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Conference Day 1: 4 November 2010

08:00-09:00   REGISTRATION
08:00-08:45   International Association for Information and Data Quality (IAIDQ) Meeting

09:00-09:15

  Joint Conference Chair Introductions
Larry P. English, President, INFORMATION IMPACT International
Rick F. van der Lans, Managing Director, R20/Consultancy
Peter Aiken, President DAMA International & Data Blueprint
09:15-10:15 KEYNOTE Monetizing Data Management
Peter Aiken, President DAMA International & Data Blueprint
10:15-10:40   Break and Exhibit

10:40-11:40

IQ  Data Truth: The Holy Grail of Information Quality
Jon Evans, Principal Business Consultant, IPL
DW/BI Re-architecting BI and Data Integration to Help Children Globally
Kenny Sargent, Technical Leader, Enterprise Data Products, Compassion International
Andy Sturt, Data Architect, Enterprise Data Products, Compassion International
DW/BI Right-time Business Optimization Using On-Demand and Event Driven Analytics
Mike Ferguson, CEO, Intelligent Business Strategies
DAMA From Soft Information to Hard Data - Bridging the Business and Technology Chasm
Barry Devlin, Founder & Principal, 9sight Consulting
DAMA Data Architecture - Why it Matters at Prudential
John Ewan, Lead Data Architect, Prudential

11:45-12:45

IQ  Transactional Data Information Quality Assurance
Frances Dean, Global Data Manager, Integrated Supply and Trading - OIL - BP plc
Hugh Potter, Business Data Network Manager, Integrated Supply and Trading - OIL - BP plc
DW/BI Engagement and Influence: New Rules for BI in the Collaborative Enterprise
Scott Davis, Founder & CEO, Lyzasoft
DW/BI Comparison of the Main BI Vendor Product Stacks
Rick F. van der Lans, R20/Consultancy
DAMA Metadata Management - What's Worked for Waitrose
Alistair Deans, Data Architect, Waitrose
DAMA MDM 2010-15: The Convergence of MDM & Data Governance
Aaron Zornes, Chief Research Officer, The MDM Institute
12:45-14:15   Lunch and Exhibit
13:35-14:05

Perspective
Sessions

Session 1
Leveraging real-time BI to Drive e-commerce
Graham Perkins, Principal Consultant, Sybase
Brian Holyer, Senior Consultant, Speed Trap Ltd

Session 2:
Improve the Agility of Your Data Warehouse, Deliver Value More Quickly to Your Business with Data Virtualization
Mark Pritchard, Senior Information Management Consultant, Informatica

14:15-15:15

KEYNOTE

Wake Me Up When the Data Is Over: Making an Impact on Information Quality Through Story Techniques
Lori Silverman, Partners for Progress
15:20-16:05   Delivering Next-Generation Business Intelligence Using Open Source Software
Brian Gentile, Chief Executive Officer, Jaspersoft
Emmet Burke, Business Intelligence Team Lead, System Dynamics
Tony McGuire, CEO, System Dynamics
'Agile' Data Warehousing Development - The New Approach
Steve Hitchman, Operations Director, WhereScape Europe
Activity-based data management strategies
Jeff Morris, Senior Director of Technology, Actuate
Information Management, Transforming Data into Decisions
John Taylor, General Manager, iWay Software International, Information Builders
Big Data Analytics and True Data Discovery Delivered
Michel Kisfaludi, CEO, illuminate
16:05-16:30   Break and Exhibit
16:30-17:30 IQ Warranty - the Visible Cost of Failure
Mike Gibson, Field Data Strategies & Systems Integration, Aston Martin Lagonda Limited
DW/BI The Value of Rich and Timely Information for Marketing Campaigns and Customer Experience
Mark Lindsay, Channels Director, Experian
DW/BI Measuring the Benefits of Business Intelligence
Peter Thomas, Head of Group IT Development, Element Six
DAMA Successful Management of Definitions
Malcolm Chisholm, President, AskGet.com
DAMA Data Management and Governance in the British Army's Personnel Organization: Exploding the Myths
Colonel Giles Baxter, Assistant Director Manpower Systems within HQ Land Forces, The British Army
17:30-18:45   Drinks Reception Hosted by DAMA UK and Exhibit
 

Thursday
4 November
08:00-08:45

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International Association for Information and Data Quality (IAIDQ) Meeting

 

 

Thursday
4 November
09:00-09:15

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Joint Conference Chair Introductions
Larry P. English, President, Information Impact International
Rick F. van der Lans, Managing Director, R20/Consultancy
Peter Aiken, President DAMA International & Data Blueprint

Featured Speakers:

Larry P. English

Larry P. English
President
Information Impact International

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Rick F. van der Lans

Rick F. van der Lans
Managing Director
R20/Consultancy

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Peter Aiken

Peter Aiken
President DAMA International & Data Blueprint

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Thursday
4 November
09:15-10:15

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KEYNOTE: Monetizing Data Management
Peter Aiken, President DAMA International & Data Blueprint

Organizations have lost millions due to poor data management practices, but remain unaware of the root causes of their losses. Unless IT professionals can monetize these lost opportunities and their related costs, gaining executive-level approval for basic data management investments will continue to be difficult. This sets up an unfortunate loop: executive management is focused on fixing symptoms, but cannot address the underlying problems. This talk illustrates how to identify specific costs of poor data management practices using examples from HR, Financial, Supply Chain, and compliance. As organizations understand poor data management practices as the root cause of many of their problems, they will be more than willing to make the required investments in our profession.

Featured Speaker:

Peter Aiken

Peter Aiken
President DAMA International & Data Blueprint

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CONFERENCE TRACKS
IQ
INFORMATION QUALITY
DW/BI
DATA WAREHOUSE & BUSINESS INTELLIGENCE
DAMA
DAMA
 10:40 - 11:40 CONCURRENT SESSIONS

Thursday
4 November
10:40-11:40

IQ

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Data Truth: The Holy Grail of Information Quality
Jon Evans, Principal Business Consultant, IPL

Completeness, conformity and consistency are all essential elements of good data quality, but are they enough? Can you trust what your data is telling you? Honesty, integrity and credibility are all too often overlooked in information quality initiatives. Using a case study from the world of health, Jon Evans will explore the concept of "data truth". Delegates will learn:
  • How the veracity of data can have significant financial implications
  • How statistical techniques can be employed to identify areas of suspect data
  • How these same techniques can bring wider benefits in performance monitoring
Featured Speaker:
Jon Evans

Jon Evans
Principal Business Consultant
IPL

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Thursday
4 November
10:40-11:40

DW/BI

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Case Study Re-architecting BI and Data Integration to Help Children Globally
Kenny Sargent, Technical Leader, Enterprise Data Products, Compassion International
Andy Sturt, Data Architect, Enterprise Data Products, Compassion International

Helping over one million children in 25 countries overcome poverty today, Compassion International wanted to do more. But their supporting business intelligence and data integration infrastructure was not up to the challenge. To enable on the ground support for more than four million children by 2020, Compassion implemented a new information architecture leveraging a combination of data virtualization, enterprise data warehousing, master data management, ETL, and ESB from the ground up. Learn about how they did it and the agility, cost, and scaling benefits they have achieved.
Featured Speakers:
Kenny Sargent

Kenny Sargent
Technical Leader, Enterprise Data Products
Compassion International

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Andy Sturt Andy Sturt
Data Architect, Enterprise Data Products
Compassion International

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Thursday
4 November
10:40-11:40

DW/BI

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Right-time Business Optimization Using On-Demand and Event Driven Analytics
Mike Ferguson, CEO, Intelligent Business Strategies

This session looks at how BI can be placed at the centre of the enterprise and connected to operational processes and multi-level strategy management scorecards to maximize the use of on-demand analytics in every-day business operations. It also looks at how event-driven predictive analytics can be used to optimize business performance and how both on-demand and event-driven BI can be used to cause mass execution of common business strategy. The session covers the following topics:
  • What is Business Optimization?
  • The push for enterprise wide execution of business strategy
  • Building blocks required for business optimization
  • BI on the move - journey to the center of the enterprise
  • Guiding people in live BPEL business processes using on-demand analytics
  • Maximizing performance via analytics in the DBMS
  • Using event-driven predictive analytics via BAM and CEP for 'always on' business optimization
  • Integrating role-based performance management with on-demand and event-driven business optimization
  • Fuelling collaborative BI via BI integration with collaborative workspaces for social business
Featured Speaker:
Mike Ferguson

Mike Ferguson
CEO
Intelligent Business Strategies

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Thursday
4 November
10:40-11:40

DAMA

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From Soft Information to Hard Data - Bridging the Business and Technology Chasm
Barry Devlin, Founder & Principal, 9sight Consulting

Soft (aka unstructured) information continues to grow in importance and volume for many industries. Using it to its full potential requires managing the volumes, understanding the content and linking it to hard (or structured) data - all increasingly close to real-time. Today, business needs and technology for both soft and hard data are converging. Users don't really see the distinction. And vendors from both sides want to cross the divide. So how can data management and IT navigate this convergence? How must thinking, tooling and techniques change?
  • The fundamental relationship between hard and soft information
  • The convergence of business needs for all classes of information
  • An information architecture bridging both information types
  • Modelling, metadata and standards - keys to a common information store
  • Some sample tooling bridging the information chasm
Featured Speaker:
Barry Devlin

Barry Devlin
Founder & Principal
9sight Consulting

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Thursday
4 November
10:40-11:40

DAMA

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Case Study Data Architecture - Why it Matters at Prudential
John Ewan, Lead Data Architect, Prudential

From its creation in 2003 the Prudential Data Architecture team has had many achievements and faced a number of challenges but key to its continued success has been ensuring it remains focussed on supporting business initiatives, resolving business pain and most importantly remaining relevant

The presentation will provide an overview of how the team have tackled the following areas and highlight the key lessons learned

  • Defining an Enterprise Data Architecture
  • Conceptual Data Modelling with stakeholders
  • Resolving business problems with Master Data Management
  • Establishing effective Data Governance
  • Developing a Canonical Information Model for a Service Oriented Architecture
Featured Speaker:
John Ewan

John Ewan
Lead Data Architect
Prudential

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 11:45 - 12:45 CONCURRENT SESSIONS

Thursday
4 November
11:45-12:45

IQ

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Case Study Transactional Data Information Quality Assurance
Frances Dean, Global Data Manager, Integrated Supply and Trading - OIL - BP plc
Hugh Potter, Business Data Network Manager, Integrated Supply and Trading - OIL - BP plc

The requirement for high quality Transactional Data was drawn into sharp focus with the completion of the systems transaction pipe. GDM (Global Data Management) were able to help the business respond to this issue via the same Framework used in managing Reference Data Compelling business KPIs were the result of this journey:
  • Share the process of engagement in breaking down silos to build a cross-functional understanding of impacts of transactional information quality
  • Methodology to determine what the quality needs are and how they can be measured
  • Realising the value of metrics via cross functional conversations and encouraging behavioural change
Featured Speakers:
Frances Dean

Frances Dean
Global Data Manager, Integrated Supply and Trading - OIL
BP plc

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Hugh Potter Hugh Potter
Business Data Network Manager, Integrated Supply and Trading - OIL
BP plc

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Thursday
4 November
11:45-12:45

DW/BI

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Engagement and Influence: New Rules for BI in the Collaborative Enterprise
Scott Davis, Founder & CEO, Lyzasoft

Facebook is not coming to your enterprise. But, its social wave is. Employees want to create and collaborate. They want to rate, remix, remash, and redistribute information...including your BI content. This trend presents once-in-a-career opportunities to create competitive advantage through improved information flow and decision speed. But, it also presents significant challenges, particularly with respect to Trust and Emergence. Are you ready?
  • Revolution & Reality - separate the hype from fundamentals regarding demographic and technological trends "democratizing information"
  • Risks & Rewards - identify the good, the bad, and the ugly effects of these trends on enterprise BI efforts
  • Roles & Requirements - define the core personas of the collaborative enterprise, the new cultural norms they will create, and the BI-related capabilities we will need to ride this wave
Featured Speaker:
Scott Davis

Scott Davis
Founder & CEO, Lyzasoft

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Thursday
4 November
11:45-12:45

DW/BI

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Comparison of the Main BI Vendor Product Stacks
Rick F. van der Lans, R20/Consultancy

During the last two years, most of the dominant BI vendors, including IBM/Cognos, Microsoft, Oracle/Hyperion, SAS, and SAP/Business Objects, have enhanced their BI stacks considerably. This has been done by buying competitors and/or by developing new tools. The effect is that these mega vendors are now the owners of extensive BI platforms containing tools ranging from database servers and data integration tools, to the most advanced business analytics tools. This range of features makes it harder and harder for customers to determine what the vendors offer. Rick van der Lans has created a framework called the Business Intelligence Technology Framework (BITF), which makes it possible to show the tools and technologies that are supported by a vendor in a structured way. This session presents this framework and uses it to compare a number of well-known BI vendors, including IBM/Cognos, Microsoft, Oracle, SAS, and SAP/Business Objects.
  • Explanation of the Business Intelligence Technology Framework
  • How well do IBM/Cognos, Microsoft, Oracle/Hyperion, SAS, and SAP/BO score on the BITF?
  • How well integrated are the various BI stacks?
  • What are the strengths and weaknesses of the vendor BI stacks
  • What can we learn from the BITF?
Featured Speaker:
Rick F. van der Lans

Rick F. van der Lans
R20/Consultancy

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Thursday
4 November
11:45-12:45

DAMA

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Case Study Metadata Management - What's Worked for Waitrose
Alistair Deans, Data Architect, Waitrose

With responsibility for providing a meta data solution for Waitrose, I attended the DMIQ conference two years ago hoping to get advice on how to approach our problem. I picked up three key tips that have hugely influenced our approach resulting in a remarkably successful meta data implementation.

This presentation will:

  • reveal the 3 tips that have been worth their weight in gold
  • demonstrate the resulting first increment - a Wiki based business glossary
  • describe what worked well and what didn't with the aim that you can learn from our experience
Featured Speaker:
Alistair Deans

Alistair Deans
Data Architect
Waitrose

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Thursday
4 November
11:45-12:45

DAMA

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MDM 2010-15: The Convergence of MDM & Data Governance
Aaron Zornes, Chief Research Officer, The MDM Institute

MDM remains particularly important in today's complex and harsh global business landscape - in part due to increasingly demanding suppliers, trading partners, customers... as well as financial challenges and government regulations. Despite the ongoing economic crisis, analyst firms have declared MDM to be "recession proof" as businesses strive to dramatically reduce costs, meet compliance reporting mandates, deliver increased sales and marketing effectiveness, and provide superior service to customers and suppliers. MDM and its variants - customer data integration (CDI), product information management (PIM), and data governance (DG) - all significantly contribute to these tactical business priorities.

Enterprise-level master DG that includes the entire master data lifecycle (creation, promotion, archiving, ...) is extremely difficult to execute for a number of reasons - organizationally and technically. Yet increasingly this is being mandated as a core deliverable of large-scale MDM projects. Through 2010-11, both major systems integrators and boutique consultancies will focus on productizing their DG frameworks / methodologies while MDM software providers struggle to link upstream DG processes with downstream MDM hubs. By 2011-12, all mega vendor MDM solutions will evolve from "passive aggressive DG" mode to "active DG" wherein they provide the capabilities to capture business rules which in turn are propagated into an MDM. By 2013, MDM and data governance will reduce costs associated with data redundancy by 50% or more for most large enterprises.

This fast paced one hour market education session will focus on a key set of strategic planning assumptions facing IT organizations during 2010-15:

  • Understanding the current state of MDM & what the key trends & hot spots will be
  • Identifying the best MDM software & services partners to reinforce industry best practices & game-change scenarios
  • Forecasting how MDM will evolve in the next five years, & which vendors will dominate
Featured Speaker:
Aaron Zornes

Aaron Zornes
Chief Research Officer
The MDM Institute

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 13:35 - 14:05 PERSPECTIVE SESSIONS

Thursday
4 November
13:35-14:05

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Session 1: Leveraging real-time BI to Drive e-commerce
Graham Perkins, Principal Consultant, Sybase
Brian Holyer, Senior Consultant, Speed Trap Ltd


  • "Supercharge" your e-commerce platform by adding Real Time Analytics (CEP) capabilities;
  • Analyse User Click Stream behaviour to better anticipate your client's needs;
  • Use these Advanced Analytics to provide a more personalised User Experience of your Web Site;
  • Improve sales through your Web Site by using this "Behavioural" approach to drive your "Click Stream Event Flows".
Featured Speakers:
Graham Perkins

Graham Perkins
Principal Consultant
Sybase

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Brian Holyer

Brian Holyer
Senior Consultant
Speed Trap Ltd

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Thursday
4 November
13:35-14:05

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Session 2: Improve the Agility of Your Data Warehouse, Deliver Value More Quickly to Your Business with Data Virtualization
Mark Pritchard, Senior Information Management Consultant, Informatica


IT departments are under enormous pressure to deliver greater value from investments in data warehousing, and they are continually challenged to provide more and more data as the business itself changes and grows. The traditional implementation lifecycle, from gathering business requirements, analyzing and locating source data, through development, testing and release of data to production can take months, reducing the value of a warehouse to the business due to the latency in providing relevant and trusted data.

Learn how development times can be reduced, agility increased and business value grown, by complementing traditional physical warehouse integration with data virtualization.

Featured Speaker:

Mark Pritchard

Mark Pritchard
Senior Information Management Consultant
Informatica

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Thursday
4 November
14:15-15:15

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KEYNOTE: Wake Me Up When the Data Is Over: Making an Impact on Information Quality Through Story Techniques
Lori Silverman, Partners for Progress


How can you get your colleagues and management to actively support your IQ efforts and facilitate needed changes? What can you do to get them to understand and value your work and contributions to business results? Try stories. Stories can help you get what you need plus help you build personal and organizational credibility. Learn why stories resonate with people and what makes them more effective than examples and case studies. Discover multiple sources for stories, how to elicit them from others and listen to them appropriately, ways to capture them, and how to structure their content for maximum impact. Take away key insights and proven practices from 171 business leaders representing more than 70 organizations around the world that have achieved tangible business results through a variety of story-based techniques.

Featured Speaker:

Lori Silverman

Lori Silverman
Partners for Progress

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 15:20 - 16:05 CONCURRENT SESSIONS

Thursday
4 November
15:20-16:05

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Delivering Next-Generation Business Intelligence Using Open Source Software
Brian Gentile, Chief Executive Officer, Jaspersoft
Emmet Burke, Business Intelligence Team Lead, System Dynamics
Tony McGuire, CEO, System Dynamics


Substantial consolidation of the largest BI software providers has left an innovation void which could prevent the adoption and use of reporting and analytics more pervasively. At the same time, new technologies have emerged which provide greater possibility than ever to ensure broad-scale use of data analysis and, therefore, drive fact-based decisions. And, the CIO and internal development teams are under greater pressure than ever to deliver results and innovations that can help grow business revenue and create more efficiency and profit (without adding to costs, ideally).

Further, end-user expectations for business intelligence solutions to be available using consumer-like, web-based oint-and-click simplicity, has never been higher. Adding to that, new data analysis problems need to be solved that include social media, workgroup collaboration, large distributed (even real-time) data sets, and superior integration of reporting and analytics into applications for operational business intelligence. So, how can these ends possibly be met? How can a next-generation business intelligence platform, based on open source software and technologies, drive the answer when the largest BI players seem unable to do so? Affordability, simplicity and modern architecture are the answers. Join Brian Gentile, Jaspersoft's CEO of Jaspersoft and Emmet Burke, Business Intelligence Team Lead of System Dynamics, for a real-world and practical discussion of these trends and convergences as well as an astute answer about how open source business intelligence provides the best modern alternative to aged, proprietary business intelligence software.

Featured Speakers:

Brian Gentile

Brian Gentile
Chief Executive Officer
Jaspersoft

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Emmet Burke

Emmet Burke
Business Intelligence Team Lead
System Dynamics

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Tony McGuire

Tony McGuire
CEO
System Dynamics

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Thursday
4 November
15:20-16:05

 

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'Agile' Data Warehousing Development - The New Approach
Steve Hitchman, Operations Director, WhereScape Europe

  • Applying Agile Development Techniques to the Data Warehouse Development Process
    • Getting Business Involved
    • Solving the Interations issue
    • Agile - the new paradigm can be achieved

This presentation will outline the steps required to apply Agile development techniques to data warehousing development. It will explore the strengths and the pitfalls encountered when applying agile development techniques to a data warehouse development. As well as an in-depth technical explanation and analysis of techniques users case studies will be used to emphasise that agile development can actually work well if applied correctly. This new data warehousing development paradigm will be explained.

Featured Speaker:
Steve Hitchman

Steve Hitchman
Operations Director
WhereScape Europe

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Thursday
4 November
15:20-16:05

 

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Activity-based data management strategies
Jeff Morris, Senior Director of Technology, Actuate

Jeff will discuss how organizations can capitalize on BI user activity to help drive the evolution and enhancement of KPI's, metadata layers and data warehouses. This practice requires an understanding of the nature of users' interaction with information, such as why users are never completely satisfied with their BI content regardless of how well the IT staff has made information available. It will discuss both practical and formal means by which an organization can add and evolve access to source data in order to more appropriately stay on target with current usage.
Featured Speaker:
Jeff Morris

Jeff Morris
Senior Director of Technology
Actuate

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Thursday
4 November
15:20-16:05

 

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Information Management, Transforming Data into Decisions
John Taylor, General Manager, iWay Software International, Information Builders


 

Featured Speaker:
John Taylor

John Taylor
General Manager, iWay Software International
Information Builders

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Thursday
4 November
15:20-16:05

 

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Big Data Analytics and True Data Discovery Delivered
Michel Kisfaludi, CEO, illuminate


Data discovery on huge volume of data from diverse sources has remained so far elusive because of the structural trade off between performance and flexibility of traditional data storage architectures. More hardware or customized solutions have improved performance but it has come at a steep price. The Value Based Storage technology, pioneered by illuminate, offers a real breakthrough in data storage technology. It makes big data analytics easy, very intuitive and incredibly affordable. The session will focus on introducing the technology and its main concepts.
Featured Speaker:
Michel Kisfaludi

Michel Kisfaludi
CEO
illuminate

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 16:30 - 17:30 CONCURRENT SESSIONS

Thursday
4 November
16:30-17:30

IQ

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Case Study Warranty - the Visible Cost of Failure
Mike Gibson, Field Data Strategies & Systems Integration, Aston Martin Lagonda Limited

For an organisation to be successful it must develop cost effective products and services that meet or exceed customer expectation. Lean is well understood in the manufacturing environment, yet we struggle with data where the effect of scrap and rework is much harder to see ... or is it?
  • Understand why Information Quality Management is a prerequisite for successful and effective warranty cost management
  • Case study of how and why warranty can be a catalyst to improve businesses efficiency
  • Sustaining improvements in product quality and the bottom line through optimised data content quality relative to existing business processes.
Featured Speaker:
Mike Gibson

Mike Gibson
Field Data Strategies & Systems Integration
Aston Martin Lagonda Limited

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Thursday
4 November
16:30-17:30

DW/BI

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Case Study The Value of Rich and Timely Information for Marketing Campaigns and Customer Experience
Mark Lindsay, Channels Director, Experian

This presentation will explore the challenges of today's consumer marketing including multi-channel communication and the increasingly diverse consumer community. Strategies will be presented for leveraging both internal and external data assets. The presentation will use examples from both Experian, one of the UK's leading Marketing Services providers, and their clients who include some of the leading B2C brands.
Featured Speaker:
Mark Lindsay

Mark Lindsay
Channels Director
Experian

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Thursday
4 November
16:30-17:30

DW/BI

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Case Study Measuring the Benefits of Business Intelligence
Peter Thomas, Head of Group IT Development, Element Six

Business Intelligence has become a mainstream activity and is consistently cited as one of the top priorities of CIOs. However, it is unarguable that not all organisations have reaped the potential benefits. This presentation covers:
  • a framework for driving success in Business Intelligence programmes
  • a recommendation that BI managers think up-front about how they going to measure the success of their work
  • techniques to measure the impact BI has on an organisation,- acknowledging that this is not the simplest thing to do
Featured Speaker:
Peter Thomas

Peter Thomas
Head of Group IT Development
Element Six

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Thursday
4 November
16:30-17:30

DAMA

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Successful Management of Definitions
Malcolm Chisholm, President, AskGet.com

Definitions are universally acknowledged as needed for data management, but very little guidance is available on how to do them. It often seems to be assumed that anyone can create definitions and that little effort is required to do so. Yet difficulties in integration and the drive towards semantics highlight the need for far better levels of data definition than are currently common. This presentation examines the theory of definitions and practical approaches to creating and managing them. It also deals with common misconceptions about what definitions are, the content they are supposed to have, and their structure. Additionally, guidance is provided on how high quality definitions can be created. The governance of definitions in an enterprise setting is explored with particular reference to collaborative approaches.

Attendees will learn:

  • The basic structure of definitions and the different kinds of definitions
  • How to justify definition management
  • Rules and guidelines for producing high quality definitions
  • How to govern definitions at the enterprise level
  • Common misconceptions about definitions
Featured Speaker:
Malcolm Chisholm

Malcolm Chisholm
President
AskGet.com

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Thursday
4 November
16:30-17:30

DAMA

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Case Study Data Management and Governance in the British Army's Personnel Organization: Exploding the Myths
Colonel Giles Baxter, Assistant Director Manpower Systems within HQ Land Forces, The British Army

Colonel Giles Baxter, Assistant Director Manpower Systems within HQ Land Forces for the British Army, describes how the introduction of data governance, together with a comprehensive program of data quality management, has generated benefits of $20m and opened up the opportunity for greatly improved manpower planning and personnel administration.

The presentation will cover:

  • How the need for data governance arose
  • How the army tackled it, using a two-pronged approach: 'prevention' and 'cure'
  • How the Personnel Directorate achieved buy-in and commitment from other parts of the Army
  • How the successes achieved so far will be used to promote effective management of data assets elsewhere in the UK Defence community
  • where have we got to in the last 6 months since winning The Data Governance Best Practice Award
Featured Speaker:
Colonel Giles Baxter

Colonel Giles Baxter
Assistant Director Manpower Systems within HQ Land Forces
The British Army

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Thursday
4 November
17:30-18:45

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Drinks Reception Hosted by DAMA UK and Exhibit