turner, Business Analyst, John Lewis
Sophie Penny, Business Analyst, John Lewis
Track 2:
Increasing the Effectiveness of BA
Requirements Re-use - What Does it Take? 
Terri Lydiard, Senior Lead Business Analyst, Lloyds Banking Group
Track 3:
The Human Side of BA
Stakeholder Management in a Multicultural Environment - a New Zealand Perspective
Caroline Faircloth, Senior Business Analyst, Contractor, Wellington, New Zealand
Track 4:
Information & Technology for BA’s
How Do Business Analysis, User Experience (UX) and Agile Play Together Smoothly?
Chris Matts, Agile Transformation Coach, Tesco
Track 5:
The Expanding BA Toolkit
So You Think You're a BA? Come Prove it!
Chris Evans, Business Analyst, Specsavers
Andy Whatling, Business Analyst, Specsavers
14:50-15:20   Networking Break & Exhibits
15:20-16:15 Track 1:
BA: Shaping the Organisation
Pre-project & Portfolio Analysis
Tudor Costigan, Head of Business Analysis (interim), Visa Europe
Track 2:
Increasing the Effectivenes
Keep Calm & Automate – a Case Study Illustrating the Power of Agile Automation
Karen Hunt, Principal Business Analyst,  Aviva Life
David Cossey, Senior Business Analyst,  Aviva Life
Track 3:
The Human Side of BA
Leading the Way as a Lead BA
Jim Hope, Lead Business Analyst, Nationwide
Track 4:
Information & Technology for BA’s
Building a Business Intelligence Competency
Peter Staunton, Business Intelligence Manager, Google
Track 5:
The Expanding BA Toolkit
In High Spirits - A Sensory Analysis
Jonathan Bryant, Business Analyst, NFU Mutual
16:20-17:30 KEYNOTE Engaging and Collaborating (or Whose Moment Is It Anyway?)
Neil Mullarkey
, Comedian and Actor
17:30-18:45   IIBA UK Drinks Reception Sponsored by AssistKD
 

Tuesday
22 September
09:00-09:10

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Welcome
Jon  Buttriss, CEO, BCS  Learning  &  Development

Featured Speaker:
Jon Buttriss Jon  Buttriss
CEO
BCS  Learning  &  Development

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Tuesday
22 September
09:10-09:55

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KEYNOTE: Good Decisions, Good Business
Rt Hon Dame Tessa Jowell, MP
This Keynote will focus on the importance of building the circumstances that enable good decisions to be taken in a timely, transparent and value-led way. Where a bad decision has been made, it is rare that the basis for making a good decision can be retrofitted in order to improve the outcomes or mitigate the impact. Changing circumstances may require a reframing of the decision, but this is very different from retrofitting a better decision where there has been a bad beginning. Good decision making has to focus both on the content - what the decision is about - and the process of how the decision is reached. Subsequently, there is the third stage which focuses on implementation and follow through, to help ensure a decision stays true to its original objective.

This session will explore the importance of:

  • Making the right decisions from the outset. Good decisions can rarely be retrofitted.
  • Setting the right processes in place; these are vital for a successful project.
  • Building decisions for sustained long term impact.
Featured Speaker:
Tessa Jowell Rt Hon Dame Tessa Jowell, MP

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Tuesday
22 September
09:55-10:10

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BA of the Year Award

FIVE CONFERENCE TRACKS
Track 1
BA: Shaping the Organisation
Track 2
Increasing the Effectiveness of BA
Track 3
The Human Side of BA
Track 4
Information & Technology for BA’s
Track 5
The Expanding BA Toolkit
 10:40 - 11:35 CONCURRENT SESSIONS

Tuesday
22 September
10:40-11:35

Track 1

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“We Don’t Need BAs…” A Journey from Denial to Building a Business Analysis Practice
Peter Neal, Lead Business Analyst, Yorkshire Water

Peter joined the organisation as a ‘Senior Developer’ as “We don’t need business Analysts, everyone should understand the business” (quote from now retired IT Director).  After some years of requirements gathering, process modelling and writing business cases, the role began to be recognised, although at first it was ‘what the Project Manager and Technical Lead don’t do’.

Reorganisations have led to the emergence of a number of teams across the organisation:

  • Business Process Management Team
  • Change Team
  • Business Relationship Managers and Business Analysts

This talk takes you on a sometimes bumpy, sometimes pleasurely ride towards building the core of a Business Analysis Practice.  Utilising principles of the Operational Excellence methodology adopted at Yorkshire Water and the collaboration technology in the business, the Business Analysis team at Yorkshire Water are moving to virtual visual management as the community / practice begins to become a reality.

  • The journey from BA denial to BA Practice
  • Competing with other teams for the BA high ground
  • Utilising Collaboration Technology to communicate more effectively
Featured Speaker:
Peter Neal Peter Neal
Lead Business Analyst
Yorkshire Water

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Tuesday
22 September
10:40-11:35

Track 2

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Between Business Demands and Thriving Technology: The ‘Modern Day BA’
Dr Claudia Michalik, Hybrid Business Analyst/Project Manager, European Bank for Reconstruction and Development

Business change no longer happens in isolation but is performed as a combination of business, information systems and technology driven change. Therefore, Business Analysis and Solution Architecture are often married up to deliver successful change. As this happens, the solid application of skills and capabilities required by a Business Analyst subtly shift. But how does the ‘Modern Day BA’ deal with increasing business demands and fast developing technologies?

This session examines the perceived boundaries of Business Analyst and Solution Architect roles and responsibilities; and the increasing need for overlapping skills. It introduces a multi-dimensional model for business change that is based on practical case studies within the financial services industry and its unique set of transitional impact projects.

Attendees will learn:

  • A simplified ‘9-box’ model for business change
  • The importance of adaptable business analysis skills
  • How to overcome ‘skill creep’ and strengthen the ‘voice’ of the ‘Modern Day BA’
Featured Speaker:
Claudia Michalik Dr Claudia Michalik
Hybrid Business Analyst/Project Manager
European Bank for Reconstruction and Development

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Tuesday
22 September
10:40-11:35

Track 3
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Creating the Perfect Storm: The Butterfly Effect of BA Behaviour
Jess Powell, Business Analyst, Specsavers
Jan La Porte, Business Analyst, Specsavers

A butterfly flaps its wings and causes a hurricane. A BA alters their behaviour and can shape projects and stakeholders in a whole new direction.

The value of a BA does not come merely from what we do but from HOW we do it. Behaviour is the key to quality stakeholder relationships, first class deliverables and ultimately successful business transformation. Over time behaviours become habitual making it difficult to recognise their impact and to appreciate the need for improvement.

We will use a case study to demonstrate the significant impact BA behaviours have on the success of a Global Practice and on Programme Delivery.

Attendees will learn:

  • How to recognise 'bad' behaviours and underlying reasons
  • Impact of personal behaviours on projects, teams and wider relationships
  • Ways to transform your day to day stakeholder interactions
Featured Speakers:
Jess Powell Jess Powell
Business Analyst
Specsavers

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  Jan La Porte Jan La Porte
Business Analyst
Specsavers

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Tuesday
22 September
10:40-11:35

Track 4
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Business Analysis for Big Data
Bert Brijs, CEO, Lingua Franca bvba

Business Analysis for Big Data requires new skills, new processes and new views on Business Analysis, totally different from analysis for application development of “classical” BI products like data marts, data warehouses, reports etc. In this presentation Bert Brijs, author of the worldwide selling book “Business Analysis for Business intelligence” points out the specific approach to make sure user expectations are met and a consistent design and architecture emerges from the proceedings.
  • Think Technology: new technologies require new ways of performing thorough business analysis for Business Intelligence.
  • Think Mathematics: Map Reduce is a powerful framework but it is not BI snake oil
  • Think Text: the biggest Big Data promise at the moment is improved text mining, so you’d better assess the potential correctly and deal with it in the analysis phase
  • Think of the Consequences: Big Data is not just a revolutionary technology stack, it will revolutionise the way business is organised.
  • Think Business Cases for Marketing: a send-off with concrete examples of Big Data value creation
Featured Speaker:
Bert Brijs Bert Brijs
CEO
Lingua Franca bvba

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Tuesday
22 September
10:40-11:35

Track 5
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Facilitation Skills for Wider Organisational Impact
Craig Rollason, UK Business Analysis Manager, National Grid

This session explores the power of using facilitation tools and techniques in business analysis and wider organisation problem solving. It will include:
  • Case studies of using a wide range of tools and techniques for facilitation at National Grid, outside the normal BA remit, to help your organisation and enhance the BA reputation
  • References to the Facilitative Leadership and International Association Facilitators (IAF), and facilitation industry status
Featured Speaker:
Craig Rollason Craig Rollason
UK Business Analysis Manager
National Grid

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 11:40 - 12:35 CONCURRENT SESSIONS

Tuesday
22 September
11:40-12:35

Track 1

 

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Strategy: The Elephant in the Room
Adrian Reed, Principal Consultant/Business Analyst, Blackmetric Business Solutions

The words "strategy" and "strategic" are frequently used in organisations and might be seen by some as "corporate buzzwords".  Yet in reality, having a clearly articulated strategy is a crucial enabler for organizational alignment and success. As BAs, we need to ensure that our projects and programs align with strategy--else we may end up with different departments and teams pulling in different directions (and we may get caught in the cross fire!)

The BA toolkit is broad, and there's a huge opportunity for us to contribute. If we seize this opportunity we may get involved in shaping or defining organisational, project, program or business unit strategy. 

In this presentation, Adrian Reed explores strategy through a Business Analysis lens, covering:

  • What is strategy?
  • The role of strategy and strategic thinking in Business Analysis
  • What can we do when strategy is "cloudy"?
  • Strategic analysis tools and techniques 
Featured Speaker:
Adrian Reed Adrian Reed
Principal Consultant/Business Analyst
Blackmetric Business Solutions

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Tuesday
22 September
11:40-12:35

Track 2

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Designing New Demand Management Process
Burcu Buyuksar, Expert Business Analyst, Turkcell

As an Expert Business Analyst working at Turkcell for 11 years, Burcu will share one of her best projects described as “Lean Demand Management”. The goal of this project was to automate the demand management process and deliver solutions to our Business teams with minimum effort for analysis. At the project, they developed a user-friendly platform for demand management, called “ DemandBox”. The project was initiated by the ICT department and continued its success with the support of the business coordination team at Turkcell. They followed an agile methodology at this project to deliver a fast and accurate solution for their stakeholders.  Burcu will describe how they worked closely with developers and business owners by following agile methodology and delivered the solution in less than 3 months.
Featured Speaker:
Burcu Buyuksar Burcu Buyuksar
Expert Business Analyst
Turkcell

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Tuesday
22 September
11:40-12:35

Track 3

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But What About BA Contractors? A Case Study in Skills and Leadership Development
John Mee, Senior Business Analysis Consultant, Bath Business Analysis & Improvement
Mercy Obi, Business Analysis Consultant, First Plus Consulting

A significant proportion of Business Analysts are contractors, who have little access to internal development programmes.  Despite this, their skills form the basis of whether or not they and their projects will succeed.  How can they develop the skills to become trusted advisors and to handle complex stakeholder relationships across multiple clients?

This interactive presentation by two diverse BA contractors tracks their development over 2014-2015.  Between them, they pursued the BA Diploma, experiential facilitation training and a virtual group-mentoring program.

The presentation will:

  • Explore the challenges of operating as a BA contractor who wishes to develop their skills
  • Present the options available to BA contractors for their own personal skills development as Business Analysts
  • Cover the pros and cons of both traditional and experiential training courses, plus group mentoring
  • Share case studies of two diverse BA contractors as they develop their skills through multiple routes
  • Encourage attendees to reflect on the best ways to develop, whether as contractors or permanent employees
Featured Speakers:
John Mee John Mee
Senior Business Analysis Consultant
Bath Business Analysis & Improvement

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  Mercy Obi Mercy Obi
Business Analysis Consultant
First Plus Consulting

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Tuesday
22 September
11:40-12:35

Track 4
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Insight to Innovation, The Role of User Experience in Defining Product and Organisational Transformation and Success
Ian Worley, Executive Director, Global Head of User Experience, Morgan Stanley

In an age where automation and self-service are core drivers of technological and operational change in organisations, the quality and effectiveness of the experiences we create for users (clients and employees) more than ever determine success. 

This talk will introduce User Experience and demonstrate how the tools developed over the last century of human centred design thinking are, now more than ever, essential skills for any organisation to harness if they want to deliver better products and services to customers whilst reducing the cost of their operations and improving employee productivity and satisfaction.

Featured Speaker:
Ian Worley Ian Worley
Executive Director, Global Head of User Experience
Morgan Stanley

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Tuesday
22 September
11:40-12:35

Track 5
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Don’t Fall Down Pit Holes – the Risks of Neglecting the NFRs
Lynda Girvan, Principal Consultant, AssistKD

Many people believe that focusing on functionality is all that is needed for project success. Yet, in practice, there is nothing more guaranteed to cause stress and annoyance than waiting for software to respond, being timed out when in a queue or finding that your records have gone astray. Projects, and even businesses, fail because non-functional requirements were not considered sufficiently early or even not identified at all. Not only can these delays and omissions result in higher costs, they can also cause reputational damage which, in today’s competitive world, can be fatal to an organisation. Lynda will discuss the importance of early and thorough consideration of non-functional requirements for the entire business solution, and will highlight examples, from her own experience, where poor analysis of non-functional requirements has endangered business change success.

Featured Speaker:
Lynda Girvan Lynda Girvan
Principal Consultant
AssistKD

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12:55 - 13:20 PERSPECTIVE SESSIONS

Tuesday
22 September
12:55-13:20

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Application Portfolio Management: Quick Fix or Strategic Instrument?
Joost Niehof
, Consultant/Trainer, BiZZdesign

Application rationalization is often used as a quick fix for cost reduction. But is this really smart? Applications are often so strategically important that you want to take well-informed decisions, especially in a rapidly changing environment. Better than such a one-off rationalization exercise is a continuous approach: Application Portfolio Management (APM). This presentation provides you with a hands-on, practice-proven, comprehensive approach to APM.

Of course, that approach does not start with applications. Good decisions about IT investments are based on the strategy and needs of the business. Therefore we work with a broad spectrum of value, revenues, risk, regulation and other constraints. Also the presentation and visualization is important to support business best. Good models of your strategy help to translate it into concrete goals and provide traceable steps in its implementation.

Business Analysts plays a crucial role in APM. In the interplay between business and IT, the BA is involved in defining business value, performing analysis and supporting (business) decisions. The BiZZdesign APM approach helps the BA to effectively support strategic business transformations.

Featured Speaker:
Joost Niehof Joost Niehof
Consultant/Trainer
BiZZdesign

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Tuesday
22 September
12:55-13:20

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Is Codeless Development Possible for BAs?
from theory to a real example (using this event’s App)
Stefano Butti, CEO and Co-founder, WebRatio

In this talk Stefano will discuss: 
  • codeless or low-code?
  • model-driven architecture and the user interaction layer
  • IFML (The Interaction Flow Modeling Language)
  • is it suitable for BAs? our experience
  • the event App you are using…
  • 9x proven productivity (IFPUG - The International Function Point Users Group)
Featured Speaker:
Stefano Butti Stefano Butti
CEO and Co-founder
WebRatio

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13:25 - 13:50 PERSPECTIVE SESSIONS

Tuesday
22 September
13:25-13:50

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Redesigning Recruitment: The Business Analysis University
James French, Business Analyst, North Highland
Laura Hancox, Business Analyst, North Highland
How do you sustain the constant demand for highly skilled, creative BAs and how do you ensure that junior BAs are effective from day one? The answer: build a Business Analysis University (BAU), and grow your own! 

Hear from Laura and James, a pair of our first BAU grads on building and being a part of this exciting pilot. Learn how an innovative programme of theoretical and hands-on experience, coupled with continuous coaching and assessment has helped to solve the age old challenge of BA recruitment.

Featured Speakers:
James French James French
Business Analyst
North Highland

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  Laura Hancox Laura Hancox
Business Analyst
North Highland

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Tuesday
22 September
13:25-13:50

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Achieving Business Analysis Maturity: A Repository-led Approach
Saad Mughal, Consultant, Orbus Software

Managing your business analysis documents, in a way that allows everyone to easily collaborate, analyse, control and share can sometimes seem insurmountable. In this session, we’ll be following a case-study led journey into how organizations from around the world have transformed the way they work, all by leveraging the power of a Central Repository. Along the way, we’ll also cover hints and tips for an effective and healthy Repository, and potential pitfalls to look-out for.   
Featured Speaker:
Saad Mughal Saad Mughal
Consultant
Orbus Software

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 13:55 - 14:50 CONCURRENT SESSIONS

Tuesday
22 September
13:55-14:50

Track 1

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The Omni Channel Challenge - Delivering Customer Convenience in an Omni Channel World
Julie Turner, Business Analyst, John Lewis
Sophie Penny, Business Analyst, John Lewis
John Lewis is a successful Omni Channel business. In 2014 John Lewis outperformed the high street and saw around 30% of sales through their Online channel.

Key to this success is ensuring their proposition is market leading which requires investment in IT.  They have seen this investment increase five fold since 2007 ensuring a constant pipeline of project demand.  Their team, IT Relationship Management, is responsible for shaping projects from an idea through to an approved investment case ensuring the project is strategically aligned and set up for success.

Sophie and Julie’s talk will demonstrate how good quality shaping has helped deliver projects to expand their Click and Collect operation which is increasingly popular with their customers across John Lewis and Waitrose stores.

The session will cover:

  • Deciding when an idea becomes a project
  • Agreeing High Level Requirements, Scope, Solution Options and Estimates
  • IT project set up
Featured Speakers:
Julie Turner Julie Turner
Business Analyst
John Lewis

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  Sophie Penny Sophie Penny
Business Analyst
John Lewis

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Tuesday
22 September
13:55-14:50

Track 2

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Requirements Re-use - What Does it Take? 
Terri Lydiard, Senior Lead Business Analyst, Lloyds Banking Group
Whereas the concept of re-use is a familiar one within the software development world, it is not common within the requirements engineering world either at the knowledge or the artefact level. With the increasing use of Requirements Management Tools, there is an increased expectation of requirements re-use from management. Re-use is seen as offering significant savings in terms of reducing the analysis time, and eliminating redundant development effort.

In reality an organisation must have high requirements management and BA capability to have sufficiently quality artefacts, created at correct level of granularity, with significant management capability and robust traceability, for requirements re-use to work.

This paper explores the flavours of requirements re-use, the pre-requisites for re-use, and outlines the key considerations in the cost-benefit case for adoption.

Featured Speaker:
Terri Lydiard Terri Lydiard
Senior Lead Business Analyst
Lloyds Banking Group

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Tuesday
22 September
13:55-14:50

Track 3

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Stakeholder Management in a Multicultural Environment - a New Zealand Perspective
Caroline Faircloth, Senior Business Analyst, Contractor, Wellington, New Zealand
We work in an increasingly complex environment where teams include individuals from a wide range of backgrounds, cultures and countries.  This complexity can present a multitude of issues for the BA to navigate when identifying, developing and building the required deliverables. This session will look at:
  • The effect of stakeholder variety in stakeholder management
  • The importance of mana to indigenous New Zealand Maori and the considerations a BA will make when managing this relationship
  • How the stakeholders' cultural background will affect how the BA is viewed

Examples from Caroline’s experience will be used to illustrate some of the tactics BAs can use in approaching stakeholder management in a multicultural environment

Delegates will:

  • Be able to understand the importance of learning about their stakeholder’s culture when developing and maintaining stakeholder relationships
  • Be provided with examples of multicultural stakeholder relationships
  • Learn key skills a BA should develop for our multicultural world
Featured Speaker:
Caroline Faircloth Caroline Faircloth
Senior Business Analyst
Contractor, Wellington, New Zealand

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Tuesday
22 September
13:55-14:50

Track 4

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How Do Business Analysis, User Experience (UX) and Agile Play Together Smoothly?
Chris Matts, Agile Transformation Coach, Tesco

Chris will explain how Business Analysis, UX (Design and Research) and Agile work together. The session will introduce Feature Injection as a framework to structure how insights are gathered by UX researchers, Wireframes by Designers, Big Data and then provide Agile "specification by example" requirements in the Given-When-Then format.

Feature Injection consists of the following steps:

  1. Hunt the Value
  2. Work backwards
  3. Break the model
Featured Speaker:
Chris Matts Chris Matts
Agile Transformation Coach
Tesco

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Tuesday
22 September
13:55-14:50

Track 5

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So You Think You're a BA? Come Prove it!
Chris Evans, Business Analyst, Specsavers
Andy Whatling, Business Analyst, Specsavers

Business Analysts are valuable company assets, driving successful business change through effectively adapting their extensive toolkit to the situation. Yet too often we take our toolkit for granted, becoming comfortable with certain techniques and forgetting others that might be perfect for the job.

Think you know your BA skills? Your Boston Box from your Ansoff’s Matrix? When would you apply value proposition analysis versus value chain analysis?

Come play our version of "Who wants to be a Millionaire?" to win a star prize! Contestants will be challenged to answer questions, followed by discussion about real life examples of the skills in practice including successes and failures.

Attendees will:

  • Reinvigorate under-utilised skills  and open their toolkit
  • Gain new ideas to apply their techniques in different situations
Featured Speakers:
Chris Evans Chris Evans
Business Analyst
Specsavers

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  Andy Whatling Andy Whatling
Business Analyst
Specsavers

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 15:20 - 16:15 CONCURRENT SESSIONS

Tuesday
22 September
15:20-16:15

Track 1

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Pre-project & Portfolio Analysis
Tudor Costigan, Head of Business Analysis (interim), Visa Europe

Analysts are all familiar with the issues when analysis is brought in late to a running project. What are the issues when analysis is at the forefront of defining change for an organisation? How does pre-project analysis differ from analysis on projects and turn in to analysis of portfolio options?

Visa Europe is organised with Business Analysis in a change function, separate from the IT function. As well as driving in-flight change, the change function drives co-ordination of new desired change from across the company. New desired change originates from strategy down to renewing existing capabilities, and requires prioritisation and scheduling against the organisation's change capacity. The emphasis pre-project is on identifying the ‘best’ change initiatives - doing the right things rather than doing things right.

Key takeaways from this session:

  • The different aims and challenges of analysis pre-project and in-project
  • Prioritisation of change (value v risk) and scheduling
  • Collaborating with complementary roles
Featured Speaker:
Tudor Costigan Tudor Costigan
Head of Business Analysis (interim)
Visa Europe

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Tuesday
22 September
15:20-16:15

Track 2

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Keep Calm & Automate – a Case Study Illustrating the Power of Agile Automation
Karen Hunt, Principal Business Analyst,  Aviva Life
David Cossey, Senior Business Analyst,  Aviva Life

This session explores the methodology used to achieve significant business benefit on Aviva’s Pensions/Investment demands, on a multi-million pound project. Exploring how the methodology was refined and how further funding was secured by the power of a working prototype.

Karen and David will highlight techniques used to achieve step change in operational productivity using design studio to create a 20/20 vision and system thinking to drive out the "waste" & create lean, low touch processes. Highlighting the value customer journeys bring to ensuring the team understand the vision and how aligning the minimal viable product ensures focus on delivering business benefit in an iterative manner.

This session will discuss the challenges & lessons learned from delivering with an Agile methodology.  This includes the importance of a strong Product Owner, how to define a Minimal Viable Product, when stories are ready to sprint & when they need more refinement to aid clarity.

  • How to utilise design studio & System Thinking techniques in process redesign
  • The value of using different techniques to engage an Agile feature team
  • Benefits of delivering continuous business outcomes
Featured Speakers:
Karen Hunt Karen Hunt
Principal Business Analyst
Aviva Life

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  David Cossey David Cossey
Senior Business Analyst
 Aviva Life

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Tuesday
22 September
15:20-16:15

Track 3

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Leading the Way as a Lead BA
Jim Hope, Lead Business Analyst, Nationwide
It is widely acknowledged that the role of the Business Analyst is one of the most broad and flexible in the IT industry.  It is also well understood that good Business Analysis is critical for project success.  Combine these facts with the growing variety of project approach and methodology and it quickly becomes clear that the role of the Lead BA to plan and tailor the analysis effort is of vital importance to a project's success. 

This session explores some of the challenges faced by Lead Business Analysts in the workplace today, the benefits that a strong and well thought out BA effort can bring and some of the factors that can help achieve success.

Topics will  Include:

  • Project entropy and other challenges facing the Lead Business Analyst
  • Thinking outside of the framework - one size does not fit all
  • Turning stakeholder management inwards – knowing and understanding  your team
  • Planning to deliver value, not just requirements
Featured Speaker:
Jim Hope Jim Hope
Lead Business Analyst
Nationwide

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Tuesday
22 September
15:20-16:15

Track 4

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Building a Business Intelligence Competency
Peter Staunton, Business Intelligence Manager, Google

With the continued growth in data volumes and computing power, companies are increasingly looking to leverage these resources to unlock business value through Business Intelligence efforts. This presentation will describe some experiences of building a core BI competency within a business function and the challenges faced along the way. It will cover the core foundational pillars required for BI to be successful and illustrate with some examples how BI solutions have delivered real value to business stakeholders.
Featured Speaker:
Peter Staunton Peter Staunton
Business Intelligence Manager
Google

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Tuesday
22 September
15:20-16:15

Track 5

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In High Spirits - A Sensory Analysis
Jonathan Bryant, Business Analyst, NFU Mutual

Think about Business Analysis in a whole new way! Drawing on examples from the whisky industry Jonathan intends to challenge the way you think about analysis. Learn how to analyse a whisky by considering its colour, nose and taste, and then apply these ‘abstract’ techniques to the real world of business analysis!

The presentation will also provide an overview of the whisky industry and the distillation process. You will see how and why the industry is currently booming, how far it has come in the past 20 years, and then be able to take some of the concepts illustrated and use them as part of your analysis toolkit.

This session will require some audience participation and will contain a few drams of whisky for a complete sensory experience!

Delegates will learn:

  • New analysis techniques and be able to apply them to real work situations
  • How to think creatively at work
  • How to analyse a dram of whisky!
Featured Speaker:
Jonathan Bryant Jonathan Bryant
Business Analyst
NFU Mutual

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Tuesday
22 September
16:20-17:30

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KEYNOTE: Engaging and Collaborating (or Whose Moment Is It Anyway?)s
Neil Mullarkey, Comedian and Actor
What can business analysis learn from improvised theatre? Plenty. The roots of "Improv" are in Chicago in the 1920's. Viola Spolin, a social worker, was working with inner city children to enhance their communication skills. This led her son to create Second City Theatre in the 1950's, from which so many talented writers, performers and directors have graduated - not least Dan Aykroyd, Steve Carell, Tina Fey and Mike Myers. 

Improv is about listening, taking on board what others say, then using that as a springboard for your response, teamwork, coping with uncertainty, thinking on your feet, waiting for the best idea to emerge (wherever it came from), and, um, having fun. Business Analysts need to engage with the business, assert themselves, and co-create innovative solutions. Neil Mullarkey's unique, high energy, interactive style will guarantee that you will both laugh and learn.

You will Learn:

  • The key skills of improv theatre
  • How not to be stuck for words ever again
  • How to engage and influence people
Featured Speaker:
Neil Mullarkey

Neil Mullarkey
Comedian and Actor

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Tuesday
22 September
17:30 - 18:45

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IIBA UK Drinks Reception Sponsored by AssistKD