| 08:00–09:00
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|
"By invitation"
Breakfast |
| 09:00–10:00 |
KEYNOTE |
Conference
Chairman Keynote & Welcome:
Milestones on the MDM Road Map for 2008-09
Aaron
Zornes, Founder & Chief Research Officer, The MDM
Institute |
| 10:00–10:45 |
KEYNOTE |
Plenary
Keynote
MDM
Goes Mainstream
David
Corrigan, Program Director - Master Data Management, IBM Software Group
Jochen Schneider, CIO, Schweizerische
PostFinance |
| 10:45–11:15 |
|
Refreshment & Networking
Break in the Exhibit Hall |
| 11:15–12:00 |
KEYNOTE |
Plenary
Keynote
Data
Governance: Reaching for Data Maturity
Colin
Rickard, Managing Director, West and North Europe, DataFlux |
| 12:00–13:30 |
|
Lunch & Networking
Break in the Exhibit Hall |
| 12:40–13:25
|
|
Industry
Innovation Session 1 - Sponsored by Oracle
How Oracle
Addresses Critical MDM Challenges & Delivers Tangible Benefits
Anthony
Day, Senior Director - MDM Product Strategy, Oracle
Corporation
Matthias
Kenngott, Global IT Director, GGB |
| 12:40–13:25 |
|
Industry
Innovation Session 2 - Sponsored by Trillium Software
Breaking Down the Silos
Ed Wrazen,
VP Product Management & Strategy, Harte-Hanks Trillium Software |
| 13:30–14:15
|
Track 1 |
EXPERT
TESTIMONY: Post-Merger CDI Strategies
Noel
Garry, Executive Manager - Retail IT, Irish Life &
Permanent |
| Track 2 |
BEST
PRACTICES: Utilising Foundational CDI-MDM Technology to Create ContactPoint
Tony
Richardson, Managing Enterprise Architect –
Lead Architect ContactPoint, Capgemini UK |
| Track 3 |
EXPERTS
PANEL: Best Practices in Financial Services
Moderator:
Aaron Zornes, Founder & Chief Research
Officer, The MDM Institute
Panellists: John Ewan, Lead Data Architect,
Prudential UK
|
| |
| 14:15–15:00
|
Track 1 |
CASE
STUDY: Retrospective on the First 2 Years of a Large-Scale CDI Deployment
& Lessons Learned
Ahmed Al-Sanad,
Saudi Telecom Company |
| Track 2 |
EXPERTS
PANEL: Best Practices in Government Services
Moderator:
Aaron Zornes, Founder & Chief Research
Officer, The MDM Institute
Panellists:
Tony Ellis, Head of Information Technology
Unit, London Borough of Brent
Clare
Troy, Consultant to London Councils, DataNut
Ltd
|
| Track 3 |
CASE
STUDY: Kick-Starting MDM Programs
James Rowe,
Head of Master Data Organisation, Constellation Europe
Matthew Stephenson, Partner, Deloitte |
| 15:00–15:30 |
|
Refreshment & Networking
Break in the Exhibit Hall |
| 15:30–16:15 |
Track 1 |
CASE
STUDY: Achieving International Data Quality
Holger
Wandt, Principal Advisor, Human Inference |
| Track 2 |
EXPERTS
PANEL: Best Practices in Telecoms
Moderator:
Aaron Zornes, Founder & Chief
Research Officer, The MDM Institute
Panellists:
Altug Seven,
Unified Customer Management, Turkcell
Ahmed
Al-Sanad, Saudi Telecom Company
Jur Huizinga,
Senior IT Architect - IT NL CRM Architecture, KPN |
| Track 3 |
CASE
STUDY: Building Out Cross-Divisional MDM in the Very Large Enterprise
Kimi Walker, Associate
Vice President, Information Centre of Excellence,
Canadian Tire
Kjell Wittmaack, Chief Knowledge Officer,
Platon A/S |
| 16:15–17:00 |
Track 1 |
CASE
STUDY: CDI - From Tactical Problems to Strategic Solution
Paul Theriault,
VP - Global Insurance Solutions, XL Insurance
Peter Stocker, CDI Program Manager, XL
Insurance |
| Track 2 |
Operational
PIM: Leveraging Semantic Processing & SOA to Address PIM Challenges
In-line with Business Processes
David Faibish,
CTO, Zoomix |
| Track 3 |
CASE
STUDY: MDM & Data Governance for a Large Telecom Enterprise
Jur Huizinga,
Senior IT Architect - IT NL CRM Architecture, KPN |
| 17:00–18:30 |
|
Drinks
Reception in Exhibition Hall |
| |
|
Tuesday
22 April
10:00–10:45
 Back
to top
|
Plenary
Keynote
MDM
Goes Mainstream
David Corrigan, Program
Director - Master Data Management, IBM Software Group
Jochen
Schneider,
CIO, Schweizerische PostFinance
Leading organisations
are increasingly seeing the value that can be derived from delivering single
or "master" views of enterprise data to critical processes within
their operations. MDM manages all key areas of information - including multiple
domains (customer, product and supplier data), as well as multiple styles
(collaborative, operational, and analytical) - to most effectively deliver
rich, accurate information in real-time and enterprise-wide. MDM's growing
impact on enterprises both large and small, however, requires the chosen
MDM architecture and product set to provide a phased approach – ranging
from registry to operational. This plenary keynote will provide both a strategy
roadmap and a case study to demonstrate how MDM can help the business in:
- Improving your
organization’s ability to operationalise & improve key processes
- Developing shared
information services through a transactional hub on an SOA-based platform
- Lowering costs
& risks associated with integration projects while increasing ROI
of existing business applications
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|
Featured Speakers:
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Tuesday
22 April
12:00–13:30 |
Lunch
& Networking Break in the Exhibit Hall |
Tuesday
22 April
12:40–13:25 |
INDUSTRY
INNOVATION SESSION 1 - Sponsored by Oracle
How
Oracle Addresses Critical MDM Challenges & Delivers Tangible Benefits
Anthony
Day, Senior Director - MDM Product Strategy, Oracle Corporation
Matthias
Kenngott, Global IT Director,
GGB
MDM is rapidly gaining
importance in many organisations and Oracle as one of the world’s
largest and innovative software vendors has been at the forefront of this
fast-evolving and highly strategic product area. In this session you will
learn about the critical challenges faced by Oracle customers and how Oracle
MDM applications help to address these. This session will also showcase
one of Oracle’s key customers who have achieved tangible benefits
through the implementation of a single customer view. Discover why in excess
of 600 customers have selected Oracle MDM solutions to help generate tangible
benefits, such as:
- Delivering smarter,
fact-based decision-making
- Increasing customer
satisfaction levels while reducing data management costs
- Meeting increasingly
stringent privacy & regulatory requirements
|
| Featured
Speaker:
|
 |
Tuesday
22 April
12:40–13:25 |
INDUSTRY
INNOVATION SESSION 2 - Sponsored by Trillium Software
Breaking
Down the Silos
Ed
Wrazen, VP Product Management & Strategy, Harte-Hanks Trillium
Software
Getting business ownership
and sponsorship in any data intensive initiative is hard and given this
challenge, how is MDM, with the promise of enterprise-wide data standardisation,
ever going to succeed? To be successful with MDM, organisations must endeavour
to create a business culture of data governance. Data governance initiatives
seek to break down the silos that exist between Business and IT, but in
reality, unless Business teams are empowered and motivated to address data
related issues, governance is doomed to political failure. In this session
we will discuss the following:
- Socialising “action-oriented
data governance” by focusing on the process, not just the data
- Extending data
quality to deliver information value
- Empowering the
business to evolve data into “Data Intelligence”
|
Featured
Speaker:
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Customer
Data Integration (CDI)
| Track
Sponsor: |
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PIM
& Master Reference Data Management
| Track
Sponsor: |
 |
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Data
Governance/Data Quality
| Track
Sponsor: |
 |
|
| 13:30
– 14:15 CONCURRENT SESSIONS |
| Tuesday
22 April
13:30–14:15
Back
to top |
EXPERT
TESTIMONY: Post-Merger CDI Strategies
Noel Garry, Executive
Manager - Retail IT, Irish Life & Permanent
Following a merger or
acquisition, many organisations are turning to CDI as a key piece of infrastructure
for their new integrated organisation. Irish Life and Permanent, one of
Ireland’s most successful financial organizations, is implementing
IBM MDM and Information Server software to enhance its pensions and investment
offerings post-merger. Transforming Irish Life to a more customer-centric
view will allow the organisation to tailor products and services for customers
across multiple touch points including the Internet, call centres, and various
sales channels. In doing so, Irish Life expects to develop new customer
insight and loyalty by creating more effective targeted sales campaigns,
product packages, and easier customer self-service whilst maintaining continuous
records of customer transactions and service satisfaction across the business.
This session will look at the issues involved in this difficult merger initiative
and look at possible ways of overcoming these difficulties. Areas to be
covered include:
- Obtaining high
-level sponsorship of the MDM/SOA/CDI initiative
- Rationalising
different data sets, processes, and cultures
- Taking an incremental
approach to ensure value delivery as early as possible
|
Speaker:
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| Tuesday
22 April
13:30–14:15
Back
to top |
BEST
PRACTICES: Utilising Foundational CDI-MDM Technology to Create ContactPoint
Tony
Richardson, Managing Enterprise Architect – Lead Architect
ContactPoint, Capgemini UK
ContactPoint is a key
element of the Governments Every Child Matters programme to transform children's
services by supporting more effective prevention and early intervention.
ContactPoint is one of a range of tools that will help services work together
more effectively on the frontline to meet the needs of children, young people
and their families.
The presentation will
outline
-
Justifying CDI-MDM technology as the chosen solution
-
Determining the benefits of ‘Off-the-Shelf’ solution versus
‘Custom-Built’
- Architecturally
integrating current generation CDI-MDM technologies with a multitude
of bespoke source systems
|
| Speaker:
|
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| Tuesday
22 April
13:30–14:15
Back
to top |
EXPERTS
PANEL: Best Practices in Financial Services
Moderator:
Aaron Zornes, Founder & Chief
Research Officer, The MDM Institute
Panellists: John Ewan,
Lead Data Architect, Prudential UK
MDM
is a fundamental building block to an overall CRM strategy and critical
to its success. Moreover, many business drivers are now requiring organizations
to institutionalize data governance. In addition to issues such as staffing
for success in a not-yet-mature vendor market and how to avoid hidden project
killers, this panel will share practical advice on:
- Transforming early
“success stories” into the program to generate management
and client enthusiasm
- Integrating new
customer access channels (e.g., Internet) which complicate matching
and merging of operational customer data
- Knowing your business
case – especially marketing cross-sell, regulatory/compliance
(Basel II)
|
Moderator:
Panellists:
|
| 14:15–
15:00 CONCURRENT SESSIONS |
| Tuesday
22 April
14:15–15:00
Back
to top |
CASE STUDY: Retrospective on the
First 2 Years of a Large-Scale CDI Deployment & Lessons Learned
Ahmed
Al-Sanad, Saudi Telecom Company
Saudi
Telecommunications Company (STC) is the sole provider of a wide array of
services throughout the Kingdom of Saudi Arabia and is comprised of four
distinct business units (landline services, mobile and messaging services,
ISP, and data solutions). In addition, STC services more than17 million
B2B and B2C customers. This requires STC to deeply consider how to serve
customers in a way to keep market leadership. In addition to a CRM Systems
strategy, STC selected the Oracle-Siebel Universal Customer Master (UCM)
system to provide a singe view for STC customers across all business units
and to provide services to applications for real-time pull and push of customer
data. This session will review certain “lessons learned” during
the first two years of the project such as:
- Evaluating, contracting
with & managing key systems integrators for implementation assistance
- Architecting &
delivering an operational style hub for the onboarding of “new”
customers
- Planning for the
integration of multi-entity MDM (product catalogues, etc.) with the
party data model of Siebel UCM
|
| Speaker:
|
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| Tuesday
22 April
14:15–15:00
Back
to top |
EXPERTS
PANEL: Best Practices in Government Services
Moderator:
Aaron Zornes, Founder & Chief
Research Officer, The MDM Institute
Panellists:
Tony
Ellis, Head of Information Technology
Unit, London Borough of Brent
Clare
Troy, Consultant to London Councils, DataNut Ltd
MDM programs
outside the private sector face supreme challenges of their own: scalability
(scale, number, and heterogeneity of source databases), “very large
scale” turf battles, onerous oversight by under-informed albeit well-meaning
political entities, etc. This panel of experts will highlight secrets to
successfully jump-start an MDM program in public sector or non-profit organisations
by discussing:
- Navigating the
nuances of governmental budgeting & ROI processes vs. private sector
- Understanding
& leveraging the differentiators between citizen/party-of-interest
& B2B/B2C party
- Planning for the
public scrutiny of MDM budgeting & privacy policy management processes.
|
Moderator:
Panellists:
|
|
| Tuesday
22 April
14:15–15:00
Back
to top |
CASE STUDY: Kick-Starting MDM Programs
James
Rowe, Head of Master Data Organisation,
Constellation Europe
Matthew Stephenson,
Partner, Deloitte
Master data is vitally
important to the efficiency of Constellation Europe and is especially vital
for acquisitions. Following recent acquisitions, Constellation partnered
with Deloitte to develop an innovative and efficient approach to kick-starting
their MDM program. In the short term, improved standards and data governance
have been more effective than new technology in delivering value to the
business. This session will detail an approach to kick-starting an MDM program
and the concurrent development of a Master Data Organisation. The two speakers
will show how real business benefits have been gained, including increasing
speed to market and reducing the time to absorb new acquisitions’
data. Key topics to be addressed include:
- Focusing on the
clarity of MDM objectives and strategy
- Benchmarking of
the chosen approach against strategy
- Ensuring governance
& GDS standards are addressed before technology implementation ensues
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| Speakers:
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Tuesday
22 April
15:00–15:30 |
Refreshment
& Networking Break in the Exhibition Hall |
| 15:30–
16:15 CONCURRENT SESSIONS |
| Tuesday
22 April
15:30–16:15
Back
to top
|
CASE STUDY: Achieving International Data Quality
Holger
Wandt, Principal Advisor, Human Inference
Many companies doing
business abroad have to cope with a large variety of names, address conventions,
and other culturally-embedded business rules and habits. But are the data
quality tools and processes equipped for the inevitable internationalization
of our business community? This session includes case studies on Uefa and
KLM/Air France and will focus on the interpretation and processing of name
and address data in an international context, i.e., "cross-border data
quality" by providing insight into:
- Rationalizing
international name variety & specifics
- Understanding
international address formats & address standardization
- Leveraging the
power of natural language processing methods
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| Speaker:
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| Tuesday
22 April
15:30–16:15
Back
to top |
EXPERTS PANEL:
Best Practices in Telecoms
Moderator:
Aaron Zornes,
Founder
& Chief Research Officer, The MDM Institute
Panellists:
Altug
Seven, Unified Customer Management,
Turkcell
Ahmed
Al-Sanad, Saudi Telecom Company
Jur Huizinga, Senior
IT Architect - IT NL CRM Architecture, KPN
Telecoms evolution the
next five years will be radical as intense competition in wireless, long
distance, Internet, and local service commoditises products and slashes
profits – not to mention VoIP. As the telecoms industry undergoes
a massive transformation towards next generation networks and blended services,
MDM is seen as a key enabler (even “game change” agent) to help
these companies provide rich, convenient, and personalized customer experiences.
Our panel of Telecoms MDM experts will share their views by discussing issues
such as:
- Leveraging a Product
Data Hub (catalogue) strategy to accelerate the process of bringing
to market complex telecom products & services
- Applying MDM to
catalyze a comprehensive master data strategy for the order2cash process
- Planning to apply
MDM as a disruptive technology to “outmarket & outservice
the competition”
|
Moderator:
Panellists:
|
|
| Tuesday
22 April
15:30–16:15
Back
to top |
CASE STUDY: Building Out Cross-Divisional
MDM in the Very Large Enterprise
Kimi
Walker, Associate Vice President, Information Centre of Excellence,
Canadian Tire
Kjell Wittmaack,
Chief Knowledge Officer, Platon A/S
Canada’s
largest retailer, Canadian Tire, built their cross divisional MDM strategy
covering architecture, governance, data definitions and implementation roadmap
in only twelve weeks. With business operations in most major Canadian cities
and a product assortment that ranges from auto parts, power tools and work
clothes to retail banking and gas stations, Canadian Tire possesses an enormous
amount of data on products, vendors and customers that are all core assets
to their business processes. Canadian Tire was challenged with issues on
exhausting numbers ranges, data quality fire fighting, no unified approach
to MDM, etc. The MDM Implementation project was conceived to be the remedy
for them all. By marrying industry best practice with what had already been
done, Canadian Tire managed to accelerate the strategy development to include
definition of the target architectural state and a transition to this, in
addition to:
- Determining MDM
Principles to drive the identification & prioritization of the risk/reward
for each entity
- Establishing Master
Data Governance – e.g., role definitions, organization, accountability,
& data quality monitoring
- Planning an implementation
roadmap – e.g., outlining elements & prerequisites for initiating
the MDM program and the entity implementation projects
|
| Speakers:
|
| 16:15–
17:00CONCURRENT SESSIONS |
| Tuesday
22 April
16:15–17:00
Back
to top
|
CASE STUDY: CDI - From Tactical
Problems to Strategic Solution
Paul Theriault,
VP - Global Insurance Solutions, XL Insurance
Peter Stocker, CDI
Program Manager, XL Insurance
XL
is a leading provider of global insurance and reinsurance coverages to industrial,
commercial and professional service firms, insurance companies, and other
enterprises on a worldwide basis. With a shareholder equity of US$11.3b,
it has 3500 employees operating in 77 offices in 28 countries. One year
ago the insurance segment faced a crisis with its outdated and expensive
global name clearance system. Coincidently, there was a strong push from
the business to establish a consistent, global CRM capability. Both were
very worthwhile tactical problems. In this presentation, you’ll learn
how a component CDI solution was socialized and “sold” to the
business on its narrow tactical benefits but yet provided a long term strategic
solution providing a basis for a complete global name clearance, an enabler
for increasing revenue, a core foundation for a CRM solution, and the ultimate
basis for core party data. Specific discussion topics include:
- Selling “strategic
CDI” to executives who originally wanted a “tactical”
CRM solution
- Overcoming internal
biases towards building internally vs. buying
- Managing project
implementation across 20 countries
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| Speakers:
|
|
| Tuesday
22 April
16:15–17:00
Back
to top |
Operational PIM: Leveraging Semantic
Processing & SOA to Address PIM Challenges In-line with Business Processes
David
Faibish, CTO, Zoomix
The
wide-ranging repercussions of low-quality product data are coming into focus
more than ever before. We must move beyond simply connecting disparate systems
and sharing data between trading partners. The promised cost reductions
and increased revenues will only be realized when the data itself is correct,
complete and synchronized. Unfortunately, integrating data from multiple
sources tends to reduce the quality of the data, sometimes making it less
useful for many business purposes. The
solution, Operational PIM, is to incorporate automated product data quality
directly into routine business processes, ensuring unique, standardized
and classified product data whenever and wherever it is utilized. Accomplishing
this feat requires the combination of multiple disciplines, including
SOA, semantic data processing and self-learning technology. The business
value is to rapidly match, standardize and classify vast amounts of product
data consolidated from hundreds of suppliers
This presentation
will detail the following key topics:
- Addressing challenges
specific to the world of large-scale product data integration
- Identifying a
practical solution framework based on SOA, semantic data processing
and self-learning technology
- Applying best
practices from a large distributor “use case” that delivered
enhanced supply chain productivity via Operational PIM
|
Speaker:
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| Tuesday
22 April
16:15–17:00
Back
to top |
CASE STUDY: MDM & Data Governance
for a Large Telecom Enterprise
Jur Huizinga, Senior
IT Architect - IT NL CRM Architecture, KPN
KPN
provides telephone, Internet and television services to consumer customers
through its fixed network in the Netherlands. For business customers this
includes a wide range of services – from voice, Internet and data
services to fully-managed outsourced ICT solutions both in the Netherlands
and internationally. For consumer and business customers, KPN provides mobile
services in the Netherlands, Germany, Belgium and western Europe. The KPN
CRM Foundation programme’s mission is to enable the customer centric
experience at KPN by defining and implementing an enterprise-wide customer
master data architecture and model, enabling data integration by integrating
data from multiple systems and channels as well as leveraging external data
and services, ultimately resulting in improved data quality and consistent
use of data terminology. To support this, a corresponding data governance
organization has been defined and put in place to foster data stewardship.
Ultimately the CRM Foundation’s vision is to enable a 360º customer
view which will be achieved by deploying the Oracle-Siebel Universal Customer
Master as the data hub for all of KPN’s enterprise-wide customer-related
information. In this session, the following topics will be addressed:
- Reconciling the
relevance of MDM – both for Customers & for the Business
- Establishing the
necessary conditions for a successful MDM (CDI) implementation
- Building upon
the success of the first stage MDM implementation
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Speaker:
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