Perspective Sessions


Trillium Software
30 October 10:35-11:05
Track 1
What you don’t know about your data can definitely hurt you
Ed Wrazen, Trillium Software
  Trillium Software

Many companies are currently in the process of determining their response to the demands of corporate compliance such as sanctions, anti-money laundering, Basel II, fraud detection and corporate governance. Few, however, really understand the issues associated with poor data quality and the threat these pose to their business. In this presentation, we will cover the following key points:

  • How to automate the auditing and understanding of data dispersed across multiple silos
  • What do we mean by data quality metrics and why are they important to your business
  • How to conduct a gap-analysis to assess the completeness and validity of available data
  • SOA for data quality - Implementing data quality processes and rules across multiple systems

Identity Systems
30 October 10:35-11:05
Track 2
Data Quality
Suresh Menon, Identity Systems

  identity systems

With hundreds of millions of customers in 178 countries, Hewlett-Packard (HP) is truly a giant in the technology industry. Its acquisitions and mergers – have dramatically increased HP's product portfolio, customer base and market share.HP required a single, standardized view of all their business-to-business customers so they could build an exceptional total customer experience (TCE). However, distributed systems carried customer data in proprietary and often conflicting formats, preventing accessibility from elsewhere in the enterprise. They needed a single system that would:

  • Allow a comprehensive view of their business-to-business customers across the enterprise. regardless of geography, language, or complex character sets
  • Identify duplicate customer site records
  • Enrich these records with intelligence from HP or third parties
  • Handle Unicode requirements as well as languages such as Chinese, Japanese and Korean
  • Simplify system integration efforts and process flows tied to the same customer in multiple systems.
  • Be callable in real-time or batch.

DataFlux
30 October 13:20-13:50
Track 1
Master Data Management: A day in the life of…,
Colin Rickard, DataFlux
  DataFlux

In an ever more connected world, traditional businesses through to high tech companies are forced to handle huge volumes of data. As the data wave increases, companies have very different approaches to managing this data, some realising and harnessing its competitive opportunity and some just overwhelmed and unable to make any sense of it. DataFlux will illustrate this modern business reality by looking at how effective data management impacts a day in the life of a call centre operator, a supplier manager and also an information security manager. This presentation will highlight the current hands on issues associated with master data management (MDM) and also the potential benefits to be gained from robust MDM processes.


Global Address
30 October 13:20-13:50
Track 2
The New Faces of International Address Quality
Martin Turvey, managing director of Harte-Hanks Global Address
  Harte-Hanks Global Address

Address quality is no longer confined to enabling correct addressing for successful postal delivery. With the sudden and increasing importance of compliance and transparency, Martin Turvey will show you what Global Address clients have learnt in applying international address quality to areas such as the following:

  • purchasing patterns
  • fraud detection
  • cross-selling/up-selling
  • direct marketing
  • location-based services.

The session will cover how to overcome challenges such as languages and character sets, international address formats, and file enhancements such as time zones and geo-coordinates.


Embarcadero Technologies
30 October
17:45-18:15
Track 1
Using Process Modeling in your Enterprise Architecture
Donna Burbank, Embarcadero
  Embarcadero Technologies

Modelling business processes as part of a successful Enterprise Architecture is increasingly important as market and compliance pressures drive the need for IT to provide a clear audit trail between business processes and the IT systems that support them. The ability to associate process with data, applications, business areas, rules, and stewardship is critical for providing impact analysis reporting between interrelated systems and applications throughout the enterprise. This session will discuss Embarcadero’s new Business Process Modeling solution, and how this integrates with a corporation’s Enterprise Architecture needs.


Informatica
30 October
17:45-18:15
Track 2
Reporting and scorecarding, the foundation for ongoing data quality management
Garry Moroney, Informatica Data Quality
  Informatica
Knowledge is power. Knowing where your organization stands in terms of key data quality attributes, such as consistency, accuracy and conformity, is an important starting point for all data quality improvement initiatives. The data quality scorecard is a powerful management tool that can be used by organizations to drive data quality improvement across the enterprise. Data quality reports published in a standard a business activity dashboard provide managers responsible for data collection and information management with the vital intelligence needed to prioritize data quality issues, set targets and ultimately design the processes that will ensure high levels of data quality are achieved and maintained.

Datanomic
31 October 12:50-13:20
Track 1
Data Quality: Demystifying the Black Art
Ian Clubb & Steve Tuck, Datanomic
  datanomic
Data Quality is regarded by many as a black art that requires expert knowledge and years of experience. Through the use of an illustrative case study based around a CRM system, Ian and Steve will reveal some of the magicians’ secrets and demonstrate how new innovative solutions and a robust methodology can turn a novice into a competent professional in days. Using a data-driven approach, business and IT professionals can collaborate to understand, improve, protect and control data quality and rapidly deliver a return on investment.

Initiate
31 October 12:50-13:20
Track 2
Real Time Identity Resolution - The Answer
James Wilkinson, UK Services Director, Initiate Systems UK Ltd
  initiate
Initiate Systems is a leading provider of Customer Data Integration (CDI), Enterprise Master Person Index (EMPI) and Entity Resolution software and services for the on-demand enterprise. Initiate Systems enables customer-focused business strategies by providing accurate customer and patient data to people and systems in real time.

This session will explore critical issues in terms of:

  • Accuracy
  • Scalability
  • Performance
  • Time to business value
  • Ease of implementation/management
  • & Critically - Return on investment.

It will refer to case studies where real time identity resolution is operational across millions of records and is proving invaluable including:

  • Microsoft - Individuals and Organisations
  • Healthcare, where Initiate’s products are the de-facto standard
  • Project LInX – Data sharing between USA police agencies such as the FBI, the NCIS (Naval Criminal Investigative Service), local and regional law enforcement agencies and InQTel, the USA’s intelligence community.

ZOOMiX
31 October 17:20-17:50
Track 1
The fast track to Master Data Quality

Nathan Birtle, Zoomix Ltd
  ZOOMiX

Zoomix brings an innovative approach to achieve and maintain high-quality master data. Using unique, self learning mechanisms to automate set up and analysis, results are provided almost instantly with significantly less effort.

Even millions of records can be matched, normalised and categorised without the hassle of maintaining complicated rules to manage the data. Raab Karcher used Zoomix to consolidate, cleanse and categorise data from 7 different ERP systems. Zoomix reduced the time required for the migration by 70% while the ongoing margin improvement is even more compelling.

Does it sound too good to be true? Please come and join us during this session and judge yourself.


Denodo Technologies
31 October 17:20-17:50
Track 2
Building relevance and relationships between multi-source, multi-format information in real-time
Antonio Matarranz, Denodo Technologies
  Denodo Technologies
Analysts highlight the importance of providing not only a unified and standard access to an increasingly diverse set of information sources (in terms of location, format and structuring level) but also of building relationships between these sources, to improve their relevance and value for decision-taking. And to add to this complexity, the requirements for more “immediate” access to this information are continuously increasing.

Denodo solves the problem of Real-Time Information Integration & Retrieval across diverse sources, including information in applications/databases, free-form documents and files and from any website. Companies that are able to capture, relate and present data from multiple sources in real-time can have significant advantages in driving innovation and revenue growth, providing better customer service, identifying market opportunities and threats sooner and increasing operational efficiency and productivity.


Kalido
31 October 18:00-18:30
Track 1

Mastering your data: “MDM in the real world“
Andy Hayler, Kalido
  Kalido
Master data management (MDM) is an emerging discipline that spans organisation, processes, data and technology. Though the issues it addresses are not new, some of the approaches being taken are. In this session Andy Hayler, founder of Kalido (a pioneer in MDM) will discuss practical issues including how to justify MDM projects, pitfalls to avoid and how to navigate an increasingly crowded market. Andy will draw on several real case studies to illustrate best practice in MDM projects, and will arm you with awkward questions to ask your vendors.

ASG
31 October 18:00-18:30
Track 2

Data Warehouse Metadata Management: “Blueprint for Success”
Jonathan Brown, ASG
  ASG
“Engineering" a data warehouse is a lot like engineering a physical warehouse. A physical warehouse is constructed using blueprints that clearly depict the building's infrastructure. In the context of DW engineering, these blueprints are all metadata – the contextual information describing the DW environment. Our ASG-Rochade™ Data Warehouse Application enables capture, management, and access to metadata across the enterprise. This facilitates change management and impact analysis as well as increasing decision-maker confidence in DW information

Business Objects
1 November 13:20-13:50
Track 1
Build a Trusted Data Foundation with Enterprise Information Management
Richard Neale, Product Marketing Manager, Business Objects
  Business Objects

To make the best business decisions, you need to have the right information. Business Objects recently introduced its Enterprise Information Management (EIM) framework, which helps you eliminate doubt and build confidence in your data. EIM is a combination of strategy, practices, and open technologies that allow you to deliver trusted, integrated, and timely information.

  • Learn how EIM can help you better serve and retain customers, meet today’s stringent compliance requirements, and manage your growing data volumes more effectively
  • Find out how the specific technologies within the EIM product stack can help you gain faster data access, build a reliable data structure, and monitor and improve the quality of your critical data
  • See examples of how companies have leveraged EIM to improve trusted information and ensure a more comprehensive view of their business

Omikron
1 November 13:20-13:50
Track 2

Finding duplicates in worldwide data: Challenges & Solutions
Carsten Kraus, Omikron Data Quality GmbH
  Omikron Data Quality Gmbh
Acting in just your home country becomes a dangerous dead end. Whilst in business the world unites, many countries demand to maintain or even strengthen their cultural identity - part of which are names conventions, addressing and different writing characters. Respecting those cultural identities requires clearly localized master data.
  • Why the principles for U.K. data do not work for worldwide data
  • Alphabets, Abugidas, Abjads, Syllable and Symbol characters - The 5 ways of writing and why different may be the same
  • What makes finding similarities so difficult
  • Name conventions & name distribution
  • Lack of reference data