CONFERENCE
WEDNESDAY, 2 MAY 2007

KEYNOTE

12:40–13:25

AUTOMATING CLIENT DATA REMEDIATION TO IMPROVE RISK MANAGEMENT
Ajay Nayar, Senior Manager Financial Services, Information Management Practice, BearingPoint
Marty Moseley, CTO, Initiate Systems

Wednesday
2 May
09:00–10:00

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Corporate master data is a critical asset that must be increasingly synchronized within and beyond the enterprise. During 2007-08, most large enterprises will focus on CDI and MDM by deploying a 2nd generation database-centric infrastructure to deliver a future-proofed panoramic customer view across multiple channels, business lines, and heterogeneous IT environments. This session will focus on the "why" and "how" of CDI-MDM technical evaluations by providing insight into:

• Understanding the pros and cons of the dominant architectural models and evaluation criteria – e.g., data models, process models, scalability, privacy management, etc.
• Inventorying the vendor landscape – e.g., data hub, EAI, EII, portals, SOA-based web services, data service provider, etc.
• Applying a rigorous methodology to CDI-MDM product evaluations and implementations for both mega vendor solutions (IBM WCC, Oracle CDH, Oracle-Siebel UCM, SAP NetWeaver MDM, Teradata MDM) and best-of-breed (DataFlux, Initiate, Purisma, Siperian, Visionware)

Featured Speaker:

Aaron Zornes Founder & Chief Research Officer The CDI-MDM Institute To Speaker's Bio

Wednesday
2 May
10:00–10:45

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Plenary Keynote
Critical Questions for Your MDM Initiative
Andy Hayler, Independent Consultant, Sponsored by Kalido

MDM is a hot topic right now, but few companies have sufficient experience to say they know how to do it. That means learning from others is tough - there is such a lot of noise, and so little real experience out there to draw on. In this session, Andy will discuss the questions you should ask to help focus your MDM initiative and solve the business requirements specific to your organization as based on his experience with many real-world implementation projects. Topics to be discussed will include:

• Avoiding a series of disjointed MDM initiatives
• Evolving your master data solution beyond "customer" and "product"
• Determining whether your CDI or PIM project is really an MDM project and vice versa

Featured Speaker:

Andy Hayler Independent Consultant To Speaker's Bio

Wednesday
2 May
11:15–12:00

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The impact of inconsistent and inaccurate customer data is severe – and the pressure to create a more unified view of customers has never been more acute. The foundation for any successful customer initiative is an accurate and robust centralized data repository. Although the goal is clear, most organizations are not positioned to easily provide a unified view of their enterprise. Today’s organizations have a disjointed IT environment, with multiple data sources on customers and prospects, each with its own standards (or lack thereof) for data quality across systems. Trying to consolidate inconsistent, inaccurate and unreliable data isn’t practical. Organizations need an MDM strategy that begins and ends with data quality. By infusing elements of data quality and data integration into MDM efforts, companies can embrace proven technology designed to analyze, improve and control data from multiple sources into a single master reference file. Before beginning a CDI project, it’s important to learn about the potential results that this effort can provide. This session will focus on:

• Identifying business drivers behind CDI and the organizational components that affect CDI activities
• Understanding the organizational components that create successful CDI implementations
• Leveraging the motivations and technologies that can create a single, unified view of the customer

Featured Speaker:

Tony Fisher President & CEO DataFlux To Speaker's Bio

Lunch, Exhibition & Industry Innovation Sessions

• Inventorying processes and tools that help improve ROI of CDI-MDM projects
• Leveraging insight into practical data stewardship and governance models
• Developing a roadmap to achieving successful data governance with identified critical data quality metrics.

Featured Speaker:

Dileep Srinivasan Director & Practice Leader, Customer Solutions Practice Cognizant Technology Solution To Speaker's Bio

INDUSTRY INNOVATION SESSION 2 - Co-sponsored by Siperian & Identity Systems
MASTER DATA MANAGEMENT: CHOICES FACING THE CIO
Anurag Wadehra, Vice President, Marketing and Product Management, Siperian, Inc.
Jim Jarvie, Marketing Director, Identity Systems

There is a growing acknowledgement within Global 2000 companies that critical front and back-office business processes can not run without a common set of data definitions for key business entities. This has placed enterprise-wide Master Data Management (MDM) and data governance on the short-list for many CIOs. However, CIOs are being placed at a cross-road, with two plausible paths. One path entails settling on a single mega vendor’s MDM vision, while the other involves stitching together your own MDM solution from available tools. This presentation will review the business impacts and trade-offs of pursuing either of these MDM paths. The speaker will also examine a third path which CIOs may embark upon on their MDM journey: start small and deliver rapid ROI while preserving long-term business control over master data. This session will provide both a strategy roadmap and a case study to demonstrate how to:

• Choose an adaptive MDM platform to start small while ensuring long-term control over master data
• Improve your organization’s ability to streamline key operational processes
• Lower both the costs and risks commonly associated with integration projects while increasing ROI of existing business applications

Featured Speakers:

	Anurag Wadehra Vice President, Marketing and Product Management Siperian, Inc. To Speaker's Bio
	Jim Jarvie Marketing Director Identity Systems To Speaker's Bio

Customer Data Integration (CDI)

Sponsor:

Master Data Management (MDM) & Data Governance

Sponsor:

Finanical Services & Telecoms Track

Sponsor:

Wednesday
2 May
13:30–14:15

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Whether it’s the pressure of regulatory compliance, a focus on data quality, or a move to service-oriented architecture, "data governance" is coming to the forefront for IT organizations. With so many disparate data sources and multiple data constituents, the data within your organization can quickly spin out of control. Implementing a data governance process is critical. Robust enterprise data modeling combined with a strong metadata management program can help manage the data governance process. In addition, data architects must play a role in ensuring the success of any governance program. Tools and techniques are only part of the answer — the people side of the process is equally, if not more important. A real-world case study will be presented, describing how a major UK oil company manages its data governance initiatives to illustrate topics such as:

• Enforcing standards across models and incorporating stewardship within your models
• Establishing systems rigor for classifying data to meet compliance requirements
• Assessing and communicating the impact of MDM changes

Speaker:

	Christopher Bradley Principal Management Consultant IPL To Speaker's Bio
	Donna Burbank Director of Enterprise Modeling & Architecture Solutions Embarcadero Technologies To Speaker's Bio

Wednesday
2 May
13:30–14:15

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A major financial institution sought to improve the consistency of client data to maintain compliance with anti-money laundering (AML), Know Your Customer (KYC) and other regulatory requirements. In less than 10 weeks, BearingPoint and Initiate Systems helped to develop and deploy a strategy to cleanse data for inaccuracies and establish a repeatable, automated client data remediation process. The process is a key element of the institution’s future data platform.

The institution is a leading global wealth and asset manager and top-tier investment banking and securities firm. It has offices in more than 50 countries and employs over 50,000 people. A key initiative is to implement an enterprise data management (EDM) platform for client data. This solution is intended to provide timely, consistent and accurate client data throughout the firm, as well as to regulators, and to support efficient on-boarding of new clients.

A well executed EDM platform can help improve consistency between risk data pertaining to specific clients, such as a mutual fund company, and data regarding ‘accounts’ within that client, such as a particular mutual find. Rationalising this client data ‘hierarchy’ is crucial to establishing the client’s overall risk profile relating to compliance with AML, KYC and other requirements.

Speakers:

	Ajay Nayar Senior Manager Financial Services, Information Management Practice BearingPoint To Speaker's Bio
	Marty Moseley Chief Technology Officer Initiate Systems To Speaker's Bio

Wednesday
2 May
13:30–14:15

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EXPERT TESTIMONY: Avoiding the CDI-MDM SI Money Pit
Aaron Zornes, Founder & Chief Research Officer, The CDI-MDM Institute

The recent buzz around CDI and MDM is rivaled only by the intensity in which systems integrators have "found CDI-MDM religion". CDI-MDM projects typically incur a substantial amount of systems integration in the first 12-24 months as businesses wire up their data sources into the enterprise’s customer data hub, e.g., the typical Global 5000 enterprise plans to spend £1.2 million for CDI-MDM software solutions with an additional investment of 4X that amount in SI services. Given the substantial investment businesses undertake with their SI partners, this is an area that must be given scrutiny – not only in an effort to contain costs, but to insure the success of this vital infrastructure investment. This presentation will discuss:

• Determining the evaluation criteria for selecting SI partners for your CDI-MDM projects
• Identifying which SIs are market leaders in your industry and your chosen software technologies
• Managing the SI relationship (avoiding "brain drain" and inflationary blended rates) – from phase zero and POCs all the way through to systems integration

Speaker:

Aaron Zornes Founder & Chief Research Officer The CDI-MDM Institute To Speaker's Bio

14:15– 15:00 CONCURRENT SESSIONS

Wednesday
2 May
14:15–15:00

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BEST PRACTICES: CDI PROJECT KICK-OFF: ARCHITECTING & ORGANIZING FOR SUCCESS
Alex Berson, BearingPoint Fellow & Director, Identity & Information Management Practice, BearingPoint Inc.
Larry Dubov, Senior Manager, Financial Services, BearingPoint

CDI projects are typically complex, costly and involve multiple risks. By design, CDI solutions enable a new, more effective and efficient way to conduct business. At the same time, CDI means a new set of challenge in: architecture; data governance and data quality; party identification; data synchronization; security and visibility; and, test data preparations. Learn from these experienced practitioners how to approach challenges of individual recognition, customer information security and visibility, bi-directional synchronization between the legacy and customer hub, and many other areas critical to the success of CDI initiatives. This presentation will cover the following technology areas to help enterprises kick-off the CDI project based on experience-derived "best practices":

• Initiating the CDI project while minimizing the risks and applying project accelerators correctly
• Optimizing delivery time and project cost
• Applying an effective CDI implementation methodology that covers: management, socialization, partnership with the right vendors, technology domains, and reusable templates and components

Speakers:

	Alex Berson BearingPoint Fellow & Director, Identity & Information Management Practice BearingPoint Inc. To Speaker's Bio
	Larry Dubov Senior Manager, Financial Services BearingPoint To Speaker's Bio

Wednesday
2 May
14:15–15:00

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As a central institution for savings banks, mid-sized companies, public entities, multi-national corporations, and individuals in Germany and abroad WestLB offers a full range of financial services. Prevention of money laundering and terrorism financing is more than just fulfilling a formal requirement. Especially financial institutions, but also insurance companies and other industries which highly depend on their reputation and standing in the market, have to balance market opportunities and risk factors. One very important weapon against negative press is to keep the customer database clean from criminals or other unwanted names. This session offers an insider's look into actual monitoring technologies of a bank, providing background information about anti-money laundering (AML) and counter terrorism financing (CTF) concepts from a "hand's on" perspective.

Speaker:

Hagen Schaumkell Director, Anti Money Laundering Services WestLB ag  To Speaker's Bio

Wednesday
2 May
14:15–15:00

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CASE STUDY: DATA MODELS & MDM

Experts agree that Finland is one of the leading countries in Europe in applying new technology – and CDI-MDM is one such technology. Elisa is the leading telco in Finland, founded in 1882 with over 4500 employees and _1.34 billion revenue in 2005. After several corporate acquisitions, Elisa faced challenges with multiple business intelligence systems, high maintenance costs and failure in meeting all business requirements. A consolidation program ("One Elisa") was started to renew all mission-critical systems and also to build a one unified enterprise data warehouse. Near term business drivers for an accelerated MDM strategy include rapid growth from the continuously increasing convergence of: e-services, mobile solutions, content and IT services. This session will highlight how Elisa delivered their unified customer view by discussing:

• Applying a standard data model as the fundamental MDM accelerator - IBM’s Telecommunications Data Warehouse (TDW) model
• Shortening time-to-value by applying best-of-breed accelerators – e.g., Cognos, Informatica ETL, Oracle DB, SAP R/3 FI, and SAS Miner
• Evolving the enterprise data warehouse into a system of record for income, traffic, contacts, customers, sales, billings and collections, and products/bundles

Speaker:

Petri Painokallio BI Program Manager Elisa To Speaker's Bio

Wednesday
2 May
15:30–16:15

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CASE STUDY: CHOOSE YOUR BATTLES: LEVERAGING EFFECTIVE TOOLS & STRATEGIES FOR CDI
Scott Lee, Chief Architect, Information & Integration, Corporate MDM Program, R.R. Donnelley

The challenges of discovering, profiling, sourcing, transforming, matching/merging, and consolidating customer master data in a sizable organization are manifold. Such issues as competing requirements, evolving priorities and strategies, and uncooperative and complex data sources only add to the burdens of the MDM architect. An enterprise can solve such an equation only with a pervasive strategy, diligent application, and a well-architected series of efficient solutions. At global printing firm R.R. Donnelley, a CDI-MDM solution based on Cognizant’s Enterprise Customer Master framework was implemented to improve both up-sell and cross-sell capabilities as well as provide for faster, smoother M&A transitions. This presentation will showcase the engineering of that MDM platform, covering the following aspects:

• Designing comprehensive workflows and edge handling capabilities (“fire proof”)
• Providing simple, out-of-the-box interfaces for viewing, searching, and editing (“idiot proof”)
• Architecting new source on-boarding strategies for acquisitions via abstracted data and integration architectures (“future proof”)
• Strengthening via integrated security and stable, proven platform technologies (“80 proof”)
• Improving compliance via integrated audit trails, log tables, and identity-aware activity reporting (“proof positive”)

Speaker:

Scott Lee Chief Architect, Information & Integration Corporate MDM Program R.R. Donnelley To Speaker's Bio

Wednesday
2 May
15:30–16:15

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EXPERT TESTIMONY: KICK STARTING MDM PROGRAMS
Thomas Thykjær, MDM Specialist, Grundfos Management A/S
Thomas Ravn, Principal Consultant, Platon A/S

An MDM initiative is also part of the IT organizations transformation from a technology focus to a more business-oriented organization that provides flexible and yet standardized Information Services. Grundfos, one of the world's leading pump manufacturers with operations in 50+ countries across the globe and a yearly turnover of _2 Billion, has identified MDM as an enabler for global business strategies such as common vendor spend analysis, contract management, and enterprise CRM. The Grundfos MDM project is part of a strategy to increase operational efficiency and agility where initiatives to align processes and business have been initiated. Unlike many other companies, Grundfos has full management support behind the Master Data Management project. Additionally, Grundfos is a beta customer on the new HAWK platform from IBM and is therefore one of the first companies to benefit from the capabilities of the new integrated Information Management Suite with DataStage, QualityStage and Information Analyzer. This presentation will highlight MDM "best practices" such as

• Identifying the bare essentials required for establishing and running MDM programs
• Gaining organizational commitment to sustain the business value of MDM
• Setting up key roles and accountability

Speakers:

	Thomas Thykjær MDM Specialist Grundfos Management A/S To Speaker's Bio
	Thomas Ravn Principal Consultant Platon A/S To Speaker's Bio

Wednesday
2 May
15:30–16:15

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BEST PRACTICES: . . . AND ONE FOR THE [MASTER CUSTOMER DATA] POT
Ron Nicholls, DQ Consultant, One IT, British Telecommunications Plc

How many times does your organisation capture Customer address information? If you have more than one operational support system, the chances are that a Customer’s address will have been captured for each system and on separate occasions. Clearly, the addresses should be the same, but are they the same? Or are they similar? What are the true economic costs of "orphan" records? In this session you will learn how BT protected its massive CRM investment by ensuring that business-critical address information is captured once, and then only when we don’t already have it. Topics concerning this virtuous circle of needles and haystacks include:

• Migrating customer data stewardship -- from silo to central
• Rationalising environmental influences to enable "closed loop" data quality -- keep it real, keep it clean
• Propagating the most trusted customer information enterprise-wide – make it available

Speaker:

Ron Nicholls DQ Consultant, One IT British Telecommunications Plc To Speaker's Bio

Wednesday
2 May
16:15–17:00

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CASE STUDY: 'ANONYMOUS' CUSTOMER DATA MANAGEMENT STRATEGIES
Vadym Gurevych, Business Development Manager, Holbi (Datalink UK)
Philip Malan, Head of Technology, iamdentity Ltd

The Internet has rapidly evolved from knowledge centre to marketplace with the variety and number of services available growing exponentially. To take advantage of these offerings, on-line service providers require on-line customers to register, leading to the expansion of an individual’s Personal Information Profile Footprint. Not only does this result in increased risk on the customer’s side, but it also presents new data quality challenges to organisations offering these services. As a provider of e-commerce hosting and outsourcing solutions, Holbi (Datalink UK) will explain how they address the challenges of managing anonymous customer data management from both a data management perspective as well as a business process perspective. The presentation will also focus on questions organisations need to ask and preparations that must be put in place sooner rather than later to prevent chaos progressing to catastrophe, such as:

• Understanding the importance of a "Personal Information Profile" footprint
• Ensuring quality of anonymous customer data
• Applying anonymous customer data to drive business process flexibility

Speakers:

	Vadym Gurevych Business Development Manager Holbi (Datalink UK) To Speaker's Bio
	Philip Malan Head of Technology iamdentity Ltd To Speaker's Bio

Wednesday
2 May
16:15–17:00

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BEST PRACTICES: PROMOTING DATA GOVERNANCE IMPLEMENTATION STRATEGIES
Tony Cox, IT Infrastructure Management Consultant, IBM Global Technology Services
Bob Palmer, Global Financial Services Executive, Information Management and Information On Demand, IBM Software Group

With the ever growing volume of corporate data - being created and needing to be managed over its applicable business life - this presentation will explore strategies and examples as to how this data can be better managed, controlled and retained for its appropriate period. This session also calls for joint IT and Business initiatives, linked to compliance and record management initiatives, as the optimum way forward, moving away from the 'keeping everything for ever' position. The speaker will also consider technology and tooling strategies but conclude that - though important - these are only partial answers to the data or information management challenges all companies are now facing - and that a heightened data governance focus is needed. The issues around data governance will be highlighted by useable examples of joint IT and Business initiatives include:

• Delivering greater business value through the development of a data governance-driven information and data management strategy
• Assessing the different approaches to managing information and service levels across the Enterprise associated with applications, metadata, information, and data
• Applying data governance strategies to centralize compliance, regulatory and audit procedures

Speaker:

	Tony Cox IT Infrastructure Management Consultant IBM Global Technology Services To Speaker's Bio
	Bob Palmer Global Financial Services Executive Information Management and Information On Demand IBM Software Group To Speaker's Bio

Wednesday
2 May
16:15–17:00

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CASE STUDY: CDI AS KEY DIFFERENTIATOR FOR SUPERIOR CUSTOMER EXPERIENCE IN MOBILE TELECOMMUNICATIONS
Altug Seven, UCMA Programme Management, Turkcell Iletisim Hizmetleri A.S.

Turkcell, after years of strong growth driven by basic GSM services, is now preparing for a new market landscape where differentiating Value Added Services will be dominant and a consultative approach will be key to sustaining and improving customer satisfaction and loyalty. Such a new market landscape will require continuous improvement in customer management in order to retain customers and to upsell/cross sell new product and services. Turkcell is looking to CDI as the key foundation for enabling such capabilities, and the purpose of the CDI implementation will be to consolidate and provide to all customer-facing channels rich and freshly updated customer information. Turkcell believes that such information is vital in order to empower all customer-facing employees and enable them to serve customers better. From the IT point of view, CDI has been key to support the overall application reengineering inside Turkcell’s Unified Customer Management Architecture (UCMA) Programme. The consolidation of customer information has in fact made easy the substitution of the existing legacy implementation and reengineering, providing a helping hand in the vision for both CRM systems consolidation and SOA. This session will highlight Turkcell’s experience by discussing:

• Prioritising the quality improvement of customer data to provide a unified view of the customer and their product holdings
• Planning for the expected increase in regulatory oversight of customer data privacy
• Readying a scalable architecture for business process integration based on a service-oriented architecture (SOA)
  

Speaker:

Altug Seven UCMA Programme Management Turkcell Iletisim Hizmetleri A.S. To Speaker's Bio