KEYNOTES

Tuesday
30 October
9:30-10:30

Tuesday
30 October
9:30– 10:30

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Keynote: Storm on the Horizon for Meta Data Management

This keynote will discuss several important trends of application development and their impact on data management. These trends include XML, business rules engineering, CRM, knowledge management and e-business. As these technology trends evolve, this presentation will argue that data professionals will have no choice but stepping out of their boundaries and embrace broader roles and responsibilities. Ho-Chun will also present a simplified approach of implementing data architectures and meta data management.

Application Development Trends Beyond OO And Data Warehousing

• CRM
• E-Commerce And Internet
• XML
• Business Rules Engineering
• Knowledge Management

DA, DA and DA: Data Administrator

• Data Analyst
• Data Archaeologist
• Data Architect
• Roles and Responsibilities

A Simple View of Data Architecture

• Customer, Product and Infrastructure
• Models and Blueprints
• Standards and Guidelines
• Priority and Topology

To Be or Not to Be: expanding the scope of meta data management

• Technical Expertise
• Leadership
• Willingness

Conclusions

• Meta Data Focus
• Gather-Store-Deliver
• Federation of Active Engines
• Meta Data Mapping and Exchange
• Meta Levelling Modelling

Wednesday
31 October
9:00 – 10:00

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Keynote: Data Quality Is Not The Goal - The Goal is Wisdom: Lessons (That Should Be) Learned from IT Failures

• 50-75% of all CRM projects fail, according to CIO Magazine. Why?
• 92% of data warehouse projects fail when measured by an increase in data warehouse customers and an increase in new data added to the warehouse after three years. Why?
• Many Dot.com e-Commerce failures have been buried in business graveyards, creating stock-market havoc and driving many customers to abandon e-Commerce.

Why?

Answering these questions is not an academic exercise – it is a mandate to avoid business failure. In this keynote, Larry explores the root causes of information initiative failures. He provides insights and tips for wise persons to help avoid failure in your initiatives.

"Develop @ the speed of Internet without attention to quality, and Fail @ the speed of Internet."

• Real goals of Information Quality Initiatives z Root cause analysis-core competency for survival in the Information Age
• From Data Quality to Information Quality to Knowledge Management to Wisdom

Featured Speaker

Larry P. English President and Principal Information Impact International, Inc. To Speaker's Bio

Wednesday
31 October
13:20– 14:20

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Keynote: The Future of Data Resource Management

Most public and private sector organisations have been developing their data resource for many years. The data resource has become increasingly disparate and is failing to meet the ever-growing, ever-changing information needs of an organisation. Some organisations have completely phased out their data administration / data resource management functions because they have been perceived to be ineffective. Other organisations have initiated new data resource management / data resource quality functions because they perceive that data resource quality will be improved.

At the same time there are many new tools, applications, and standards emerging that claim to take control of the data resource, resolve existing data disparity, and produce a high-quality data resource. Will these approaches help improve data resource quality and resolve existing disparate data, or are they simply the current wave of silver bullets that are more hype than reality? If they are only silver bullets, what is needed to properly manage an organisations data and develop a high-quality data resource that truly meets the information needs of an Organisation?

This keynote presentation will cover where data administration has been and where data resource management should be headed to successfully support an organisation. Attendees will understand the need to managing data as a critical resource and earn the right for that resource to be considered an asset of the organisation. They will understand the critical need for data stewards that manage the data resource for the welfare of an organisation. They will understand the urgent need to manage all data within a single, complete, comprehensive, integrated common data architecture for the organisation.

Featured Speaker

Michael Brackett President DAMA International To Speaker's Bio