Back
to topDAMA International Meeting
Please join us for a discussion about the objectives and strategies of DAMA International and the DAMA International Foundation. Larry Dziedzic, President of DAMA International, and Michael Brackett, President of the DAMA International Foundation, will explain the objectives and strategies of the two organization and how they are working together to lead the data management discipline toward maturity. They will cover topics ranging from the benefits of membership, to function of the Professional Groups, to certifications, and development of the Generally Accepted Data Management Principles. The meeting is open to anyone who is a member of DAMA International, who is interested in becoming a member, or who wants to learn more about DAMA International and the DAMA International Foundation. For more information visit www.dama.org.
DAMA
Keynote:
Data Management Technology Challenges
– Past, Present and Future
Ian Walton,
Chief
Designer, Enterprise Information and Data Management Solutions,
British Telecom
Throughout the history of data processing we have continually been faced with challenges that we look to technology to help us solve. Moore’s Law somewhat dictates that there is always an unending supply of emerging technology available to enable new challenges and limits to be tackled. However, although technology helps solve data management problems let’s not forget that it’s also been a major contributor to creating those problems in the first place. In this session Ian takes a look at how technology in data management has helped us manage ever-increasing volumes of data, and looks at the challenges going forward.
- How has and will technology increase the data management problem?
- How has and will technology help manage an increasing data load?
- Where will it all end?
Featured Speaker:
 |
Ian
Walton |
META
DATA Keynote:
Meta Data ROI: Using Meta Data to Attain
a Strategic Corporate Advantage
David Marco,
President, EWSolutions
Corporations have found that building a managed meta data environment that is accessible and relevant to its business and technical users is no longer an option, but a requirement. In this keynote address real-world case studies of highly successful meta data management implementations will be presented and lessons learned from these projects will be utilized to illustrate the return on investment that a managed meta data environment can provide. Topics covered include:
- Meta Data ROI
- Challenges of Implementing a Managed Meta Data Environment
- Top 10 Mistakes to Avoid
- Future Trends in Meta Data
Featured Speaker:
 |
David
Marco |
Wednesday
9 November
11:20–12:20
META DATA
Metadata
Management and Governance with SOA initiatives
Sam Lowe,
Sector Chief Enterprise Architect, Capgemini
SOA (Service Oriented Architecture) has emerged as a leading approach to architecture. Metadata is the critical management point for enterprise-level SOA’s. That includes services description metadata for which standards are evolving, underlying entity metadata, emerging semantic metadata, and the Enterprise Architecture frameworks that tie all together. This presentation describes this critical linkage for Enterprise-level SOA’s
Featured Speaker:
 |
Sam
Lowe |
Wednesday
9 November
11:20–12:20
Information
Quality
Track 1
Jane Hooper, Managing Director, Step Change Training
Sqn Ldr Bob Nielsen, Military Advisor Air Attack, Dstl Policy and Capability Studies
Why is communication so problematic? Why are people so different? Why do our perceptions, so often, fail to ‘match’?
An exploration of the qualities needed for effective communication and the role of Neuro Linguistic Programming (NLP) in communication and changing attitudes. The session focuses on linguistic elements of NLP and how these might affect gathering information and data. Using Robert Dilt’s model of logical levels and various case studies, the session highlights the importance and significance of linguistic congruency at all the levels of change.
- Cultures, Communication and NLP
- How the Dilt model can be used with individuals, teams, departments and companies
- Importance and significance of linguistic congruency at all the levels of change
Featured Speakers:
 |
Jane
Hooper |
|
 |
Sqn
Ldr Bob Nielsen Military Advisor Air Attack Dstl Policy and Capability Studies |
Wednesday
9 November
11:20–12:20
DAMA
Track 1
| CASE STUDY |  |
 |
Data Security on a Shoestring – Four Basic Steps to Shielding Business Information
Becky Kirkpatrick, Associate Vice President / Enterprise Information Architect, A. G. Edwards & Sons, Inc.
Past generations tell us how they didn’t have to worry about locking their front door. Today, not only do we lock our doors and windows, we install home security systems for added protection. Data Security has evolved in a similar fashion, requiring increasingly sophisticated security measures to protect valuable information assets. Fear of identity theft, in conjunction with regulatory action, have forced businesses to step up security. But how do you determine which information assets call for extra measures of protection? Who warrants access and under what conditions? How to establish this without overtaxing business and Information Technology personnel? In this session, you will learn an approach to:
- Securing Business Information
- Cataloguing & Classifying Business Data
- Restricting Data Access
- Partnering Business and IT for Security
Featured Speaker:
 |
Becky
Kirkpatrick |
Wednesday
9 November
11:20–12:20
DAMA
Track 2
Back
to topApril Reeve, Information Architecture Consultant, Metro Solutions LLC
More and more, organizations are choosing to buy rather than build computer solutions. What is the role of Data Management in package implementation projects? The data oriented tasks are frequently left out of planning, are usually more complex than on custom development projects, and the available time to complete them is less. This presentation will use real implementation projects to discuss strategies that have worked. Data Activities reviewed will include:
- Package and Data Model Assessment Before Purchase
- Data Conversion
- Data Integration
- Metadata and Change Control
- Post Implementation, Reporting, Data Warehouse Integration
Featured Speaker:
 |
April
Reeve |
Wednesday
9 November
11:20–12:20
DAMA
Track 3
| CASE STUDY | |
|
The Time Dimension in Data Modelling
Graham Witt, Group Data Architect, Commonwealth Bank of Australia
Time-variant data has always been a problem for data modelers. In this session for advanced data modelers, Graham Witt will address the following:
- Time-Variant Relationships
- 6th Normal Form
- Recurrent Events
- Times, Durations & Intervals
- Managing Multiple Calendars
- Time in a Dimensional Model
Featured Speaker:
 |
Graham
Witt |
Wednesday
9 November
13:20–14:20
META DATA
| CASE STUDY | |
|
Experiences with a Meta Data Repository at Network Rail
Mike Howard, Network Rail
Robert Daniels-Dwyer, Network Rail
There is increasing need within organisations to understand, interpret, and exploit data appropriately. Standardised metadata can facilitate a major improvement in the ability to exchange data efficiently and accurately. This organisation is in the process of developing new information systems and business processes. The existence of agreed upon metadata for sharing information will promote more efficient system planning and business process re-engineering. This presentation focuses on the adoption of a policy adopted for their Meta Data Architecture. This is to enable standard data element components to be defined and recorded in a Meta Data Repository and it functions as the central source of meta data information.
- Why is metadata becoming more important for this organisation?
- General overview of the role of the Meta Data Repository
- Meta data solutions for developing the Meta Data Repository
Featured Speakers:
 |
Mike
Howard |
|
 |
Robert
Daniels-Dwyer Network Rail |
Wednesday
9 November
13:20–14:20
Information
Quality
Track 1
| CASE STUDY | |
|
Reframing Information Quality Management
Daragh O’Brien, Senior Project Manager, Eircom
As an organization implements and grows its Information Quality function, it often realizes that its first, immature, endeavors need to be revisited. This presentation addresses how to reframe an IQ function as it matures, and how the process of reframing the discussion promotes IQ maturity in an organisation. You learn:
- The ‘new’ drivers for high Information Quality
- How to ‘reframe’ the discussion to focus attention on the real challenges and issues and secure buy-in and engagement
- An overview of a sound approach to managing IQ
- How a leading European Telco is evolving it’s IQ capability
Featured Speaker:
 |
Daragh O’Brien |
Wednesday
9 November
13:20–14:20
DAMA
Track 1
| CASE STUDY | |
|
Utilising Object Orientation, UML and MDA in Data Warehouse Development
Aija Palomaki, Enterprise Architect, NOKIA Corporation
Object Orientation, UML and MDA have not always found favor in the data management community. We argue though that utilizing them together in a database context has great potential. Constructing models using OO early on allows more concentration on declarative aspects -what the system is about. We can map models to ER models, Java code or whatever given suitable MDA-style transformations. Enabling technologies are UML that allows extending the semantics of the language so that domain specific features can be addressed and MDA that provides a framework for using these domain specific UML languages. Both Data Warehousing and “traditional” software development have much to learn from each other.
Featured Speaker:
 |
Aija
Palomaki |
Wednesday
9 November
13:20–14:20
DAMA
Track 2
Michael Brackett, Data Resource Design & Remodeling
Larry Dziedzic, DAMA International
Mike Ferguson, Intelligent Business Strategies Ltd
Graham Witt, Commonwealth Bank of Australia
There is a major chasm at Row Three in the Zachman Framework: a major disconnect between the information that business needs to operate successfully and the databases managed by IT. Business and data management seem to be on separate and diverging paths. What is needed to close the chasm and build a high-quality data resource that meets the ever-changing information needs of the business? What needs to be done to return to the basic principles that have already been established? This panel of experts will provide their view of what is needed to get business and data management on the same track and interacting in a cooperative manner.
Featured Speakers:
 |
Michael
Brackett Consulting Data Architect Data Resource Design & Remodeling |
|
 |
Larry
Dziedzic President DAMA International |
|
 |
Mike
Ferguson, MD Intelligent Business Strategies Limited |
|
|
Graham
Witt Group Data Architect Commonwealth Bank of Australia |
Wednesday
9 November
13:20–14:20
DAMA
Track 3
| CASE STUDY | |
|
Implementing Through Life Cost Modelling For Services
Simon Dunford & Mark Ashenden, Rolls-Royce Aero-Defence
Rolls-Royce Aero-Defence is undergoing a significant change in its business model in proactively offering aftermarket support. From a data management perspective the aftermarket challenges are enormous. The particular challenge of this case study is in managing the quality of the data in several complex cost predicting models. Covered are:
- Selecting Appropriate Source Data
- Targeting Data Quality
- Optimising Cost Profiles
- Driving Process Excellence
- Improving Data Management
Featured Speaker:
 |
Simon Dunford Cost Analysis and Process Improvement Rolls-Royce Aero-Defence |
|
 |
Mark
Ashenden Services Life Cycle Information Rolls-Royce Defence Aerospace |
Wednesday
9 November
14:25–15:25
META DATA
Semantic
Management of Metadata - Building One Enterprise
Zvi
Schreiber, CEO,
Unicorn
This presentation describes a novel approach where proprietary metadata schemas are mapped to a common metamodel and metadata transformations are inferred automatically. The approach is demonstrated with a published case study from the Tennessee Valley Authority, one of the US’s largest and most diverse utility and power company. This approach allowed migration of metadata between two semantically different repositories with unprecedented speed and accuracy using semantic mapping in support of rolling out of the One Enterprise vision.
- Semantic mapping of metadata schemas to a central metamodel
- Automatic transformation of metadata
- Importance of standards, such as MOF and XMI, and of the Eclipse framework
- Relationship between metadata management and data management
- Metamodels as ontology’s of IT
Featured Speaker:
 |
Zvi
Schreiber |
Wednesday
9 November
14:25–15:25
Information
Quality
Track 1
Adrian McKeon, MD, Infoshare Limited
15 years ago, firms spent 75% of IT budgets on new development and 25% fixing things. Increasing data integration problems from disparate data sources costs IT 70-80% fixing things due to data anomalies. For example:
- A telecomms company integrated data from 8 external sources for intelligence delivery to mobiles. Lack of control over source data caused constant bizarre integration anomalies requiring high cost manual intervention.
- Up to 30% of a bank’s trades failed due to data inconsistencies across multiple systems. Data correction accounted for 80% of operating costs.
This presentation
describes the equation between semantics, data quality and business intelligence
and how to resolve these business problems.
Featured Speaker:
 |
Adrian
McKeon, MD |
Wednesday
9 November
14:25–15:25
Information
Quality
Track 2
Harold D. Rutan, Technical Director, Advanced Broadband Solutions Inc.
Secure data collection, ingest, movement, cataloging, tracking and data quality reporting are components of data operations for the healthcare data warehousing environment. A provider of systems administration, database management, and operations support for one of the largest healthcare databases in the industry, outlines data quality management operations, focusing on procedures for measurement of data timeliness and completeness. A description of a system for real time cataloging, inspecting, and completeness reporting, using software packages and data completeness assessment methodologies will be presented.
Required Disclaimer: The material published and the views expressed therein are not necessarily those of the U.S. Department of Defense. The appearance of a corporate identification in this publication does not constitute an endorsement by the Department of Defense of the products or services referenced.
Featured Speaker:
 |
Harold
D. Rutan |
Wednesday
9 November
14:25–15:25
DAMA
Track 1
David Waddington, Founder, Tyson Consulting BV
Today's Global enterprises often use multiple data systems to run their operations across different sites and geographies. Even with standardization of these systems, planning groups still face significant challenges in properly integrating this data - preventing true centralized views of brand performance, customer loyalty and channel effectiveness. Participants will hear how organizations have overcome these challenges by building a centralized business intelligence resource that readily adapts to organizational change. The presentation will address how a division of an international company:
- Standardized performance analyses across multiple sites
- Identified customer attrition early
- Is able to respond rapidly to organizational change
Featured Speaker:
 |
David
Waddington |
Wednesday
9 November
14:25–15:25
DAMA
Track 2
| CASE STUDY | |
|
Bringing
Structure to Unstructured Information
Mike
Collett, Director, Schemeta
While your CRM, ERP, databases and business applications may have a well-managed metadata framework, odds are your unstructured information world is running amok. With portals popping out all over, with a celebration of "arbitrary schema" and little governance over metadata, how can information be discovered, retrieved and integrated? That is, how do you provide some level of standards and governance, some structure to consistently organize the metadata and taxonomies for the multitude of content management and portal applications blooming in response to the flood of unstructured information? In this session, you learn about:
- Re-use and governance over shared metadata, schema and taxonomies
- Leveraging standards developed for structured systems on the unstructured side of the house
- Using cross-system metadata management to improve enterprise search
Featured Speaker:
 |
Mike Collett Director Schemeta |
Wednesday
9 November
14:25–15:25
DAMA
Track 3
Alec Sharp, Consultant, Clariteq Systems Consulting Ltd.
In recent years, there has been a huge resurgence of interest in everything to do with business processes. This shows up in such seemingly diverse areas as the “vanilla-ization” of ERP implementations, the return of BPR, and the latest trend – Business Process Management. To maintain relevance in this environment, Data Management professionals must have an understanding of what constitutes "process orientation" and how to work with business processes. This presentation covers proven, practical techniques for doing just that. Highlights include:
- How “re-engineering” became respectable again
- What business processes really are, and how to discover them
- Why process modeling begins before you begin process modeling
- Successful process modeling, and why it’s different than data modeling
- Philosophies and frameworks for working with processes
- Examples of process-oriented projects that supported data management goals
Featured Speaker:
 |
Alec
Sharp |
Wednesday
9 November
15:40–16:40
META DATA
| CASE STUDY | |
|
The BBC's Data Integration Service
Arthur Haynes, Principal Data Architect, Siemens Business Services
A few years ago the BBC recognised that the introduction of digital technology into programme making and broadcasting would require a new approach to the management of the descriptive and technical metadata associated with its media. Their approach, referred to as the Data Integration Service, is now being implemented as one of the outsourced operations provided by Siemens Business Services. The presentation will describe the approach taken and the commitment made by the BBC to support the initiative. The presentation will follow this through the artefacts that are developed and the role they will play during the next planned stage of implementation through a SOA (Service Oriented Architecture).
Featured Speaker:
 |
Arthur
Haynes |
Wednesday
9 November
15:40–16:40
Information
Quality
Track 1
Dr. Frank Block, CEO, FinScore SA
This presentation describes a holistic approach to analytical information quality (IQ) management, covering the range from technical data quality to business information quality, embedded in a business process context. It starts with an IQ Assessment and IQ Business Case Development followed by Early Win IQ Enhancement Projects with the last phase of Embedding IQ Management in Company Processes.
This methodology includes an analytical IQ toolbox for detecting, diagnosing and repairing IQ issues, continuous IQ monitoring, automation, a central IQ knowledge base, an information quality scorecard, and IQ workflows. Organizations implementing this approach have reduced economic losses, better leveraged business opportunities, reduced operational risks and enhanced quality of business decisions.
Featured Speaker:
 |
Dr.
Frank Block CEO FinScore SA |
Wednesday
9 November
15:40–16:40
Information
Quality
Track 2
| CASE STUDY | |
|
Using Information Quality Tools and Methods to Increase Productivity at one of Europe’s Largest Directory Services
Andrew Larter, Data Manager, The Number 118-118
The presentation describes techniques used to ensure accuracy and quality of directory data in a 24/7 production environment. The setting of the environment consists of hundreds of millions of records spanning the globe with hundreds of thousands of daily updates to records. Main topics covered will be real life practical examples that have been implemented to achieve productivity and cost savings in the business process models:
- Assessing Data Quality
- Improving Data Quality
- Measuring Data Quality
Featured Speaker:
 |
Andrew
Larter |
Wednesday
9 November
15:40–17:10
DAMA
Shaping the Future of Data Management
Larry Dziedzic, DAMA International
Graeme Simsion, University of Melbourne
Alec Sharp, Clariteq Systems Consulting
Michael Scofield, Loma Linda University
Over the years we have heard many predictions about data management such as: data modeling is dead; data modeling is essential for data integration; business rules are the missing links; semantic technology is about to explode; metadata management is an absolute requirement; purchased packages are the only option; ontologies are a brand new way to do your job; service oriented architectures and XML messaging are becoming firmly entrenched; and on and on. Join our expert panelists for a lively session that will look at the topics, trends and technologies that are shaping our future in data management including:
- Metrics
- Semantics and ontologies
- Unstructured data
- More outsourcing?
- New skills needed
- Privacy and ethics
Featured Speakers:
|
Larry
Dziedzic President DAMA International |
|
 |
Graeme
Simsion Senior Fellow University of Melbourne |
|
|
Alec
Sharp Consultant Clariteq Systems Consulting Ltd. |
|
 |
Michael
Scofield Assistant Professor Loma Linda University, California |