09:00–09:30

Joint Chair Introduction
Michael Brackett, President, DAMA International
Larry P. English, President, INFORMATION IMPACT International Inc.
Rosemary Rock-Evans, Consultant, RRE Associates

11:00–12:00

META DATA REPOSITORY – HOW TO SELL TO MANAGEMENT AND DELIVER THE PROMISE
Arvind Shah, Managing Principal, Performance Development Corporation

11:00–12:00

Information Quality

USING THE EFQM EXCELLENCE MODEL TO IMPROVE INFORMATION MANAGEMENT QUALITY
Peter Molloy, Service Improvement Manager, ITNET

DATA ARCHITECTURE ON A SHOESTRING
Becky Kirkpatrick, Data Architect, Union Pacific Railway

DAMA
Track 2

THE ASSOCIATIVE MODEL OF DATA
Simon Williams, Chief Executive, Lazy Software Ltd.

13:30–14:30

META DATA

BENEFITS AND PROBLEMS OF XML RELATED STANDARDS
Pete Rivett, CTO, Adaptive Ltd

13:30–14:30

Information Quality

13:30–14:30

DAMA
Track 1

CLEANING UP THE LEGACY PORTFOLIO
Bjorn R. Solstad, Senior Manager, Cap Gemini Ernst & Young

MODELLING THE DATA WAREHOUSE USING UML
Davor Gornik, Marketing Engineer, Rational Software

A META DATA DRIVEN APPROACH TO DATA INTEGRATION FOR E-COMMERCE
Gareth Bevan, R&D Director, Quillion Ltd

DATA: THE HIDDEN CATALYST
Karen Clark, Senior Manager, PricewaterhouseCoopers

PRACTICAL INTERNATIONAL DATA MANAGEMENT
Graham Rhind, Owner, GRC Database Information

CONCEPTUAL MODELLING OF WEB APPLICATIONS
Professor, Dr.Oscar Pastor, Head of Information Systems Department, Valencia University Of Technology

16:05–17:05

META DATA AS AN EAI ENABLER
Rosemary Rock-Evans, Consultant, RRE Associates

HOW TO CHOOSE AND USE DQ TOOLS TO HELP YOUR BUSINESS WIN!
John Hodges, DQ Tools and Methods Consultant, British Telecom
Nigel Turner, British Telecom

DATA MANAGEMENT IN THE REAL WORLD
Peter Nell, Ministry of Defence

PANEL DISCUSSION – DATA MODELLING TECHNIQUES ENTITY RELATIONSHIP MODELLING VERSUS UNIFIED MODELLING LANGUAGE
Graham Witt, Senior Consultant, Simsion Bowles and Associates
Davor Gornik, Marketing Engineer, Rational Software
Dave Hay, President, Essential Strategies

Tuesday
30 October
9:00–9:30

Back to top

Tuesday
30 October
11:00–12:00

META DATA

Arvind Shah Managing Principal Performance Development Corporation

Arvind's presentation will describe a business approach to meta data management, which treats the users of meta data as internal customers. Information architects, data analysts, database analysts, business analysts, systems analysts, end users and so on are the 'market' for the data. Each plays a different role, hence has a different need for the data. As such the selection and implementation of a meta data repository must involve requirements analysis, on which a business case can be built. In order to then deliver the value promised in the business case, the DA then follows a project plan which involves acquisition, design/customisation, deployment/implementation, training and 'production' – monitoring, and ongoing improvement of the services delivered. During his presentation, Arvind will also provide practical tips for successful deployment of a repository.

Tuesday
30 October
11:00–12:00

Information
Quality

Peter Molloy Sendine Improvement Manager ITNET

This presentation describes how the use of the European Foundation for Quality Management (EFQM) Excellence Model has improved ITNET's information management processes from a position of control to one of continuous improvement that has a direct effect on the bottom line with supporting examples. Peter describes hidden benefits and ITNET's future strategy.

• How we use the Excellence Model
• What we learned
• Our strengths
• What we needed to improve
• What we would do differently

Tuesday
30 October
11:00–12:00

DAMA
Track 1

Becky Kirkpatrick Data Architect Union Pacific Railway

"Where is the data I need?" "Where did it come from?" "What does it mean?" "Who owns it?" These were the questions needing answers, but answers were not readily at hand. Users relied on tribal knowledge to find needed data. The solution, a "card catalogue" of Union Pacific Railroad's data. Commercial meta data repositories are neither affordable nor flexible enough to meet the need, so with three people and a few months Becky and her co-workers put together "LookUP", Union Pacific's web-enabled data resource directory.

• Hear how Union Pacific used Zachman's framework to organise information about the enterprise architecture.
• Get tips & techniques on how to do Data Management and Architecture on a shoestring budget.
• See an indispensable, web-enabled data resource directory, a "card catalogue" to data, hardware, and software

Tuesday
30 October
11:00–12:00

DAMA
Track 2

Back to top

Simon Williams Chief Executive Lazy Software Ltd.

Today's standard database architecture, the Relational Model of data, is over thirty years old and suffers from some significant limitations. Object databases have failed to cross the chasm into mainstream use. The Associative Model of data is a viable and scalable alternative to both that overcomes two fundamental limitations of current programming practice: the need to write new programs for every new application, and the need to store identical types of information about each instance. It also offers a superior distributed data model, allowing one database to be readily distributed over many geographically dispersed servers. Moreover, associative databases may be readily tailored to serve different requirements simultaneously, and different databases may be instantly combined and correlated without extra programming. Delegates will learn:

• Review of Data Models to date
• The Failure of the Object Model
• The Limitations of the Relational Model
• An Explanation of the Associative Model
• How the Associative Model overcomes the Limitations of the Relational Model.

Tuesday
30 October
13:30-14:30

META DATA

Pete Rivett CTO Adaptive Ltd

Although XML can provide flexibility, it can also bring problems. Tags lacking meta data, for example, automated XML message routing, and immature development tools can all create problems of their own. In his presentation, Pete will describe the problems of XML from a meta data viewpoint and specific approaches for addressing them through modelling, meta data management and architectures. He will also describe the role of standards such as XMI, CWM, ebXML, UML and EDOC.

Key topics include:

• Benefits and problems of XML
• Modelling the XML information
• Modelling the XML processing
• The role of standards
• Pragmatic approaches

Tuesday
30 October
13:30-14:30

Information
Quality

Trevor Richards CEO Interact Management Consultants

This presentation covers the following topics:

• Data Quality – What is it and why is it so important?
• Key Customer Information
• The Importance of Data Quality to Business Development
• Key Organisational Constraints to improving and maintaining Data Quality
• Core Data Quality & Customer Information Philosophies
• Alternate Approaches to Improving Key Customer Information Quality
• Core Strategies for Improving Key Customer Information Quality
• The 5 Stream Approach
• The Cultural Change Continuum
• How to get started

Tuesday
30 October
13:30-14:30

DAMA
Track 1

Bjorn R. Solstad Senior Manager Cap Gemini Ernst & Young

This presentation will show, by the use of real project examples, how the upper levels of the Zachman framework have been used to clean up the data-and application mess of a legacy system's portfolio.

The starting point was the company's seven mega business processes. These were decomposed into approximately 180 sub-processes, their information needs identified, before it all was analysed in various CRUD-matrixes. The key topics that will be addressed are:

• The Project Drivers: A huge amount of overlapping applications and data linked together with an ever-increasing set of interfaces
• The Architectural Process itself: User participation, feed-back, do's and don'ts
• The Information Architecture: How the information entities of the company nicely grouped themselves into a set of logically databases and how this data and information resource will be shared by processes and applications
• The Application Architecture: Which applications the company need and how they integrate
• The Migration: The mapping of the current legacy system's portfolio to the architectures, prioritisation and implementation hints.

Tuesday
30 October
13:30-14:30

DAMA
Track 2

Back to top

Davor Gornik Marketing Engineer Rational Software

UML data modelling profile gives database developers the opportunity to use object oriented design methods for the design of a data warehouse. Davor will explain the Unified Modelling Language in context of database modelling.

The session will introduce the design of a star schema and snowflake using object oriented design and UML. Different diagrams and the semantics of UML will be introduced using a design example for a data warehouse. Themes of the session include:

• Defining the scope using an object model
• Dimensions and facts
• Star schema and snowflake object model and implementation

Tuesday
30 October
14:35–15:35

META DATA

Gareth Bevan R&D Director Quillion Ltd

One of the difficulties many companies face when implementing an Internet based application, is how to provide distributed data access within a meaningful context to various, perhaps unknown, users. In his presentation, Gareth will look at:

• The Internet information explosion
• The need for meta data driven distributed data access
• Using meta data to give meaningful context
• Exploiting XML developments
• Using UML for an enterprise object mode
• Winning information management strategies

Tuesday
30 October
14:35–15:35

Information
Quality

Karen Clark Senior Manager PricewaterhouseCoopers

How can organisations manage their data effectively? Poor data quality, both in data management and in data content is costing businesses £billions every year, yet most organisations are not taking it seriously. For data and information to be managed effectively, it has to be supported by a board approved strategy, driven by the business requirements and owned by the business.

This presentation will share the findings of a recent PwC survey of 600 leading companies in the US, Australia and UK, on an issue which is key to remaining competitive in today's data and information rich and reliant marketplace. It will discuss the role of data management and information quality improvement within the organisation and the steps needed to develop an information quality culture.

• Examples of the data and information quality problems faced by today’s organisations
• Key components of effective data & information management
• Key components of information quality management
• Tips and techniques for effective information quality improvement
• Tips and techniques for aiding the change process

Tuesday
30 October
14:35–15:35

DAMA
Track 1

Graham Rhind Owner GRC Database Information

New data collection methods such as the Internet, the globalisation of economies and improving computer hardware and software are allowing companies to collect information about their customers and prospects in ever greater numbers and from increasingly further afield. Managing this data brings with it a whole raft of practical issues of which most companies are unaware and which, if ignored, are expensive and time-consuming to correct. This presentation aims to detail some of the problems that a company is likely to encounter and suggests, where available, solutions and ways of preventing the problems of global data management from arising. The problem is tackled from the point of view of the data and the reason for creating the database, rather than approaching it as a technical issue. Attendees will gain:

• A background understanding of the issues involved in international data management: personal names, addresses, dates, and languages...
• Some practical advice and resolutions can be offered
• Examples and case studies, including Internet examples.

Tuesday
30 October
14:35–15:35

DAMA
Track 2

Back to top

Professor, Dr.Oscar Pastor Head of Information Systems Department Valencia University Of Technology

Nowadays it is beginning to be widely accepted that web sites are evolving from merely hypermedia information repositories to fully-functional, hypermedia distributed applications, the generally so-called web applications. The presentation will focus on the need for conceptual modelling for web applications, and the features required to provide a sound software production process. To face properly this problem two activities traditionally performed in isolation are integrated: those of modelling the operations and modelling the hypermedia. Within the introduced approach, the conceptual modelling step is seen as a unique generic phase. Key topics include:

• need of introducing conceptual modelling techniques for web application development
• specifying precise navigation features in conceptual modelling
• use of model-based code generation techniques

Tuesday
30 October
16:05–17:05

META DATA

META DATA AS AN EAI ENABLER

Rosemary Rock-Evans Consultant RRE Associates

Although the sharing of data has always been a goal, one of the realities of today's business is that data also has to be exchanged. Mergers and acquisitions, B2B communication, the use of packages, previous stove pipe application development all lead to islands of data which need to be kept in step. In this presentation, Rosemary looks at EAI and EAI technology, showing how Meta data plays a key role in an EAI architecture. Her presentation will include:

• A definition of EAI
• The need for EAI
• EAI components and the role of meta data
• The problems of EAI architectures
• Applying EAI solutions to Repository and CASE tool integration

Tuesday
30 October
16:05–17:05

Information
Quality

	John Hodges DQ Tools and Methods Consultant British Telecom
	Nigel Turner Head of Information Strategy & Knowledge Management British Telecom

Starting with no knowledge of information quality tools and their capabilities, what are the best ways for evaluating and exploiting tools? Here is BT's approach... demonstrating how a small team and minimal investment in truly understanding information quality tools have reaped huge rewards.

• Research into information quality tools' capabilities will find tools that work for you
• Set clear evaluation criteria matched to your information quality needs
• Think strategic, fund research centrally
• Deploy across the enterprise within a sound information quality process

Tuesday
30 October
16:05–17:05

DAMA
Track 1

The British Army aims to achieve full interoperability between its information systems by 2010. This will require the ability to exchange information between systems as diverse as stores accounting and tactical battle-management.

Over the last seven years the British Army has collaborated with MoD, NATO and industry to overcome the problems of managing huge volumes of reference and dynamic data over fragile infrastructures in a hostile environment.

We are building a corporate data infrastructure, rather than mining existing data. This is based on a generic data structure interfaced with client applications through an API. Support is provided by a range of bespoke data management tools, techniques and a new information modelling language. As a result of this work we have developed a corporate approach to application development that enables interoperability. We call this "Quantum Data Management". Delegates will learn how we:

• Designed a generic data structure that works
• Created the necessary tools for application development
• Gained industry support
• Reconcile conflicting business information needs.

Tuesday
30 October
16:05–17:05

DAMA
Track 2

Back to top

	Graham Witt Senior Consultant Simsion Bowles and Associates
	Davor Gornik Marketing Engineer Rational Software
	Dave Hay President Essential Strategies

Entity Relationship Modelling and Unified Modelling Language are two Techniques used by data analysts and developers for data and object modelling. Our panel of experts will begin by giving a brief overview of each technique and then discuss the benefits as well as the limitations of both techniques. A question and answer period will follow.