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Conference Day 2: 5 November 2010

08:00-08:45   DAMA International Meeting
09:00-10:00 KEYNOTE Extending the Reach of Business Intelligence
Colin White, Founder, BI Research
10:00-10:30   Break and Exhibit

10:30-11:30

IQ  How IQ Management Can Lead Us Out of a Troubled Economy
Larry English, President, INFORMATION IMPACT International, Inc.
DW/BI Managing Metric Metadata
Andrew Poulter, Software Engineer, A1 Telekom Austria AG
DW/BI Ensuring Longevity of Your Data Warehouse and BI
John Ladley, Principal, IMCue Solutions
DAMA Establishing and Operationalising Data Governance
Masliah M Ali, Head of Data Governance, Maybank
Faizah Mustafa, Head, Data Planning/Analyst, Data Governance, Maybank
DAMA Data Management for Cloud Computing
Malcolm Chisholm, President, AskGet.com

11:35-12:35

IQ  A Canadian Healthcare Organization Awakens to Data Quality
Gordon Hamilton, Founder & DQ Analyst Data Quality Services (Canada)
Patricia Chung, Director of Data Management Reporting, Vancouver Coastal Health Authority
DW/BI Fighting the Spreadsheet Pandemic - Reconciling the Spreadsheet Culture and Business Intelligence
Barry Devlin, Founder & Principal, 9sight Consulting
DW/BI Virgin Money Leverages Open Source Business Intelligence to Help Charities and Fundraisers
Jeremy Walters, Head of Systems Development, Virgin Money
Neil Barry, Manager Northern Europe, Jaspersoft
DAMA Panel Discussion: So How Do We Remain Relevant to the Business?
Moderator: Graham Simpson, Silwood Technology
Panelists:
Lee Edwards, Ford
Jon Asprey, Harte-Hanks Trillium
Cliff Longman, AdaptableData
DAMA The Data Migration Challenge - Lessons From The Field
Wael Elrifai, Managing Director, PEAK Consulting EU
12:35-14:00   Lunch and Exhibit
13:20-13:50 Perspective
Sessions

Session 1:
Agile BI & Agile Data Services: A Perfect Fit
Suresh Chandrasekaran, Sr. VP
Denodo Technologies

Session 2:
Top 10 things NOT to do when outsourcing/off shoring BI/DW applications
Rajesh Shashikant Naik, UK Practice Head (BI/DW),
Wipro Technologies
14:00-15:00 IQ Using the Data Model Scorecard® to Improve Information Quality
Steve Hoberman, Data Modeler, Steve Hoberman & Associates, LLC
DW/BI BI in the New Economy
Chris Rodwell, Business Manager, Advanced Business Solutions
DW/BI What a Business Intelligence Practitioner Should Know About Master Data Management
Oliver Gätje, Senior Vice President, Platon
DAMA Corporate Data Strategy: Insights From Proven Approaches Using the Example of Nestlé
Boris Otto, University of St. Gallen
Karsten H. Muthreich, Nestlé S.A.
DAMA Business Semantics Driven Information Governance: a Case for the Flemish Public Administration
Stijn Christiaens, COO, Collibra
15:00-15:30   Break and Exhibit
15:30-16:30 IQ Reframing the Information Quality Challenge (Revisited)
Daragh O Brien, Managing Director, Castlebridge Associates
DW/BI Get Real with Business Intelligence: An Introduction to Operational BI
Colin White, BI Research
DW/BI A Complete BI/PM Architecture with Semantic MediaWiki for Knowledge Management and ETL Code Generation
Henk Scholten, Director, BI-Team B.V.
DAMA Shell's Journey in Deploying a Global Data Architecture Strategy
Andrew Schulze, Enterprise Data Architect, Shell
DAMA How Do You Get a Business Person to Read a Data Model?
Christopher Bradley, Business Consulting Director, IPL
16:30-17:30 IQ IQ Management Implementation at NATO HQ - A Data Manager Presentation
Serge Pisano, Head Data Management Unit, NATO HQ
DW/BI Is BI finished with Relational Databases? - the Implications of Unstructured Information for the Data Warehouse
Barry Devlin, Founder & Principal, 9sight Consulting
DW/BI Validating Data Models for Better BI
Steve Hoberman, Data Modeler, Steve Hoberman & Associates
DAMA Insight Driven 1:1 Customer Management - a Programme Management Approach Applied to Leveraging Data Assets
Craig Lumsden, Programme Lead, Co-operative Financial Services (CFS)
DAMA Generating XML Schemas from a Logical Data Model - A Practical Example
George McGeachie, Metadata and Modelling Specialist, Metadata Matters Ltd
 

Friday
5 November
08:00-08:45

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DAMA International Meeting
 

Friday
5 November
09:00-10:00

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KEYNOTE: Extending the Reach of Business Intelligence
Colin White, Founder, BI Research

In many organizations, the use business intelligence (BI) is still restricted to experts such as business analysts and statisticians. Companies are beginning to realize, however, that front line, customer-facing individuals, and all levels of management can also leverage the business benefits offered by BI for better decision making. To extend the reach of BI to this wider audience, BI applications must become more usable and the information they produce made more consumable. This presentation discusses how to extend the reach of BI and examines new and evolving technologies that improve the usability and scope of the BI environment. What You Will Learn:
  • How to Extend BI to Address a Wider Range of Business Problems and Business Users
  • How to Make Information More Consumable Using Collaborative BI
  • When To Use New BI Deployment Approaches Such as Open Source, Analytic DBMSs and Cloud Computing

Featured Speaker:

Colin White

Colin White
Founder
BI Research

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CONFERENCE TRACKS
IQ
INFORMATION QUALITY
DW/BI
DATA WAREHOUSE & BUSINESS INTELLIGENCE
DAMA
DAMA
 10:30 - 11:30 CONCURRENT SESSIONS

Friday
5 November
10:30-11:30

IQ

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How IQ Management Can Lead Us Out of a Troubled Economy
Larry English, President, INFORMATION IMPACT International, Inc.

Few organizations are aware of how poor Information Quality (IQ) cripples an organization's competitive position, decimates its bottom line and drives its customers away. Today's financial crisis in the US and Europe threaten a long term recession or worse if not addressed properly. Total Information Quality Management is a required tool, first for survival and then for Business Excellence in the realized Information Age.

Mr. English describes the essentials for sustainable information quality management as a way out of the financial quagmire.

  • Elevate the pain level until Executive Leadership Team (ELT) "feels the pain"
  • Find the most significant business problems the ELT recognizes and measure the extent and costs of poor quality information
  • Facilitate a Process Improvement Event for the broken Information Process
  • Document the Return-on-Investment of the improved process
  • Put the Information Process in Control to prevent recurrence of defects and business process failure
Featured Speaker:
Larry English

Larry English
President
INFORMATION IMPACT International, Inc.

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Friday
5 November
10:30-11:30

DW/BI

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Case Study Managing Metric Metadata
Andrew Poulter, Software Engineer, A1 Telekom Austria AG

This presentation is a report of work in progress and especially of lessons learned about modelling and exploiting metadata for business metrics and KPIs in the course of developing a performance dashboard for middle and upper management at Austria's leading mobile and fixed line telco.

Attendees will learn about:

  • The advantages and pitfalls of a generic approach to metric metadata management
  • The added value of "Back-to-Front" metric metadata in the dashboard creation chain
  • Some Dos and Don'ts when embarking on a dashboard project using metric metadata
Featured Speaker:
Andrew Poulter

Andrew Poulter
Software Engineer
A1 Telekom Austria AG

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Friday
5 November
10:30-11:30

DW/BI

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Ensuring Longevity of Your Data Warehouse and BI
John Ladley, Principal, IMCue Solutions

Too often DW and BI projects wither and die of neglect. Sustaining Data Warehouse and BI means data governance, formal planning and caretaking. It is not self-sustaining. What do you do when the consultants go away?
This session will cover key areas where organizations must develop formal programs that will sustain BI/DW .

Concepts addressed will be:

  • Determining where IT stops and business starts
  • Developing effective organizations
  • Maintaining efficient cost / benefit ratios
  • Dealing with spread marts and culture change
  • Internal process changes that will happen
  • Deriving metrics to produce on going success
Featured Speaker:
John Ladley

John Ladley
Principal
IMCue Solutions

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Friday
5 November
10:30-11:30

DAMA

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Case Study Establishing and Operationalising Data Governance
Masliah M Ali, Head of Data Governance, Maybank
Faizah Mustafa, Head, Data Planning/Analyst, Data Governance, Maybank

When you are assigned to establish a Data Governance in an organisation, what do you do? How do you operationalise something that is very new in this region, how do you organise the resources, establish the strategy, get support from the management as well as the source systems owner. These were the very first questions that needed the answers when we established the Data Governance in Maybank.

The pressing need was to qualify for IRB under Basel 2. Under the legacy systems, data governance does not exist. Legacy systems works in silo. No owner takes care of the data in a structured manner. There was low emphasis on good data across the Bank. And now, almost immediately, there is a need for quality data which should have been delivered "yesterday"!

In this session, we will walk thru our actual experiences in establishing the Data Governance Dept.
  • The challenges, pitfalls and success factors
  • strategies to adopt
  • How to establish and operationalise a Data Quality Management Program
Featured Speakers:
Masliah M Ali

Masliah M Ali
Head of Data Governance
Maybank

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Faizah Mustafa Faizah Mustafa
Head, Data Planning/Analyst, Data Governance
Maybank

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Friday
5 November
10:30-11:30

DAMA

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Data Management for Cloud Computing
Malcolm Chisholm, President, AskGet.com

Cloud computing has recently emerged as a new paradigm in IT, and it is already apparent that it will require innovative data management techniques in order to be successfully adopted . This tutorial explains the basis of cloud computing, and the varied ways in which it is being used by enterprises. The areas for governance, master data management, security and data protection are explored. In addition, special emphasis is paid to new columnar databases that are emerging on the cloud. These databases will involve a reshaping of a generation of database designers brought up on the relational paradigm. Their structure, advantages, and disadvantages are described, together with approaches to design, indexing, and enforcement of integrity. Techniques such as mapreduce are described, together with the potential for "big data" in cloud databases. You will learn:
  • The basics of cloud environments, and what sets them apart from previous generations of IT
  • How enterprises are using the cloud today, and likely future directions
  • Governance for cloud use, including security, and the challenge of master data management
  • The structure and design challenges of columnar databases, such as Bigtable
  • Basic techniques in columnar databases, such as MapReduce, indexing, and integrity.
  • "Big data" and semantic applications built on cloud databases
Featured Speaker:
Malcolm Chisholm

Malcolm Chisholm
President
AskGet.com

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 11:35 - 12:35 CONCURRENT SESSIONS

Friday
5 November
11:35-12:35

IQ

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Case Study A Canadian Healthcare Organization Awakens to Data Quality
Gordon Hamilton, Founder & DQ Analyst Data Quality Services (Canada)
Patricia Chung, Director of Data Management Reporting, Vancouver Coastal Health Authority

This presentation describes how in two years, BC's largest healthcare organization, Vancouver Coastal Health, changed from being a text book victim of poor data quality to a leading exponent of data quality improvement. Along the way VCH developed a data warehouse with DQ metrics that is enabling a data stewardship/governance model. We will share:
  • Which process changes led to the largest DQ improvements
  • Forcing functions - Data profiling, integrating DQ into the strategic technology roadmap and our staff teaching a University DQ course
  • Our Data Quality Management Framework - diagrams, models and flows
Featured Speakers:
Gordon Hamilton

Gordon Hamilton
Founder & DQ Analyst
Data Quality Services (Canada)

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Patricia Chung Patricia Chung
Director of Data Management Reporting
Vancouver Coastal Health Authority

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Friday
5 November
11:35-12:35

DW/BI

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Fighting the Spreadsheet Pandemic - Reconciling the Spreadsheet Culture and Business Intelligence
Barry Devlin, Founder & Principal, 9sight Consulting

Since the early days of BI, we've had a love-hate relationship with spreadsheets: business people love their flexibility, speed and ease of use; and IT hates their impact on data quality. As spreadsheets have become bigger and more powerful, so too have the love and the hatred! This session takes a new look at the concept of spreadsheets and how they can (and indeed must) be integrated into the larger BI environment to harness business innovation and information quality.
  • Spreadsheet implications - the good, the bad and the ugly
  • Balancing agility and control in decision making
  • The Adaptive Analytic Cycle - a new model for analytic work
  • The role of social computing in adaptive analytics
  • Promoting individual innovation to corporate governance
Featured Speaker:
Barry Devlin

Barry Devlin
Founder & Principal
9sight Consulting

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Friday
5 November
11:35-12:35

DW/BI

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Case Study Virgin Money Leverages Open Source Business Intelligence to Help Charities and Fundraisers
Jeremy Walters, Head of Systems Development, Virgin Money
Neil Barry, Manager Northern Europe, Jaspersoft

When Virgin Money became the primary sponsor of the London Marathon, they saw an opportunity to maximize the event's success in terms of charitable funds raised. A new, not-for-profit Virgin Money Giving (VMG) unit was founded, charged with delivering a Web-based solution designed to help charities. The solution would provide an easy way for fundraisers to promote and collect donations online, with their own online fundraising page, emailing tools, and links with social networking media. It needed to attract involvement from a wide range of charitable -including large, experienced organizations with unique requirements and existing fundraising systems. That would require a strong, easy-to-use, flexible payments processing solution, plus the ability to integrate with any number of existing technologies. The final solution would need to be robust enough to meet the needs of the large charities, flexible enough to adjust as those needs evolved, and sufficiently easy-to-use to attract and engage both fundraisers and donors. Charities would demand powerful management information reporting and flexible reporting capabilities at a low cost.

The IT team was experienced with modern, open, standards-based technologies. To keep costs low without sacrificing functionality or performance, the team quickly established a preference for open source technologies for Web application and presentation, database management, data integration, and Business Intelligence (BI). They evaluated leading open source BI platforms-and chose a solution for its ease of integration and more robust reporting requirements anticipated for the larger charities. The team found the technology to be stable, high-performing, and robust. As a result, the site has been well-received by philanthropies. The service is powerful, easy to use and low cost.

Featured Speakers:
Jeremy Walters

Jeremy Walters
Head of Systems Development
Virgin Money

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Neil Barry Neil Barry
Manager Northern Europe
Jaspersoft

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Friday
5 November
11:35-12:35

DAMA

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Panel Discussion: So How Do We Remain Relevant to the Business?
Moderator: Graham Simpson, Silwood Technology
Panelists:
Lee Edwards, Ford
Jon Asprey, Harte-Hanks Trillium
Cliff Longman, AdaptableData

Panel discussion with members of the DAMA UK Communication between Business and IT Working Group addressing:
  • How we keep data managers in the centre of strategic conversations
  • Forces for radical change in data management
  • Highlighting clear business benefits for data management
  • Best practices identified
Moderator:
Graham Simpson

Graham Simpson
Silwood Technology

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Panelists:
Lee Edwards

Lee Edwards
Ford

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Jon Asprey Jon Asprey
Harte-Hanks Trillium

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Cliff Longman Cliff Longman
AdaptableData

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Friday
5 November
11:35-12:35

DAMA

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The Data Migration Challenge - Lessons From The Field
Wael Elrifai, Managing Director, PEAK Consulting EU

This session explores the Data Migration challenges of an actual global ERP implementation for a Fortune 500 firm as well as some of the innovative solutions and methodologies that were put in place. This particular program focused on moving data from 200+ systems to a single system but the lessons apply to all data migration projects.

We will be discussing several key factors that lead to project success, including:

  • Methodology
  • Team Structure
  • Unique documentation and testing approach (Technical)
  • Abstraction of rules, re-usability, and object oriented approaches (Technical)
  • Planning and testing
  • Lessons Learned
  • Questions
Featured Speaker:
Wael Elrifai

Wael Elrifai
Managing Director
PEAK Consulting EU

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 13:20 - 13:50 PERSPECTIVE SESSIONS

Friday
5 November
13:20-13:50

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Session 1: Agile BI & Agile Data Services: A Perfect Fit
Suresh Chandrasekaran, Sr. VP, Denodo Technologies


Agile BI is key to success in a fast-changing business environment. It empowers every level of your organization to improve business processes for customer interactions, financial performance management, operational BI and strategic intelligence. Agile BI needs an agile data services infrastructure that leverages virtualization, data integration, data quality and other existing tools and delivers reusable information-as-a-service across disparate historical and real-time, internal and external "big data" sources with increased flexibility. This presentation explains, using customer examples, how to achieve agile data services taking an incremental approach to deliver rapid results for BI and other data integration projects at lower cost.

You will learn:

  • What is Agile BI and why it is important for transforming business
  • Agile Data Services foundation and other key elements to achieve Agile BI
  • Customer Examples on use of Data Services to power Agile BI
Featured Speaker:
Suresh Chandrasekaran

Suresh Chandrasekaran
Sr. VP
Denodo Technologies

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Friday
5 November
13:20-13:50

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Session 2: Top 10 things NOT to do when outsourcing/off shoring BI/DW applications
Rajesh Shashikant Naik, UK Practice Head (BI/DW), Wipro Technologies


In today's corporate world of ever decreasing margins and economic frugality, outsourcing and off shoring is becoming more relevant than ever before. Over the past two decades the IT world has witnessed a great rush to reduce costs and improve operational efficiency. Although a little late, the BI DW world has now also embraced this proposition. Whilst BI DW is similar to other IT projects in a number of ways, it remains different in many others. In this session you will get the inside track and cheat sheets on both how to avoid the classic pitfalls and how best to leverage your offshore partner to ensure successful BI DW projects. You will also learn
    1. Peculiarities of DW/BI outsourcing/off shoring.
    2. What should be avoided (and what should not be).
    3. How to leverage the outsourcing partner's strengths to achieve the purpose.
Featured Speaker:
Rajesh Shashikant Naik

Rajesh Shashikant Naik
UK Practice Head (BI/DW)
Wipro Technologies

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 14:00 - 15:00 CONCURRENT SESSIONS

Friday
5 November
14:00-15:00

IQ

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Using the Data Model Scorecard® to Improve Information Quality
Steve Hoberman, Data Modeler, Steve Hoberman & Associates, LLC

A frequently overlooked aspect of information quality management is that of data model quality. We often build data models quickly, in the midst of a development project, and with the singular goal of database design. Yet the implications of those models are far-reaching and long-lasting. They affect the structure of implemented data, the ability to adapt to change, understanding of and communication about data, definition of information quality rules, and much more. In many ways, high-quality information begins with high-quality data models. The Data Model Scorecard® provides the tools needed to measure and manage data model quality.

You Will Learn:

  • Why it is important to have an objective measure of data model quality\
  • How to apply the core ten categories that make up the Scorecard including correctness and completeness
  • How to introduce the scorecard into a development methodology and your company culture
Featured Speaker:
Steve Hoberman

Steve Hoberman
Data Modeler
Steve Hoberman & Associates, LLC

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Friday
5 November
14:00-15:00

DW/BI

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BI in the New Economy
Chris Rodwell, Business Manager, Advanced Business Solutions

This session will explore the way in which new delivery methods are enabling organisations to access and interpret data to inform better management decision making. It will cover:

What are the economic drivers that are demanding better Business Intelligence, How are vendors rising to the challenge ? What are early adopters doing now and next ?

Featured Speaker:
Chris Rodwell

Chris Rodwell
Business Manager
Advanced Business Solutions

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Friday
5 November
14:00-15:00

DW/BI

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What a Business Intelligence Practitioner Should Know About Master Data Management
Oliver Gätje, Senior Vice President, Platon

Master Data Management (MDM) is no longer a new hype. The vast majority of large organizations have embraced the concept and many have implemented MDM solutions and established data governance programs. Thus, it is critical that BI practitioners understand how MDM impacts traditional practices for BI and data warehousing. At this session you will learn about:
  • The role of a Master Data repository from a BI-perspective
  • Usage scenarios for MDM (Analytical Operational, Collaborative) and how it relates to BI
  • ETL and Master Data challenges
  • Why the data warehouse in some cases is too late in the information supply chain to create a single version of the truth
Featured Speaker:
Oliver Gatje

Oliver Gätje
Senior Vice President, Platon

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Friday
5 November
14:00-15:00

DAMA

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Case Study Corporate Data Strategy: Insights From Proven Approaches Using the Example of Nestlé
Boris Otto, University of St. Gallen
Karsten H. Muthreich, Nestlé S.A.

Companies today face a number of strategic business requirements relating to the management of their data resource. Compliance with regulations, integrated customer management and global business process harmonization are only some examples. It is the nature of requirements like these that they affect the entire organization and cannot be dealt with in one business unit only. Hence, modern Corporate Data Management demands for a strategic approach. After giving an overview on the strategic importance of corporate data, the presentation will outline proven approaches for strategic corporate data management and will explain the latter using the example of Nestlé. In particular, the attendees will learn the following:
  • What is so strategic with corporate data;
  • The business value of corporate data;
  • Nestlé's experiences and future plans.

The presentation will report on the experiences of the Competence Center Corporate Data Quality which is a consortium research program comprising a number of enterprises from various industries (Bayer, Beiersdorf, Deutsche Telekom, Deutsche Bahn, IBM, Nestlé, Novartis, Siemens among others), plus the Institute for Information Management of the University of St. Gallen (IWI-HSG).

Featured Speakers:
Boris Otto

Boris Otto
University of St. Gallen

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Karsten H. Muthreich Karsten H. Muthreich
Nestlé S.A.

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Friday
5 November
14:00-15:00

DAMA

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Case Study Business Semantics Driven Information Governance: a Case for the Flemish Public Administration
Stijn Christiaens, COO, Collibra


Business semantics define the contextual meaning of key business assets for your organization in terms of business facts and rules. The derived business semantics do not only provide a shared glossary to augment human understanding, but can also be used to automate meaningful data integration during process integration. Many organizations start to realize the potential of business semantics to leverage information management, and take initiatives at the grass roots. However, sustainable and meaningful business semantics management must be organized and cultivated organization-wide by the right balance of people, methods, and tools.

In this talk you will learn:

  • That your organization already has much valuable metadata as building blocks for business semantics
  • Reconciliation of these metadata into sharable and reusable semantic patterns requires a systematic approach and careful selection of technologies
  • The application of business semantics for EAI is much better than traditional point-to-point or hub-and spoke approaches
  • Identify business drivers that convince senior management to prioritize and free the necessary budget and resources accordingly
  • Outline a road map to implement business semantics management as part of the overall information architecture and governance plan.

We illustrate these points with a realistic case in the Flemish Ministry of Education and Training, and point out important challenges for the future.

Featured Speaker:
Stijn Christiaens

Stijn Christiaens
COO
Collibra

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 15:30 - 16:30 CONCURRENT SESSIONS

Friday
5 November
15:30-16:30

IQ

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Reframing the Information Quality Challenge (Revisited)
Daragh O Brien, Managing Director, Castlebridge Associates

An important challenge for information quality professionals in organisations is to gain, sustain, and retain relevance and recognition as a key part of the solution to the challenges facing the business. This presentation explores practical tools and approaches to defining a relevant message and internal branding for your information quality function.

Drawing on historical parallels from industry, psychology, and a case study from a leading European financial services organisation, this tutorial aims to provide practical tools as well as raising other significant issues which should be considered by information Quality Leaders in organisations today.

Featured Speaker:
Daragh O Brien

Daragh O Brien
Managing Director
Castlebridge Associates

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Friday
5 November
15:30-16:30

DW/BI

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Get Real with Business Intelligence: An Introduction to Operational BI
Colin White, BI Research

Business intelligence (BI) is playing an ever increasing and important role in driving and optimizing daily business operations. This trend is leading to major changes in both the functionality and the usability of BI-related technologies and products. Developing an operational BI strategy in this dynamic and constantly changing environment is not a simple task. This session shows how you can extend the traditional BI environment to enable a smart and flexible business decision-making environment for optimizing operational business decisions and actions.
  • The different types of operational BI: Traditional data analytics versus Event analytics
  • Architectural components of operational BI
  • Extending the traditional BI environment to support operational BI
  • Developing an operational BI strategy
  • New operational BI techniques: Low-latency data analytics using traditional BI, Analyzing current data using data federation, Embedding BI services in business processes, stream analytics
Featured Speaker:
Colin White

Colin White
BI Research

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Friday
5 November
15:30-16:30

DW/BI

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A Complete BI/PM Architecture with Semantic MediaWiki for Knowledge Management and ETL Code Generation
Henk Scholten, Director, BI-Team B.V.

In this session you will get acquainted with a complete BI/PM architecture that is based on BI/PM generic requirements, critical success factors, typical stumbling blocks and non-functional requirements such as compliance and auditabality.
  • This structured and agile, top-down architecture and bottom-up implementation approach supports co-existing but distinct BI/PM initiatives in organizations well.
  • This approach turns Excel from the most used into the most usable and useful BI/PM tool.
  • Generate the ETL code to build and fill the Data Warehouse and Data Marts, based on the knowledge in the organization that is captured in a Semantic Wiki.
  • Store the facts and the knowledge in the organization continuously, present the user at any time all the truth (s)he requires at that time.
Featured Speaker:
Henk Scholten

Henk Scholten
Director
BI-Team B.V.

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Friday
5 November
15:30-16:30

DAMA

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Case Study Shell's Journey in Deploying a Global Data Architecture Strategy
Andrew Schulze, Enterprise Data Architect, Shell

This session will provide insights into why and how Shell has embarked on the journey of defining and implementing a global data architecture strategy. From an architectural and technical viewpoint we will discuss:
  • pre-requisites and business benefits
  • the basic building blocks that need to be in place
  • how Shell is getting them there
  • the already realized and hoped for benefits
Featured Speaker:
Andrew Schulze

Andrew Schulze
Enterprise Data Architect
Shell

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Friday
5 November
15:30-16:30

DAMA

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How Do You Get a Business Person to Read a Data Model?
Christopher Bradley, Business Consulting Director, IPL


Businesspeople are key to providing the core information about the business that you use to build data models and database applications. But have you ever tried to get a businessperson to read a data model? Did their eyes glaze over?

This session discusses:

  • How to use high-level data models to communicate with businesspeople to get the core information you require to build robust database applications
  • What core information is needed, how this can be easily communicated to businesspeople, and what visual constructs to use to get their attention
  • A real-world case study at a major international oil company
  • Templates and guidelines for a step-by-step approach to implementing a high-level data model in your organization
Featured Speaker:
Christopher Bradley

Christopher Bradley
Business Consulting Director
IPL

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 16:30 - 17:30 CONCURRENT SESSIONS

Friday
5 November
16:30-17:30

IQ

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Case Study IQ Management Implementation at NATO HQ - A Data Manager Presentation
Serge Pisano, Head Data Management Unit, NATO HQ

Starting IQ from scratch just one year ago was a challenge and especially at NATO HQ where 28 countries are working together generating about 350 official documents per day stored into a Document Management System. This presentation is about how NATO put into practice IQ techniques based on Larry English TIQM methodology by implementing the following first steps:
  • Set up a Monitoring System to analyze, target and correct data and bring visual results to the Process Owners and the Management.
  • Meeting the Process Owners to coordinate Business Procedures understanding and review. Data correction will be supervised at process level.
  • Constantly improve the Monitoring System to control quality: decision to assign CTQ error codes, elaborate complex reports and accuracy checks.
  • Assessing Information Quality: calculate 6 sigma levels into processes and downstream, generate Pareto Diagrams to conduct quality improvements, measure cost of scrap and rework.
Featured Speaker:
Serge Pisano

Serge Pisano
Head Data Management Unit
NATO HQ

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Friday
5 November
16:30-17:30

DW/BI

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Is BI finished with Relational Databases? - the Implications of Unstructured Information for the Data Warehouse
Barry Devlin, Founder & Principal, 9sight Consulting

Relational databases and data warehousing have long been almost synonymous. And over the years, many vendors and IT shops have extended these databases to store and manipulate soft (also known as unstructured) information with mixed results. Now as Google, YouTube and social networking increases business emphasis on search and contextual meaning, and storage becomes highly distributed, voluminous and non-transactional, the future role of relational databases in BI seems far less secure that it once did.
  • Hard and soft information - how they differ and why it matters
  • Modelling soft information and the real meaning of metadata
  • New storage paradigms - from reinventing relational to the NoSQL debate
  • Balancing the requirements for hard and soft information - a unified information store
  • Merging BI query and content search for pervasive information usage
Featured Speaker:
Barry Devlin

Barry Devlin
Founder & Principal
9sight Consulting

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Friday
5 November
16:30-17:30

DW/BI

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Validating Data Models for Better BI
Steve Hoberman, Data Modeler, Steve Hoberman & Associates

A data warehouse is a long term information asset, and therefore its underlying data model needs to be robust enough to meet both current and future business requirements. In other words, a high-quality BI initiative begins with high-quality data models. The Data Model Scorecard provides the tools needed to measure and manage data model quality. In this session I will briefly discuss the ten categories of the Data Model Scorecard and then work through the process of applying the Scorecard to different components of the data warehouse architecture.

You Will Learn:
  • How to apply the core ten categories that make up the Scorecard to your data warehouse
  • How to change focus when a dimensional model is chosen over a relational
  • How data warehouse architecture influences data model review criteria
Featured Speaker:
Steve Hoberman

Steve Hoberman
Data Modeler
Steve Hoberman & Associates

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Friday
5 November
16:30-17:30

DAMA

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Case Study Insight Driven 1:1 Customer Management - a Programme Management Approach Applied to Leveraging Data Assets
Craig Lumsden, Programme Lead, Co-operative Financial Services (CFS)

A case study that describes the journey of Co-operative Financial Services (CFS) between 2003 & 2009. CFS is a co-operative bancassurer that has successfully pursued 1:1 insight driven customer management. This was introduced using a rigorous programme management approach to achieve success - outcomes delivered on time, under budget (£1m) with an over-achieved business case. Lessons learned along the way include:
  • Building a Data Warehouse is only half the story
  • Creating the means to utilise it is just as important
  • Thought leadership avoids re-inventing wheels
  • Incremental steps balanced between architectural elegance of the solution and the realisation of benefit ensures momentum
  • A programme management approach ensures focus on business outcomes benefits
Featured Speaker:
Craig Lumsden

Craig Lumsden
Programme Lead
Co-operative Financial Services (CFS)

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Friday
5 November
16:30-17:30

DAMA

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Generating XML Schemas from a Logical Data Model - A Practical Example
George McGeachie, Metadata and Modelling Specialist, Metadata Matters Ltd


Successful Information Management is critical for business success; Business Process Management, Web 2.0 and Service-Oriented Architecture can only succeed where there is a common understanding of the meaning, availability and provenance of data.

Reduce the risk and costs of integrating your business systems, by generating your XML Schemas from an agreed Logical Data Model.

In this session, we will examine the factors to be considered when designing XML Schemas based upon a Logical Data Model, and demonstrate the capabilities and approaches of two mainstream data modelling tools to successfully generate and manage XML Schemas (XSDs). Attendees will take away an understanding of:

  • the benefits of managing XML Schemas in the same way as we manage database schemas
  • the data design challenges to be overcome
  • the decisions and trade-offs to be made when generating XML Schemas from Logical Data Models
Featured Speaker:
George McGeachie

George McGeachie
Metadata and Modelling Specialist
Metadata Matters Ltd

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