10:15–11:15

SUCCESS STORY: META DATA USE IN THE CONTEXT OF THE EUROPEAN COURT OF HUMAN RIGHTS CMIS (Court Management Information System)
John Hunter, Registry of the European Court of Human Rights

10:15–11:15

Information Quality

A PRACTICAL GUIDE TO RUNNING AN INFORMATION QUALITY PROJECT
Stephen Roberts, Business Information Manager, WorldCom International
Sue Lloyd, Information Quality Manager, WorldCom International

BUILDING A RULE DRIVEN APPLICATION – EFFECTIVE ORCHESTRATION OF RULES ENGINE, WORK FLOWS AND DATA ARCHITECTURE
Ho-Chun Ho, Director of Technology, Nekema.com

DAMA
Track 2

CHANGING THE CULTURE OF THE IT/IS FUNCTION
Arvind Shah, Managing Principal, Performance Development Corporation

IMPLEMENTING QUALITY IN THE CALL CENTRE, WHICH STANDARD IS RIGHT FOR YOU?
Peter de Gosztonyi, Senior Consultant, Zanka Consulting

XML: ITS IMPACT ON DATA MANAGEMENT, ADMINISTRATION AND ARCHITECTURE
Peter Aiken, Founding Director, Institute for Data Research

UNDERPINNING BUSINESS RULES AND THE DATA MODEL WITH A CONCEPTS CATALOG
Donald Chapin, Consultant, Business Semantics Ltd

14:25–15:25

META DATA

META DATA STRATEGIES FOR THE NEW MILLENNIUM
Derek Shaw, Technology Strategist, Computer Associates

14:25–15:25

Information Quality

METRICS, A KEY SUCCESS FACTOR FOR IQ
Don Carlson, Data Infrastructure and Configuration Management Program Manager, Motorola

14:25–15:25

DAMA
Track 1

ADVANCED DATA MODELLING PATTERNS
Dave Hay, President, Essential Strategies

MANAGING REFERENCE DATA AT THE ENTERPRISE LEVEL
Malcolm Chisholm, Manager, Deloitte & Touche

15:40–16:40

A SUCCESS STORY – GLOBAL CUSTOMER DATA ARCHITECTURE, META DATA DEFINITION AND IMPLEMENTATION
Barbara Peterson, Data Standard Manager, Agilent Technologies

CULTURE CHANGE FOR CUSTOMER RELATIONSHIP MANAGEMENT
Jane Hooper, Company Director, Step Change Training

ONLINE MULTILINGUAL META & KNOWLEDGE MANAGEMENT
Stephan Stadelmann, Strategy Manager, Reuters Asia Pte Ltd

CERTIFICATIONS AND DESIGNATIONS FOR DATA MANAGEMENT PROFESSIONALS
Karen Lopez, Principal Consultant, Infoadvisors

Wednesday
31 October
10:15–11:15

META DATA

SUCCESS STORY: META DATA USE IN THE CONTEXT OF THE EUROPEAN COURT OF HUMAN RIGHTS CMIS (Court Management Information System)

John Hunter Registry of the European Court of Human Rights

The European Court of Human Rights has a jurisdiction of 41 member states. Its CMI system manages the work processes of the court as well as providing analyses, triggers for action and knowledge management. Future plans include data mining of statistical data; web based access; and the use of digital signatures, agents and portals. The system is based on the HUDOC knowledge server and Powerdocs – a document management system. In his presentation, John will describe the system and show how meta data both plays a vital role within the system, as well as itself being managed and indexed using the knowledge server.

Wednesday
31 October
10:15–11:15

Information
Quality

	Stephen Roberts Business Information Manager WorldCom International
	Sue Lloyd Information Quality Manager WorldCom International

This presentation tells the story of a large-scale information quality project that is well underway. Stephen and Suzanne will chronicle the first steps undertaken and the painful, yet successful pilot projects, some of the key lessons learned, and where we are now.

Practical advice includes:

• Getting an Information Quality Project off the ground, including finding funding and pitfalls to avoid
• Keeping the momentum going once you've started
• Tools and Techniques we've used and what we've learned about them

Wednesday
31 October
10:15–11:15

DAMA
Track 1

Ho-Chun Ho Director of Technology Nekema.com

Based on real-life implementation experience of Nekema Personal Line, Ho-Chun will review the integral ingredients of a rules engine and the implementation strategy of a rule-driven application. The audience will learn:

• The significant differences between conventional data models and architectures and rule-driven data architectures
• The differences between parameter or data driven applications and rules-engine based applications
• The benefits and comparisons of building or buying a rules engine
• Criteria of using various approaches to build a solid e-commerce application
• Real-life implementation of a rule-driven application

Wednesday
31 October
10:15–11:15

DAMA
Track 2

Back to top

Arvind Shah Managing Principal Performance Development Corporation

• The shock waves shaking the IT/IS function
• Defining IT/IS market and customer segments
• Defining products and services to be offered
• Planning for customer relations management
• Developing and implementing metrics
• Problem solving through root cause analysis
• Creating a learning environment through shared learning

Wednesday
31 October
11:20–12:20

META DATA

Patricia Graham Systems Director Data Assets Prudential

Hundreds of companies have made investments in meta data repositories, yet it can be the first area to be cut when executives have to cut budgets. In this presentation, Patricia shows how the 3 Data Management staff of a major international insurance company was able to turn a rarely used repository that lacked core functionality, into a thriving meta data management practise. In the presentation Patricia will cover:

• Steps in implementing a successful meta data management programme
• How to establish meta data as an indispensable asset
• How to set priorities on a limited budget

Wednesday
31 October
11:20–12:20

Information
Quality

Peter de Gosztonyi Senior Consultant Zanka Consulting

Sustaining quality in the call centre environment is a formidable task, requiring a balance between technology, process, people and customers to produce an efficient, cost effective and customer-focused operation. An obvious solution is to implement a Standard such as ISO-9000; but how effective is applying a "generic" type quality approach in such a focused environment and are there better approaches? This presentation addresses these issues using practical examples and demonstrated benefits of implementing a call centre specific Quality Standard.

Wednesday
31 October
11:20–12:20

DAMA
Track 1

Peter Aiken Founding Director Institute for Data Research

As data administrators move to embrace XML, there are a number of lessons to be learned from early experiences with the technologies. These point to a series of strategic implications for data administrators/architects including: (1) An expanded definition of data management to include unstructured organisational data (2) Expanded data management roles in applications development using portal technologies (3) Preparation of organisational data (including data quality) for e-business. Combined these implications point to a more complex role for data managers. Understand-ing these strategic implications will better prepare organisations for the next decade. Attendees will learn:

• The role that XML will play in future data management
• The requirements and promise for management of unstructured data
• The implications for organisational CASE tool usage
• Lessons learned from early XML adopters

Wednesday
31 October
11:20–12:20

DAMA
Track 2

Back to top

Donald Chapin Consultant Business Semantics Ltd

The degree to which business staff share the same clear understanding of the concepts they work with, and use terminology consistently when referring to those concepts determines the quality of their thinking, decision-making, communication, collaboration and knowledge sharing. A Concepts Catalog documents shared concepts and terminology, and shows the concepts in their wider context as they are related to other concepts. It provides an integrated semantic view of the business as understood by the business staff. Using the Concepts Catalog to underpin Business Rule statements and Data Models roots both in the language of the business and bridges them to the perspective of systems designers without loosing the business perspective. What an attendee will learn:

• What a Business Concepts Catalog is and what it contains
• How to create a Concepts Catalog
• How to make Business Rules definitive using a Concepts Catalog
• How to generate a Data Model from the Concepts Catalog
• Lessons learned using a Concepts Catalog

Wednesday
31 October
14:25–15:25

META DATA

Derek Shaw Technology Strategist Computer Associates

Derek's presentation will cover a strategic overview of enterprise meta data management strategies. Drawing from his own practical experience, he will cover both successful implementations and 'meta data disasters' by using case studies to show what has worked and why, as well as the most common reasons for meta data project failures. In addition, he will outline the strengths and weaknesses of the technologies which can be used to support the strategies:

• Centralised repositories and Distributed repositories
• Directories
• Reusable libraries of meta data 'aware' software components
• Enterprise information portals with meta data channel support Standards such as XML and the Meta Data Coalition's OIM

Wednesday
31 October
14:25–15:25

Information
Quality

Don Carlson Data Infrastructure and Configuration Management Program Manager Motorola

When improving Information Quality, we need to climb many "data mountains"; that is, cleanup many data sets and implement processes to keep the data clean. Our ability to do this is enabled by creating and maintaining metrics to measure our progress during cleanup, data process capability, and most importantly on-going data quality. This presentation will describe metrics needed for information quality initiatives and show how we have created and deployed such metrics at Motorola. Metrics are a key success factor towards a high IQ!

• Guidelines for establishing metrics for information quality
• Guidelines for measuring information quality
• Guidelines for using metrics for cleanup and process improvement to keep data clean

Wednesday
31 October
14:25–15:25

DAMA
Track 1

Dave Hay President Essential Strategies

The book Data Model Patterns: Conventions of Thought describes a set of standard data models that can be applied to standard business situations. These patterns, it turns out, occur on several levels. At the basic level are models of the things seen in business. The patterns in the book are a bit more abstract than conventionally seen, but they do describe things that are easily recognisable to anyone: people and organisations, products, contracts, and so forth. There is a more abstract level of modelling, however, which is necessary when the things being modelled don't fall into these tidy categories. This level is the subject of this presentation. The presentation will describe techniques for dealing with variable attribute entities, and show how the technique can be extended to describe the laboratory and clinical research. It will discuss the implications of this approach on mapping to legacy systems, and how it actually is a model of relational theory itself.

Wednesday
31 October
14:25–15:25

DAMA
Track 2

Back to top

Malcolm Chisholm Manager Deloitte & Touche

Reference data is important because it is found in all databases. It is widely agreed it must be free from data quality defects, but it is rarely treated as a class of data in its own right. This presentation discusses the diverse nature of reference data, and what unites it. The need for management at the enterprise level is covered, with a series of practical steps on how to do this. Reference data is also the part of the corporate data resource that is most important in designing multilingual applications. A description of the steps required to implement multilingual reference data is given based on the presenter's own experiences at the United Nations. Attendees will learn:

• What reference data is and how to recognise it
• The basic requirements for managing reference data
• How to mitigate data quality problems arising from poorly managed reference data
• How to design and implement multilingual reference data

Wednesday
31 October
15:40–16:40

META DATA

A SUCCESS STORY – GLOBAL CUSTOMER DATA ARCHITECTURE, META DATA DEFINITION AND IMPLEMENTATION

Barbara Peterson Data Standard Manager Agilent Technologies

One of the challenges facing many Data Management staff is how to centrally develop customer data standards that support multi-geographic business needs. In her presentation, Barbara will describe her hands-on experience of defining and implementing the Global Data Model required for functions such as sales and marketing, technical support, e-commerce, CRM and ERP. Topics she will cover include:

• The special challenges of global data management
• How to get global sponsorship
• Steps required to define a global enterprise data architecture
• The role of the enterprise data standards council, the use of the web as a communication tool and the job description of a Data standard council member and Data standard program manager
• When to use industry standards and when to use internally defined standards

Wednesday
31 October
15:40–16:40

Information
Quality

Jane Hooper Company Director Step Change Training

Implementing CRM and Information quality is not about implementing software. It is about implementing a cultural transformation in how the enterprise thinks and acts. Step Change Training have been involved from the start in developing and implementing the learning programme to support the launch of AIT's new CRM product, Portrait.

• The three stages in full circle CRM, 'engage', 'explore' and 'evolve'
• Quality of information allows you to know more about your customers, how does this impact on loyalty and sales?
• The learning and change needed by contact centres and their agents to make CRM really work - observations and lessons learnt

Wednesday
31 October
15:40–16:40

DAMA
Track 1

Stephan Stadelmann Strategy Manager Reuters Asia Pte Ltd

In a multi-lingual environment like Asia, where views and understanding are different from country to country, it is especially challenging to serve the requirements of our customers, with only a handful of Data Designers and Implementers. It is an absolute priority to integrate and relate design, metadata and database into one cohesive environment to overcome resource and time constraints.

The presentation will cover how data models, dictionaries, 3D mapping, Document, Knowledge and Change Management were interrelated and finally integrated into an interactive Knowledge Portal. What attendees will learn:

• Integration of Model, Metadata, Document, Knowledge and Change Management is possible
• How to manage design, documentation, implementation and maintenance effectively
• Practical considerations and compromises made

Wednesday
31 October
15:40–16:40

DAMA
Track 2

Back to top

Karen Lopez Principal Consultant Infoadvisors

An interactive overview of the role of professional and vendor certifications in the practice of data management. This presentation

Wednesday
31 October
16:40–17:10

META DATA

META DATA Q & A SESSION PLUS CONFERENCE CHAIR WRAP UP

Wednesday
31 October
16:40–17:10

Information
Quality

Wednesday
31 October
16:40–17:10

DAMA
Track 1 &
Track 2