CONFERENCE - DAY 1
TUESDAY, 4 November 2008
08:00–09:00 Registration
08:00–8:45 International Association for Information and Data Quality (IAIDQ) Meeting
09:00–09:30 Joint Chair Introduction:
Rick van der Lans, R20 Consultancy
Larry P English, President, INFORMATION IMPACT International
John Schley, DAMA International

09:30–10:30

META DATA KEYNOTE:
Why Do We Call It Metadata?
Jonathan Geiger, Intelligent Solutions

10:30–11:00 Break and Exhibits

11:00–12:00

META DATA Redefining Meta Data
Steve Hoberman, Data Modeller, Steve Hoberman & Associates

11:00–12:00

Information Quality
Track 1

Implementing a Data Quality Firewall
Pankaj Mistry, Head of Data Governance, Risk Fulfilment, Barclays
Luke Thompson, Solution Consultant, DataFlux Corporation

11:00–12:00 Information Quality
Track 2
A UK Local Government Perspective on How to Improve The Management and Quality of your Customer Data
Tony Ellis, Head of ICT, London Borough of Brent
11:00–12:00 DW/BI Hi-Speed Databases
Jos van Dongen, Senior Consultant, Tholis Consulting
11:00–12:00 DAMA
Track 1

Data Management Implementation in the UK Utilities Retail Environment
David Montgomery, Head of Data Management and Continuous Improvement, RWE npower

11:00–12:00

DAMA
Track 2

The Hand Is Quicker than the Eye: The Cost of Compromised Information and How to Protect Against it
Jean Paul Ballerini, Senior Technology Solutions Expert EMEA, IBM Internet Security Systems

11:00–12:00 DAMA
Track 3
A Methodology for Migrating Legacy Data
Graham Witt, Lead Consultant, Ajilon
12:00– 13:30   Lunch and Exhibits
12:50–13:20 Perspective Session

Session 1 - DataFlux:
Data Governance – Making Your Data Behave
Luke Thompson, Solutions Consultant, DataFlux

Perspective Session Session 2 - Business Objects:
Data Quality - Enabling better Business Intelligence
Richard Neale, Product Marketing Director, Business Objects
13:30–14:30   DW/BI KEYNOTE:
The Data Warehouse is Dead, Long Live the Virtual Data Warehouse
Rick van der Lans, R20/Consultancy

14:35–15:35

META DATA

Putting Structured Business Vocabularies to Work
Ian Davis, Global Project Delivery Manager, Dow Jones Client Solutions, Dow Jones

14:35–15:35

Information Quality
Track 1

How to Maximize Benefits from Quality Assessment
Milan Kucera, Certified TIQM Consultant, Data to Information
14:35–15:35 Information Quality
Track 2
Challenges in Matching International Customer Data
Carsten Kraus, CEO, Omikron Data Quality GmbH
14:35–15:35 DW/BI Using Information Management to Sustain Data Warehouse
John Ladley, President, IMCue Solutions

14:35–15:35

DAMA
Track 1

Zachman Enterprise Framework 2™
John Zachman, President, Zachman International

14:35–15:35 DAMA
Track 2

Managing Master Data, A Case Study
Mehmet Orun, Senior Manager & Principal Architect, Genentech

14:35–15:35 DAMA
Track 3
Application of the DAMA DMBoK in an Enterprise Data Architecture
Glenn Thomas, Director Data Architecture, Kentucky Government
15:35–16:05 Break and Exhibits
16:05–17:05 META DATA

Data Governance for Business Leaders
John Ladley, President, IMCue Solutions

16:05–17:05 Information Quality
Track 1

Banker IQ: Approaching Information Quality in CDI Solution
Simon Gratton, Managing Director, Adastra UK

16:05–17:05 Information Quality
Track 2
Simple Data Stewardship in a Complex Organization
Neil Harvey, Commercialization Manager, JohnsonDiversey
Chris Maynard, Consultant, Transforming Information
16:05–17:05 DW/BI Business Insight is the Next Iteration of BI
Barry Devlin, Founder and Principal, 9sight Consulting
16:05–17:05 DAMA
Track 1

Establishing Data Modelling as a Service at BP
Ken Dunn, Head of Information Architecture, BP,
Christopher Bradley, Head of Information Management Practices, IPL

16:05–17:05 DAMA
Track 2

Panel Discussion: Data Modelling Isn't Enough:
Today's and Future Challenges Facing Data Management

Moderator: Dave Evans, BT
Panellists:
Krish Krishnan, Sixth Sense Advisers Inc.
Dagna Gaythorpe, Independent Consultant
Tom Haughey, President, InfoModel LLC

16:05–17:05 DAMA
Track 3
The Role of Master Data Management in an Enterprise Information Architecture
Pascal Laik, VP MDM Strategy, Oracle
17:05–18:45 Drinks Reception Hosted by DAMA UK and Exhibits
17:15–17:45 Perspective Session Session 1 - Harte-Hanks Trillium Software:
Operational Data Quality: Building Reusable Processes Across Your Enterprise
Ed Wrazen, VP Product Management & Strategy, Harte-Hanks Trillium Software
Perspective Session Session 2 - Datactics:
Keep it Clean! DQ Firewalls for Product, Financial and Supplier Data

Jon Brooks, CEO, Datactics
17:55–18:25 Perspective Session Session 1 - Embarcadero Technologies:
You want me to put WHAT in my data model? Effective data models for effective data management
Jason Tiret, Director of Modeling and Design Solutions at Embarcadero Technologies
Perspective Session Session 2 - To be Confirmed 
 

Tuesday
4 November
08:00–08:45

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International Association for Information and Data Quality (IAIDQ) Meeting

 

Tuesday
4 November

09:00–09:30

Back to top

Joint Chair Introduction
Rick F. van der Lans, R20/Consultancy
Larry P. English, President,
INFORMATION IMPACT International
John Schley
, DAMA International

Featured Speakers:
Rick F. van der Lans    

Rick F. van der Lans
R20/Consultancy

     
Larry English   Larry P English
President
INFORMATION IMPACT International
     
John Schley   John Schley
President
DAMA International
 

Tuesday
4 November
09:30–10:30

META DATA

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META DATA Keynote:
Why Do We Call It Metadata?
Jonathan Geiger, Intelligent Solutions


Business enterprises readily recognize that their assets include money, facilities, employees, inventory, data, etc. For most of these assets they assign clear responsibilities, establish formal asset management processes, and build and operate application systems to help in managing the asset. Data management is different; it’s often treated as a technical issue and not a business issue. The term we use to describe information about this asset – metadata – contributes to this perception. In this opening keynote, we will break the technical mystique about metadata management and demonstrate how traditional asset management approaches can be applied to the management of the critical data assets. 
Featured Speaker:
Jonathan Geiger  

Jonathan Geiger
Intelligent Solutions

CONCURRENT SESSIONS

Tuesday
4 November
11:00–12:00

META DATA

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Redefining Meta Data
Steve Hoberman, Data Modeller, Steve Hoberman & Associates


Where does data end and meta data begin? As our analysis and modelling incorporate more and more unstructured data, the line between data and meta data becomes difficult to distinguish. In modelling a photograph for example, would the subject of the photograph belong to the realm of data or meta data? Would the author’s name of a Microsoft Word document be considered data or meta data? How about the time duration of a song? This session will raise a number of issues around meta data terminology and stewardship, and propose “solutions”.You will learn how the current views of meta data may change, what the new meta data challenges are that we need to address as more and more unstructured data becomes the subject of business requirements, and finally, what the guidelines are to separate data from meta data.
Featured Speaker:
Steve Hoberman  

Steve Hoberman
Data Modeller
Steve Hoberman & Associates

Tuesday
4 November
11:00–12:00

Information
Quality

Track 1

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CASE STUDY

Implementing a Data Quality Firewall
Pankaj Mistry, Head of Data Governance, Risk Fulfilment, Barclays
Luke Thompson, Solution Consultant, DataFlux Corporation

This presentation will cover several implementations of data quality firewalls, designed to provide a shield to prevent poor quality data entering the organisation from any touch point. Barclays will demonstrate the benefits of a full data monitoring deployment that allows the organisation to control and measure its data according to predefined business rules within its operational environment. Barclays will also detail how its data governance initiative will provide the policies, processes and technology needed to drive accountability and manageability across a range of systems and departments. Other projects referenced include work with a global publishing house to develop an enterprise wide real-time data quality firewall to improve the quality of data residing within the company’s fulfilment and operational systems.
  • How to implement real-time data quality verification and logic at every point of entry
  • How data profiling can offer the insight required to build the correct business rules for your organisation
  • Data quality KPI monitoring and how this can lead to continuous improvement
  • How Barclays has deployed data quality technology to monitor and report on the quality of data underpinning its retail risk operation
Featured Speakers:
Pankaj Mistry  

Pankaj Mistry
Head of Data Governance, Risk Fulfilment
Barclays

     
Luke Thompson   Luke Thompson
Solution Consultant
DataFlux Corporation

Tuesday
4 November
11:00–12:00

Information
Quality

Track 2

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CASE STUDY

A UK Local Government Perspective on How to Improve The Management and Quality of your Customer Data
Tony Ellis, Head of ICT, London Borough of Brent

Presentation will cover how one London council is tackling the data quality issue in terms of its customer data and the unstructured information it holds. Having built the UK’s largest Customer Data Integration (CDI) hub (comprised of 9 back office systems and containing over 1m records) you will hear how the hub was built, how data quality issues were addressed and what the ongoing information strategy is eg data quality enhancement, links with external data providers/partners. As Brent chairs a cross London council MDM best practice group the presentation will also cover the business benefits of implementing a CDI/MDM project.
Featured Speaker:
Tony Ellis   Tony Ellis
Head of ICT
London Borough of Brent

Tuesday
4 November
11:00–12:00

DW/BI

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Hi-Speed Databases
Jos van Dongen, Senior Consultant, Tholis Consulting

Over the last two years a new generation of analytical databases hit the market that showed a radically different architecture and proved a better, (much) faster and cheaper answer to the ever increasing analytical workloads. We’re talking of products like Vertica, Paraccel, Exasol, Dataupia and InfoBright who mostly use a combination of column based storage, MPP hardware and aggressive compression to reach performance gains up to 200 times compared to a traditional RDBMS. This session is about a new generation of hi-speed databases, the reasons why only recently it became feasible to build such systems (i.e.: vast improvements and cost reductions in hardware components!), the way they achieve this spectacular performance gains and how fast they really are, both in real world and industry benchmarks such as TPC-H. And last but not least: how do they compare on pricing and licensing options?
Featured Speaker:
Jos van Dongen  

Jos van Dongen
Senior Consultant
Tholis Consulting

Tuesday
4 November
11:00–12:00

DAMA

Track 1

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CASE STUDY

Data Management Implementation in the UK Utilities Retail Environment
David Montgomery, Head of Data Management and Continuous Improvement, RWE npower

This case study provides an insight into RWE npower’s approach to data management. The presentation covers the journey taken to implement a data management framework including the strategy development and the key steps for delivery. The presentation gives an overview of the key aspects of the framework including governance and toolkits and shares the lessons learned and next steps on the data management journey.

Key Topics:

  • What is data quality management in utilities?
  • Data Management implementation journey
  • Data Governance Framework
  • Lessons learned and next steps
Featured Speaker:
David Montgomery  

David Montgomery
Head of Data Management and Continuous Improvement
RWE npower

Tuesday
4 November
11:00–12:00

DAMA

Track 2

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The Hand Is Quicker than the Eye: The Cost of Compromised Information and How to Protect Against it
Jean Paul Ballerini, Senior Technology Solutions Expert EMEA, IBM Internet Security Systems

Have you ever seen an employee walk out with a mainframe computer? If not, better check again. With today’s multi-gig USB devices, iPods and Pocket PCs equaling the capacity of hard drives, organizations must start assigning value to assets based on the cost to business if the asset is compromised. This can only be accomplished through an integrated security strategy that incorporates people, process and technology. This session will address:
  • systemic weaknesses introduced by new corporate technologies
  • how information security attacks targeted at both the organization's business systems and employees can result in high costs of recovery and critical information loss
  • Potential remedies and precautions to take
Featured Speaker:
Jean Paul Ballerini   Jean Paul Ballerini
Senior Technology Solutions Expert EMEA
IBM Internet Security Systems

Tuesday
4 November
11:00–12:00

DAMA

Track 3

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A Methodology for Migrating Legacy Data
Graham Witt, Consultant, Ajilon

The migration of legacy data to a modern database platform in which business rules and constraints have been properly modeled is a complex task with many traps for the unwary. Based on Graham's recent experience in migrating large government databases, this presentation proposes an approach to migration which enables many of these pitfalls to be avoided. It covers:
  • Source data analysis
  • The data cleansing plan
  • Separating the tasks
  • Filtering
  • Mapping & reconciliation
  • Useful SQL templates.
Featured Speaker:
Graham Witt     Graham Witt
Lead Consultant
Ajilon
 
Tuesday
4 November
12:50–13:20

Perspective Perspective Session 1 - DataFlux:
Data Governance – Making Your Data Behave

Luke Thompson, Solutions Consultant, DataFlux


Data governance is a critical issue for any organisation preparing to compete in today’s global economic climate. Companies must be prepared to deal with unfamiliar languages, cultures, and standards – of both customer and non-customer data – to find a way to create an effective competitive advantage. This presentation will draw on DataFlux customer references from the world’s leading brands to help provide insight into best practices when implementing data quality programmes. It will look specifically at the reporting, measurement and ongoing monitoring of customer data and at real-time integration of non-customer data quality into business processes. The presentation will touch on governance models, processes and also include real-time demonstrations to showcase examples of valuable data projects.
Featured Speaker:
Luke Thompson    Luke Thompson
Solutions Consultant
DataFlux
 

Perspective Perspective Session 2 - Business Objects:
Data Quality - Enabling better Business Intelligence
Richard Neale, Product Marketing Director, Business Objects


Data Quality is a vast topic and we can take you through best practice in starting the initiative and building a lasting framework. But once your data has good structure and quality processes are you truly covering the "information gap" for what the business needs versus what IT can supply. Join Business Objects at lunch to find out about -
  1. Data Quality in the Information Management Domain
  2. Industry Research on Practitioner Trends
  3. Starting a Data Quality Initiative
  4. Using the Data Quality Framework
Featured Speaker:
Richard Neale    Richard Neale
Product Marketing Director
Business Objects
 

Tuesday
4 November
13:30-14:30

DW/BI

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DW/BI Keynote:
The Data Warehouse is Dead, Long Live the Virtual Data Warehouse
Rick van der Lans, R20/Consultancy


In the old days, data warehouses were rather static, they were designed for storing and retrieving internal and structured data. The users of the data warehouse were primarily decision makers of our own organisation. But the world has changed, and so has our data warehouse. Data warehouses of today have to be able to handle unstructured data and external data. New groups of users can be identified, and different forms of usage. In addition, the need for real time data warehouses is growing. The mistake we are making is that we think can handle all these new requirements using the old data warehouse architecture. In this session we propose the virtual data warehouse, an architecture based on sound software engineering practices, such as information hiding. To develop this new generation of data warehouse architectures we will need EII and SOA technology.
Featured Speaker:
Rick van der Lans    

Rick van der Lans
R20/Consultancy

 CONCURRENT SESSIONS

Tuesday
4 November
14:35-15:35

META DATA

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Putting Structured Business Vocabularies to Work
Ian Davis, Global Project Delivery Manager, Dow Jones Client Solutions, Dow Jones

To stay competitive, businesses need to locate and retrieve data, information and content in increasingly smarter and faster ways. Controlled (structured) vocabularies provide many benefits to the business, including improved efficiency and cost effectiveness of retrieval. However, there’s more to “taxonomy” than just building it. To be of any value, it must be implemented. This session will examine the benefits and challenges of using controlled vocabularies to enhance relevant searching and retrieval of data, information and content.
  • Understanding the challenges of uncontrolled versus controlled vocabularies
  • Developing a strategy to create and maintain controlled vocabularies
  • Identifying how you want to integrate your controlled vocabularies in your system(s)
  • Understanding the requirements of integrating your controlled vocabularies in multiple applications
Featured Speaker:
Ian Davis   Ian Davis
Global Project Delivery Manager, Dow Jones Client Solutions
Dow Jones

Tuesday
4 November
14:35-15:35

Information
Quality

Track 1

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How to Maximize Benefits from Quality Assessment
Milan Kucera, Certified TIQM Consultant, Data to Information


The presentation will focus on maximizing of information quality assessment. Typically quality assessment focuses on a separate database and system, and by using the quality technology it allows companies to “analyze” all the data stored in the system. I would like to propose a way of maximizing benefits of information quality assessment by:
  • Identifying the impacts of poor quality information on the business process
  • Calculating costs of poor quality information
  • Establishing a subset of information quality stewardship
  • Identifying real business requirements of the quality of used information
  • Comparing quality of information between the systems and identifying the quality of interfaces

The presentation is based on the use of Deming, Kaizen principles, TIQM P1 and P2 processes, and the use of mathematical statistics (comparison of two average values – pair test), and business process modeling --> a way how to present the relation between process steps and information – information value chain.

Featured Speaker:
Milan Kucera   Milan Kucera
Certified TIQM Consultant
Data to Information

Tuesday
4 November
14:35-15:35

Information
Quality

Track 2

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Challenges in Matching International Customer Data
Carsten Kraus, CEO, Omikron Data Quality GmbH

Whilst in business the world unites, many countries demand to maintain or even strengthen their cultural identity – part of which are names conventions, addressing and different writing characters. Respecting those cultural identities requires clearly localized master data. This, on the other hand, leads to huge problems for organizations operating globally: Their international customer data is difficult to structure and compare, which seems to make matching and data cleansing almost impossible - leading to poor data quality.
  • Alphabets, Abugidas, Abjads, Syllable and Symbol characters - The 5 ways of writing and why different may be the same
  • What makes finding similarities so difficult
  • Name conventions & name distribution
Featured Speaker:
Carsten Kraus  

Carsten Kraus
CEO
Omikron Data Quality GmbH

Tuesday
4 November
14:35-15:35

DW/BI

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Using Information Management to Sustain Data Warehouse
John Ladley, President, IMCue Solutions

Many organizations are still grappling with fundamental development challenges and growth issues for data warehouse. This session gives practical information-based techniques to Architect and Sustain the DW. Excellent for DW managers, business users, information managers and experienced DW professionals looking to advance their DW to the next level.
  • What is the Value Proposition?
  • Alignment Definition & Relevance
  • Designing the DW to be sustainable
  • New Trends for DW & BI Technology
Featured Speaker:
John Ladley   John Ladley
President
IMCue Solutions

Tuesday
4 November
14:35-15:35

DAMA

Track 1

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Zachman Enterprise Framework 2™
John Zachman, President, Zachman International

John Zachman is announcing a new version of the Zachman Framework graphic with major modifications that clarify the Framework logic and express it in terms appropriate for business understanding, not merely I/S understanding. This presentation introduces the changes that constitute the Zachman Framework2 for Enterprises.
Featured Speaker:
John Zachman  

John Zachman
President
Zachman International

Tuesday
4 November
14:35-15:35

DAMA

Track 2

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CASE STUDY

Managing Master Data, A Case Study
Mehmet Orun, Senior Manager & Principal Architect, Genentech

Master Data Management became a part of any IT portfolio or roadmap, with conferences dedicated to it and workshops given on this topic. While there is plenty of material on MDM solution architectures, MDM's role in the Enterprise Architecture portfolio and how to truly manage the master data is discussed much less often. This presentation will focus on an MDM journey that started four years previously with the implementation of a customer-centric CDI solution and how it evolved into a broader, party-centric MDM hub along with associated SOA services, data warehousing tie-in, and data stewardship activities.
Featured Speaker:
Mehmet Orun   Mehmet Orun
Senior Manager & Principal Architect
Genentech

Tuesday
4 November
14:35-15:35

DAMA

Track 3

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Application of the DAMA DMBoK in an Enterprise Data Architecture
Glenn Thomas, Director Data Architecture, Kentucky Government

Historically, Kentucky government’s approach to data has had a narrow focus on traditional business needs in compliance with agency-level technology standards. The absence of an enterprise view has created a ‘spaghetti’ data environment, which is highly fragmented with significant duplication. To transition the Commonwealth from day-to-day tactical data usage to also include a more strategic environment where quality data is shared and accessible at all levels of state government, we are implementing the Kentucky Enterprise Data Architecture (KEDA). KEDA relies heavily upon the DAMA DMBOK functional framework and is vendor-neutral. The presentation will discuss:
  • Progress made on KEDA to date
  • Projected road map to full implementation
  • DMBOK functional framework components
  • Low-cost first steps to show value
  • How to present and build enterprise consensus
Featured Speaker:
Glenn Thomas

Glenn Thomas
Director Data Architecture
Kentucky Government


  CONCURRENT SESSIONS

Tuesday
4 November
16:05-17:05

META DATA

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Data Governance for Business Leaders
John Ladley, President, IMCue Solutions

Master Data Management , IM, DW etc. requires governance. Most of the burden for ensuring the success of governance falls on business users of information. They must learn to be stewards, owners, and change agents while still accomplishing their day-to-day responsibilities. Many information management and governance initiatives originate in business areas, but the mechanics and realities of “post governance design” need to be fully understood before real change occurs. A solid business case, on going measures, and a change management based sustaining strategy is called for. This session will cover the basic concepts and steps for business participants to understand how to make governance a successful business project.
  • Building a relevant Business Case
  • Talking to Business Leadership
  • Designing the Governance team and project
  • Sustaining governance through measurements
Featured Speaker:
John Ladley  

John Ladley
President
IMCue Solutions

Tuesday
4 November
16:05-17:05

Information
Quality

Track 1

Back to top

Banker IQ: Approaching Information Quality in CDI Solution
Simon Gratton, Managing Director, Adastra UK


We will share the lessons learned from the implementation process of the Information Quality Management solution. The solution has been implemented in an undisclosed European Bank as a part of the overall CDI hub solution. This presentation will focus on the:
  • Methodology of solution implementation
  • Data cleansing
  • Overall information quality improvement process

We will concentrate on how it impacts business and how the business users are involved in the overall Information Quality Management process.

Featured Speaker:
Simon Gratton  

Simon Gratton
Managing Director
Adastra UK

Tuesday
4 November
16:05-17:05

Information
Quality

Track 2

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CASE STUDY

Simple Data Stewardship in a Complex Organization
Neil Harvey, Commercialization Manager, JohnsonDiversey
Chris Maynard, Consultant, Transforming Information


“Make everything as simple as possible, but not simpler” – Albert Einstein. How can we simplify Information Stewardship, but not too much? Based on their experience in a large, heterogeneous, multi-national, b2b corporation, Chris and Neil will present a stewardship model that
  • Gained immediate recognition from data workers
  • Was implemented as needed, with minimum outlay
  • Now has significant momentum within the organization
Featured Speakers:
Neil Harvey    Neil Harvey
Commercialization Manager
JohnsonDiversey
     
Chris Maynard   Chris Maynard
Consultant
Transforming Information
 

Tuesday
4 November
16:05-17:05

DW/BI

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Business Insight is the Next Iteration of BI
Barry Devlin, Founder and Principal, 9sight Consulting

Twenty years of data warehousing and Business Intelligence has seen us cram ever more data into our warehouses and power into our processors. Software companies introduce increasingly sophisticated and integrated analytical tools. And yet… our underlying approach to supporting business decision-making remains much the same as it has always been.

This session poses a number of key questions and explores some potential new directions:

  • What constitutes a good business decision?
  • Does traditional business intelligence help or hinder high-quality decision-making?
  • Where can BI methods and tools be directed now to address these issues?
  • Is there an underlying process in decision-making that can now be automated?
  • How far beyond the BI department must we look for deeper insight?
Featured Speaker:
Barry Devlin   Barry Devlin
Founder and Principal
9sight Consulting

Tuesday
4 November
16:05-17:05

DAMA

Track 1

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CASE STUDY

Establishing Data Modelling as a Service at BP
Ken Dunn, Head of Information Architecture, BP
Christopher Bradley, Head of Information Management Practices, IPL

BP is a large federated organization with a diverse set of systems and data. This real-world case study describes the four-year journey BP embarked upon and describes how this major energy company established data modeling as a service aiding its data governance. With the pressure of regulatory compliance, a focus on data quality and a move to service-oriented architecture, “data” issues are once again coming to the forefront in BP. This presentation will illustrate topics such as:
  • Making the case for modelling
  • Determine and establishing the “service”
  • Enforcing standards across models
  • Incorporating stewardship
  • Sustaining an effective communications programme
  • Measuring the benefits
Featured Speakers:
Ken Dunn  

Ken Dunn
Head of Information Architecture
BP

     
Christopher Bradley   Christopher Bradley
Head of Information Management Practices
IPL

Tuesday
4 November
16:05-17:05

DAMA

Track 2

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Panel Discussion: Data Modelling Isn't Enough:
Today's and Future Challenges Facing Data Management
Moderator: Dave Evans, BT
Panellists:
Krish Krishnan, Sixth Sense Advisers Inc.
Dagna Gaythorpe, Independent Consultant
Tom Haughey, President, InfoModel LLC


Once it was enough to be proficient in data modelling. But that was long ago. As data management continues to evolve more skills and concerns face the data management professional. This panel session will focus on today's and future challenges facing data management professionals. Some of the topics discussed will include Data Mashups, Impact of Web 2.0, Unstructured Data, Master Data Management and Data Management and SOA. Join us for this interactive session and bring your issues and concerns to discuss.
Moderator:
Dave Evans  

Dave Evans
BT

 
Panellists:
Krish Krishnan   Krish Krishnan
Sixth Sense Advisers Inc.
     
Dagna Gaythorpe   Dagna Gaythorpe
Independent Consultant
     
Tom Haughey   Tom Haughey
President
InfoModel LLC

Tuesday
4 November
16:05-17:05

DAMA

Track 3

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The Role of Master Data Management in an Enterprise Information Architecture
Pascal Laik, VP MDM Strategy, Oracle

Master Data Management (MDM) consolidates data from all operational applications, cleanses it, de-duplicates it, cross-references it, augments it, governs it, and shares it with the sourcing applications. It holds the key dimensions for customer, supplier, product, location, and account. MDM maintains the hierarchies and cross-references actually used to operate the business. MDM passes these entities to the Data Warehouse, Business Intelligence and Enterprise Performance Management applications. This puts MDM at the very center of an Information Architecture. People who attend this session will learn:
  • What master data is
  • How MDM consolidates into flexible OLTP data models
  • How survivorship rules work to create a single version of the truth
  • How MDM improves the quality of reports from the data warehouse
Featured Speaker:
Pascal Laik  

Pascal Laik
VP MDM Strategy
Oracle

Tuesday
4 November
17:05–18:45

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Drinks Reception Hosted by DAMA UK and Exhibits
 
Tuesday
4 November
17:15–17:45

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Perspective Session 1 - Harte-Hanks Trillium Software:
Operational Data Quality: Building Reusable Processes Across Your Enterprise
Ed Wrazen, VP Product Management & Strategy, Harte-Hanks Trillium Software


Data quality management is never a one-off or one-time exercise. To ensure information remains consistent and accurate, data quality processes and capabilities must be deployed in a wide variety of contexts: batch and real-time, at the point of data capture and the point of data extraction, in data migrations and in on-going database maintenance operations.

This session discusses the building blocks to implementing data quality processes across multiple operational systems and the solutions required to support data quality across your Enterprise.

Featured Speaker:
Ed Wrazen  

Ed Wrazen
VP Product Management & Strategy
Harte-Hanks Trillium Software

Perspective Session 2 - Datactics:
Keep it Clean! DQ Firewalls for Product, Financial and Supplier Data
Jon Brooks
, CEO, Datactics


Immediate bottom-line benefits are achieved through creating accurate, consistent and standardised data companywide. However enterprise data is exposed to pollution on a daily basis such as human error and discontinued product lines. One off cleansing service only achieves limited and short term benefits. Data is a corporate asset and to ensure that it adds value to your business it is important to keep it clean!

A Data Quality Firewall prevents the entry of erroneous, duplicated and poor data quality across your organisation. It ensures any type of data in any language is ‘fit for purpose’ at point of entry. Clean data is instrumental in driving revenue and cost reduction initiatives. For instance businesses can instantly identify substitute parts preventing stock outs, production delays and missed sales to name a few.

Datactics will demonstrate a real world Data Quality Firewall application which has delivered immediate return on investment through increasing global purchasing leverage, optimising inventory management, accelerating product speed to market and streamlining order-to-cash process for a Fortune 500 Company.

Featured Speaker:
Jon Brooks  

Jon Brooks
CEO
Datactics

Tuesday
4 November
17:55–18:25

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Perspective Session 1 - Embarcadero Technologies:
You want me to put WHAT in my data model? Effective data models for effective data management
Jason Tiret
, Director of Modeling and Design Solutions at Embarcadero Technologies


Data volumes are increasing at enormous rates, but is knowledge increasing with it? In these days of data governance, web services, regulatory compliance and heightened information security, data architects are asked to build much more than the classic data dictionary. The traditional entity and attribute definitions are not cutting it when it comes to truly documenting the data and the processes/usage surrounding it. Your metadata and models have to keep up. They need to be as agile as ever and they have to evolve with the growing needs of your organization.

This session will explore methods for capturing of a wider range of information in your models and communicating it to different audiences with different needs. It will demonstrate how data models can be leveraged to better assist projects related to data governance, XML management, web services, and regulatory compliance mandates.

Featured Speaker:
Jason Tiret  

Jason Tiret
Director of Modeling and Design Solutions
Embarcadero Technologies

Perspective Session 2 - To be Confirmed