09:30-17:00
MDM Boot Camp

Aaron Zornes Founder & Chief Research Officer The MDM Institute

Here's a rare chance to improve your success as a project leader, CIO, CTO or other IT professional embarking upon your first MDM or CDI initiative. During your focused 8 hour tutorial, you'll gain the market education so that you are up to speed on the “who”, “what” and “why” of MDM. You will hear about the best practices every IT professional must know to fast-track success and minimize risk in the MDM solution evaluation process. This is your pre-conference opportunity to ask the questions and set your own personalized agenda to maximize your MDM SUMMIT experience the following two days. Combining presentations, small group discussions, and case studies, the MDM Boot Camp’s proven agenda is practical, personal, and uniquely tailored to the needs of the participants.

• Establishing key MDM strategic planning assumptions
  • Business imperatives 2008-09
  • Technical challenges 2008-09
  • Deployment strategies
  • Justification strategies
  • MDM futures
• Determining MDM evaluation criteria
  • "Top 10" evaluation criteria in use by large IT organizations
• Reviewing case studies as templates for “out of box” MDM strategising
  • Requirements on industry "use case" basis
• Leveraging the experience & opinions of others via MDM Field Reports
  • Software – D&B/Purisma Data Hub, DataFlux, i2 MDM, IBM MDM Server (WCC/WPC), Initiate Systems Identity Hub, Microsoft MDM, Oracle (Customer Data Hub, Universal Customer Master, & Hyperion DRM), SAP NetWeaver MDM, Siperian Hub, Teradata MDM, TIBCO CIM, & VisionWare
  • SIs – Accenture, BearingPoint, Cognizant, IBM GBS, et al
• Q&A & wrap-up

09:30-17:00
Driving Positive Business Impacts through Data Quality and Data Governance

	Nigel Turner British Telecom
	David Evans British Telecom
	Bridgette Griffiths British Telecom

Spend a day with three of BT's gnarled, wizened and mightily experienced Data Quality consultants! Discover why Data Quality is a business rather than an IT issue.

This workshop will help you understand why data quality issues lie at the heart of almost all business problems. Find out how BT began its Data Quality journey and developed principles, methodologies and governance structures to drive cost savings in its core business. See how BT's DQ programme facilitated the early implementation of MDM, and formed the basis of the company's current MDM strategy .

Then try it for yourself as CIO of the fictional Gwesty hotel and casino group. It has some business survival issues that need to be sorted out and quickly if it is to thrive in the cut-throat hotel and casino business sector. Be warned though it's not for the faint hearted. You have to do some work. This is not a 'chalk and talk' session. You'll be expected to identify the business issues and link them to the underlying data quality issues and come up with some proposals to make improvements. Enjoy -- it'll be great fun.

The day will look like this:

• Overview of the History of DQ in BT -- how we got to where we are now -- business drivers, how governance structures were developed, journey through DQ maturity short case studies of the projects we did at each stage and why, success stories.
• DQ Principles and DQ Methodology -- How we did it, why we did it in that way, use of tools for data profiling, development of business cases, implementation of solutions, go/no go decisions, DQ measures.
• Case Study -- a hotel group with significant business challenges. Working in groups of 4-6 the class will conduct a business dependency matrix and work out how each of the problems identified could or may be attributed to a data quality problem. Then using the methodology discussed earlier come up with business cases and solution proposals to be presented back for discussion/debate to the rest of the group.

09:30-17:00
A Framework for Effective MDM Workshop

Dr. Malcolm Chisholm President AskGet.com Inc

MDM is a complex multi-dimensional problem. This tutorial discusses a framework that provides a roadmap for the implementation of MDM in an enterprise. The unique requirements of MDM are discussed in the contexts of architecture, design, physical data management, data governance, organisational commitment, technology, information knowledge management, and metadata. The framework is oriented to a practical realization of MDM, but with a sound conceptual basis. There is particular stress on how all the diverse parts of the framework interact. The tutorial also explains how MDM differs to traditional IT endeavours such as development projects and package acquisition. The importance of data governance and building an organisational unit responsible for MDM over the long term are described. Topics addressed include:

• Understanding what Master Data is, why it is important, and its unique characteristics.
• Determining the architectural components needed for MDM, and their interrelationships
• Identifying how to build a broad range of functionality in MDM services
• Planning to integrate existing applications into the MDM environment
• Providing for the planning and organizational needs for MDM
• Establishing the data governance requirements for successful MDM