Conference

CONFERENCE
WEDNESDAY, 6 February 2008

09:00– 10:00	KEYNOTE	The Business Case for Customer Information Governance Seán Kelly, Managing Partner, Seán Kelly & Associates
10:00–10:30		*Break & Exhibits*
10:30–11:30	Track 1	The Benefits of Data Governance in Both Structured and Unstructured Data: A Practical Example Chris Saunders, Detica Limited & Olliver Robinson, Transport for London
	Track 2	A Step-By-Step Approach to Data Governance Communications Gwen Thomas, The Data Governance Institute
	Track 3	Data Management and Data Governance: The Journey to High Performance Nick Millman, Senior Director, Accenture Information Management Services
11:30–12:30	Track 1	The Impact of Proper Data Governance: Organization, Data, and Metadata David Plotkin, Wells Fargo Consumer Credit Group
	Track 2	The Constant Gardener -- Growing a Data Governance Programme Nigel Turner & Dave Evans, BT
	Track 3	Data Governance: From Idea to Execution Colin Rickard, Managing Director, DataFlux UK Ltd.
12:30–13:45		*Lunch & Exhibits*
13:45–14:45	Track 1	Simple Data Stewardship in a Complex Organization Chris Maynard, Data Consultant & Neil Harvey, JohnsonDiversey
13:45–14:45	Track 2	Data Governance at Nestlé Walid El Abed, Nestlé
14:45–15:45	Track 1	Utilizing an Effective Support Team to Enhance Data Governance in an MDM Environment Daniel Holle, Pfizer
14:45–15:45	Track 2	From Principles to Reality: The Hard Work of Data Governance in Practice Peter Aiken, Founding Director, Data Blueprint; and, Assoc Prof. of IS, VA Commonwealth University Elizabeth Davis, Special Assistant to the VP, Risk Management, International Finance Corporation, a division of the World Bank Group
14:45–16:15		*Break & Exhibits*
16:15–17:15		Panel Discussion: Data Governance in the Trenches Moderator: Peter Aiken, Founding Director, Data Blueprint; and, Assoc Prof. of IS, VA Commonwealth University *Panelists:* Dave Evans, BT Nigel Turner, BT Erik Haahr, DSB Elizabeth Davis, International Finance Corp David Plotkin, Wells Fargo Consumer Credit Corp.

Wednesday
6 February
09:00–10:00

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Keynote: The Business Case for Customer Information Governance
Seán Kelly, Managing Partner, Seán Kelly & Associates

Far from being impoverished most corporations exhibit signs of being overwhelmed and engulfed in data. From this Niagara cascades the conflicting, incomplete and fragmented reports that are the direct historical legacy of the functional stove-piping of operational information systems. This problem, the architectural miasma, is largely the result of the piecemeal automation of various business processes over four decades of computerization and now presents many organizations with an apparently insuperable obstacle to achieving any useful level of customer insight. At the same time the race is on to rapidly develop customer profiling and segmentation capabilities as more and more businesses are demonstrating the superiority of differentiated marketing over traditional mass marketing techniques.

In this keynote presentation Sean Kelly presents the business case for achieving an integrated customer information governance capability in the enterprise. He will explore the business drivers as well as the organizational obstacles that will be encountered and will share his extensive experience of making this journey with many leading global enterprises.

Featured Speaker:

Seán Kelly
Managing Partner
Seán Kelly & Associates

Wednesday
6 February
10:00–10:30

Break & Exhibits

10:30– 11:30 CONCURRENT SESSIONS

Wednesday
6 February
10:30–11:30

Track 1

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The Benefits of Data Governance in Both Structured and Unstructured Data:
A Practical Example
Chris Saunders, Detica Limited & Olliver Robinson, Transport for London

Much talk around data governance is focused on structured data. Getting this right is crucial, but this is often less than 10% of all data stored – and it’s the unstructured side, which is exploding in volume.

This presentation will:

Explain how data governance fits in to the broader strategic issues of managing data – both structured and unstructured
Describe a maturity model for data governance, from first steps to a comprehensive, business-led approach to the management of data assets
Present a case study where an organisation has adopted data governance, and how it plans to develop in the future

Speakers:

	Chris Saunders Detica Limited To Speaker's Bio

	Olliver Robinson Transport for London To Speaker's Bio

Wednesday
6 February
10:30–11:30

Track 2

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A Step-By-Step Approach to Data Governance Communications
Gwen Thomas, The Data Governance Institute

Data Governance requires constant communications between programme staff, executives, stakeholders, stewards, and members of cross-functional teams. Successful programmes employ a structured, methodical approach and easy-to-use tools.

This session takes a step-by-step approach to governance communications. We show how to break communications into a series of manageable tasks. Then, for key tasks, participants see real-life examples of successful communication pieces and learn how to replicate them.

Attendees will learn to:

Identify who should get what messages, and when, and in what format
Tailor messages that are meaningful to different audience segments, with the right level of detail
Keep track of who’s getting a message so you don’t leave anyone out
Build and deliver effective calls for involvement, slogans, elevator speeches, value statements, and impact statements.
Employ reusable email templates to ensure consistency.

Speaker:

Gwen Thomas
The Data Governance Institute

To Speaker's Bio

Wednesday
6 February
10:30–11:30

Track 3

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Data Management and Data Governance: The Journey to High Performance
Nick Millman, Senior Director, Accenture Information Management Services

Effective data management and data governance go hand-in-hand as key enablers of high performance. High performing organizations understand the importance of data as the foundation of the insights that will support better decision making and enable them to comply with regulations, reduce risk, improve operational efficiency and increase customer satisfaction. Citing examples from Accenture's client work and recent global CIO survey, this session will discuss the real life implications of putting Data Management and Data Governance at the centre of a holistic Information Management approach.

Speaker:

Nick Millman
Senior Director
Accenture Information Management Services

To Speaker's Bio

11:30– 12:30 CONCURRENT SESSIONS

Wednesday
6 February
11:30–12:30

Track 1

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The Impact of Proper Data Governance: Organization, Data, and Metadata
David Plotkin, Wells Fargo Consumer Credit Group

Data Governance is important - without the concept of a clear "owner" (or owners) of the data, decisions can rarely be made or enforced. At Wells Fargo, a series of committees was formed to define and enforce data governance, including stewardship of data elements, common business rules, and techniques for documentation and communication.

In this presentation you will learn:

The organization structure needed to define and enforce governance
How to set up business data stewardship -- and use it effectively to define and manage your data
The metadata structures needed to document data governance
The role data governance played in data management
How data governance made major projects go more smoothly
How data governance made it possible to define common business rules and get agreement to use them

Speaker:

David Plotkin
Wells Fargo Consumer Credit Group

To Speaker's Bio

Wednesday
6 February
11:30–12:30

Track 2

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The Constant Gardener -- Growing a Data Governance Programme
Nigel Turner & Dave Evans, BT

This presentation explores what is really important to businesses in terms of data quality (DQ) and how the absence of any DQ improvement methodology or governance in the DQ space encouraged or even forced BT to develop its own. The presentation then explains this methodology and shows how it has generated over a billion US dollars of return on investment for BT and how BT is now deploying this for its enterprise customers. It also looks at the way that Governance was applied to both the business and IT functions to ensure that resources, financial, technical and people were deployed judicially.

Lastly it considers what the data quality professional community can and should do to drive DQ improvement forward and higher up the corporate agenda.

Speakers:

	Nigel Turner BT To Speaker's Bio

	Dave Evans BT To Speaker's Bio

Wednesday
6 February
11:30–12:30

Track 3

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Data Governance: From Idea to Execution
Colin Rickard, Managing Director, DataFlux UK Ltd

Levels of data governance in today’s enterprises range from undisciplined through to governed, where does your organisation sit? The data management maturity of an organisation can be measured on the DataFlux Maturity Model. After initially identifying a place on the maturity model, this presentation will inform the audience about different pro-active steps to move forward with data governance and develop a clear framework appropriate to different levels of maturity. Attendees will receive practical ‘how to’ advice to ensure strategy is translated into effective action, and the major challenges of ‘doing data governance’ will be investigated.

Speaker:

Colin Rickard
Managing Director
DataFlux UK Ltd

To Speaker's Bio

Wednesday
6 February
12:30–13:45

Lunch & Exhibits

13:45 – 14:45 CONCURRENT SESSIONS

Wednesday
6 February
13:45–14:45

Track 1

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Simple Data Stewardship in a Complex Organization
Chris Maynard, Data Consultant & Neil Harvey, JohnsonDiversey

“Make everything as simple as possible, but not simpler” – Albert Einstein. How can we simplify Information Stewardship, but not too much? Based on his experience in a large, heterogeneous, multi-national, b2b corporation, Chris and Neil will present a stewardship model that

• Gained immediate recognition from data workers
• Was implemented as needed, with minimum outlay
• Now has significant momentum within the organization

Speakers:

Chris Maynard
Data Consultant

To Speaker's Bio

Neil Harvey
JohnsonDiversey

To Speaker's Bio

Wednesday
6 February
13:45–14:45

Track 2

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Data Governance at Nestlé
Walid El Abed, Nestlé

Nestlé is beginning to provide worldwide visibility of its data quality and data management performance, and to provide tools to enable markets to take corrective measures and to drive continuous improvement. Thanks to the Data Quality Framework (DQF), Nestlé has established common methods, definitions, tools, processes, and roles and responsibilities to measure the ‘as is’ and monitor the evolution of data quality in the corporation, including SAP data. The DQF will be a key enabler for Nestlé to leverage information for decision support and to facilitate our transition from an implementation focus to a sustain and leverage organization. Six data dimensions have been defined within the DQF (uniqueness,completeness, accuracy, non-obsolescence, consistency, and timeliness). The key to these are the supporting Business Rules which have been defined in conjunction with the Functions and Process Teams, and derived from the Data Standards and the Data Management Best Practices. A subset of these KPIs and anomaly reports are calculated and published on the Nestlé’s intranet enabling an increasing degree of governance of our data. We still have a long way to go before we achieve our 100% data quality. However, the early trends are at least in the right direction, and to some extent what we have done already is ahead of the industry in general.

Speaker:

Walid El Abed
Nestlé

To Speaker's Bio

14:45 – 15:45 CONCURRENT SESSIONS

Wednesday
6 February
14:45–15:45

Track 1

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Utilizing an Effective Support Team to Enhance Data Governance in an MDM Environment
Daniel Holle, Pfizer

Support teams are often thought of as more or less of a break-fix operation. When something doesn’t go right, the support group is the one expected to correct the issue. While this indeed does occur, a properly established and trained support team can present much more value to an organization than simple break-fix. In an MDM environment, the support team can monitor and proactively enhance the governance guidelines that have (or maybe haven’t) been established. In this presentation, we will review and discuss the various methods that have proven to be successful in:

Establishing a proactive MDM support team
Utilizing trend analysis to enforce / reinforce data governance
The creation of a two-way training environment between the business and support groups

Speaker:

Daniel Holle
Pfizer

To Speaker's Bio

Wednesday
6 February
14:45–15:45

Track 2

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From Principles to Reality: The Hard Work of Data Governance in Practice
Peter Aiken, Founding Director, Data Blueprint; and, Assoc Prof. of IS, VA Commonwealth University
Elizabeth Davis, Special Assistant to the VP, Risk Management, International Finance Corporation, a division of the World Bank Group

Data Management principles like "accountability at the source" or "invest in data scrub projects only when you are able to protect clean data going forward" are common sense and well-known among data management professionals. But how can you make these and other principles work in practice? What kind of support do you need from senior management, from the IT Department, and from the subject matter experts to launch a data governance initiative? What do you need to give back to the business to build credibility and deliver on your mandate?

Peter brings a theoretical framework for assessing data management maturity across of variety of institutions and businesses. Elizabeth is a practicing data management professional with the war stories and practical experience of building an "information quality" function from the ground up in a large, global financial institution over the last five years.

Areas for discussion include:

Essential data management principles that are the foundation of Governance
Preconditions for success and organizational hierarchy
Establishing relationships and credibility across the organization
Living the data governance role day by day
Delivering value to the business

Data governance as a function is never "done", it never gets easier, and it's always political. Learn how to work hard but smart to provide effective data governance in any organization.

Speakers:

Peter Aiken
Founding Director, Data Blueprint; and
Assoc Prof. of IS, VA Commonwealth University

To Speaker's Bio

Elizabeth Davis
Special Assistant to the VP, Risk Management
International Finance Corporation, a division of the World Bank Group

To Speaker's Bio

Wednesday
6 February
15:45–16:15

Break & Exhibits

Wednesday
6 February
16:15–17:15

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Panel Discussion:
Data Governance in the Trenches
Moderator:
Peter Aiken, Founding Director, Data Blueprint; and, Assoc Prof. of IS, VA Commonwealth University
Panelists:
Gregory Keeling, BMO Financial Group
Dave Evans, BT
Nigel Turner, BT
Erik Haahr, DSB
Elizabeth Davis, International Finance Corp
David Plotkin, Wells Fargo Consumer Credit Corp.

This panel discussion will focus on real life experiences of practitioners in starting and deploying data governance and data stewardship programmes.

Topics include:

Getting started with data governance and stewardship
Getting buy in
Dealing with political and cultural issues
Lessons learned and pitfalls to avoid

Moderator:
	Peter Aiken Founding Director Data Blueprint; and Assoc Prof. of IS, VA Commonwealth University To Speaker's Bio
Panelists:
	Dave Evans BT To Speaker's Bio
	Nigel Turner BT To Speaker's Bio
	Erik Haahr DSB To Speaker's Bio
	Elizabeth Davis International Finance Corp To Speaker's Bio
	David Plotkin Wells Fargo Consumer Credit Corp. To Speaker's Bio