CONFERENCE
WEDNESDAY, 1 October 2008, Conference Day 2 & Exhibits

09:00–09:45

KEYNOTE

Strategy and Process
Paul Harmon, Co-Founder and Executive Editor of BPTrends and Chief Methodologist of BPTrends Education and Consulting
09:45–10:30 KEYNOTE The Shell Downstream Process Journey
Doug Drolett, Global Process Management Architect, Shell
10:30–10:55   Networking Break and Exhibits
10:55–11:45 Track 1 The end of BPM?
Frits Bussemaker, Founder/Chairman of the BPM-Forum Netherlands
Track 2 Designing Smarter Processes with Business Rules: Rethinking Operational Decision Management
Ronald Ross, Principal, Business Rule Solutions, LLC, Executive Editor, Business Rules Journal
Track 3 Using BPM to Adhere to the Government’s 18 week Referral-To-Treatment (RTT) Targets
James Thomas, Director of IT, University College London Hospitals (a NHS Trust)
11:50–12:40 Track 1 ‘Intelligent’ and ‘Adaptive’ Methodology for BPM
Gopalakrishna Bylahalli, Wipro Technologies
Track 2 Running Effective BPM Projects
John Moe, Head of Business Consulting, Alphacourt
Track 3 Defining, Delivering and Managing Process Improvement in Complex Business Environments
David Hughes, VP, Amdocs Consulting
12:40–14:00   Lunch and Exhibits
14:00–14:45 KEYNOTE BPM: Enabling the Service Oriented Enterprise
Richard Soley, Chairman and Chief Executive Officer, Object Management Group, Inc.
14:50–15:40 Track 1 Balancing The Strategy, Methodology And Technology Perspectives Of BPM
Neil Ward-Dutton, Research Director & Co-founder, Macehiter Ward-Dutton Limited
 
Track 2 Supply Chain Management in a Service Environment or Fixing a Self Inflicted Wound
Willem van Oppen, Chief Procurement Officer of Royal KPN Telecom
 
Track 3 Implementing Agile Processes in the US and Australian Governments
Peter O’Donoghue, Principal Consultant, Computer Sciences Corporation
 
Elaine Anderson, Principal Consultant, Computer Sciences Corporation 
15:40–16:05   Networking Break and Exhibits
16:05–16:55 Track 1 Setting-Up A Process-Support Organisation: The Role Of A Business Process Office
Peter Willaert, Senior Researcher, BPMNetwork, Vlerick Leuven Gent Management School
Track 2 Are Your People, Process and Technology Delivering your Strategy?
Ian Gotts, Author, and Founder & CEO, Nimbus
Track 3 From Process Model to IT Requirements – Successfully and Painlessly Making the Transition
Alec Sharp, Senior Consultant, Clariteq Systems Consultings
17:00–17:30   Conference Closing Panel Discussion: Where to Now?
Moderator: Roger Burlton, Founder, Process Renewal Group
Panellists:
Paul Harmon, Co-founder and Executive Editor. BPTrends.com and, Chief Methodologist, BPTrends Education and Consulting (US)
Howard Smith, CTO Europe, Computer Sciences Corporation in Europe
Frits Bussemaker, Founder/Chairman of the BPM-Forum Netherlands

Wednesday
1 October

09:00–09:45

Back to top

Keynote
Strategy and Process
Paul Harmon, Co-Founder and Executive Editor of BPTrends and Chief Methodologist of BPTrends Education and Consulting


Too often we get lost in the details of BPMS, process analysis, or even in the development of a process architecture and lose sight of what senior executives really care about – survival, growth, and financial results. This keynote focuses on the challenges organizations face today and the ways in which a business process management orientation can help executives define and sort out their priorities.
Featured Speaker:
Paul Harmon

Paul Harmon
Co-founder and Executive Editor
BPTrends.com and
Chief Methodologist
BPTrends Education and Consulting (US)


To Speaker's Bio

Wednesday
1 October

09:45–10:30

Back to top

Keynote
The Shell Downstream Process Journey
Doug Drolett, Global Process Management Architect, Shell


Back in 2003, an executive decision was made to design and deploy a standard set of global processes enabled by a global ERP backbone across the Downstream business of Shell. The Downstream business has a rich history of process work but this programme's size, scale and depth of detail has never been attempted.

This presentation will cover a review of the process journey from the early beginnings through what is still expected in the future. Specific areas of focus will be on:

  • the process design approach
  • process organisational roles and governance
  • the approach taken for implementation
  • how process measurements were developed and deployed
  • the transition from deployment to sustainment and improvement

Lastly, a summary of challenges and lessons learned will be shared.

Featured Speaker:
Doug Drolett

Doug Drolett
Global Process Management Architect
Shell


To Speaker's Bio

Wednesday
1 October

10:30–10:55
Networking Break and Exhibits
Tracks
Track 1

Winning BPM Strategies

Track 2

Best Practices in Modeling Analysis and Design

Track 3

Critical Factors for Implementation Success

10:55– 11:45 CONCURRENT SESSIONS

Wednesday
1 October

10:55–11:45

Track 1

Back to top

The end of BPM?
Frits Bussemaker, Founder/Chairman of the BPM-Forum Netherlands


Since it’s foundation in 2003, over 100 presentations on BPM have been organised by the BPM-Forum Netherlands. This presentation aims to cover the best practices, issues and pitfalls of BPM as presented over the last 5 years. It will provide a summary of the most successful Dutch BPM case studies from organizations including ABN AMRO, KPN and KLM and will suggest reasons for the success. But also, how has BPM evolved over the last 5 years? And, what are the BPM challenges? Finally, is there a future for BPM?

Key topics:

  • BPM & Customers
  • BPM & Leadership
  • BPM & Alignment
Speaker:
Frits Bussemaker

Frits Bussemaker
Founder/Chairman of the BPM-Forum Netherlands

To Speaker's Bio

Wednesday
1 October

10:55–11:45

Track 2

Back to top

Designing Smarter Processes with Business Rules: Rethinking Operational Decision Management
Ronald Ross, Principal, Business Rule Solutions, LLC
Executive Editor, Business Rules Journal

What would it take to enable working smarter? What would a business process that enabled working smarter look like? What new business opportunities and challenges would a real solution create? The answer lies in a marriage of techniques for organizing decision logic with those for organizing business processes.

The first step is simply to recognize the fundamental difference between business rules and business process, and to see how they can be treated as separate-but-equal concerns. Business rules are built up in building-block fashion from three basic ingredients – terms, facts and rules. Such business logic must be managed, of course, but this produces significant benefits in terms of agility, consistency, and re-usability.

The most important benefit arises, however, as the components of business processes and rule-based decisioning are interwoven by execution-time architectures. With the right mix of techniques, tools and vision, breakthrough business opportunities are now within the reach of every company.

  • Challenges for processes and rules, and for work and knowledge
  • How rules fit with business processes
  • Best practices for designing business processes with rules
  • Enterprise Decision Management (EDM)
  • The how-to of real-time compliance, mass customization, and near-zero latency
  • How to achieve extreme agility for processes using rules
Speaker:
Ronald Ross

Ronald Ross
Principal, Business Rule Solutions, LLC
Executive Editor, Business Rules Journal

To Speaker's Bio

Wednesday
1 October

10:55–11:45

Track 3

Back to top

Using BPM to Adhere to the Government’s 18 week Referral-To-Treatment (RTT) Targets
James Thomas, Director of IT, University College London Hospitals (a NHS Trust)

The NHS is facing an important regulatory challenge of meeting the 18 week referral to treatment target. Nowhere is this challenge felt more keenly than in the major acute teaching NHS Trusts. UCLH found that by introducing BPM software and techniques it has been able to create an important early warning system for Operational Managers and Clinicians which alerts them to a potential breach early on in a patient’s journey through its services.

This case study highlights the transformation of the patient tracking processes at UCLH. The session will take the audience through how UCLH managed this large process improvement effort, and will share the results and the lessons learned along the way that apply to any BPM project, regardless of the size of company or its industry.

Key-Topic bullets for presentation:

  • Overview of UCLH and NHS
  • Problem definition (UK Government 18 week RTT
  • Impact on our existing processes/systems/people
  • Potential approaches to solving the problem and why we selected BPM
  • Examples of the patient tracking solutions deployed at UCLH
  • What’s next for us with BPM
  • Lessons learned and Q+A
Speaker:
James Thomas

James Thomas
Director of IT
University College London Hospitals (a NHS Trust)

To Speaker's Bio

11:50– 12:40 CONCURRENT SESSIONS

Wednesday
1 October

11:50–12:40

Track 1

Back to top

‘Intelligent’ and ‘Adaptive’ Methodology for BPM
Gopalakrishna Bylahalli, Wipro Technologies


Business Process Management (BPM) has always been considered an approach that brings together technology, people and processes. BPM products, over which process are modeled and implemented, generate sufficient process execution data but they still fall short of a critical component, which is processing of this data into information that can be used for process improvements. Traditionally BPM vendors have been relying on Business Activity Monitoring (BAM) to get real time process execution information. However, today industry has progressed to an extent that organizations require not only the transactional data butalso the intelligence derived from historical data available in data warehouses which enables them to adapt to the changing market dynamics.

Business Intelligence (BI) products have the capability to analyze the data in the warehouses and add a meaning to it. These products are being used by organizations as a guideline to take further action on business processes. This however happens only after management sees the reports, understands that things are not going in the right direction and wakes up for process improvement. Till the time the improvement comes to the process implementation level, the damage is already done. Thus, BI can no more be used for only generating static reports on historical data and it makes a lot of sense to use it in collaboration with BPM thus embedding intelligence and adaptive behaviour at the process level. ia-BPM (Intelligent and Adaptive BPM) , a Wipro proprietary methodology, enables organizations to define and implement processes that are capable of adapting to the changing marketing dynamics thereby bringing more agility in the business processes.

Speaker:
Gopalakrishna Bylahalli

Gopalakrishna Bylahalli
Wipro Technologies

To Speaker's Bio

Wednesday
1 October

11:50–12:40

Track 2

Back to top

Running Effective BPM Projects
John Moe, Head of Business Consulting, Alphacourt


This presentation will examine some of the problems facing organisations trying to get business value from Business Process Management (BPM) projects. Many such initiatives are failing because of a lack of relevant experience of these technologies. You will learn from other people's BPM mistakes how to avoid the 6 Top Causes of Failure, and increase your performance by following the 6 Top Tips for Success.
Speaker:
John Moe

John Moe
Head of Business Consulting
Alphacourt

To Speaker's Bio

Wednesday
1 October

11:50–12:40

Track 3

Back to top

Defining, Delivering and Managing Process Improvement in Complex Business Environments
David Hughes, VP, Amdocs Consulting


Defining a business process is one thing, but how do you actually implement process improvement in-life and ensure that it’s delivering the promised benefit going forward?

Amdocs Consulting will present their complete end to end process architecture approach and service offering to show how programmes of process driven improvement can be effectively structured, measured and managed to deliver optimised business outcomes.

Amdocs Consulting will demonstrate how the complexity of their clients’ operating environment can be successfully managed through close partnership. Through case study definition, Amdocs Consulting will present on how building a collaborative, end to end relationship enabled one of its key UK fixed line clients to leverage Amdocs’ process capability and better understand the benefits yielded through a programme of process improvement.

Speaker:
David Hughes

David Hughes
VP
Amdocs Consulting

To Speaker's Bio

Wednesday
1 October

12:40–14:00

Lunch and Exhibits

Wednesday
1 October

14:00–14:45

Back to top

Keynote
BPM: Enabling the Service Oriented Enterprise
Richard Soley, Chairman and Chief Executive Officer, Object Management Group, Inc.


As the IT industry lurches from technology to technology and fad to fad, we have finally arrived at an approach to building systems that seems to offer the right foundation for the agile enterprise, the organization that must be able to change in the face of constantly changing business requirements and technology infrastructure. But Service Oriented Architecture (SOA) demands a way to recognize, precisely define, catalog and optimize the services of the business, which obviously demands a way to capture, store, and manage descriptions of business processes. BPMN is the world-standard business process description language which fills that need, but it's just the beginning: standards for precisely defining organizational structure, business motivation and the vocabulary of the business are also critical. Dr. Soley will discuss what’s happening in international business modeling standards from the Object Management Group, as well as key learnings from the SOA Consortium.

Key Topics:

  • Allow modeling language choice and change with BPMN and MDA and other standards
  • Support interoperability and portability across BPM languages with the BPDM metamodel
  • Measuring success and agility with tools such as the BPMM
  • Expressing what the business needs with other motivational & organizational languages
Featured Speaker:
Richard Soley

Richard Soley
Chairman and Chief Executive Officer
Object Management Group, Inc.


To Speaker's Bio

14:50– 15:40 CONCURRENT SESSIONS

Wednesday
1 October

14:50–15:40

Track 1

Back to top

Balancing The Strategy, Methodology And Technology Perspectives Of BPM
Neil Ward-Dutton, Research Director & Co-founder, Macehiter Ward-Dutton Limited


As industries become more dynamic and open, and the boundaries between organisations become more porous, a process-oriented approach to business and IT optimisation can be the only way to drive success – whether you’re seeking to improve efficiency or innovation. But there’s still much confusion about what BPM actually is, and the role that technology plays. Is BPM just an extension of SOA, as some would have us believe, or is there more to it than that?

This session will show, using new industry research from interviews with 200 senior European executives, how organisations are driving BPM today – and illustrate how the three different perspectives on BPM (strategic, methodological, technological) can be reconciled to drive real, sustainable business and IT improvements.

You’ll learn:

  • Who’s adopting BPM in Europe, and they’re finding as they progress
  • How to flush out all the organisational, cultural and technology issues important for BPM success
  • What the most advanced users of BPM have learned about building BPM competencies and teams
  • Key steps for transforming the use of BPM at a departmental level into an enterprise-wide capability.
Speaker:
Neil Ward-Dutton

Neil Ward-Dutton
Research Director & Co-founder
Macehiter Ward-Dutton Limited

To Speaker's Bio

Wednesday
1 October

14:50–15:40

Track 2

Back to top

Supply Chain Management in a Service Environment or Fixing a Self Inflicted Wound
Willem van Oppen, Chief Procurement Officer, Royal KPN Telecom

The Hi-Tech Service Industry is still much stove-piped where units and departments act in splendid isolation often with conflicting Drivers. This creates havoc, notably in an aggressive ramp up situation of a newly introduced Service. Royal KPN Telecom is mastering this problem by “Borrowing” methodologies which are common in the physical world.

It has successfully piloted a structured process of cross-entity collaboration in its most troubled ramp-up and has decided to adopt the approach for all of its other services, both for the consumer- as well as the business segment.

  • The drivers of change in KPN Telecom
  • The dysfunctional problem in service industries
  • What methods work in other domains?
  • The cross functional solution for service organizations
Speaker:
Willem van Oppen

Willem van Oppen
Chief Procurement Officer
Royal KPN Telecom

To Speaker's Bio

Wednesday
1 October

14:50–15:40

Track 3

Back to top

Implementing Agile Processes in the US and Australian Governments
Peter O’Donoghue & Elaine Anderson, Computer Sciences Corporation, Principal Consultants

This session explores case studies at two benefit issuing bodies, one each in the US and Australian federal governments.

The US agency serves both general public and governmental user communities and has faced a staggering upswing in demand driven by legislation and increased publicity. Its process based business model and performance measurement method have ensured agile response to new demands for service enhancements and new program capabilities.

The Australian department's transformation program has built reusable and extensible capabilities necessary in its delivery of products and services to worldwide constituents. Significant progress has been made in the domains of decision integrity, decision auditability and process standardization within the department's overall case management capability as a result of applying a business rule enhanced process management approach.

What Attendees will Learn:

  • Gain insight into how establishing a business process management capability serves as a catalyst to improve business performance and as a foundation for innovation;
  • How business rules help manage processes into a cohesive case management framework supporting administrative decision making, and;

What works well in practice and what lessons can be learned

Speakers:
Peter O’Donoghue

Peter O’Donoghue
Principal Consultant
Computer Sciences Corporation

To Speaker's Bio

   
Elaine Anderson

Elaine Anderson
Principal Consultant
Computer Sciences Corporation

To Speaker's Bio

Wednesday
1 October

15:40–16:05
Networking Break and Exhibits
16:05– 16:55 CONCURRENT SESSIONS

Wednesday
1 October

16:05–16:55

Track 1

Back to top

Setting-Up A Process-Support Organisation: The Role Of A Business Process Office
Peter Willaert, Senior Researcher, BPMNetwork, Vlerick Leuven Gent Management School


This presentation reflects upon the organizational consequences when introducing Business Process Management in an organization. As BPM requires a stage by stage approach of continuous improvement, it will influence the way integration efforts are organized in an optimal way. This presentation will explain the different roles that are needed and the different responsibilities that have to be attributed to these people/entities. Additionally this session will go into the evolving role of a Center Of Excellence in BPM, often called a Business Process Office, as an organisation grows on the BPM Maturity path. This presentation shows the result of best-practice case study research within more than 20 organisations.
  • The evolution of BPM
  • BPM Roles
  • The Centre of Excellence
  • The BPM Process Office
Speaker:
Peter Willaert

Peter Willaert
Senior Researcher, BPMNetwork
Vlerick Leuven Gent Management School

To Speaker's Bio

Wednesday
1 October

16:05–16:55

Track 2

Back to top

Are Your People, Process and Technology Delivering your Strategy?
Ian Gotts
, Author, and Founder & CEO, Nimbus

Is your strategy clearly defined in terms of end to end processes and reinforced by metrics? It is agreed and understood? If not, then defining low level processes and automating them is a lost cause. It is fighting for a better yesterday.

True, sustainable improvement requires that the entire workforce understand and adopts new working practices, and that means delivering it to them in a way that they accept – we call it the Intelligent Operations Manual. Our clients call it Hitch Hikers Guide, Unilever360, MyToyota, HowTo or Derivitaves.com. It’s web-based. It’s role-specific. It’s e-learning. And soon it will be available on hand-held devices such as smartphones and PDAs.

The session, illustrated with examples from Chevron, Toyota, UK Government and Unilever, will cover:
  • Driving your strategy from a process perspective
  • End user engagement and buy-in
  • Enabling sustainable performance improvement
  • Driving sustainable improvement
Common Approach, Uncommon Results    The principles are covered in more detail in Ian’s book Common Approach, Uncommon Results, now in its second edition. BPM Conference Europe 2008 has agreed to make a FREE copy available to all attendees of this session.
Speaker:
Ian Gotts

Ian Gotts
Author, and
Founder & CEO
Nimbus

To Speaker's Bio

Wednesday
1 October

16:05–16:55

Track 3

Back to top

From Process Model to IT Requirements – Successfully and Painlessly Making the Transition
Alec Sharp, Senior Consultant, Clariteq Systems Consulting

Significant information systems projects carried out without regard to business processes often fail. This lesson has been learned, at great expense, in many corporations and government agencies. Unfortunately, having a good model of the new process isn’t a guarantee of success either. Somehow, you still have to discover, document, and verify functional requirements, but using what approach? Simple, list-based approaches are loved by management but loathed by developers because they provide no context or guidance. Rigorous, complex techniques are available, but yield poor results because they are indecipherable to most users and analysts. Besides, developers ignore them. Perhaps you should just sit down with the client, trade a few stories, and start coding.

This presentation will describe a set of model-based techniques that have worked well for all parties in large, process-oriented undertakings. They work well with process modeling, play nicely with each other, support progressive detail, and collectively cover the critical process-application-data space.

Topics include:

  • What are functional requirements? – a simple framework that incorporates business processes
  • Technique overload - usage-centered design, use cases, scenarios, agile methods, service or component specifications, contracts, etc. Are any or all of them useful and necessary?
  • When should I stop modeling business process flow, and transition to other forms to capture requirements
  • How can I avoid the all-too-common “deep dive for detail,” and take a controlled descent instead?
  • Don’t agile methods mean I can forget about all this documentation and just get on with the job?
Speaker:
Alec Sharp

Alec Sharp
Senior Consultant
Clariteq Systems Consulting

To Speaker's Bio

Wednesday
1 October

17:00–17:30

Back to top

Conference Closing Panel Discussion: Where to Now?
Moderator:
Roger Burlton, Founder, Process Renewal Group
Panellists:
Paul Harmon, Co-founder and Executive Editor. BPTrends.com and, Chief Methodologist, BPTrends Education and Consulting (US)
Howard Smith, CTO Europe, Computer Sciences Corporation in Europe
Frits Bussemaker, Founder/Chairman of the BPM-Forum Netherlands


Moderator:
Roger Burlton

Roger Burlton
Founder
Process Renewal Group

To Speaker's Bio

Panellists:
Paul Harmon

Paul Harmon
Co-founder and Executive Editor
BPTrends.com and
Chief Methodologist
BPTrends Education and Consulting (US)

To Speaker's Bio

   
Howard Smith

Howard Smith
CTO Europe
Computer Sciences Corporation in Europe

To Speaker's Bio

   
Frits Bussemaker 

Frits Bussemaker
Founder/Chairman of the BPM-Forum Netherlands

To Speaker's Bio