| 08:00–09:00
|
|
"By invitation"
Breakfast |
| 08:15–08:45 |
|
BEST
PRACTICES: Avoiding the MDM Systems Integration Money Pit
Aaron
Zornes, Chief Research Officer, The MDM Institute |
| 09:00–10:00 |
KEYNOTE |
Conference
Chairman Keynote
Product
Evaluation Criteria & Field Reports for MDM Solutions
Aaron
Zornes, Chief Research Officer, The MDM Institute |
| 10:00–10:45 |
KEYNOTE |
Plenary
Keynote
MDM - What's
Behind your BI?
Cliff
Longman, Chief Technology Officer, Kalido |
| 10:45–11:15 |
|
Refreshment & Networking
Break in the Exhibit Hall |
| 11:15–12:00 |
KEYNOTE |
Plenary
Keynote
Simplifying
MDM Deployments
Sean
Cassidy, VP, Products, Initiate Systems, Inc |
| 12:00–13:30 |
|
Lunch & Networking
Break in the Exhibit Hall |
| 12:40–13:25
|
|
Industry
Innovation Session 3 - Sponsored by Cognizant
Conquering
the mountain: MDM as a shared service
Dileep
Srinivasan, Director & Customer Solutions Practice Leader, Cognizant |
| 12:40–13:25
|
|
Industry
Innovation Session 4 - Sponsored by Identity Systems
Data Matching - The Most Critical Component of Data Quality
Suresh Menon, Director - Product Management,
Identity Systems |
| 13:30–14:15
|
KEYNOTE |
Footprints
in the Sand: Process Analysis for MDM
Simon
Slocombe, Principal Consultant, Evaxyx (UK) Limited |
| |
| 14:15–15:00
|
Track 1 |
EXPERT
TESTIMONY: Development of Citizen-Centric Services via CDI
Tony Ellis, Head of Information
Technology Unit, London Borough of Brent |
| Track 2 |
EXPERTS
PANEL: Best Practices in Custom-Built/DIY CDI-MDM
Moderator:
Aaron Zornes, Founder & Chief
Research Officer, The MDM Institute
Panellists Include: Gavin Gibson, Data/Information
Enterprise Architect, Carphone Warehouse |
| Track 3 |
CASE
STUDY (Financial Services): Data Governance in MDM-Driven Compliance
Christophe
Barriolade, CEO, Orchestra Networks |
| 15:00–15:30 |
|
Refreshment & Networking
Break in the Exhibit Hall |
| 15:30–16:15 |
Track 1 |
BEST
PRACTICES: Using SAP MDM for Materials Catalogue
Tom
Gulman, Shell International EP
Khuram Hussain, Hypothalamus |
| Track 2 |
SAP
NetWeaver MDM: Taking Ericsson Forward with a Single Version of the Truth
Stacey Drinan,
IT MDM Solution Area Expert and MDM Project Sponsor, Ericsson AB
Dr. Klemen Cas, Board Member,
ecenta AG |
| Track 3 |
VENDOR
PANEL: Matching Trends & Issues in International Data
Moderator: Malcolm Chisholm,
AskGet.com Inc
Panellists:
Carsten Kraus, CEO, Omikron Data Quality
GmbH
Holger Wandt, Principal Advisor, Human
Inference
Colin Rickard, Managing Director, West
and North Europe, DataFlux
Ed Wrazen, VP Product Management &
Strategy, Harte-Hanks Trillium Software
Kathy Hunter, Vice-President of Presales,
Harte-Hanks Global Address |
| 16:15–17:00 |
Track 1 |
CDI:
the Path from Data to Asset in Telecommunications
Itai
Tomer, Director of Product Management for the Cross
Portfolio Business Unit, Amdocs |
| Track 2 |
Mastering
Data, a Management Guide
An-Chan
Phung, CTO, VisionWare |
| Track 3 |
EXPERT
TESTIMONY: Gaining Competitive Edge - Multi-Channel Initiatives & Agile
IT Services with SOA
David Llamas, IT Director,
Harrods |
| |
|
Wednesday
23 April
08:15–08:45
 Back
to top
|
BEST PRACTICES:
Avoiding the MDM Systems Integration Money Pit
Aaron
Zornes, Chief Research Officer, The MDM Institute
The
ongoing buzz around MDM is rivalled only by the intensity in which systems
integrators have "found MDM religion". Such projects typically
incur a substantial amount of systems integration in the first 12-24 months
as businesses wire up their data sources into the enterprise’s customer
data hub, e.g., the typical Global 5000 enterprise plans to spend £500
thousand for MDM software solutions with an additional investment of 4X
that amount in SI services. Given the substantial investment businesses
undertake with their SI partners, this is an area that must be given scrutiny
– not only in an effort to contain costs, but to insure the success
of this vital infrastructure investment. This presentation will discuss:
- Determining the
evaluation criteria for selecting SI partners for your MDM projects
- Identifying which
SIs are market leaders in your industry & your chosen software technologies
- Managing the SI
relationship (avoiding "brain drain" & inflationary blended
rates) – from phase zero & POCs all the way through to systems
integration
|
Speaker:
|
| |
| Wednesday
23 April
09:00–10:00
Back
to top |
Conference
Chairman Keynote
Product Evaluation Criteria & Field Reports for MDM Solutions
Aaron
Zornes, Chief
Research Officer, The MDM Institute
Master
data is a critical asset that must be increasingly synchronized within and
beyond the enterprise. During 2008-09, many large enterprises will focus
on MDM by deploying a 3rd generation database-centric infrastructure to
deliver a panoramic customer view across multiple channels, business lines,
and heterogeneous IT environments. This session will focus on the "why"
and "how" of MDM technical evaluations by providing insight into:
- Understanding
the pros & cons of the dominant architectural models and evaluation
criteria – e.g., data models, process models, scalability, privacy
management, etc.
- Inventorying the
vendor landscape – e.g., registry, data hub, EAI/EII, portals,
SOA-based web services, data service provider, etc.
- Applying a rigorous
methodology to MDM product evaluations & implementations for both
mega vendor solutions (IBM MDM Server, Microsoft MDM, Oracle Enterprise
MDM, SAP NetWeaver MDM) and best-of-breed (D&B/Purisma DataFlux,
Initiate, Siperian, Teradata, & VisionWare)
|
| Featured
Speaker:
|
Wednesday
23 April
10:45–11:15 |
Refreshment
& Networking Break in the Exhibition Hall |
|
Wednesday
23 April
11:15–12:00
Back
to top |
Plenary
Keynote
Simplifying
MDM Deployments
Sean Cassidy, VP,
Products, Initiate Systems, Inc
When
trying to “master” something, we are “acquiring complete
knowledge or understanding.” And, when mastering data, we are usually
trying to develop an understanding of customers, locations, products, securities,
etc., in a way that is complete, accurate and trustworthy. So, the goal
of MDM is pretty simple. Right? The process of implementing an MDM solution
can be complex. From a business perspective the steps required include building
the business case, getting buy-in and budget approval, figuring out the
business process, strategy, enterprise architecture, rules, policies and
procedures, dealing with change management, and on and on. Fortunately,
we don’t master data assets just for the sake of mastering them. MDM
is really about solving business problems and MDM projects can be simplified
by deciding what business problems you are trying to solve from the start.
This presentation will draw from real-world examples of organisations that
set the right priorities, achieved successful MDM deployments and are realising
considerable business benefits.
- Identifying &
prioritising problems that are best solved with an MDM deployment
- Deciding what
data assets to master
- Understanding
difference between managing data & truly mastering it
|
|
Featured Speaker:
|
Wednesday
23 April
12:40–13:25 |
INDUSTRY
INNOVATION SESSION 4 - Sponsored by Identity Systems
Data
Matching - The Most Critical Component of Data Quality
Suresh Menon, Director
- Product Management, Identity Systems
Today
“data quality” is more important than ever before as businesses
are relying upon this requirement to drive profitability, increase efficiencies,
better understand their customers, and make smarter business decisions.
And there are a lot of drivers influencing the need for clean data: mergers
and acquisitions (M&A) increasingly rely on a consolidated view of data;
globalization and emerging markets mean more complex language and names
enter the data stream; proliferation of both structured and unstructured
information continues to impact the sheer size of today's databases. Additionally,
the ability to match records despite inherent errors and variations remains
paramount to any successful data quality initiative. Attendees will hear
about real-world examples describing what to look for in a well-rounded
data quality solution via topics such as:
- Understanding
the fundamentals of data matching & identity resolution
- Identifying the
twenty most common error types & variations … & how to
overcome them
- Recognising why
international names & languages can pose a daunting challenge to
data quality
|
Featured
Speaker:
|
 |
| Wednesday
23 April
13:30–14:15
Back
to top |
Plenary
Keynote
Footprints
in the Sand: Process Analysis for MDM
Simon Slocombe,
Principal Consultant, Evaxyx (UK) Limited
It can be tempting to
see MDM solely as an exercise in data integration, yet at the heart of any
MDM initiative are the future state processes that will rely on the “newly
mastered” information. Identifying and analysing these processes will
reveal the true business benefits of MDM, and will give a vital insight
as to how effective data governance can be applied. This presentation will
discuss:
- Establishing the
primacy of process analysis when trying to understand the impact of
MDM
- Leveraging a natural
language approach to analysing master data to reveal issues requiring
active governance
- Effectively identifying
ownership as a result of this process.
|
| Speaker:
|
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| |
Customer
Data Integration (CDI)
| Track
Sponsor: |
 |
|
| |
PIM
& Master Reference Data Management
| Track
Sponsor: |
 |
|
| |
Data
Governance/Data Quality
| Track
Sponsor: |
 |
|
| 14:15–
15:00 CONCURRENT SESSIONS |
| Wednesday
23 April
14:15–15:00
Back
to top |
EXPERT TESTIMONY: Development of
Citizen-Centric Services via CDI
Tony
Ellis, Head of Information Technology Unit, London Borough
of Brent
Citizen-centric
services are one of the main planks in the UK Transformational Government
agenda. Putting the customer first was a major challenge for Brent with
data scattered across nine departmental silos. Brent’s Client Index
now provides a real-time master record of the council’s 270,000 citizens
and integrates data from sources such as council tax, benefits, housing,
education, social care, library and electoral services. The Client Index
enables targeted service delivery, improves operational efficiency, reduces
administration costs, helps minimise fraud, monitors performance targets
and creates a potential platform for Shared Services between Boroughs. In
this session, you will gain insights into how Brent employs their Client
Index project for:
-
Empowering front-line staff to improve service delivery
-
Engendering an Information Governance model that supports the updating
of data across the council
-
Delivering a systems platform for Government initiatives like Contact
Point and Tell Us Once to provide basis for public sector-centric data
standards
|
| Speaker:
|
|
| Wednesday
23 April
14:15–15:00
Back
to top |
EXPERTS
PANEL: Best Practices in Custom-Built/DIY CDI-MDM
Moderator:
Aaron Zornes, Founder & Chief
Research Officer, The MDM Institute
Panellists: Gavin Gibson, Data/Information
Enterprise Architect, Carphone Warehouse
Contemporary
solutions to a “unified customer view,” etc. range from do-it-yourself
infrastructure initiatives closely tied to the service-oriented architecture
(SOA) model to commercial off-the-shelf MDM applications such as “data
hubs” and “registries”. Both variations require measures
of MDM middleware to aggregate, propagate, replicate, and synchronize such
master data. This panel discussion will review certain of the trends and
best practices regarding:
- Justifying the
initial deployment of service-oriented architecture (SOA) or enterprise
service bus (ESB) frameworks
- Unifying the necessary
multiple, overlapping middleware layers – EAI. EII, & ETL
- Determining the
trade-offs of “build vs. buy” in context of mission-critical
infrastructure
|
Moderator:
Panellists:
|
|
| Wednesday
23 April
14:15–15:00
Back
to top |
CASE STUDY (Financial Services): Data
Governance in MDM-Driven Compliance
Christophe
Barriolade, CEO, Orchestra Networks
Based on recognition
of issues at hand, an improving economy, and increasing regulatory requirements,
financial services providers are now recognizing the opportunity to take
a more strategic view of data governance. This session is focused on data
governance and necessary agglomeration of people, process, and technology
for::
- Engaging both
business leadership & IT to partner on a compliance-driven Data
Governance Program
- Building a long
term enterprise information model strategy aligned with the enterprise
business architecture
- Aligning data
ownership, stewardship, custodianship & accountability
|
Speaker:
|
Wednesday
23 April
15:00–15:30 |
Refreshment
& Networking Break in the Exhibition Hall |
| 15:30–
16:15 CONCURRENT SESSIONS |
| Wednesday
23 April
15:30–16:15
Back
to top
|
BEST PRACTICES:
Using SAP MDM for Materials Catalogue
Tom
Gulman, Shell International EP
Khuram
Hussain,
Hypothalamus
Managing
a global materials catalogue for 15 companies spanning 4 continents is a
daunting task. Shell EP implemented a global SAP R/3 system with a requirement
to maintain a single materials catalogue. This required the implementation
of a global process to manage the more than 4,000 requests annually covering
over 30,000 materials. New projects covering the installation of equipment
for new oil and gas production added additional demands on top of normal
management of the catalogue. The existing tools were reaching saturation,
and a pilot project was initiated to investigate the capability of SAP’s
MDM to automate the request process and manage the catalogue. This session
will cover the key findings about MDM as well as lessons learned concerning:
- Determining the
business drivers for the pilot
- Managing the structure
of the pilot development
- Establishing a
benefits calculator for such projects
|
| Speakers:
|
|
| Wednesday
23 April
15:30–16:15
Back
to top |
SAP NetWeaver
MDM: Taking Ericsson Forward with a Single Version of the Truth
Stacey
Drinan, IT MDM Solution Area Expert and MDM Project Sponsor,
Ericsson AB
Dr. Klemen Cas, Board
Member, ecenta AG
Like
many multi-national companies today, Ericsson AB was faced with major challenges
in the area of MDM. Specifically, difficulties in data synchronization across
heterogeneous systems led to multiple data silos resulting in a gradual
decline in data quality and subsequent adverse effects on business operations.
In the fall of 2005, Ericsson made the decision to implement SAP NetWeaver
MDM to equip itself with the essential tools to support Ericsson's corporate
strategy: “central data storage for all Ericsson companies worldwide”.
Several MDM scenarios have successfully gone live, delivering consolidated
and consistent master data throughout the systems landscape – with
one huge business result addressing to avoid the previous 40% of orders
getting blocked due to master data problems. As the foundation for a Services
Oriented Architecture (SOA), SAP MDM has brought significant benefits to
the business such as improved global spent reporting, cost-savings from
data de-duplication, and fulfillment of regulatory legislation like Sarbanes-Oxley
Act with centralized data management procedures. Learn from the experiences
of Ericsson in this discussion of topics related to high quality master
data:
- Addressing
data governance issues via a central Global MDM group focused on MDM
processes
- Applying
the “shared services" group concept to provides services
to both IT and business via SOA
- Providing
the foundation for global spend reporting across 130,000+ suppliers
while simultaneously decreasing the number of maintained supplier data
records by 35%
|
| Speakers:
|
|
| Wednesday
23 April
15:30–16:15
Back
to top |
VENDOR PANEL:
Matching Trends & Issues in International Data
Moderator:
Malcolm
Chisholm, AskGet.com Inc
Panellists:
Carsten
Kraus, CEO, Omikron Data Quality GmbH
Holger Wandt, Principal
Advisor, Human Inference
Colin Rickard, Managing
Director, West and North Europe, DataFlux
Ed Wrazen, VP Product
Management & Strategy, Harte-Hanks Trillium Software
Kathy Hunter, Vice-President
of Presales, Harte-Hanks Global Address
Increasingly
businesses find themselves marketing and servicing beyond their “comfort
zone” of their home geography. Among the various options available
for matching, cleansing, and enriching such international data are products
ranging from best-of-breed matching and cleansing algorithms to integrated
data quality suites.. Additionally, the mega vendors are increasingly providing
either OEMed or other matching and cleansing capabilities as part of their
MDM hubs. This panel will focus on the current and future trends in the
technology and packaging of this vital MDM capability. Possible topics to
be discussed include:
- Identifying
& vetting data service providers for non-Romanic languages/geographies
- Understanding
the technology advantages (& constraints) of service-based offerings
- Managing
the menagerie of multiple cultural & legal privacy constraints within
an MDM framework or policy hub
|
| Moderator:
Panellists:
|
| 16:15–
17:00 CONCURRENT SESSIONS |
| Wednesday
23 April
16:15–17:00
Back
to top
|
CDI: the Path
from Data to Asset in Telecommunications
Itai
Tomer, Director of Product Management for the Cross Portfolio
Business Unit, Amdocs
Driven
by intense competition, the Communications Service Providers need to leverage
their customer data asset to engineer a personalized, valuable and profitable
customer experience, in order to achieve sustainable differentiation. In
this session you will learn how Amdocs’ CDI solution, the Enterprise
Customer Hub (ECH), enables the Service Providers to realize business value
from each and every customer interaction, by closing the loop between the
coherent, cross-enterprise view of the customer information and the real
time network-level data. Beyond the capabilities to recognize a customer
at any touchpoint, this session will demonstrate CDI’s strategic position
in the delivery of the Intentional Customer Experience – at all times,
in real time. |
Speaker:
|
|
| Wednesday
23 April
16:15–17:00
Back
to top |
Mastering Data,
a Management Guide
An-Chan
Phung, CTO, VisionWare
- Fundamentals of
an MDM strategy
-
What current generation MDM can offer
-
What next generation MDM will offer
- Why this is a
good time to start
|
Speaker:
|
|
| Wednesday
23 April
16:15–17:00
Back
to top |
EXPERT
TESTIMONY: Gaining Competitive Edge - Multi-Channel Initiatives &
Agile IT Services with SOA
David Llamas, IT Director,
Harrods
Change
is the only thing you can count on in today’s business world, so it
is critical to have the agility to respond with speed to customer demands,
market opportunities and external threats. The luxury department store Harrods
has achieved superior business flexibility by using Service Oriented Architecture
(SOA). The company's CIO, David Llamas, shares the story of a complex retail
organisation's development and implementation of a strategic SOA approach
to technology. Specific details will be discussed regarding how Harrods
is creating a single view of their customer in a highly competitive and
customer centric market.
- Managing master
data, multi-channel initiatives & multiple solutions through SOA
- Fulfilling orders
across multiple channels for increased customer satisfaction
- Utilising business
insight to supremely understand customers & drive a unified cross-channels
customer experience
|
Speaker:
|
