Introduction from the Chair

I am delighted to be chairing our 2nd annual CDI-MDM Summit in London. We are looking forward to sharing new insights whilst learning from the broad network of European IT professionals who are committed to excellence in master data management.

Companies that are already using CDI-MDM as the basis for innovative, collaborative strategies are exploiting enterprise master data solutions to create more effective, real-time enterprises. These businesses are dramatically reducing costs, meeting compliance reporting mandates, delivering increased sales and marketing effectiveness, and providing superior service to customers and suppliers. "Wait and see" is no longer an option as these enterprises are quickly taking the lead in many markets. As an IT executive, you need to understand this evolution out of historically conflicting "multiple sources of the truth".

Contemporary solutions to a "unified customer view," and similar master data initiatives range from do-it-yourself infrastructure initiatives closely tied to the service-oriented architecture (SOA) model to commercial off-the-shelf applications such as "data hubs" and "registries". Both variations require data modelling and data governance solutions to navigate the physics and politics of large scale data management. And both variations require measures of data preparation to cleanse and enrich master data, as well as middleware to aggregate, propagate, replicate, and synchronize such master data. And lastly, given the newness and the complexity of such enterprise MDM initiatives, expertise from consultants and systems integrators is welcome.

CDI-MDM SUMMIT LONDON 2007 brings it all together. Jump start workshops, best practice and case study presentations by leading organisations, thought leadership keynotes by the most in-demand consultants and analysts, hands on solutions expo. All this via a combination of 50+ speakers, 15+ vendors, and three tracks – all in one event.

CDI-MDM SUMMIT LONDON 2007 is the premier European event, attracting speakers and delegates from around the world. Please join us as we engage practitioners from leading companies and thought leaders in the field, to uncover strategies for success in delivering world-class systems, products and services.

Our summit programme is structured for companies at all stages of CDI-MDM initiatives – whether kickstarting a shared services or service-oriented architecture to support universal customer views, or developing a comprehensive business strategy to share master data across all channels and partners in a 21st century information supply chain.

Aaron Zornes Chief Research Officer The CDI-MDM Institute

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Who Should Attend

• CTOs, CIOs, Enterprise Architects, and Data Architects responsible for translating business strategic vision into pragmatic IT delivery programmes
• Senior Business Strategists, Chief Operating Officers, and LOB Managers charged with deploying competitive differentiating technologies to dramatically increase customer service levels, reduce operational costs, and increase marketing effectiveness
• Data Stewards, Data Quality Managers, IT Implementers, and Project and Programme Managers responsible for increasing the value and effective of master data such as customer, product, supplier, and pricing
• Business Intelligence Programme Managers, and Data Warehousing Programme Managers

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Group Booking Discounts

• 2-3 delegates 10%
• 4-5 delegates 15%
• 6-8 delegates 20%
• 9+ delegates 25%

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What You Will Learn

• Accelerate your time-to-ROI regarding CDI, MDM, and data governance
• Meet with other serious evaluators of master data solutions
• Perform due diligence on all the major components of an enterprise master data solution – save yourself the lengthy process of vetting vendor references by networking with those-already-in-the-know
• Learn how early adopters prioritized their CDI-MDM infrastructure build-out – also hear how they used various ROI methods to justify these enterprise-wide projects
• Gauge the impact of key CDI-MDM trends relative to key business trends in mergers & acquisitions, strategic sourcing, and more
• Learn the pros and cons of mega vendor – specifically IBM WebSphere Customer Centre and WebSphere Product Centre, Oracle-Siebel Customer Data Hub and Universal Customer Master, SAP NetWeaver Master Data Management, and Teradata MDM vs. best-of-breed solutions such as DataFoundations, DataFlux, Human Inference, i2, Initiate Systems, Kalido, Purisma, Siperian, and Visionware
• Ascertain the advantages and tradeoffs concerning off-the-shelf commercial solutions relative to IT custom-built frameworks utilising enterprise application integration (EAI), enterprise information integration (EII), and extract/transform/load (ETL) middleware tools
• Learn a step-by-step checklist for CDI-MDM product evaluation that will save you time and help you avoid the most commonly made mistakes
• Understand the interrelationships among data models, rules engines, operational data stores, business process management, and other key CDI-MDM technology enablers
• Leverage proven technologies to integrate both operational and analytical customer information to better predict customers’ behaviours by leveraging new or unique information sources and correlating that with existing customer data warehouses

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What’s New for Spring 2007?

• 50% more content - end-to-end coverage, no matter what your background or industry (additional tracks on Financial Services and Telecoms added)
• Additional presentations and vendor "cross-examination" panels on Data Governance, Master Reference Data, and Process Hubs
• Broader content via coverage of product hubs and master reference data – more than just master customer data

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 About the CDI-MDM Institute

The CDI-MDM Institute was founded in 2004 in San Francisco, California to focus on CDI-MDM business drivers and technology challenges. The business mission of the CDI-MDM Institute is “To help IT organisations become more efficient, effective, and timely in their use of customer data integration (CDI), master data management (MDM), and data governance solutions to achieve their customer-centric business goals.” Among the client activities and deliverables are:

• CDI-MDM Advisory Council™ of fifty organisations who receive unlimited CDI advice to key individuals, e.g. CTOs, CIOs, and CDI project leads
• CDI-MDM Business Council™ of 3,500+ Global 5000 IT organizations who receive a limited distribution, bi-weekly newsletter with CDI industry updates
• CDI-MDM Alert™ bi-weekly newsletter provides IT organisations, CDI vendors, and investors hard-hitting insights into best practices as well as market observations derived from interactions with the CDI-MDM Advisory Council™ and the CDI-MDM Business Council™.
• CDI-MDM MarketPulse™ monthly survey results, e.g. budgets, success/failure rates, mindshare based on ongoing surveys of the Advisory Council and Business Council
• CDI-MDM Fast Track™ quarterly 1-day workshop
• CDI-MDM Summit™ semi-annual conferences held in North America, Europe, Australia, and Japan

For further details on all our services visit www.the-CDI-MDM-Institute.com.

 About IRM UK

IRM UK is an international organisation that specialises in strategic IT training for IT & business professionals and managers. Subject areas that we cover include: Enterprise Architecture, IT Strategy, Business & Systems Analysis and Data Management. Our presenters have superior technical knowledge, teaching skills and a wide range of practical business experience. They are some of the most influential technologists, methodologists and original thinkers in IT and business today.

Noted for the participation of top level decision makers from both the corporate, user and vendor communities, and the lucid analysis of critical strategic and management issues, our events are condensed and rigorous combining technical explanations with management advice and discussions of future directions. Our world class speakers include Aaron Zornes, Robert Seiner, Malcolm Chisholm, John Zachman, Mike Ferguson, Roger Burlton, Stan Locke, Chris Potts, Larry English, Graeme Simsion, Peter Aiken, Suzanne Robertson, Kathy Long, Rick van der Lans and Clive Finkelstein. For further detail, contact IRM UK on +44 (0)20 8866 8366 or customerservice@irmuk.co.uk, or visit the company website at www.irmuk.co.uk.

Apart from this event we are also running the following two major conferences in London this year:

Enterprise Architecture Conference Europe 2007
11-13 June 2007, London
8th Annual Conference

Data Management and Information Quality Conference 2007
3 Co-located Conferences on Data Management, Information Quality and Metadata Management.
29 October – 1 November 2007, London

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