Call for Speakers

Business Analysis Conference London 2017


The Call for Speakers deadline has been extended to 8 March 2017


The Business Analysis Conference Europe 2017 will be held on 25-27 September 2017, and will be held in London, UK. The conference is organised by IRM UK and the organising Advisory Panel which includes representatives from the UK Chapter of the International Institute of Business Analysis® (IIBA®), BCS, The Chartered Institute for IT and Assist Knowledge Development Ltd.

We are looking for a range of session styles, including standard conference sessions and interactive workshops. We aim to offer a good balance across all the tracks of styles, topics, experiences and case study examples. You will be asked to indicate the Audience Skill level addressed: Basic, Medium, Advanced, All Levels, when completing your application. Standard presentations sessions should last for 50 minutes and workshops will run on the first day of the Conference and should last for three hours.

Presentation proposals

Proposals are now being accepted from potential speakers. The Advisory Panel is looking for speakers who can provide information, insights and experiences on topics related to business analysis. Do you have a subject you wish to discuss with an informed audience? Is there a member of your team who has some interesting experiences to share? Could you or anyone in your team offer a presentation that would provide an interesting contribution to the conference? 

If so, we invite you to submit a proposal for your presentation. We anticipate that we'll receive a large volume of submissions this year. In 2016 we received over 140 submissions, which meant we were only able to select one in three speaking proposals, and we're expecting an even larger uptake this year. As such, it's important that your proposal is focused, adheres to the conference guidelines and offers something engaging and useful, this way you can ensure it has the best chance of being selected.

We asked some of our 2016 speakers about their experiences. They all found the experience rewarding, but all of them commented that preparing a polished presentation takes time. The BA Conference Europe is a community driven conference so you don't need to be a professional presenter. However, you do need to ensure that you will have time available to design and practise your presentation before the day. Our speakers tell us that this often takes longer than they had originally thought. Please only put a proposal forward if you are confident that you will have sufficient time available.  Throughout the process members of the conference Advisory Panel will be present to assist you should you have any questions with regards to your presentation.

If you are provisionally selected, we will ask you for a one page synopsis of your presentation outlining the storyline plus a short video introducing yourself and the topic you would like to speak on.  Once received and reviewed we will then confirm you as a speaker.  To ensure that we treat all proposals fairly, we may also ask follow-up questions once you have submitted your submission and possibly ask you to attend a short interview via phone. During the period leading up to the conference, your slides will be reviewed and you may be asked to make changes in order to ensure that they are of a good standard. Members of the Conference Advisory Panel will provide ongoing support and advice to all selected speakers.

The conference tracks in 2017

The subject tracks for the 2017 conference are:

Track 1: How to do Business Analysis (Building Your Business Analysis Core Skillset)

Track 2: Pushing the Boundaries of Business Analysis (Building On Your BA Core Skillset)

Track 3: The Evolving Business Analyst (Expanding Your BA Toolkit)

Track 4: Stakeholder Engagement (Developing Your Behavioural Skills)

Track 5: Fresh Perspectives (Expanding Your BA Mindset)

These tracks are described in further detail below. In your submission, you should state the subject track you feel is most appropriate for your proposed presentation and explain why.

Track 1
How to do Business Analysis (Building Your Business Analysis Core Skillset)

This track is for business analysis practitioners who want to develop their core strengths to become even better BAs. The focus is on explaining the staple tools, techniques and models of successful business analysis. Throughout there will be relevant insights and take-aways.

We're seeking engaging and thought-provoking presentations with practical approaches to help conference attendees build their core strengths and become even better BAs. We are looking for presentation ideas that focus on how BAs can really maximise the use of the staple tools and techniques to be effective.

Focusing on audience engagement with those attending looking to take away relevant material and practical insight on effective business analysis - of course, your session should aim to be fun too!

Track 2
Pushing the Boundaries of Business Analysis (Building On Your BA Core Skillset)

The Business landscape has matured in its understanding of transformational change over the decades, and as a result, has identified additional roles and disciplines within its structure. As the Business Analysis profession continues on its development path, practitioners are refusing to be “pigeon holed” as requirements experts and modellers and are increasingly leveraging their core analysis techniques to deliver significant benefit across the entire organisational change spectrum. Although not an exhaustive list, examples of these disciplines may include:

Strategic Analysis, interpreting management information to direct business investment

Business Architecture Representing business design through the creation of Target Operating Models (TOMs) and transformational roadmaps

Business Solution Ownership chairing ‘design authorities’ to ensure the integrity of each change against a set of design principles

Change Management nursing organisations through the pain of transformational change

Customer Experience: Ensuring that the customer needs and expectations are Putting the customer at the forefront of product and service design

This track explores where Business Analysts have broken the perception of the stereotypical BA and stretched their skillset to branch out into the wider transformational landscape and influence organisational change.

Track 3
The Evolving Business Analyst (Expanding Your BA Toolkit)

As the BA role continues to expand and mature, so do the techniques and skills required. Business analysts need to keep up to date and evolve their skills so that they continuously improve in line with their environment. This track aims to explore new and improved skills and techniques that will help business analyst professionals become even more T-shaped and versatile thus adding increased value to the organisations they work within.

We are looking for practical ‘how to’ sessions that demonstrate innovation in the business analysis toolkit and highlight new skills and techniques that compliment and challenge the current view of business analysis.

Sessions should include at least 2 of the following:

  • When is the technique applicable
  • What is the expected outcome/benefit of using it?
  • How to use/apply it?
  • Worked examples of when/how it has been used.

Track sessions should include new industry trends or challenge the status quo of what business analysts typically do. Ideas for topics include, but are not limited to, the following:

  • Utilising models and visualisation techniques
  • Writing acceptance criteria (using usage scenarios or Behaviour Driven Development)
  • Visualising requirements with story mapping or user journeys
  • Requirement trends (user stories, capturing social media or big data requirements, managing NFRs)
  • UX design or wire framing approaches
  • Business change approaches or methods
  • Strategies for working with off-shore or geographically dispersed teams

Track 4
Stakeholder Engagement (Developing Your Behavioural Skills)

Wanted: engaging, dynamic presenters who can bring insights, techniques and experiences to the subject of stakeholder engagement. Specifically, this track is concerned with one of the key aspects of successful business analysis – working effectively with stakeholders, from the board room to the front line. Can you share your experiences of situations including what has worked for you? Where problems have arisen, what have you learned and how did you deal with the situation?  Topics of particular interest are:

  • Working with a range of stakeholders; different levels of seniority, different priorities and attitudes
  • Key techniques to enable stakeholder engagement
  • Working with demanding and problematic stakeholders
  • Negotiating conflicts between stakeholders; applying different negotiation techniques
  • Challenging stakeholder opinions and ideas; the ability to say ‘no’ and maintain the relationship
  • Building credibility with stakeholders; as an individual BA and as a BA practice or team
  • Gaining stakeholder support and facilitating consensus
  • Adapting working practices for different stakeholders
  • Building rapport and using this as a basis to develop an effective working relationship
  • Developing your stakeholder network
  • Working with stakeholders from the initial idea to the delivery of business outcomes.

Track 5
Fresh Perspectives (Expanding Your BA Mindset)

This track is dedicated to practitioners who have new ideas, to share on any aspect of business analysis.

Sessions in this track can be either 20 or 50 minutes long, and the sessions will be punchy, concise and on-point and should give the audience something they can take away.

We'll offer support and guidance to newer speakers, so if you have an interesting story to tell but haven't spoken at this conference before, this could be the track for you.

Topics could include (but aren't limited to):

  • Practical techniques and "how to" sessions
  • New perspectives on any element of business analysis
  • Developments in business analysis
  • What do today’s organisations expect from the modern business analyst?
  • Business analysis trends for 2017 and in the future
  • Interpersonal skills
  • Parallels and overlaps with allied professions
  • Career journeys

The Advisory Panel will give preference to innovative and new perspectives, and newer speakers on this track. So, get your thinking cap on. If you've been itching to submit a presentation, 2017 could be your year.

Sponsorship and Exhibit opportunities

There are sponsorship & exhibit opportunities available at the conference. If you wish to discuss these further, please contact Shane McGlynn at

Speaker Guidelines

If you feel you can offer a presentation that would align with one or more of the subject tracks then please see below for speaker guidelines, which will help you prepare a successful abstract. If you have any questions about submissions, please direct them to Jeremy Hall at and Shane McGlynn at

These guidelines set out the requirements for speakers at the Business Analysis Conference Europe 2017. Please read them carefully before you make your submission. Presentation proposals must be submitted by 8 March 2017.

Presentation Styles

We are looking for the following presentation styles:

a) Conference Presentation

b) 3 hour pre-conference workshops


We expect to receive a large number of submissions for this conference and to take a wide range of factors into account in making selections, in particular the need to provide a balanced programme. A shortlist of the most promising abstracts is sent to the Advisory Panel for review before a final decision is made.

Please submit your abstract directly on the IRM website using the submission form. You may submit more than one abstract. Your abstract should be between 120 and 150 words, and should describe clearly the presentation content. Please include up to three bullet points at the end to summarise your key messages. You will also be required to submit a short biography of up to 150 words.

Bear in mind that your abstract needs to be sufficiently polished for inclusion in the conference brochure and must achieve the following objectives:

  • Provide enough information for us to evaluate your submission relative to others. To aid the evaluation, you can include additional relevant information in section 3C of the submission form.
  • Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and the level of maturity of their BA experience.

Your biography will also be included in the conference website.

Achieving selection

Based on previous conference feedback and programme assessments, here are some tips to help you maximise the chances of your proposal being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Use the bullet points to highlight the key ‘takeaway' messages.
  • Demonstrate real-world achievements, showing examples of business analysis work/experience if possible and describing relevant outcomes.
  • Aim to engage and challenge the audience with fresh insights and ideas.
  • Ensure that your presentation is really relevant to this conference and the particular track.


  • Submitting a presentation proposal that is a means of selling your products, services or organisation. This is not well-received by conference audiences so the Advisory Panel will exclude such presentations.
  • Exceeding the word count limit.
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions.
  • Using vague abstractions and jargon.

If you have presented recently at another conference on a similar subject matter, we suggest that you use section 3C of the submission form to indicate how this presentation is different from the earlier presentation.

If you are not sure whether your presentation is suitable, please contact Jeremy Hall ( ) Shane McGlynn ( to discuss your ideas before making your submission.

Please note that abstracts which are longer than the specified length may be shortlisted, but will be edited down by us to fit the brochure and presented back to you for approval.

You will be notified whether your submission has been provisionally accepted by April 2017.

Click here to submit your proposal.