Arrow 5 Conference Tracks - 22-23 Sept
Arrow 12 Pre-Conference Workshops - 21 Sept
Arrow How Will This Conference Help You?
     Arrow Who Should Attend
Arrow Discounts: IRM UK Group Discount, BCS and IIBA®
Arrow Business Analyst of the Year
5 Conference Tracks to choose from:
Track 1 - Business Analysis: Shaping the Organisation

Business Analysts are involved in ensuring that their organisations invest wisely in business change initiatives. This may require the Business Analysts to investigate situations and identify relevant solutions for their organisation, ensure the business strategy is executed effectively, and take a holistic cross-functional view of processes in order to ensure that business value is delivered to customers. This track offers sessions that cover the development of the business analysis practice and the work performed by Business Analysts in enabling organisations to be agile, strategically-aligned and value-focused in today’s global and competitive environment.
Case studies include: Yorkshire Water, John Lewis, Visa Europe, Sky Bet, Health and Social Care Information Centre, National Assembly for Wales & trainline.

“We Don’t Need BAs…” A Journey from Denial to Building a Business Analysis Practice
Peter Neal, Yorkshire Water

Strategy: The Elephant in the Room
Adrian Reed, Blackmetric Business Solutions

The Omni Channel Challenge - Delivering Customer Convenience in an Omni Channel World
Julie Turner & Sophie Penny, John Lewis

Pre-Project Analysis
Tudor Costigan, Visa Europe

From Projects to Investment Themes: How Sky Bet Deliver Continuous Business Value through Hypothesis Driven Development & Kanban
Craig Watson, Sky Bet

Change Begins With Me
Christina Lovelock & Kathryn Pow, Health and Social Care Information Centre

Business Analysis with Benefits Management, More than the Sum of Their Parts
Phil Turner, National Assembly for Wales

Going Lean – trainline Story
Ateek Hussain & Alex Vishal, trainline

Track 2: Increasing the Effectiveness of Business Analysis

The Business Analyst does not work in isolation and needs to understand a wide range of related disciplines and approaches. In addition to gaining an awareness of these, the Business Analyst may also choose to specialise in one or more of them in support of their core competency of business analysis. This conference track focuses on some of the established and emerging areas that the Business Analyst may wish to consider in order to extend the contribution they can make to business effectiveness and improvement.
Case studies include: European Bank for Reconstruction and Development, Turkcell, Lloyds Banking Group, Aviva Life, UK Government, Skipton Building Society & Rabobank.

Between Business Demands and Thriving Technology: The 'Modern Day BA'
Dr Claudia Michalik, European Bank for Reconstruction and Development

Designing New Demand Management Process
Burcu Buyuksar, Turkcell

Requirements Re-use - What Does it Take?
Terri Lydiard, Lloyds Banking Group

Keep Calm & Automate – a Case Study Illustrating the Power of Agile Automation
Karen Hunt & David Cossey, Aviva Life

User Research – Revolutionising Service Design in UK Government and Beyond
Richard Shreeve & Kyle Macdonald-Wallis, IPL

Effective Partnering - Business Analysis from a Software Supplier's Perspective
Andrew Robertson, CHP Consulting

Embedding Lean – One Route to Process Improvement
Jo Smith & Adam Aldridge, Skipton Building Society

Standardization in an Agile, Dynamic Environment: Contradiction or Efficiency Potential?
Edwin Buitenhuis & Roderick Uitdehaag, Rabobank

Track 3: The Human Side of Business Analysis

This track focuses on human dynamics within the Business Analysis discipline and the ability to handle those critical moments that hinge on a deftness of personal skills.  It provides insight and case studies into how best to work with others to successfully facilitate change.
Case studies include: Specsavers, Sheffield Hallam University & Aviva.

Creating the Perfect Storm: The Butterfly Effect of BA Behaviour
Jess Powell & Jan La Porte, Specsavers

But What About BA Contractors? A Case Study in Skills and Leadership Development
John Mee, Bath Business Analysis & Improvement & Mercy Obi, First Plus Consulting

Stakeholder Management in a Multicultural Environment - a New Zealand Perspective
Caroline Faircloth, Contractor, Wellington, New Zealand

Leading the Way as a Lead BA
Jim Hope, Nationwide

Make Yourself Obsolete - The BA's Role in Transferring Skills Across an Organisation. Are You Ever Going to Become Obsolete as a BA?
Joanna Solecki & Claire Ward, Sheffield Hallam University

Saboteurs - What Can You Do About Them?
Liz Calder, Blue Raccoon

The Power of Change – A Personal Journey
David Beckham, Aviva

Designing a Mentoring Programme to Develop your BA Practice
Glenn Hook, Nationwide & Tom Parnell, Intelligent Consulting & Alex Papworth, Business Analyst Mentor

Track 4: Information & Technology for BA’s

The remit of Business Analysis has become wider than its roots in 'gathering' requirements for technology projects, however understanding and leveraging information and technology remains one of the keys to successful Business Analysis. This conference track examines how technology and information can be used to understand problems, support creativity and discover potential solutions. It explores the importance of understanding how people, process and technology intersect and examine if the role of Business Analysts is changing, being redefined / re-imagined, in technology and information driven projects.
Case studies include: Tesco, BBC, Google, Morgan Stanley & LateRooms.com.

Business Analysis for Big Data
Bert Brijs, Lingua Franca bvba

Insight to Innovation, The Role of User Experience in Defining Product and Organisational Transformation and Success
Ian Worley, Morgan Stanley

How do Business Analysis, UX and Agile Play Together Smoothly?
Chris Matts, Tesco

Building a Business Intelligence Competency
Peter Staunton, Google

Writing the Right Agile Stories
James Robertson, Atlantic Systems Guild

A Business Analyst’s Role in Data-Driven Decision Making
Ndidi Alaneme & Dave Baines, BBC

Going Beyond ‘What Success Looks Like’ – Using Data to Achieve Successful Projects
Jamie Clouting & Joanne Latham, LateRooms.com

Code-Free App Development – BA Opportunities and Threats
Chris Moran & Richard Johnston, Karona Consulting

Track 5: The Expanding BA Toolkit

There is no 'one size fits all' approach to Business Analysis. As practitioners, we benefit from having access to a wide range of tools and techniques; the challenge is in choosing the best techniques or approach for a given circumstance. Having well-proven tools to hand gives BAs the confidence to tackle business problems and take the lead role in making sense of complex change. This conference track focuses on demonstrating and showcasing relevant analysis techniques. Practitioners will share their real-life stories of where techniques have worked, and will reflect on lessons learned. This track covers a wide range of tools and techniques whether new or well established, formal or informal. It will be of interest to both new and experienced BAs.
Case studies include: National Grid, Specsavers, NFU Mutual, NHS Blood and Transplant, Barclays & ASOS.com.

Facilitation Skills for Wider Organisational Impact
Craig Rollason, National Grid

Don’t Fall Down Pit Holes – the Risks of Neglecting the NFRs
Lynda Girvan, AssistKD

So You Think You're a BA? Come Prove it!
Chris Evans & Andy Whatling, Specsavers

In High Spirits - A Sensory Analysis
Jonathan Bryant, NFU Mutual

A BA Project Without an IT Spec: Identifying What People do With Their Time
Sara Galloway, NHS Blood and Transplant

Professional Presentations Made Easy (and Making Microsoft Office Work For You!)
David Baskerville & Richard Patrick, Barclays

Use of Roadmapping to Shape Agile Development and to Manage Early Benefits Delivery
Peter Kapitsa, ASOS.com

Business Process Tangles: Finding, Removing & Preventing Them
Brian Hunt, Business Process Agility

12 Pre-conference Full Day and Half Day Workshops
Full Day Workshops:
        Foundation in Business Change
Martin Maya, AssistKD

AssistKD and BCS present an intensive workshop covering the syllabus for the BCS Foundation Certificate in Business Change qualification. The BCS Foundation Certificate in Business Change covers the landscape of concepts, life cycle and techniques relevant to Business Change. It provides a foundation for the range of specialist modular certificates provided by BCS in the areas of Business Analysis and Consultancy. In addition, it provides foundation-level Business Change knowledge for specialists in other disciplines. Topics covered include  Overview of Business Change  • Business Change Techniques  • Business and IT Alignment  • Business Improvement Definition  •  Business Change Design  • Business Change Implementation  •  Benefits Realisation

  Foundation in Business Analysis
Davina Hesmer, AssistKD

AssistKD and BCS present an intensive workshop covering the syllabus for the BCS Foundation Certificate in Business Analysis qualification. The Foundation Certificate in Business Analysis covers the breadth of concepts, approaches and techniques relevant to Business Analysis. It provides a foundation for the range of specialist modular certificates provided by BCS in the areas of Business Analysis, Consultancy and Business Change. In addition, it provides foundation-level Business Analysis knowledge for specialists in other disciplines. Topics covered include  •  The Role and Competencies of a Business Analyst  •  Strategy Analysis  •  Business System and Business Process Modelling  •  Stakeholder Analysis  •  Investigation and Modelling Techniques  •  Requirements Engineering  •  Business Case Development  •  Implementation of Business Change

Please note, for both full day workshops, delegates will be able to sit the examination at the end of the workshop and get their results on the same day. Pre-workshop personal study, using the BCS publication Business Analysis, is strongly recommended.  BCS will be providing and running the examinations.  The exam takes 1 hour and will take place at 16:30 on the workshops day.  Pre-registration is required for this workshop and examination.   Only delegates who have signed up for all 3 days of this event will be entitled to attend this workshop and be certified.  A fee of £100 will be added to your invoice for the certification. Places are limited to 20 for each workshop.
Half Day Workshops:
  Using the Benefit Map for Lean Strategy Execution
Filip Hendrickx, AE NV

Business stakeholders want project results fast. They often come to the business analyst armed with a solution, leaving not much room nor time for challenging and proposing alternatives. The classic benefit map, when used creatively, is a very useful and visual tool in opening up the conversation with your business stakeholders quickly.  In this interactive workshop, participants will:  a) Learn how to create room for discussing the strategic context and alternative solutions for project initiatives b) Learn how to bring hidden assumptions to the surface, so that they can be pulled forward and tested early in order to lower the investment risk c) See several case examples from multiple companies of how the benefit map has served as a continuous check point in projects to align strategy and execution.

  Creative, Visual Facilitation
Penny Pullan, Making Projects Work Ltd

Facilitating groups and handling complex human dynamics are at the core of business analysis.  Yet, facilitated sessions too often miss the mark, leaving participants uninspired and disengaged, especially in virtual teams. 

In this interactive workshop, Penny Pullan will focus on how you can achieve great outcomes through inspiring and engaging visual facilitation.

  Business Analysis in BI and Analytics Projects
Dirk Morgenroth, Atos

With the advent of data-driven organizations requirements naturally change to increasingly data-centric entities. However, specifying data and data analysis needs is not an easy task for either one of the stakeholders involved, no matter how mature the organization already is. This session sheds light on how to adapt to these environments and project contexts as a Business Analyst and provides the necessary basics.

  Better Thinking Skills for Better Business Analysis
James Archer, Public World & Suzanne Robertson, Atlantic Systems Guild

The Business Analyst helps a wide variety of people to identify the real business problem and to find the most effective solution. To do this, the BA needs thinking skills that enable him/her to think differently, raise questions, expose new ideas and elevate the calibre of thinking on the project. This half-day workshop focuses on specific thinking skills that help the BA to be an effective thought leader. This workshop identifies the socio-technical skills needed by thinking Business Analysts. Participants explore and experiment with these skills, and the most effective ways to apply them in their own projects.

  Analysis of a User Story
Peter Aveyard, Capita Customer Management & Michael Sylvain, Lowell Group

User stories are ubiquitous; most BA’s are writing or working with user stories these days. Despite their widespread use in the agile world, a user story is a structured piece of narrative.  Despite this structured approach, user stories can still be interpreted, which can lead to re-working of solutions, which in turn introduces waste. A lack of analysis rigour can also lead to missed requirements, again resulting in waste. The audience will be introduced to new techniques based on categorical and propositional logic. These techniques have been thoroughly tested and proven to deliver clear unambiguous requirements. Used in conjunction with BA techniques and standards such as BAMs and UML, they are an extremely effective way uncovering the unknown knows, that are often the root cause of cost and quality issues.

  Making Remote Co-Location Work
Mark Lewing & John Stuart-Clarke, Aviva

Agile means co-location; developers sat with customers prototyping solutions and copying them live; yes? 

Not often.  In large organisations the customers sit hundreds of miles away from you, the BA. The Developers are offshore, the Designers are on 5 other projects and the Product Owner is trying to run a business unit as well as being available to you.  This workshop will simulate an Agile inception and first sprint where the BA, Developers, Customers and Product Owner are remote from each other. Using technology to simulate remote co-location we will demonstrate how to modify each of the major Scrum ceremonies to allow for, and exploit the technology. Based on working methods being used on a daily basis at Aviva this workshop will provide real world help in making remote co-location work.

  Business Playground: Games and Play for the Effective BA
Georgiana Mannion, Process In Colour

Play can improve communication, documentation and facilitation. It is a powerful addition to existing Business Analysis skill sets. In this workshop you will learn how to incorporate playful techniques and games into different stages of your project life cycle and analysis work. To ensure it is functional as well as fun, we will incorporate methods from the BABOK® and BCS Body of Practice courses with an added playful side. You’ll learn more about why businesses are turning to these techniques and the benefits from applying them.

  Designing Compelling and Engaging Data Visualisations
Tom Shanley, Business Analyst, Redvespa New Zealand

This workshop will arm you with various tools that you can use to present complex data to your stakeholders, so that they're more compelling, engaging and ultimately more useful.  We will look beyond the normal office tools, but which can be applied in your workplace today.  You will; Learn about which data visualisations tools are available, How to use their own data to build useful data visualisations & How to design data visualisations so that they are truthful, compelling and useful.

  Resilience - The Hidden Tool to See You Through the Most Challenging Situation
Corrine Thomas, Choices Consulting & Coaching & Sarah Fitton, Allen & Overy

Change projects can be hard; we must understand the real problem that the organisation is seeking to solve, whilst also handling challenging and difficult stakeholders. Often the BA feels stuck in the middle of a multitude of project and organisational challenges and under fire from all angles. At times like this, having the capability not to take things personally, keep the project going and seek practical ways forward is a valuable thing to be able to do.  Being resilient means remaining strong in challenging situations. This workshop will help you develop the skills and capacity to build personal resilience in all areas of life by exploring what being resilient means and introducing you to some tools and techniques to use.

  Process Modelling and Analysis – Practical Techniques and Frameworks
Alec Sharp, Clariteq Systems Consulting

Organisations around the globe are making serious efforts to improve and even transform their business processes. They know they must understand what they do, and how they do it, if they are to improve in a sustainable way and adapt to constant change in the environment.  Unfortunately, many will struggle, coming up against the common pitfalls in working with business processes. This session is specifically designed to help you avoid those common problems. It’s packed with practical frameworks, techniques, tips, and real-life examples from a variety of disciplines. It covers an end-to-end set of techniques including introducing business process concepts to your sometimes-skeptical colleagues, discovering true end-to-end processes, scoping and modelling a process, and improving processes.

ArrowHow Will This Conference Help You?

  • Learn from other BAs past successes and challenges from our wide range of case studies.
  • Broaden your knowledge and gain insights from internationally renowned experts.
  • Extend your network – meet BAs from a wide range of organisations and sectors and share ideas and experiences with them.
  • Meet a range of exhibitors providing tools and services. Broaden your knowledge and gain insights from internationally renowned expert

ArrowWho Should Attend

  • Business Analysts
  • Project/Programme Managers
  • Business Sponsors
  • Business Managers
  • Anyone with an interest in Business Analysis and Business Change including Business Architects, Business Solutions Managers, Business Change Managers and Consultants
ArrowDiscounts: IRM UK Group Booking Discount,  IIBA® and BCS Discount

Group Booking Discount:

  • 2-3 delegates 10% each
  • 4-5 delegates 20%
  • 6+ delegates 25%

IIBA Discount:

  • IIBA members will receive a 10% discount.
  • IIBA UK Chapter members will receive a 15% discount.

BCS Discount:

  • BCS Members are entitled to a 10 per cent discount. 

Group Booking Discount and IIBA Discount OR BCS Discount can be taken in conjunction with each other. When booking online ensure that you put IIBA/IIBA UK Chapter/BCS membership number to ensure you receive the appropriate discount.

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ArrowBusiness Analyst of the Year

Business Analyst of the Year 2015 - Free conference entry to finalists!
We are delighted to announce that the Business Analyst of The Year Award 2015 will be awarded during the BA Conference. This Award is sponsored by AssistKD. The Award celebrates excellence in Business Analysis practice.

There will be five short-listed finalists who will receive complimentary entry to the Conference. The winner of the Award will be announced at the BA Conference on 22 September. Further Information and Application forms are available here.

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