Perspective Sessions


Identex
7 November 13:20-13:50 - Track 1
IQ Assurance© – A Business Focussed Information Quality Management Framework - HELP not just Software
Andy Robinson, Client Director, Identex
  identex
Information is an organisation’s most important asset. The most successful organisations will be those who exploit information as a strategic enterprise resource, managing and using it to their competitive advantage. But what if the common foundation to this information, the underlying data elements are incomplete, inaccurate, inconsistent, irrelevant or inaccessible? Poor quality data can hinder your company's ability to understand its current – and future – business problems. This leads to poor decisions that can cause a host of negative results, including lost profits, operational delays, customer dissatisfaction and much more.

Identex specialises in helping organisations convert their data into a strategic asset through the implementation of “IQ Assurance©” – our unique business focussed information quality management framework. It’s foundation is based on 5 key building blocks: Assess & Understand - Define & Improve – Support & Protect – Manage & Control - Establish Quality Culture. Let us show you how IQ Assurance© can help you establish data quality within your organisation.


Sybase
7 November 13:20 - 13:50 - Track 2
Mitigating the risk in a business intelligence strategy
Jonathan Simmons - Principal Systems Consultant, Sybase

  Sybase
  • Effective consolidation of data from disparate sources
  • Managing data explosion
  • Improving data retrieval and application performance
  • Reducing maintenance
  • Removing the barriers to scaling-up data, users and scope
  • How purpose-designed analytical platforms achieve the fastest return on investment
  • Achieving faster ROI without de-railing your BI strategy

DataFlux
7 November 17:50-18:20 - Track 1
Using Data Quality Technology to Improve Data Integration Initiatives
Seamus Kyle, Sales Engineer EMEA, DataFlux
  DataFlux

For years, companies have expanded their IT environment, installing applications to support individual business units or divisions. This spread of data has led to an fractured view of an organization’s customers, products, inventory and suppliers. To effectively build a single, unified view of the enterprise – one that supports accurate decision making and sound business strategies – you must make data quality a core component of any data integration effort. This session will explore the role of data quality in data integration or data migration efforts and the necessary elements of a data quality solution to build consistent, accurate and reliable information.


Global Address
8 November 12:50 - 13:20 - Track 1
The Impact of Data Quality in Address Management on International Organisations
Gordon McGregor, Applications Manager, Sykes & Matthew Furneaux, Sales & Marketing Director, Global Address
  Global Address
Gordon McGregor, applications manager at Sykes, one of the world's leading CRM contact centres and a Global Address customer, will present the benefits of address management in their international contact centres, as experienced by Sykes' global, blue-chip customers. Matthew Furneaux, sales and marketing director at Global Address, the data quality specialists, will advise on best practice in international address management. Matthew will demonstrate how Global Address customers such as Microsoft and Carlson Marketing Group have overcome challenges that range from language and accent barriers in the call centre to how to manage global address data from multiple sources.

Trillium Software
8 November 12:50 - 13:20 - Track 2
Data Quality for the Enterprise - Examining user case studies where data quality initiatives have delivered major benefit
Ed Wrazen, VP Marketing International, Trillium Software
  Trillium Software
For many organisations, embarking on a major data quality improvement initiative may seem a step of faith when management buy-in is difficult to obtain without a tangible business case and a healthy ROI. So how do companies make the bold step from assessment to investment in data quality?

By examining real-life case studies across several industries, we will explain how a sound business case can be built based on key business and data metrics and value-based criteria. We will also discuss how data quality tools, deployed with the right processes, can enable enormous savings, improved business processes and customer satisfaction and service across the enterprise.


Similarity Systems
8 November 17:30 - 18:00 - Track 1
Analyse, Align, Cleanse, Sustain: The step-by-step approach to achieving Data Quality
Garry Moroney, CEO, Similarity Systems
   
Implementing a Data Quality initiative involves a combination of people, processes and technology. In this session Similarity Systems CEO Garry Moroney outlines the steps needed to establish, deploy and manage an in-house Data Quality programme that is guaranteed to achieve tangible results.

Datanomic
8 November 18:05 - 18:35 - Track 1
Steve Tuck, Chief Strategy Officer, Datanomic
  datanomic