Agenda

Monday, 21 April 2008PRE-CONFERENCE WORKSHOPS
09:30–
17:00
MDM Boot Camp
Aaron Zornes, The MDM Institute
09:30–
17:00
Driving Positive Business Impacts through Data Quality and Data Governance
Nigel Turner, British Telecom
David Evans, British Telecom
Bridgette Griffiths, British Telecom
09:30–
17:00
A Framework for Effective MDM Workshop
Dr. Malcolm Chisholm, AskGet.com Inc.
Tuesday, 22 April 2008 CONFERENCE DAY 1 and EXHIBITION
08:00–
09:00
"By invitation" Breakfast
09:00–
10:00
Conference Chairman Keynote & Welcome:
Milestones on the MDM Road Map for 2008-09

Aaron Zornes, Founder & Chief Research Officer, The MDM Institute
10:00–
10:45
Plenary Keynote
MDM Goes Mainstream
David Corrigan, Program Director - Master Data Management, IBM Software Group
Jochen Schneider, CIO, Schweizerische PostFinance
10:45–
11:15
Refreshment & Networking Break in the Exhibition Hall
11:15–
12:00
Plenary Keynote
Data Governance: Reaching for Data Maturity
Colin Rickard, Managing Director, West and North Europe, DataFlux
12:00–
13:30
Lunch & Networking Break in the Exhibition Hall
12:40–
13:25
Industry Innovation Session 1 - Sponsored by Oracle
How Oracle Addresses Critical MDM Challenges & Delivers Tangible Benefits
Anthony Day, Senior Director - MDM Product Strategy, Oracle Corporation
Matthias Kenngott, Global IT Director, GGB 
Industry Innovation Session 2 - Sponsored by Trillium Software
Breaking Down the Silos
Ed Wrazen, VP Product Management & Strategy, Harte-Hanks Trillium Software
 
Track 1:
Customer Data Integration (CDI)
Track Sponsor:
Human Inference
Track 2:
PIM & Master Reference Data Management
Track Sponsor:
siperian
Track 3:
Data Governance/Data Quality
Track Sponsor:
INFORMATICA
13:30–
14:15
EXPERT TESTIMONY: Post-Merger CDI Strategies
Noel Garry, Executive Manager - Retail IT, Irish Life & Permanent
BEST PRACTICES: Utilising Foundational CDI-MDM Technology to Create ContactPoint
Tony Richardson, Managing Enterprise Architect – Lead Architect ContactPoint, Capgemini UK

PANEL: Best Practices in Financial Services
Moderator: Aaron Zornes, Founder & Chief Research Officer, The MDM Institute
Panellists Include: John Ewan, Lead Data Architect, Prudential UK

14:15–
15:00
CASE STUDY: Retrospective on the First 2 Years of a Large-Scale CDI Deployment & Lessons Learned
Ahmed Al-Sanad, Saudi Telecom Company

EXPERTS PANEL: Best Practices in Government Services
Moderator: Aaron Zornes, Founder & Chief Research Officer, The MDM Institute
Panellists:
Tony Ellis, Head of Information Technology Unit, London Borough of Brent
Clare Troy, Consultant to London Councils, DataNut Ltd

CASE STUDY: Kick-Starting MDM Programs
James Rowe, Head of Master Data Organisation, Constellation Europe
Matthew Stephenson, Partner, Deloitte

15:00–
15:30
Refreshment & Networking Break in the Exhibit Hall
15:30–
16:15
CASE STUDY: Achieving International Data Quality
Holger Wandt, Principal Advisor, Human Inference
EXPERTS PANEL: Best Practices in Telecoms
Moderator: Aaron Zornes, Founder & Chief Research Officer, The MDM Institute
Panellists:
Altug Seven, Unified Customer Management, Turkcell

Ahmed Al-Sanad
, Saudi Telecom Company
Jur Huizinga, Senior IT Architect - IT NL CRM Architecture, KPN

CASE STUDY: Building Out Cross-Divisional MDM in the Very Large Enterprise
Kimi Walker, Associate Vice President, Information Centre of Excellence, Canadian Tire
Kjell Wittmaack, Chief Knowledge Officer, Platon A/S

16:15–
17:00

CASE STUDY: CDI - From Tactical Problems to Strategic Solution 
Paul Theriault, VP - Global Insurance Solutions, XL Insurance
Peter Stocker, CDI Program Manager, XL Insurance

Operational PIM: Leveraging Semantic Processing & SOA to Address PIM Challenges In-line with Business Processes
David Faibish, CTO, Zoomix

CASE STUDY: MDM & Data Governance for a Large Telecom Enterprise
Jur Huizinga, Senior IT Architect - IT NL CRM Architecture, KPN
17:00–
18:30
Drinks Reception in Exhibition Hall
Wednesday, 23 April 2008 CONFERENCE DAY 2 and EXHIBITION
08:00–
09:00
"By invitation" Breakfast
08:15–
08:45
BEST PRACTICES: Avoiding the MDM Systems Integration Money Pit
Aaron Zornes, Chief Research Officer, The MDM Institute
09:00–
10:00
Conference Chairman Keynote
Product Evaluation Criteria & Field Reports for MDM Solutions
Aaron Zornes, Chief Research Officer, The MDM Institute
10:00–
10:45
Plenary Keynote
MDM - What's Behind your BI?
Cliff Longman, Chief Technology Officer, Kalido
10:45–
11:15
Refreshment & Networking Break in Exhibition Hall
11:15–
12:00
Plenary Keynote
Simplifying MDM Deployments
Sean Cassidy, VP, Products, Initiate Systems, Inc
12:00–
13:30
Lunch & Networking Break in the Exhibition Hall
12:40–
13:25
Industry Innovation Session 3 - Sponsored by Cognizant
Conquering the mountain: MDM as a shared service
Dileep Srinivasan, Director & Customer Solutions Practice Leader, Cognizant
Industry Innovation Session 4 - Sponsored by Identity Systems
Data Matching - The Most Critical Component of Data Quality

Suresh Menon, Director - Product Management, Identity Systems
13:30–
14:15
Plenary Keynote
Footprints in the Sand: Process Analysis for MDM
Simon Slocombe, Principal Consultant, Evaxyx (UK) Limited
 
Track 1:
Customer Data Integration (CDI)
Track Sponsor:
Human Inference
Track 2:
PIM & Master Reference Data Management
Track Sponsor:
siperian
Track 3:
Data Governance/Data Quality
Track Sponsor:
INFORMATICA
14:15–
15:00
EXPERT TESTIMONY: Development of Citizen-Centric Services via CDI
Tony Ellis, Head of Information Technology Unit, London Borough of Brent

EXPERTS PANEL: Best Practices in Custom-Built/DIY CDI-MDM
Moderator: Aaron Zornes, Founder & Chief Research Officer, The MDM Institute
Panellists Include: Gavin Gibson, Data/Information Enterprise Architect, Carphone Warehouse

CASE STUDY (Financial Services): Data Governance in MDM-Driven Compliance
Christophe Barriolade, CEO, Orchestra Networks
15:00–
15:30
Refreshment & Networking Break in Exhibit Hall
15:30–
16:15
BEST PRACTICES: Using SAP MDM for Materials Catalogue
Tom Gulman, Shell International EP
Khuram Hussain, Hypothalamus
SAP NetWeaver MDM: Taking Ericsson Forward with a Single Version of the Truth
Stacey Drinan, IT MDM Solution Area Expert and MDM Project Sponsor, Ericsson AB
Dr. Klemen Cas, Board Member, ecenta AG

VENDOR PANEL: Matching Trends & Issues in International Data
Moderator: Malcolm Chisholm, AskGet.com Inc
Panellists:
Carsten Kraus, CEO, Omikron Data Quality GmbH
Holger Wandt, Principal Advisor, Human Inference
Colin Rickard, Managing Director, West and North Europe, DataFlux
Ed Wrazen, VP Product Management & Strategy, Harte-Hanks Trillium Software
Kathy Hunter, Vice-President of Presales, Harte-Hanks Global Address

16:15–
17:00
CDI: the Path from Data to Asset in Telecommunications
Itai Tomer, Director of Product Management for the Cross Portfolio Business Unit, Amdocs

Mastering Data, a Management Guide
An-Chan Phung, CTO, VisionWare

EXPERT TESTIMONY: Gaining Competitive Edge - Multi-Channel Initiatives & Agile IT Services with SOA
David Llamas, IT Director, Harrods