Wednesday 21 September 2016: Conference Day 2 and Exhibits

09:00–09:10   Welcome
Lucy Ireland, Deputy CEO, BCS Learning & Development Ltd
09:10–09:55 KEYNOTE Beyond Budgeting – an Agile Management Model for New Business and People Realities – the Statoil Implementation Journey
Bjarte Bogsnes, VP Performance Management Development, Statoil
09:55–10:25   Networking Break & Exhibits
10:25–11:15 Track 1:
Tools, Techniques, Models & Methods
"And then the Magic Happens": What BAs can Learn from the World of Magic
Adrian Reed, Principal Consultant, Blackmetric Business Solutions
Track 2:
BA Success Stories
Sharing Our Experience: The Key Components to a Successful BA Practice
Matthew Scott, Business Analyst Team Manager, University of Southampton
Michael Hall, Business Analyst, University of Southampton
Track 3:
BA or not BA? Exploring Flavours of the BA Role
Learning to Love Regulatory Change
Wybren den Breejen, Lead Business Analyst, Old Mutual Wealth
Track 4:
Creating Organisational Agility
Think It, Say It, Do It
Paul Ryan, IT Operations Manager, AXA Partners - Credit & Lifestyle Protection
Geraldine Allen, Senior Business Analyst, AXA Partners - Credit & Lifestyle Protection
Track 5:
Personal Attributes, Creativity and Interpersonal Skills
BA Happiness Project
Christina Lovelock, Principal BA Manager, HSCIC
Steve Bowring, Senior BA, HSCIC
11:25–12:15 Track 1:
Tools, Techniques, Models & Methods
Interactive Wireframes – a Powerful Tool for Requirements Elicitation
Oana Mihaela Lungu, Senior Business Analyst, Endava
Adina Dana Ionas, Senior Business Analyst, Endava
Track 2:
BA Success Stories
Case Study – Analysing the Business from the Customer "Touchpoints": A New Point of View for an Optical Goods and Services Retailer
Maria Osuna, Director, Agilpro
Track 3:
BA or not BA? Exploring Flavours of the BA Role
IT BA and Business BA; Gaps and Overlaps or Sharing the Load?
Laura Firth, Lead Business Analyst, Allianz
Jo Wilson, Lead Business Analyst, Allianz
Track 4:
Creating Organisational Agility
Exploring Agile - A Business Analyst Perspective: Case Study of the Mastek-Morrisons Synergy
Ayo Ogunsakin, Business Consultant, Mastek UK Ltd
Track 5:
Personal Attributes, Creativity and Interpersonal Skills
Intercultural Literacy: a Vital BA Competence?
Goran Milenkovic, Senior Business Analyst, Insentic
12:15–13:45   Lunch & Exhibits
12:45–13:10
PERSPECTIVE SESSION IIBA UK - The First Ten Years
Nick de Voil, Management Consultant, De Voil Consulting
13:15–13:40 PERSPECTIVE SESSION STRONGER TOGETHER - A fireside chat with BCS & IIBA (Global)
Lucy Ireland, Deputy CEO, BCS Learning & Development Ltd
Stephen Ashworth, President and CEO, International Institute of Business Analysis™ (IIBA®)
13:45–14:30 KEYNOTE How to Create Massive IMPACT and be an Effective Zoo Keeper
Nigel Risner, Motivational & Inspirational Speaker
14:30–15:00   Networking Break & Exhibits
15:00–15:50 Track 1:
Tools, Techniques, Models & Methods
The Indispensable BA: Becoming a Compass for Change
Ryan Folster, Business Analyst, Britehouse
Track 2:
BA Success Stories
User Experience and Software Selection
Israr Ahmed, Business Analyst, National Grid
Ian Huke, Consultant, Perceptive Change
Track 3:
BA or not BA? Exploring Flavours of the BA Roles
Whose Test is it Anyway?
Lauren Wagstaff, Senior Business Analyst, Sheffield Hallam University
Clinton Nobrega, Senior Business Analyst, Sheffield Hallam University
Track 4:
Creating Organisational Agility
Creating Agility Within Business Analysis at Virgin Atlantic
Carlos Pullen-Ferreira, Head of PM and BA Practices, Virgin Atlantic Airways
Chris Stygal, Business Analyst Manager, Virgin Atlantic Airways
Bev Oakley, Business Analyst Manager, Virgin Atlantic Airways
Track 5:
Personal Attributes, Creativity and Interpersonal Skills
How to Sell Your Creative Talents
Ian Richards, Managing Consultant, Capita Transformation
16:00–16:50 Track 1:
Tools, Techniques, Models & Methods
Impact Mapping – the New Way Through 'Why' and not 'What'
Simon Lynch, Business Analyst, Aviva Health
Track 2:
BA Success Stories
BA Success from a Horror Story Chainsaw Massacre
Nigel Clarke, Lead Business Analyst/Product Owner, Clarke BT Consultancy Ltd
Track 3:
BA or not BA? Exploring Flavours of the BA Role
Press RED for 10 more years: Adding Value to a Major Technical Migration
Jonathan Ramsden, Senior Business Analyst, BBC
Matt Visser, Business Analyst, BBC
Track 4:
Creating Organisational Agility
Don't go Chasing Waterfall – the BA in the Agile World
David McGrath, Head of Agile Enablement Service, Software Quality Systems (SQS)
Melanie Byrne, Head of Business Analysis – IRE, SQS
Track 5:
Personal Attributes, Creativity and Interpersonal Skills
BA Jedi Mind–Tricks – Stakeholder Influencing for the Business Analyst
David Beckham, Senior Business Analyst, Aviva
17:00–17:10   Conference Close
Lawrence Darvill, Director, UK BA Manager Forum & Business Consultant, AssistKD      
 

Wednesday
21 September
09:00–09:10

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Welcome
Lucy Ireland, Deputy CEO, BCS Learning & Development Ltd
Featured Speaker:
Lucy Ireland Lucy Ireland
Deputy CEO
BCS Learning & Development Ltd

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Wednesday
21 September
09:10–09:55

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KEYNOTE: Beyond Budgeting – an Agile Management Model for New Business and People Realities – the Statoil Implementation Journey
Bjarte Bogsnes, VP Performance Management Development, Statoil
Bjarte will discuss the problems with traditional management, including budgeting

He will cover the Beyond Budgeting principles and companies on the journey.  Statoil's "Ambition to Action" model will be discussed:

  • Redefining performance – dynamic and relative with a holistic performance evaluation
  • Dynamic forecasting and resource allocation and no traditional budgets
  • From calendar-driven to event-driven; a more self-regulating management model

Bjarte will share his Implementation experiences and advice on how to effectively implement this.

Delegate takeaways:

  • Understand the systemic problems with traditional management, including budgeting
  • Understand how Beyond Budgeting addresses these problems
  • Case study insights from ten years of Beyond Budgeting experience at Statoil
Featured Speaker:
Bjarte Bogsnes Bjarte Bogsnes
VP Performance Management Development
Statoil

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FIVE CONFERENCE TRACKS
Track 1
Tools, Techniques, Models & Methods
Track 2
BA Success Stories
Track 3
BA or not BA? Exploring Flavours of the BA Role
Track 4
Creating Organisational Agility
Track 5
Personal Attributes, Creativity and Interpersonal Skills
10:25 – 11:15 CONCURRENT SESSIONS

Wednesday
21 September
10:25–11:15

Track 1

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"And then the Magic Happens": What BAs can Learn from the World of Magic
Adrian Reed, Principal Consultant, Blackmetric Business Solutions

On projects, it often feels like our stakeholders expect us to be magicians.  They expect us to carry out high quality work with far less time and resources than we really need.  We have a broad and varied toolkit, but sometimes it feels like we need some real magic to make our projects work.

But what if we really could use magic?  Or at least the techniques from a magician's toolbox?

In this interactive session Adrian Reed explains how a chance meeting with a Magician challenged the way he thought about Business Analysis.   You'll hear:

  • A range of techniques from magic, conjuring and mentalism that have parallel applications in the world of business analysis
  • The importance of audience management, and what this means for BAs
  • How to avoid "magic for magicians" (or "analysis for analysts")

You'll take away practical tips and techniques, whilst seeing some magic tricks too.

Featured Speaker:
Adrian Reed Adrian Reed
Principal Consultant
Blackmetric Business Solutions

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Wednesday
21 September
10:25–11:15

Track 2

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Sharing Our Experience: The Key Components to a Successful BA Practice
Matthew Scott, Business Analyst Team Manager, University of Southampton
Michael Hall, Business Analyst, University of Southampton

Establish a best practice tool kit – Sharing our experience and demonstrate how to establish a best practice toolkit and how we’ve become an incubator for wider Business Analysis throughout our organisation.

It pays to advertise – How we have shared BA knowledge to underpin the value of BA’s with the business but be aware that publicity drives increased demand for your finite BA resources!

Early engagement – How our BA practice has evolved and developed to encompass Pre-project capabilities and pre-business case engagement and the benefits delivered to the business.

The 3 key messages from our presentation will be;

  • Establish a best practice tool kit as your first foundation
  • It pays to advertise, share your knowledge and aspire to trusted status within your business
  • Strive for early BA engagement opportunities, saving your organisation time and money
Featured Speakers:
Matthew Scott Matthew Scott
Business Analyst Team Manager
University of Southampton

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  Michael Hall Michael Hall
Business Analyst
University of Southampton

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Wednesday
21 September
10:25–11:15

Track 3
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Learning to Love Regulatory Change
Wybren den Breejen, Lead Business Analyst, Old Mutual Wealth

Regulatory change projects are often seen as the unsexy side of business change. Projects forced onto the business by external factors which deliver no business benefit being driven by stakeholders who would rather be working on something else. That was certainly Wybren’s view of things a few years ago.

Over the years his view has changed. Working with regulators in all industries provides the BA a combination of challenges and opportunities which can make working on these projects a rewarding prospect.

Regulatory projects redefine how you view and handle your project stakeholders and artifacts. Dealing with that colleague on the 2nd floor might be difficult, but have you tried speaking to the Inland Revenue Service recently?

In this session Wybren will share his experience and the experience of others in delivering regulatory change. You will take away an understanding of:

  • Unique skills BAs bring to regulatory change
  • New abilities you can learn
  • How to have fun while doing it
Featured Speaker:
Wybren den Breejen Wybren den Breejen
Lead Business Analyst
Old Mutual Wealth

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Wednesday
21 September
10:25–11:15

Track 4
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Think It, Say It, Do It
Paul Ryan, IT Operations Manager, AXA Partners - Credit & Lifestyle Protection
Geraldine Allen, Senior Business Analyst, AXA Partners - Credit & Lifestyle Protection

Learn how a leading international insurance company has embraced innovation in soliciting ideas from employees across 21 countries, towards improving the overall customer experience. The IT department at AXA Partners - Credit & Lifestyle Protection Business, experienced in solution delivery have overcome the challenges of gaining business insights, encouraging a culture of innovation and taking concepts through the requirements gathering methods; while at the same time leaving behind the traditional waterfall development model for a new Agile delivery process. Key discussion points include:
  • The Tools for building a Culture of Innovation
  • A new approach to BA methods in an Innovative & Agile work environment
  • Stronger engagement in business lead in requirements gathering process
Featured Speakers:
Paul Ryan Paul Ryan
IT Operations Manager
AXA Partners - Credit & Lifestyle Protection

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  Geraldine Allen Geraldine Allen
Senior Business Analyst
AXA Partners - Credit & Lifestyle Protection

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Wednesday
21 September
10:25–11:15

Track 5
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BA Happiness Project
Christina Lovelock, Principal BA Manager, HSCIC
Steve Bowring, Senior BA, HSCIC

Being happy is good for you, for the people around you, your employer and society as a whole. Happy people are more likely to secure job interviews, to be evaluated more positively by their manager once in a job, to show superior performance and productivity, and to handle managerial jobs better. The benefits to individuals and organisations are well documented – but few organisations really understand the value of a happy workforce.

This session will cover current theories and research on happiness, the benefits of happiness and the personal stories of two BAs who used their Business Analysis skills and techniques to undertake self-reflection and self-improvement to move towards a happier life. Key learning points:

  • Benefits of happiness
  • Link between happiness and professional success
  • Using BA techniques to understand ourselves
Featured Speakers:
Christina Lovelock Christina Lovelock
Principal BA Manager
HSCIC

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  Steve Bowring Steve Bowring
Senior BA
HSCIC

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11:25 – 12:15 CONCURRENT SESSIONS

Wednesday
21 September
11:25–12:15

Track 1

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Interactive Wireframes – a Powerful Tool for Requirements Elicitation
Oana Mihaela Lungu, Senior Business Analyst, Endava
Adina Dana Ionas, Senior Business Analyst, Endava

Why interactive wireframes? Because an interactive picture is worth 1,000 words.

In order to discover the requirements a Business Analyst will use a number of tools and techniques depending on the context, experience and personal choice.

During the presentation Oana and Adina will look at the situations when using wireframes facilitates requirements gathering, key features of wireframing tools and what business value they bring to the table. There are a number of questions and misconceptions you may be running into when working with wireframes, such as: how many interactions should be implemented in your wireframes; when to trade off high fidelity for low fidelity or vice versa, and which skills are needed as a Business Analyst to create interactive wireframes that serve the purpose of requirements elicitation.

No matter how complex the wireframes are, they do not replace other deliverables. Based on experience, we will share with you how wireframes fit alongside other analysis artefacts.

Key takeaways:

  • Why, when and how to use interactive wireframes to elicit requirements
  • Pitfalls of using interactive wireframes
  • Interactive wireframes constitute a powerful tool ensuring users, business and project team are on the same page
Featured Speakers:
Oana Mihaela Lungu Oana Mihaela Lungu
Senior Business Analyst
Endava

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  Adina Dana Ionas Adina Dana Ionas
Senior Business Analyst
Endava

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Wednesday
21 September
11:25–12:15

Track 2

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Case Study – Analysing the Business from the Customer "Touchpoints": A New Point of View for an Optical Goods and Services Retailer
Maria Osuna, Director, Agilpro
As a market leader, Optica Caroni enjoys a privileged position in crafting and selling prescription glasses, and other eyewear products and related services in Venezuela, through its network of 81 stores. To maintain their leadership, the company decided to improve around the customer experience, realigning its core values and capabilities. A fresh approach to envision and deliver changes.
The presentation will explore their journey:
  • Applying ideas from “The Value Proposition Canvas” framework from the Strategyzer Series, as a method to understand Optica Caroni’s customers
  • Identifying touchpoints in each of the customer buying stages
  • Visioning a customer experience
  • Defining business capabilities to deliver the customer experience, identifying changes in terms of people, process, information technology and infrastructure
  • Identifying quick wins and major initiatives
  • Crafting the roadmap to deliver the desired customer experience
Featured Speaker:
Maria Osuna Maria Osuna
Director
Agilpro

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Wednesday
21 September
11:25–12:15

Track 3

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IT BA and Business BA; Gaps and Overlaps or Sharing the Load?
Laura Firth, Lead Business Analyst, Allianz
Jo Wilson, Lead Business Analyst, Allianz

In a world where Agile, continuous improvement and efficiency are central to the delivery of successful projects, the role of the Business Analyst is continually changing and being challenged.  The term 'Business Analysis' covers many areas of expertise, but can we really be a master of all or should we align to a specialism?  Is it inefficient to have a Business Analyst focused on the business requirements for software development and a Business Analyst focused on requirements for process and change aspects of a project, or does this ensure the risk of gaps emerging is reduced?  If you have two areas of focus; where do the responsibilities start and finish? How do you avoid an overlap? 

With the importance of efficient and effective system development becoming more and more integral to change projects and to business success, two of Allianz’s Lead Business Analysts explore these questions and share their experiences.

  • Discussion of whether a Business Analyst needs to have a particular area of expertise
  • How to determine whether a project would benefit from a technically focused Business Analyst
  • Working together; how to avoid operating in silos
Featured Speakers:
Laura Firth Laura Firth
Lead Business Analyst
Allianz

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  Jo Wilson Jo Wilson
Lead Business Analyst
Allianz

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Wednesday
21 September
11:25–12:15

Track 4

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Exploring Agile - A Business Analyst Perspective: Case Study of the Mastek-Morrisons Synergy
Ayo Ogunsakin, Business Consultant, Mastek UK Ltd

Agile Methodology has a rich history dating back to 1957, well before the published Agile Manifesto of 2001, although not without some myths and misconceptions. This session establishes how Agile continues to be extremely useful in Business Improvement, while avoiding the pitfalls. Agile is explored both as a methodology and as a mind-set, ’The Agile Philosophy’ – how Agile enlightens the subconscious mind

Key Takeaways:

  • Enabling Agile Teams with Coaching and Mentoring
  • Leveraging on Servant – Leadership
  • The warning signs; when Agile teams fall behind
  • The Virtues of an Agile mind-set; Change your mind-set
  • Agile Continuous Improvement
  • New Horizons for Agile
  • World Class Agile Thinking
Featured Speaker:
Ayo Ogunsakin Ayo Ogunsakin
Business Consultant
Mastek UK Ltd

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Wednesday
21 September
11:25–12:15

Track 5

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Intercultural Literacy: a Vital BA Competence?
Goran Milenkovic, Senior Business Analyst, Insentic

The ability to operate in a multi-cultural environment and work on international projects has become a necessity in today’s world. But do we truly understand what this means for us Business Analysts? Do we consider it when we are planning Business Analysis activities or selecting communication methods? Do we think of it when we are eliciting and analysing requirements? Do we take it into account when we are assessing and validating a solution? This session will explore the impact and effects of cross-cultural differences on various Business Analysis knowledge areas and present the concept of Intercultural Literacy as one of the vital underlying competences of a modern Business Analyst. Some of the basic elements of known intercultural management theories will be discussed and practical examples from international projects will be given. The way in which this matter is covered in some mainstream Business Analysis frameworks will also be touched upon. Delegates will:

  • Learn the importance of adapting to cross-cultural environments in a typical Business Analysis effort on an international project
  • Be given concrete examples from projects undertaken in highly diverse cultural environments
  • Become familiar with some concrete challenges that a Business Analyst working in a cross-cultural environment and/or international projects may face
Featured Speaker:
Goran Milenkovic Goran Milenkovic
Senior Business Analyst
Insentic

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12:45 – 13:10 PERSPECTIVE SESSIONS

Wednesday
21 September
12:45–13:10

Perspective
Session

 

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IIBA UK - The First Ten Years
Nick de Voil, Management Consultant, De Voil Consulting

On 20 June 2006, a group of volunteers formed IIBA's UK Chapter.  Focusing initially on running events in London, the organisation soon gained momentum. Over the ten years, the BA profession has matured and grown -- and IIBA UK now numbers nearly a thousand members.  In this brief session, Nick de Voil (Member Experience Director, IIBA UK) will outline some of the key developments at IIBA and IIBA UK, and will explain how IIBA UK works to support the BA community.  You'll also hear more about IIBA UK's direction over the coming years.  During this session, you'll hear about:
  • IIBA's New & Improved Certification framework
  • How IIBA UK collaborates with other organisations to further the BA profession
  • How you can get involved!
Featured Speaker:
Nick de Voil Nick de Voil
Management Consultant
De Voil Consulting

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13:15 – 13:40 PERSPECTIVE SESSIONS

Wednesday
21 September
13:15–13:40

Perspective
Session

 

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STRONGER TOGETHER - A fireside chat with BCS & IIBA (Global)
Lucy Ireland, Deputy CEO, BCS Learning & Development Ltd
Stephen Ashworth, President and CEO, International Institute of Business Analysis™ (IIBA®)

Business Analysis is a global growing discipline, there's never been a better time to get certified.
  • Recognition of the role, the discipline and the practice for greater benefit of the BA community
  • Resources and education opportunities for the BA professional
  • Aligning BCS/IIBA certifications to create complimentary learning pathways and global recognition
Featured Speakers:
Lucy Ireland Lucy Ireland
Deputy CEO
BCS Learning & Development Ltd

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  Stephen Ashworth Stephen Ashworth
President and CEO
International Institute of Business Analysis™ (IIBA®)

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Wednesday
21 September
13:45–14:30

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KEYNOTE: How to Create Massive IMPACT and be an Effective Zoo Keeper
Nigel Risner, Motivational & Inspirational Speaker

In an ever changing world and with pressures that come from a global source how do we make sure our teams are "in the room" and making an IMPACT.  Nigel will share his 6-stage approach for keeping people energised, focused and most importantly achieving results.

He will also include a fun inter-active communication session that will have delegates talking about it for days, weeks and months to follow.

In his unique style he will identify everyone in the room and share with them how to manage the animals in their workplace by being an effective zoo keeper.

  • The power of focus
  • The cost of internal terrorists
  • The importance of communication
Featured Speaker:
Nigel Risner

Nigel Risner
Motivational & Inspirational Speaker

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15:00 – 15:50 CONCURRENT SESSIONS

Wednesday
21 September
15:00–15:50

Track 1

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The Indispensable BA: Becoming a Compass for Change
Ryan Folster, Business Analyst, Britehouse
In a fast-paced modern business landscape companies are continually reviewing their value proposition for their chosen market to ensure that their products and services remain relevant.  In this constant cycle we find many external drivers of change that push the boundaries of how those products and services are delivered. As a consumer we are constantly reminded of the ‘innovations’ that have been added to our products and services.  The question that this presentation focusses on is do we really need these innovations? Do they add value to consumers? What problem is actually being solved? The above questions highlight the opportunity for Business Analysts to become indispensable to organisations by ensuring that solutions and the business needs they meet ultimately add real measurable business value. The presentation will show how the Business Analyst can ensure that real problems are solved for real issues through the exploration of the following questions:
  • What does ‘value’ actually mean?
  • What are we solving vs. who are we solving it for?
  • Does the solution fix the problem?
  • Becoming the voice of the end user/customer?

Main takeaways:

  • Learn what ‘value’ really means and how to ensure that value is ultimately achieved
  • Understand how to look at the same problem from different perspectives
  • Understand the role a Business Analyst plays in managing conflicting stated stakeholder requirements.
  • Learn how to become a trusted advisor rather than a documenter
  • Learn how to take steps towards being indispensable to any organisation
Featured Speaker:
Ryan Folster Ryan Folster
Business Analyst
Britehouse

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Wednesday
21 September
15:00–15:50

Track 2

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User Experience and Software Selection
Israr Ahmed, Business Analyst, National Grid
Ian Huke, Consultant, Perceptive Change
As the technology people use every day develops and becomes more intuitive it sets the expectation of users of business systems. If software is not easy to understand and use; the risk of the business not engaging increases, which may lead to the business case not being realised. National Grid faced this challenge when updating its procurement and payment system.   With a potential user base of 10,000 handling over £7 billion per annum the stakes were high, with substantial tangible benefits available.  The Sponsors demanded a National Grid system that was intuitive, user friendly and provided flexibility for users out in the field.. literally.  The bar was set high with E-bay and Amazon consistently being used as reference points.

The National Grid Project team took up this challenge and this presentation will share that rollercoaster journey with the audience.

  • The importance of detailed planning and scheduling which then provides a baseline to flex against
  • The exercise doesn’t have to be extensive to be effective and even a small exercise will require considerable investment
  • Sponsor and stakeholder buy in to evaluating User Experience grows when they get hands on
  • Business Analysis and Procurement complement each other, this relationship is vital
Featured Speakers:
Israr Ahmed Israr Ahmed
Business Analyst
National Grid

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  Ian Huke Ian Huke
Consultant
Perceptive Change  

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Wednesday
21 September
15:00–15:50

Track 3

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Whose Test is it Anyway?
Lauren Wagstaff, Senior Business Analyst, Sheffield Hallam University
Clinton Nobrega, Senior Business Analyst, Sheffield Hallam University
We are not Test Analysts, so how do we make testing work for us? At Sheffield Hallam University, the approach to testing, specifically during UAT, varies from project to project.   As a consequence the role of the BA also varies.
In this interactive session we will identify where we feel BA involvement adds value. Using examples of past projects we have worked on, we will evaluate scenarios where delegating test responsibilities to other members of the organisation is more beneficial.  Where this is the case, we will be exploring approaches to ensure that the effectiveness of involving others is maximised.  This presentation considers:
  • Examples of different approaches we have taken to testing (UAT) including what works and what doesn't
  • Where BAs add value
  • Approaches to ensure those involved with UAT are "good enough"
Featured Speakers:
Lauren Wagstaff Lauren Wagstaff
Senior Business Analyst
Sheffield Hallam University

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  Clinton Nobrega Clinton Nobrega
Senior Business Analyst
Sheffield Hallam University

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Wednesday
21 September
15:00–15:50

Track 4

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Creating Agility Within Business Analysis at Virgin Atlantic
Carlos Pullen-Ferreira, Head of PM and BA Practices, Virgin Atlantic Airways
Chris Stygal, Business Analyst Manager, Virgin Atlantic Airways
Bev Oakley, Business Analyst Manager, Virgin Atlantic Airways
Two years ago, the Virgin Atlantic Airways Business Analysis (BA) teams were segmented, which in turn created a ‘silo’ mentality for PMs and BAs completing work with stakeholders. Each BA team following their own standards, tools and techniques.

An organisational change broke down these barriers creating an enabler to implement an overarching practice that promoted universal tools and techniques that are applied to any technology related project. Staff were engaged with the change and also contributed to the creation of a new innovative Iterative (Agile) Delivery framework. The framework is able to adjust to different methodologies and our BAs are able to adapt and provide a better service to their stakeholders.

  • Training: Centralised training, interactive learning and development
  • Tools: VAA Delivery Tooling, a central repository for collaborating (Agile JIRA, Confluence, JIRA Balsamiq etc)
  • Techniques: Impact Mapping, Process Mapping, Business Requirements (Agile Requirements, Wireframes, Data Mapping, Daily Stand up Meetings etc.)
Featured Speakers:
Carlos Pullen-Ferreira Carlos Pullen-Ferreira
Head of PM and BA Practices
Virgin Atlantic Airways

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  Chris Stygal Chris Stygal
Business Analyst Manager
Virgin Atlantic Airways

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Bev Oakley Bev Oakley
Business Analyst Manager
Virgin Atlantic Airways

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Wednesday
21 September
15:00–15:50

Track 5

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How to Sell Your Creative Talents
Ian Richards, Managing Consultant, Capita Transformation
In an effort to standardise our work, have we lost focus of the importance of Creativity and Innovation? In an industry that promotes uniformity and standardisation through methodologies, templates and tools, it is often difficult to find opportunities to be creative. This presentation uses thought-provoking topics to encourage Business Analysts to adopt a creative approach to solving their everyday client problems. Through introducing a range of techniques, this session will help Business Analysts understand the importance of developing and selling the creative soft skills that are increasingly expected as an enhancement to their technical BA tool-kit.

Delegates will be taken on an engaging journey that encourages them to reflect on the legacy of creativity they have left in their wake and encourages them to stand out from the crowd by promoting a creative culture within their teams and amongst their clients. By the end of the session delegates will:

  • Understand the difference between creativity and innovation and the increasing importance of demonstrating both as a Business Analyst
  • Take away techniques to generate creative thinking ideas and to filter creative ideas into a practical offering
  • Have ideas on how to sell their creative talents to their clients and promote a culture of creativity and innovation in the workplace
Featured Speaker:
Ian Richards Ian Richards
Managing Consultant
Capita Transformation

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16:00 – 16:50 CONCURRENT SESSIONS

Wednesday
21 September
16:00–16:50

Track 1

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Impact Mapping – the New Way Through 'Why' and not 'What'
Simon Lynch, Business Analyst, Aviva Health

Often the temptation is to start with a vision and dive straight into the detailed requirements, without knowing the true value these requirements will add. This presentation will provide an oversight into the role of Impact Mapping in the creation and prioritisation of requirements in the early stages of a project or programme, where the focus is on the ‘why’, ‘who’ and ‘how’ rather than the ‘what’.  The key messages to be taken away:
  • The role of impact mapping in the early stages of requirements gathering – how the process focuses on the ‘why’ you’re delivering an initiative, avoiding jumping straight to the ‘what’
  • The Business Analyst's role in the creation of an Impact Map – how long is needed? Who needs to be there? What does the output look like?
  • How the Impact Map links back to the delivery of benefits
Featured Speaker:
Simon Lynch Simon Lynch
Business Analyst
Aviva Health

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Wednesday
21 September
16:00–16:50

Track 2

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BA Success from a Horror Story Chainsaw Massacre
Nigel Clarke, Lead Business Analyst/Product Owner, Clarke BT Consultancy Ltd

Sometimes the best learnings come from the worst of times, and successes can be there even if it's a little hard to see amongst the clouds and debris of project battle.  This is a case study, a musing and a retrospective on the successes that were had in a horror story of a project.  The speaker’s first real taste of (apparent/attempted) Agile and it had everything: Fixed scope deadlines on sales promises, unreasonable client, in-fighting and politics.  All on an international digital project with mobile apps, responsive websites, fintech integration and an ignored (critical) data warehouse.  But a stronger more learned BA emerged who is here to share.
  • Real-world application of Agile BA and Product Ownership/Governance skills from courses and text book learning
  • Self-retrospective learning of what I did well and am proud of as a BA, and what I could have definitely done better
  • The guilty-pleasure of a Project Horror Story to keep the audience enthralled with how bad it can get, and how to survive!
Featured Speaker:
Nigel Clarke Nigel Clarke
Lead Business Analyst/Product Owner
Clarke BT Consultancy Ltd

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Wednesday
21 September
16:00–16:50

Track 3

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Press RED for 10 more years: Adding Value to a Major Technical Migration
Jonathan Ramsden, Senior Business Analyst, BBC
Matt Visser, Business Analyst, BBC

The BBC’s much-loved Red Button is undergoing a massive transformation and most of its users probably won’t even notice! Supported on five TV platforms and used by up to 17 million people a week, the Red Button has grown organically over more than a decade.  A programme of work is underway to refactor back-end components, replace internal editorial tools and move key parts of the service to the cloud. All this while delivering massive events such as the Olympics, Glastonbury and Wimbledon.  It can be difficult to see where BAs can add value when undertaking technical migrations, but with over 16 years of technical debt, numerous editorial teams managing legacy tooling and the changing landscape of media-consumption - we found a lot of things to take up our time.

Jonathan and Matt would like to tell you the story of their programme, from inception to where they are today. How they have tackled dealing with a huge backlog, managed stakeholders and driven business change - they will also imagine what might have happened without BA involvement.

Key topic areas:

  • The changing role of the BA throughout our programme
  • Re-evaluating business needs as part of the migration
  • How the BA can work as part of the Product Team
  • Challenging programme direction under hard-deadlines
  • The role of the BA on Agile projects
Featured Speakers:
Jonathan Ramsden Jonathan Ramsden
Senior Business Analyst
BBC

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  Matt Visser Matt Visser
Business Analyst
BBC

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Wednesday
21 September
16:00–16:50

Track 4

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Don't go Chasing Waterfall – the BA in the Agile World
David McGrath, Head of Agile Enablement Service, Software Quality Systems (SQS)
Melanie Byrne, Head of Business Analysis – IRE, SQS

With more and more companies increasingly turning to Agile for their project delivery, more and more BAs are left fretting about their role.  “Agile methodologies don’t specifically call out BA as a role, will I lose my job?”  Don’t panic and don’t go chasing waterfall – there is a valuable place for the BA and their specific skillset in Agile, and the shift into this arena is easier than you think.  This session will explore:
  • The continued importance of the BA role within the Agile landscape as the ‘liaison among stakeholders’
  • How BA skills, competencies and experience can add value to any Agile team
  • How a BA can transfer to the Agile arena
  • Examples of Agile projects where BAs have supported its success
Featured Speakers:
David McGrath David McGrath
Head of Agile Enablement Service
Software Quality Systems (SQS)

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  Melanie Byrne Melanie Byrne
Head of Business Analysis – IRE
SQS

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Wednesday
21 September
16:00–16:50

Track 5

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BA Jedi Mind–Tricks – Stakeholder Influencing for the Business Analyst
David Beckham, Senior Business Analyst, Aviva

Without the ability to influence customers, colleagues and outcomes the Business Analyst is deprived of an integral element of attaining success in their assignments. This seminar will examine what influence actually is; what are its components, why influence is important for Business Analysts and most importantly how you can get it. Through personal experience and anecdotes David will convey some of the lessons he has learned in a twenty year career as a Business Analyst and examine some of the techniques you can employ in situations ranging from first encountering a customer to spotting potential influencing challenges in a workshop. David also provides some simple hints and tips to allow you to grow your influence as a professional Business Analyst. During this session you will learn amongst other things:
  • The components of influence
  • How to build rapport and as a result increase your influence
  • How to spot key influences within stakeholder groups
The session will appeal to BAs of any level of experience who wish to explore this behavioural aspect more closely.
Featured Speaker:
David Beckham David Beckham
Senior Business Analyst
Aviva

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Wednesday
21 September
17:00–17:10

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Conference Close
Lawrence Darvill, Director, UK BA Manager Forum & Business Consultant, AssistKD  

Featured Speaker:
Lawrence Darvill Lawrence Darvill
Director, UK BA Manager Forum & Business Consultant
AssistK

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