Perspective Sessions


Trillium Software
1 November 13:20-13:50
The Data Quality Timebomb - What You Need to Know About Your Data
Ed Wrazen, VP Operations, EMEA, Trillium Software
  Trillium Software
"Data quality problems" is a frequently quoted cause of CRM, Data Warehouse and Business Intelligence failure. Why? Because problems are discovered far too late in the project lifecycle resulting in fire-fighting. Faced with these challenges and the increasing need to meet regulatory compliance for acts such as Basel II and Sarbanes-Oxley, organisations need to better understand the quality of their data, plan their projects accurately and deliver these on time and on budget. This presentation discusses the issues and challenges of total data quality management and explains how technology automates the understanding and management of data quality, from planning through to production.

DataFlux
1 November 13:20 - 13:50
Analyze, Improve, Control – Turning Data into a Competitive Advantage
Brett Dorr, Solutions Engineer, DataFlux Corporation

  DataFlux
Staying competitive in today’s economy requires in-depth knowledge about your customers and your marketplace. To gain an advantage – and exploit business opportunities – companies need consistent, accurate and reliable information to help make reasonable, results-oriented decisions. Building better business information requires an effective data management program that encompasses people, process and technology. This session will demonstrate how a complete end-to-end data management solution can be combined with a proven process for analyzing, improving and controlling your data. The result? More useful information that can drive effective enterprise applications, including data warehousing, ERP and CRM systems.

Ab Initio
1 November 17:50-18:20
 Enterprise Scale Data and Quality Management
Elliott McClements, Consultant, Ab Initio Software Corporation
  AG Inotio

Ab Initio has been helping the largest companies in the world – in industries as diverse as telecommunications, finance, retail, insurance/health care, e-commerce, manufacturing and shipping – to integrate and manage their data. As companies strive to extract more information from their data the demands on data quality become more and more apparent.

Ab Initio provides best-of-breed capabilities for both ETL (Extraction, Transformation, and Loading) and EAI (Enterprise Application Integration) tasks within a single, consistent framework whilst also providing enterprise Metadata Management. Ab Initio software enables organisations to continuously measure the quality of data as it is being processed at full volume.


ObjectStore
1 November 17:50 - 18:20
Real Time Data Services
Simon Waterer, Senior Managing Consultant, ObjectStore
  ObjectStore
Organisations need to deploy IT infrastructures that enable real-time data services, to connect business systems together, both within and outside an organisation, and to deliver up-to-date information with zero latency.

Real-time data services promise to reduce costs by removing the need for manual intervention and by enabling straight through processing, but they place a new set of requirements on IT systems, especially if these systems are batch oriented.

Based on real-life examples, including Amazon.com, Orange and Delta Airlines we will provide insights into why a caching solution can be beneficial, the key requirements, and the relationship between caching and the operational data store.


Similarity Systems
2 November 12:50 - 13:20
Data Quality Beyond the Name and Address: Ensuring Product, Inventory and Supply Chain Information Meets High Standards
Garry Moroney, CEO, Similarity Systems
  Similarity Systems
To date the data quality efforts of most organizations have focused primarily on profiling, matching and cleansing customer name and address data. This work has gone a long way towards improving the performance of customer relationship management (CRM) and marketing efforts. However the more pressing business issues of today, such as corporate accountability and streamlining the supply chain, require cracking the much harder nut of non-customer-oriented data quality. Similarity Systems CEO Garry Moroney explains how broader data quality capabilities are helping enterprises to solve data quality problems beyond the name and address.

QAS
2 November 12:50 - 13:20
Managing Data Integrity With Confidence; a Consistent Approach

Rebecca Clayton, Head of Marketing, QAS
  
  QAS
Data integrity is a constant challenge that impacts businesses worldwide. Recent independent research from NOP World - Data quality: driving business with data - identifies a clear gap between a company’s ideals and the reality of their customer data quality. The most effective way to fix the quality gap is through a watertight data strategy, which determines the consistency of existing data and policies for the collection and storage of new data. As organisations employ a growing number of channels to collect data, a consistent approach is essential to ensure companies have a single view of their customers.

Sybase
2 November 17:30 -18:00
PowerDesigner®: Enterprise-Wide Modelling
Justin List, Systems Consultant, Sybase®
  Sybase

Current trends in application design show the convergence of different techniques and technologies. It is no longer enough to have separate tools for Data Models, Business Process Models or UML Diagrams.

Modern technology architectures such as Web Services, demand holistic enterprise-wide visibility from data level to process level, in order to successfully reconcile the needs of the business with the demands of the technology.

Using PowerDesigner we aim to show that requirements can be captured, modelled for the business and linked to UML. This can then be persisted through a data model, whilst maintaining a coherent data dictionary, backed up by an enterprise repository.


Tranato
2 November 17:30 - 18:00
Practical Steps to Improving Information Quality
Steve Tuck, Managing Consultant, Tranato
  Tranato

Improving Information Quality is an ongoing exercise; left alone data not only stagnates but degrades. This session will discuss the challenges of maintaining and improving the quality of your data. Learn how to:

  • Provide a consistent and comprehensive understanding and appreciation of IQ issues throughout the organisation
  • Monitor data defects through the use of a Tracking Framework
  • Drive quality improvements by making best use of available resources

The Data Circle
2 November 18:05 - 18:35
The One-Stop Resource for Data Management Issues

Simon Hughes, DT/Studio Account Manager, Embarcadero
Alan Wenden, Business Development Manager, Business Data Quality
Martin Doyle, CEO, DQ Global
  The Data Circle

The hardest data quality task is acquiring the knowledge and best practice to deliver an integrated strategy. Embarcadero Technologies recognise this and has built on its existing relationships with data improvement specialist, DQ Global, and data profiling specialist, Business Data Quality, to create The Data Circle - a one-stop resource of best of breed solutions with full connectivity. This end-to-end data management solution is presented by experts in different areas of data management and addresses key issues of ease of use, time to delivery and cost of delivery.