10:15–11:15

Data Management - Some Hard Learned Lessons
Rosemary Rock-Evans, Consultant, RRE Associates

10:15–11:15

Information Quality

Measuring the Value of Information:  An Asset Valuation Approach
Daniel Moody, Associate Professor, Norwegian University of Science & Technology

Business Rules, Business Plans and Workflow
John Hall, Principal, Model System

DAMA
Track 2

Roadmap to Federated Data Architecture
Ho-Chun Ho, Consultant, HoTech Corp

Employing Quality Principles with Global Customer Information
Graham Rhind, Owner, GRC Database Information

Data Analysis Patterns
Janet Siebert, Senior Data Architect, Metro Information Systems

Barclays Data Architecture
John Oxton, Chief Data Architect - Barclays Group, Barclays Bank

14:25–15:25

META DATA

Developing An Enterprise Object Class Hierarchy
Graham Witt, Senior Consultant, Tier Technologies

14:25–15:25

Information Quality

Data Quality: Mining for Efficient Data Quality Management
Udo Grimmer, Research Associate, DaimlerChrysler AG

14:25–15:25

DAMA
Track 1

How To Build an Architecture Portal using Standards and XML
Peter Rivett, CTO, Adaptive Ltd

Data - Enterprise Infrastructure or Project Cost
Anthony E. Treadwell, Data Manager

15:40–16:40

META DATA As An Agent Of Change
Donald J. Soulsby, Director, Architecture Strategies, Computer Associates

Selling your Information Quality Programme to Senior Management
Kathy Hunter, Information Management Consultant, InfoAdvantage Ltd.

Opportunities for Data Resource Management: DAMA Panel Discussion 
Moderator: Graeme Simsion, Senior Fellow, University of Melbourne
Peter Aiken, Founding Director, Institute for Data Research
Michael Brackett, President, DAMA International
Daniel Moody, Associate Professor, Norwegian University of Science & Technology
John Zachman, President, Zachman International

Information Quality Keynote:
THOSE WHO MISS THE INFORMATION QUALITY REVOLUTION WILL LOSE - WHAT TO DO TO WIN

Larry P. English President Information Impact International, Inc. To Speaker's Bio

Larry is not prone to making predictions, BUT...there is enough solid evidence for him to say that the Information Quality Revolution is Real.  He describes how:

1. Leading edge organisations are already reaping huge benefits
2. The IQ Revolution will affect every enterprise:

• Some positively, because they participate and gain the benefits of the "realised" Information Age
• Most negatively, because they are at an economic disadvantage because they missed or ignored it
• Some companies will barely make it because the do not fully understand the real quality principles that underlay IQ, and will sub-optimise, missing the most significant benefits        

Larry describes the emerging state of the High IQ organisation and the benefits they are achieving today.  He describes the characteristics of "real" information quality management that the organisation must implement to achieve the "quantum leap" in benefits.  Mr. English then describes the steps to start-or to continue-your organisation's journey to a High IQ.

• Where IQ is today:  the good, the bad and the ugly
• The realised benefits of today's high IQ organisations
• The principles of "real IQ" management
• Next steps to get you there

Wednesday
23 October
10:15–11:15

META DATA

Data Management - Some Hard Learned Lessons

Rosemary Rock-Evans Consultant RRE Associates

Rosemary has been involved in data and database administration and consultancy since 1975.  She has taught and written about data modelling, data administration and repositories and frameworks.  She has also performed numerous assignments modelling and setting up data administration departments.  She has as a consequence made possibly every mistake it is possible to make in this area!

In this presentation she describes what doesn't work and why and what does work and why - from lessons learned by hard won experience.

Wednesday
23 October
10:15–11:15

Information
Quality

Daniel Moody Associate Professor Norwegian University of Science & Technology

Information is increasingly being recognised as one of the firm's most valuable assets.  However so far it has resisted quantitative measurement. While it consumes vast and ever increasing quantities of organisational resources in its capture, storage and processing, it typically receives no financial recognition on the balance sheet. This presentation describes an approach to valuing information which is both practical to apply and consistent with accepted accounting principles. It begins by examining the nature of information as an asset, and defines a number of "laws" that govern its behaviour as an economic good.  It then looks at alternative asset valuation models from accounting theory and how they may be applied to measure the value of information.  Finally, an approach is proposed which adapts existing asset valuation methods to reflect the unique characteristics of information as an asset.  Measures of the value of information may be used to measure IT effectiveness, increase organisational awareness of the value of information, guide IT strategic planning and cost-justify DSS/EIS developments.

Wednesday
23 October
10:15–11:15

DAMA
Track 1

In this session, an approach based on two kinds of generic model is presented. First, the Business Rules Motivation Model, taken from "Organising Business Plans - the Standard Model for Business Rules Motivation", from The Business Rules Group is used to create a catalogue or database of elements that make up a business plan:

• Ends - the states an enterprise wants to be in
• Means - the courses of action it has decided to adopt to reach its ends
• Guidance - the business policies and rules that govern the courses of action
• Influences - the factors taken into account in defining the guidance     

Second, the primary task model, developed by Brian Wilson at Lancaster University Business School as part of the Soft Systems Methodology provides a process for maintaining the business plan over time, in response to changes in the influences.  With the addition of actors and scheduling, the same two models can be used at finer levels of granularity to specify the execution of the business plan - down to the workflows for individual business events.

The presentation includes examples of application of the same two generic models in three business contexts - finance, transportation and manufacturing - by large European organisations.

Wednesday
23 October
10:15–11:15

DAMA
Track 2

Back to top

Wednesday
23 October
10:15–11:15

DAMA
Track 3

Back to top

Stephan Stadelmann Partner FINSTRAT ASIA

 Data Framework considering both business and operational needs are part of a data strategy that has to pack local needs into global views... and yet maintain cost effective and competitive data operations.  But there is more to it, which software and technology cannot solve. Based on a case study the presentation will cover:

• Why a global data strategy for local needs
• Why a data asset inventory and data management due diligence
• What to consider in a global design for local views
• How to integrate design, metadata and manage change effectively

Wednesday
23 October
11:20–12:20

META DATA

Patti Munier Senior Data Analyst and Manager United Parcel Service

United Parcel Service moved in 1997 from a dictionary tool that no longer met its needs, to a Repository. The UPS Corporate Metadata Repository provides Technical and End Users with Web access to metadata in over 250 database applications on multiple DBMSs, 17,000+ fully defined and rationalised elements, a complete business glossary, COBOL programs, and copybooks for global impact analysis and reporting. UPS also uses XML nametags to existing elements using the standard business name.  In this presentation, Patti will describe:

• Key Repository design decisions and benefits
• ·Data element standardisation and rationalisation processes
• Time and resources
• Proven benefits
• Future goals

Wednesday
23 October
11:20–12:20

Information
Quality

Graham Rhind Owner GRC Database Information

Using many real world examples, this presentation provides a practical framework for applying quality principles to global customer information & with international data within national databases. The problems associated with international data management and quality will be outlined, and, where possible, tips for resolving problems or preventing their arising will be covered.

• Specific quality issues with global customer data
• A framework for understanding the issues involved
• Tips for approaching and resolving the issues involved.

Wednesday
23 October
11:20–12:20

DAMA
Track 1

Janet Siebert Senior Data Architect Metro Information Systems

Data warehousing, data conversions, data quality efforts, and multi-source data reconciliation all require significant data analysis initiatives.  Too often, data analysis processes are ad hoc, designed and re-invented from project to project, task to task.  This presentation discusses a number of data analysis patterns that can be applied systematically in many situations.  The speaker will highlight automation techniques that can accelerate the analysis process.  Attendees will learn:

• Specific analysis patterns, including:
  • Descriptive statistics,
  • The synthetic join,
  • The reconciliation join, and
  • Myth management;
• Analysis automation techniques; and
• Ways to improve the performance of analysis processes on large and rapidly growing data sets.

Wednesday
23 October
11:20–12:20

DAMA
Track 2

Back to top

John Oxton Chief Data Architect - Barclays Group Barclays Bank

This presentation will describe the implementation of a Data Architecture across the Barclays Group. Barclays is a large complex organisation that consists of several separate business units. The units address different parts of the group business and are geographically disparate. Some also have their own IT departments, and working practices and methods vary from one department to another.

Barclays have attempted to build a Data Architecture that can demonstrate business benefit and savings. The intention was always to build an architecture that was seen as relevant and part of the design process. It was considered vital not to be perceived as an administrative overhead, or as a change inhibitor.

Problems have been encountered and resolved along the way, and these pitfalls and solutions will be described during the presentation.  The presentation will cover the following topics:

• Gaining funding and management buy in to build a data architecture
• Building a 'layered' data architecture
• Mapping the architecture to the real world
• Integrating the architecture with the development lifecycle
• Driving out reusability and demonstrating savings
• Implementing a shared model across a disparate business
• Integrating operational information with an enterprise model
• Using XML to leverage the investment in the data architecture models

Wednesday
23 October
11:20–12:20

DAMA
Track 3

Back to top

Stephen Brobst CTO Teradata, a division of NCR

Proper architecture of a data warehouse has a significant impact on the return on investment obtained from its deployment. This presentation provides a taxonomy of data warehouse topologies and discussion of best practices for enterprise data warehouse deployment. Implementation techniques using integrated, federated, and data mart architectures are discussed along with rules of thumb for when and how to implement these structures as required by analytic applications. A framework for understanding cost and value implications of the various approaches will be described.

DAMA INTERNATIONAL Keynote:
FRAMEWORKS AND ARCHITECTURES:  THE ULTIMATE STABILITY

	John A. Zachman President Zachman International To Speaker's Bio
	Michael Brackett President DAMA International & Data Resource Design & Remodeling To Speaker's Bio

Most public and private sector organisations are facing two realms of change - changes in the business and changes in information technology.  The changes are increasing in frequency and magnitude to the point that the only thing constant today is constant change.  These two realms of change are difficult enough to manage for most organisations.  What makes the problem almost insurmountable is the disparate base upon which the changes must be made.  Most organisations have disparate data, applications, processing environment, and business activities.  The only way out of this morass of disparity and constant change is to develop a formal framework of formal architectures, understand the disparity within that context, and set about resolving the disparity to support the business.  The resulting framework of architectures provides the ultimate stability across changing business and technology.

Wednesday
23 October
14:25–15:25

META DATA

Graham Witt Senior Consultant Tier Technologies

In this presentation, Graham will argue that an Enterprise Object Class Hierarchy can provide a powerful foundation for an Enterprise's Information and Data Architectures. This presentation describes a successful recently completed project to develop an Enterprise Information Architecture using an Object Class Hierarchy.   Topics will include:

• Class discovery
• Reviewing the hierarchy
• Managing the evolving hierarchy
• Modelling: classification schemes, association classes, aggregate components
• Using the hierarchy
• Tools

Wednesday
23 October
14:25–15:25

Information
Quality

Udo Grimmer Research Associate DaimlerChrysler AG

One or two examples from the car manufacturing domain will be picked up to illustrate how data quality problems are addressed in practice today. A methodological, process-oriented approach to data quality management will be sketched. Data mining methods that are typically applied to find interesting and previously unknown patterns in large amounts of data are being used to support several phases of this process model. The main idea behind the application of data mining methods is to deem data anomalies deviations from a 'normal' quality state. The primary advantage of this approach is an increased degree of automation and enhanced thoroughness and flexibility of data quality management.

Wednesday
23 October
14:25–15:25

DAMA
Track 1

Peter Rivett CTO Adaptive Ltd

The potential of Enterprise Architecture can only be realised when the information is accessible to different people across an organisation with the breadth, detail and visualisation (ideally graphical) suited to their role at the time.

Portals provide generic technology for accessibility and personalisation. However problems remain of integrating information from the different technical tools used to source it; and of visualising it without being restricted to the specific diagrams drawn for the original narrow purpose. This presentation will cover:

• Objectives and scope of an Architecture Portal
• Tool-independent Architecture standards and XML
• How to realise consolidated views and navigations
• Use of XML Stylesheets and Scalable Vector Graphics (SVG) for visualisation
• Practical experience

Wednesday
23 October
14:25–15:25

DAMA
Track 2

Back to top

Anthony E. Treadwell Data Manager

The proposition is that the Enterprise Data Resource is both shareable and shared. Following this proposition it is prudent to manage this resource with a discipline similar to that applied to other shared resources. The discipline, simplified, establishes the role of application systems as exploiters, rather than definers, of this shared resource. It demands a fundamental re-think of the 'rules of engagement' surrounding the shared data resource. It demands a value and therefore value added process rather than a cost or expense process. If, as a global community, we truly believe that data are shared then we must move to remove the disproportionate influence individual applications exert on the definition of data.

• Data Management is a soup to nuts discipline
• Data as a shared resource must be managed accordingly
• ·Fundamental re-think of 'rules of engagement' between shared data and applications
• Shifting much of the data development costs from individual projects to infrastructure will provide a more balanced 'return on investment' profile for applications
• Shift of emphasis from data as a project cost to a shared infrastructure component, the development and maintenance of which is recovered by usage.

Wednesday
23 October
14:25–15:25

DAMA
Track 3

Back to top

The emergence of Web Services has caused a re-evaluation of the role of data in service-based architectures. Web service technology demands that the use of the service be separated from its implementation. Rather than viewing data as "self-contained" entity models, it is more useful to view web service data both from the viewpoint of the client, consuming the services, and from the viewpoint of the provider of the service. In web services, it is meaningless to model data in isolation from the service.

This presentation explores the impact of web services on data modelling. In particular the impact of consumer and supplier viewpoints on data modelling are examined using the Supply, Manage, Consume paradigm as a vehicle. The presentation also outlines the use of XML schema as a mechanism to web service data, and lastly investigates how the possibilities of stateful services within a process-bound

context also influence web service data modelling.

• Why traditional entity modelling of data is inappropriate for web services data modelling;
• How the Supplier and Consumer viewpoints influence appropriate data design of Web Services;
• The use of XML schema as a mechanism to model Web Service data;
• The impact of stateful process-bound contexts of Web Service Data Modelling

Wednesday
23 October
15:40–16:40

META DATA

META DATA As An Agent Of Change

Donald J. Soulsby Director, Architecture Strategies Computer Associates

This session will explore how the effective use of metadata can help enterprises deal with change. Donald will look at both planned and unanticipated change, as well as change internal or external to an enterprise.  He will also look at how the impact of a change can be traced using meta data for both business and technical domains, for example, a new business merger strategy, or the integration of new technology.  Donald will include within his session case studies which show how meta data was used.  Topics covered include:

• Change Management Scoping.
• Data rationalisation
• System Development Re-engineering
• The Virtual Enterprise (Operational Data Store)

Wednesday
23 October
15:40–16:40

Information
Quality

Kathy Hunter nformation Management Consultant InfoAdvantage Ltd.

Speaking from experience, Ms. Hunter will show you how to get the attention of senior management and will provide practical advice on getting an IQ programme started. At the end of the day, it's all about costs.

• Finding business sponsors to help you get your ideas before senior management
• Unearthing the hidden costs of 'scrap and re-work', quantifying these and their effect on the bottom line
• Devising that crucial cost/benefit analysis to make your case

Wednesday
23 October
15:40–17:10

DAMA

	Moderator: Graeme Simsion Senior Fellow University of Melbourne
	Peter Aiken Founding Director Institute for Data Research
	Michael Brackett President DAMA International
	Daniel Moody Associate Professor Norwegian University of Science & Technology
	John Zachman President Zachman International

Data must be managed as a critical resource of an organisation, equivalent to the management of finances, real property, and the human resource.  Most organisations have not managed their data as a critical resource and the result has been rapidly increasing quantities of low-quality disparate data that do not support an organisation's constantly changing demand for information.  With the current slump in the economy many of the people that are being laid off are involved in data management in one form or another, making a bad situation even worse.

What can be done to make organisations see the benefit of formally managing data as a critical resource?  What can data resource managers do different than they have done in the past?  What are the opportunities for data resource management in a soft economy? What can be done to create an integrated high-quality data resource that's supports business information needs? This panel of experts will cover these and other important questions relating to data resource management.

Wednesday
23 October
16:40–17:10

META DATA

META DATA Q & A SESSION PLUS CONFERENCE CHAIR WRAP UP

Rosemary Rock-Evans Consultant RRE Associates

Wednesday
31 October
16:40–17:10

Information
Quality