6 November 2012 - Conference Day 1 and Exhibits

08:00-09:00   REGISTRATION

09:00-09:10

  Joint Conference Chair Introductions
Rick van der Lans, Managing Director, R20/Consultancy
Peter Aiken, VCU/Data Blueprint and DAMA International
09:10-10:10 KEYNOTE The Future of Enterprise Search
Erik de Muinck Keizer, Head Enterprise Search EMEA, Google
10:10-10:35   Break and Exhibit
10:35-11:25 DW/BI Cloud Computing DW/BI Industry Directions
William McKnight, McKnight Consulting Group
DW/BI Implementing an Enterprise Data Warehouse in the Land Registry
Donna Hasnip, Data Warehouse Technical Team Lead, Land Registry
Debbie Coburn, Senior Data Architect, Land Registry
DAMA Internal and External Information: Bridging the Gap
Maxine Fletcher, Associate Director, Master Data Governance, UCB Pharma
DAMA How NAGE is Using Data Models to Drive It’s Data Strategy and Governance
Martin Campbell, Information Architect, National Australia Group
DAMA/IQ Leveraging the Roles of Executive, Manager, and Individual Contributor to Further Your Data Initiative
Danette McGilvray, President and Principal, Granite Falls Consulting
11:30-12:20 DW/BI Data Virtualisation: Going Beyond Traditional Data Integration to Achieve Business Agility
Robert Eve, Executive Vice President, Composite Software
DW/BI Implementing Social Media Analytics
Krish Krishnan, President, Sixth Sense Advisors Inc
DAMA Conversations with a Data Modeller
Deborah Gears, Associate Professor, Rochester Institute of Technology
Carla Lorek, Principal Consultant, Xerox Corporation
Dan Kennedy, Professor, Rochester Institute of Technology
DAMA Do You Know What's in the Data You're Consuming?
Ken O'Connor, Data Quality Management Consultant, Professional IT Personnel Ltd
DAMA/IQ Data Quality in the Police Service - Challenges and Opportunities
Corinne Brazier, Force Records Manager, West Midlands Police
12:20-13:40   Lunch and Exhibit
12:55-13:35 Perspective
Session
Data Management with Ab Initio at Sony Entertainment Network
Jonathan Sunderland, Director of Analytics, Business Intelligence Services, Sony Network Entertainment
George Livingston, Business Intelligence Services - Director of Data Management and Transformation, Sony Network Entertainment
13:40-14:30 DW/BI Big Brands Meet Big Data – The Newest Innovator’s Dilemma
Marc Parrish, VP, Retention & Loyalty Marketing, Barnes & Noble
DW/BI Exponential Insight: When Analytics Grows Up
Jarlath Quinn, Senior Analytics Specialist, SAS
DAMA MDM on a Global Scale
Rick Thompson, Director/Back Office IT Strategy and Architecture, Chief Architect - Risk, Finance & Corporate Systems, Credit Suisse
DAMA A Cure For The Common Code: Making The Most Of Your Data
Dr Jeremy Walton, Senior Technical Consultant, Numerical Algorithms Group
DAMA/IQ Data Protection Regulation: A Perfect Storm for Information Quality and Data Governance
Daragh O Brien, Managing Director, Castlebridge Associates
14:35-15:20   Driving Value and Business Growth with Big Data Integration at comScore
Steven Totman, EMEA Data Integration BU Executive, Syncsort
How to Succeed with Agile Datawarehousing and Business Analytics
Robert Mellor, General Manager Europe, WhereScape Europe
Terry Mooney, Senior Consultant, WhereScape Europe
Cisco Smart Services: Leveraging Data Virtualization for Value-Added Customer Services
Sanjeev Ukhalkar, Senior Director, CSTG Architecture and Common Engineering Services (ACES), Cisco
15:20-15:45   Break and Exhibit
15:45-16:35 DW/BI Agile BI – How It Works, and How To Do It
Tom Breur, Principal, XLNT Consulting
DW/BI Intelligent Traffic Systems through Business Intelligence
Petrus van der Westhuizen, Operational Intelligence Strategist, Transport for London
Chris Duffield, Senior Developer, Transport for London
DAMA Data, Process or System - Separating the Data
Mike Gibson, Data Management Specialist, Aston Martin
DAMA Using Metadata to Speed up Reference Model Organizationalisation
Jim O'Brien, Enterprise Data Architect, OSDI
Peter Aiken, VCU/Data Blueprint and DAMA International
Jack Billig (via Skype), Senior Principal, Clarity Solution Group
DAMA/IQ Bridges & Barriers: Aligning IT & the Business to Deliver DQ Improvement
Nigel Turner, VP Information Management Strategy, Trillium Software
16:40-17:30 DW/BI Providing State of the Art Healthcare BI using 'Free' Software
Aly van Zalk, BI Analyst, Antonius Hospital
Jos van Dongen, Principal, Tholis Consulting
DW/BI Formulating a Business Intelligence/Data Warehousing Strategy
Peter Thomas, Head of Group Business Intelligence, Validus Holdings
DAMA Techniques for Using Unstructured and Semi-Structured Data
Mike Brooksbank, VP EMEA, Pingar
DAMA Selecting the Right Data Modelling Strategy in Information Management
Vinay Patange, Senior Architect, Standard Chartered Bank
DAMA/IQ TIRM - A Risk Based Approach for Building Business Cases for DQ/IQ Improvement
Alexander Borek, Doctoral Researcher, Lead Developer of TIRM
Philip Woodall, Research Associate, University of Cambridge
17:30-18:45   Drinks Reception and Exhibit
 

Tuesday
6 November
09:00-09:10

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Joint Conference Chair Introductions
Rick van der Lans, Managing Director, R20/Consultancy
Peter Aiken, VCU/Data Blueprint and DAMA International

Featured Speakers:
Rick van der Lans

Rick van der Lans
Managing Director
R20/Consultancy

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Peter Aiken

Peter Aiken
VCU/Data Blueprint and DAMA International

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Tuesday
6 November
09:10-10:10

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KEYNOTE: The Future of Enterprise Search
Erik de Muinck Keizer, Head Enterprise Search EMEA, Google

"Information overload" is a reality for many organizations and individuals. The average employee spends 9 .5 hours of time searching and another 8 .3 hours gathering information each week. According to IDC, 3 hours is spent each week recreating content that already exists. Given these inefficiencies, knowledge workers spend only a fraction of their time on productive tasks such as originating content or analyzing information.  Erik de Muinck Keizer will talk about Google's view on the future of search, how it relates to innovations happening at Google.com, and what it means for the enterprise and the Google Search Appliance model. In this vision for the future, Erik will address the role of open source, the blurring of structured and unstructured data, as well as the broader possible mandate for Search in organisations as we continue to evolve to knowledge work and collaboration.
Featured Speaker:
Erik de Muinck Keizer

Erik de Muinck Keizer
Head Enterprise Search EMEA
Google

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CONFERENCE TRACKS
DW/BI
DATA WAREHOUSE/BUSINESS INTELLIGENCE
DAMA
DAMA
DAMA/IQ
DAMA/INFORMATION QUALITY
 10:35 - 11:25 CONCURRENT SESSIONS

Tuesday
6 November
10:35-11:25

DW/BI

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Cloud Computing DW/BI Industry Directions
William McKnight, McKnight Consulting Group

Cloud computing is already being hugely transformative for some organizations.  Learn about this game changer and the options for its use, which are varied across software, platform and infrastructure functions, public and private deployments and numerous application domains.  Prepare for the cloud future now with this understanding of industry directions.
Featured Speaker:
William McKnight

William McKnight
McKnight Consulting Group

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Tuesday
6 November
10:35-11:25

DW/BI

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Implementing an Enterprise Data Warehouse in the Land Registry
Donna Hasnip, Data Warehouse Technical Team Lead, Land Registry
Debbie Coburn, Senior Data Architect, Land Registry

A summary of our journey implementing a Data Warehouse, outlining the architecture, issues and lessons learned from the process, this presentation will also look at the effect of the UK Government’s new open data policy and how the EDW has helped to facilitate this. Key points covered:
  • How we rationalised and separated Transaction & Decision Support / Data Publication
  • The culture of our organisation and the first steps of the move from disparate data marts to a cohesive Enterprise Wide Data Warehouse
  • The impact of the UK Government’s new open data policy and the Public Data Group
  • The introduction of lifecycle management – people and processes
    • Introduction of Data Stewards
    • Information Governance
    • Production of an Enterprise Conceptual Data Model
    • Data Catalogue – Data Dictionary
  • The quality data challenge
  • First stage implementation – lessons learned
  • Looking forward
    • Public Data Group
    • Inspire
Featured Speakers:
Donna Hasnip

Donna Hasnip
Data Warehouse Technical Team Lead
Land Registry

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  Debbie Coburn

Debbie Coburn
Senior Data Architect
Land Registry

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Tuesday
6 November
10:35-11:25

DAMA

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Internal and External Information: Bridging the Gap
Maxine Fletcher, Associate Director, Master Data Governance, UCB Pharma

Learn how UCB met the challenge of comparing external sales data from IMS with its own supply chain production and sales information. By including Data Governance UCB was able to:
  • Incorporate Data Governance resources onto the Project team
  • Address issues related to trust (why don’t the figures match across our internal depts.?)
  • Facilitate between Project, Business and Data Domain Stewards with regard to data definitions, derivations, assignment of data ownership and systems of reference
  • Implement a “Proof of Concept “for automated data mapping between external & International  Market Share information and UCB’s internal data using MDM
  • Enable business functions to use the information received
  • Reduce “data massaging”
Featured Speaker:
Maxine Fletcher

Maxine Fletcher
Associate Director, Master Data Governance
UCB Pharma

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Tuesday
6 November
10:35-11:25

DAMA

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How NAGE is Using Data Models to Drive It’s Data Strategy and Governance
Martin Campbell, Information Architect, National Australia Group

Many organisations have a data model and often it is felt that the return for the considerable investment in setting this up provide an effective return. This presentation will provide an overview of how NAGE has developed a data management and governance framework that has data models at it’s centre and is embedded into the organisation and is generating business.  You will learn:-
  • How the concept of data modelling was sold to business units across to business units across NAGE ensuring effective participation and on-going support.
  • How data models are a key driver of the NAGE data strategy and the data governance framework
  • Gain an insight in the NAGE data strategy and data governance framework
  • Lessons learned and what worked for NAGE in embedding data models into an organisation
Featured Speaker:
Martin Campbell

Martin Campbell
Information Architect
National Australia Group

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Tuesday
6 November
10:35-11:25

DAMA/IQ

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Leveraging the Roles of Executive, Manager, and Individual Contributor to Further Your Data Initiative
Danette McGilvray, President and Principal, Granite Falls Consulting

The human part of our work is often more challenging than the scientific and technical aspects.  Success of any data initiative (MDM, quality, governance, modeling, architecture, and metadata, etc.) depends on the coordination and cooperation of people across the organization.  Anything we can learn to increase our ability to deal with people can make a big difference in moving our programs and projects forward.   We will apply ideas about working with people from entrepreneurial/small business thinking and apply to your role as a manager or team member in a data initiative. This presentation will help you be more effective in working with others to implement and promote your company’s data goals.  Topics include:
  • Roles vs. personalities of executives, managers, and individual contributors
  • Making use of different perspectives
  • Shift your thinking – what’s in it for them
Featured Speaker:
Danette McGilvray

Danette McGilvray
President and Principal
Granite Falls Consulting

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 11:30 - 12:20 CONCURRENT SESSIONS

Tuesday
6 November
11:30-12:20

DW/BI

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Data Virtualisation: Going Beyond Traditional Data Integration to Achieve Business Agility
Robert Eve, Executive Vice President, Composite Software

Data virtualisation has emerged from a solution for early adopters to a high-value, proven data integration approach and technology for mainstream enterprises. In this presentation you will learn:
  • How data virtualisation adopters across a range of industries and functional domains have successfully deployed data virtualisation
  • Business and IT benefits realized by others and how you can easily justify investing in data virtualisation
  • Best practices for starting your data virtualisation journey
Featured Speaker:
Robert Eve

Robert Eve
Executive Vice President
Composite Software

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Tuesday
6 November
11:30-12:20

DW/BI

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Implementing Social Media Analytics
Krish Krishnan, President, Sixth Sense Advisors Inc

In the world we live today, the consumer has become an integral part of every organizations make-up. In some cases the consumer is a partner in branding and endorsing of a product or service, in other cases the consumer is also an co-innovator and in other cases the consumer has a very indirect yet valuable impact that enterprises need to learn from. All of these behaviours of the consumer are viral and happening in the Social Media space. We have moved beyond understanding sentiments and trends to learning and modelling behaviours, reach and influence. This session will focus on the details of creating a social media analytics platform within the Business Intelligence system, the data architectures, the visualization aspects and leveraging business value from the associated Analytics.  We will examine how Hadoop, Mahout and other technologies play a role in this exercise and discuss how to leverage the DW in the integration exercise.
Featured Speaker:
Krish Krishnan

Krish Krishnan
President
Sixth Sense Advisors Inc

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Tuesday
6 November
11:30-12:20

DAMA

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Conversations with a Data Modeller
Deborah Gears, Associate Professor, Rochester Institute of Technology
Carla Lorek, Principal Consultant, Xerox Corporation
Dan Kennedy, Professor, Rochester Institute of Technology

In this made-for-DM&IQ production, the development and implementation of a logical data model is featured as the critical success factor in agile development. Nine filmed vignettes are presented that re-enact critical conversations between a subject matter expert, data analyst, and software developer throughout the development process. Each episode is followed with revealing “behind-the-scene” anecdotes and confessions from the actual characters themselves.
  • Learn how to engage subject matter experts that embrace business rule development
  • Follow the path of successful agile development anchored by a logical data model
  • Identify external clues to the inner workings of analysis, design, and implementation
Featured Speakers:
Deborah Gears

Deborah Gears
Associate Professor
Rochester Institute of Technology

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  Carla Lorek

Carla Lorek
Principal Consultant
Xerox Corporation

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Dan Kennedy

Dan Kennedy
Professor
Rochester Institute of Technology

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Tuesday
6 November
11:30-12:20

DAMA

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Do You Know What's in the Data You're Consuming?
Ken O'Connor, Data Quality Management Consultant, Professional IT Personnel Ltd

Our food packaging provides nutrition facts about the food we buy. It's required by law. For some of us, such facts are important. They enable us to make informed decisions about the food we consume. What about when we seek to make informed decisions in our business processes?  We all have the right to expect data that is fit for the purpose for which we need it. But what do we know about the data we're consuming? In this presentation, you will learn:
  • Your rights and responsibilities as a data consumer and provider
  • The facts you're entitled to know about the data you consume
  • Why one man's meat is another man's poison

Hear Ken's vision of the future, in which we will look back on the days when data consumers had few facts about the data they were consuming - and regulators tolerated it.

Featured Speaker:
Ken O'Connor

Ken O'Connor
Data Quality Management Consultant
Professional IT Personnel Ltd

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Tuesday
6 November
11:30-12:20

DAMA/IQ

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Data Quality in the Police Service - Challenges and Opportunities
Corinne Brazier, Force Records Manager, West Midlands Police

Good quality data is important in any organisation – in the police service it can mean the difference between life and death. High profile cases where poor data quality and recording practices have led to the deaths of members of the public have initiated national programmes for good data quality and management of information in the police service. Tackling budget cuts and dealing with individuals who do not want their correct details to be recorded and linked, data management in the police service is a uniquely demanding environment. This presentation highlights some of the key challenges and explains how West Midands Police has tried to tackle these challenges. Attendees will learn about:
  • Various solutions and ideas used in West Midlands Police
  • Selling the idea of ‘data quality’ to your organisation
  • Encouraging users to take responsibility
Featured Speaker:
Corinne Brazier

Corinne Brazier
Force Records Manager
West Midlands Police

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 12:55 - 13:35 PERSPECTIVE SESSION

Tuesday
6 November
12:55-13:35

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Perspective Session: Data Management with Ab Initio at Sony Entertainment Network
Jonathan Sunderland, Director of Analytics, Business Intelligence Services, Sony Network Entertainment
George Livingston, Business Intelligence Services - Director of Data Management and Transformation, Sony Network Entertainment
Jonathan Sunderland and George Livingston will share their experience of using Ab Initio, used as a foundation element of the data processing architecture within the information, reporting and analytics service at Sony Entertainment Network. In particular they will explain the journey from proof of concept through to production system and how they have been able to leverage Ab Initio products core strengths to enable rapid transition and deliver a robust, accurate  and valuable platform within Sony.
Featured Speakers:
Jonathan Sunderland

Jonathan Sunderland
Director of Analytics
Business Intelligence Services
Sony Network Entertainment

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  George Livingston

George Livingston
Business Intelligence Services
Director of Data Management and Transformation
Sony Network Entertainment

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13:40 - 14:30 CONCURRENT SESSIONS

Tuesday
6 November
13:40-14:30

DW/BI

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Big Brands Meet Big Data – The Newest Innovator’s Dilemma
Marc Parrish, VP, Retention & Loyalty Marketing, Barnes & Noble

Big Data is moving too fast for Big Brands. They don't have the ability to technically pivot, to move quickly enough to take advantage of the astounding amount of customer information that's available, and make it part of their everyday practices. This poses a great risk to the world’s great retailers. Well-managed companies often fail because the very same management practices that made them industry leaders also make it difficult to assimilate the disruptive technologies that in the end allow others to steal their market.  With Big Data, the gap between merely sustaining your operations, and adopting disruptive technologies, is the difference between progress, or perish.
Featured Speaker:
Marc Parrish

Marc Parrish
VP, Retention & Loyalty Marketing
Barnes & Noble

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Tuesday
6 November
13:40-14:30

DW/BI

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Exponential Insight: When Analytics Grows Up
Jarlath Quinn, Senior Analytics Specialist, SAS

Analytics is hardly a new concept. Thousands of organizations in both the commercial and public sectors already utilize the skills of data analysts who build predictive models and uncover hidden patterns using a myriad of technologies. Nevertheless, it often seems that the analytics department struggles to evolve to the next level. In this session we look at how organizations have supercharged their predictive capabilities by embracing the challenges and opportunities of automated, optimized and atomized analytics.
Featured Speaker:
Jarlath Quinn

Jarlath Quinn
Senior Analytics Specialist
SAS

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Tuesday
6 November
13:40-14:30

DAMA

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MDM on a Global Scale
Rick Thompson, Director/Back Office IT Strategy and Architecture, Chief Architect - Risk, Finance & Corporate Systems, Credit Suisse

Credit Suisse's Back Office IT systems second-generation MDM program is responsible for the management of both division-specific and enterprise-wide reference data.   A major focus of the initiative is to leverage a commercial MDM platform to expand the functional richness of an internally-developed Reference Data Hub.  This program builds on the foundation of a previous initiative which established common terminology, taxonomy, architecture principles/standards, and governance requirements for the management of enterprise reference data and led to the deployment of seven reference data classes in the Reference Data Hub and the development of consumer onboarding processes for those data classes.  This presentation will share practical experience and lessons learned from the CS enterprise MDM program including topics such as:
  • Understanding the core requirements for successfully managing multi-domain enterprise reference data
  • Establishing a foundation built on common terminology/taxonomy & well-constructed architectural standards
  • Managing priorities for MDM software selection specific to a large scale enterprise RDM business strategy
Featured Speaker:
Rick Thompson

Rick Thompson
Director/Back Office IT Strategy and Architecture
Chief Architect - Risk, Finance & Corporate Systems
Credit Suisse

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Tuesday
6 November
13:40-14:30

DAMA

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A Cure For The Common Code: Making The Most Of Your Data
Dr Jeremy Walton, Senior Technical Consultant, Numerical Algorithms Group

How much information is there in your data?  How much is hidden from you, because you don’t have access to the right analysis tools?  Companies have found that techniques such as optimisation, correlation and regression modelling, time series analysis and data mining are increasingly useful in extracting new insights from their data as part of their efforts to drive business planning and decision making.  However, such techniques can be difficult to develop from scratch for in-house analysis applications, whilst the use of canned software packages often does not provide sufficient benefits, especially if these are also being used by your competitors. 

An alternative approach is to use a third party’s implementation of analysis methods which can be incorporated into in-house code.  Your developers are freed up to concentrate on adding value to your application, whilst the numerical heavy-lifting and algorithmic nuts and bolts are provided by experts in the field of numerical algorithms.  This presentation describes how application developers are using these third party methods to incorporate powerful analytics functionality into their code, thereby providing a competitive advantage to their clients who are transforming their data into valuable information. 

Featured Speaker:
Dr Jeremy Walton

Dr Jeremy Walton
Senior Technical Consultant
Numerical Algorithms Group

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Tuesday
6 November
13:40-14:30

DAMA/IQ

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Data Protection Regulation: A Perfect Storm for Information Quality and Data Governance
Daragh O Brien, Managing Director, Castlebridge Associates

The EU is currently finalising far reaching changes to its Data Protection and Privacy rules. These changes will have far reaching implications for any organisation that is processing personal data, and not just within the European Union. Whether it is the Right to be Forgotten, the shift in emphasis to documented and evidenced internal controls, the Right to Data Portability, or the extension of EU Data Protection laws to apply to non-EU based organisations that are engaged in certain types of processing of data of EU citizens, a strong wind of change is about to hit. This wind of change however can be harnessed through the use of proven Data Governance and Information Quality Management principles and practices. Daragh O Brien shares insights into what those practicalities are likely to be and how DQ and DG pros can harness them to ensure that their Big Data, BI and other programmes don’t fall foul of the rules”.
Featured Speaker:
Daragh O Brien

Daragh O Brien
Managing Director
Castlebridge Associates

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 14:35 - 15:20 CONCURRENT SESSIONS

Tuesday
6 November
14:35-15:20

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Driving Value and Business Growth with Big Data Integration at comScore
Steven Totman, EMEA Data Integration BU Executive, Syncsort
comScore has built and defined a market by leveraging ‘Big Data’ to help its customers succeed in the digital world. The company monitors, collects, and analyses over 32 billion records a day, amounting to terabytes of information to provide unique insights about user’s online and offline behaviour. Discover how comScore leverages Syncsort DMExpress and Hadoop to uncover ‘Value’, the fourth “V” of Big Data, while allowing them to reduce costs, support business growth, and maintain competitiveness.
Featured Speaker:
Steven Totman

Steven Totman
EMEA Data Integration BU Executive
Syncsort

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Tuesday
6 November
14:35-15:20

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How to Succeed with Agile Datawarehousing and Business Analytics
Robert Mellor, General Manager Europe, WhereScape Europe
Terry Mooney, Senior Consultant, WhereScape Europe
In the last few years, using an agile philosophy to develop Data Warehousing (DW), Business Intelligence (BI) and Analytical solutions came of age for some organisations. Agile approaches applied to Data-Based / MIS projects became main stream as these organisations could no longer ignore the enormous benefits - increased the speed and efficiency of delivery.

Mellor will share their experiences in helping organisations to

  •  Improve  DW, BI and Analytical Application Development
  •  Integrate an agile DW approach with existing DW and BI environments
  •  Leverage your current DW software

Mooney will explore challenges facing organisations with their DW, BI and Analytical Applications and give clear overview of how WhereScape can help to solve them in the real world.

Featured Speakers:
Robert Mellor

Robert Mellor
General Manager Europe
WhereScape Europe

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  Terry Mooney

Terry Mooney
Senior Consultant
WhereScape Europe

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Tuesday
6 November
14:35-15:20

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Cisco Smart Services: Leveraging Data Virtualization for Value-Added Customer Services
Sanjeev Ukhalkar, Senior Director, CSTG Architecture and Common Engineering Services (ACES)
As part of Cisco´s continued commitment to world-class customer service, Cisco engineers and delivers technology-enabled Smart Services to its partners and customers globally to help meet their growing and complex networking requirements and demands.

These Smart Services provide actionable insights to customers and partners by leveraging wealth of Cisco’s Intellectual Capital and Big Data Analytics capabilities.  In addition to traditional reactive/break-fix services, Cisco’s Smart Services with their proactive, predictive and pre-emptive capabilities help customers to manage their risks and maximize ROI from their network infrastructure investments. 

To engineer its next-generation Smart Services, which are built on a cloud-based architecture, Cisco virtualizes for each customer a complete stack of services unique to their needs. To do this, Cisco has deployed Data Virtualization technology that allows the creation of a Unified Data Layer that virtualizes information needed by customers across disparate sources, enabling Cisco to dynamically and automatically scale the cloud to meet customer demand. This presentation will discuss the implementation of Denodo as the data virtualization layer between multiple data sources and robust, scalable Smart Services delivered to Cisco customers and partners.

Featured Speaker:
Sanjeev Ukhalkar

Sanjeev Ukhalkar
Senior Director, CSTG Architecture and Common Engineering Services (ACES)
Cisco

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 15:45 - 16:35 CONCURRENT SESSIONS

Tuesday
6 November
15:45-16:35

DW/BI

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Agile BI – How It Works, and How To Do It
Tom Breur, Principal, XLNT Consulting

Agile aims to make teams more effective by enabling them to deliver genuine business value early and often. We cover an overview and history of all Agile methods, and their relative positioning. Two Agile methods, Scrum and Extreme programming will be covered.  You will learn the Scrum method, and the (small) set of rules that it provides to enable more effective development.

An Agile BI team can only be as effective as their tools and architecture allows. We’ll elaborate why Kimball Enterprise Data Warehouses are fraught with problems, and provide alternatives. We’ll cover the tools and architecture required to fully support the benefits to be gleaned from working Agile.

  • Why is Agile so effective?
  • How do I execute and implement Scrum practices?
  • What does an Agile BI architecture look like, and what kind of tools enable it?
Featured Speaker:
Tom Breur

Tom Breur
Principal
XLNT Consulting

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Tuesday
6 November
15:45-16:35

DW/BI

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Intelligent Traffic Systems through Business Intelligence
Petrus van der Westhuizen, Operational Intelligence Strategist, Transport for London
Chris Duffield, Senior Developer, Transport for London

In 2009 the Traffic Directorate at Transport for London embarked on a Business Intelligence project (currently in phase three) providing operational intelligence to operational staff and executives.

We will present the three key deliverables:

  • A data warehouse (combining data from 7+ operational systems)
  • An enterprise GIS (combining all our spatial data to common standards)
  • Automated operational reporting and intelligence tools

By capturing, storing, processing and analyzing data more effectively, we have realised the value of our data as an asset. Business decisions are now supported by BI and we are more agile in responding to intelligence requirements.

We will also discuss:

  • Dashboards and reporting tools
  • Developments made towards a more integrated and intelligent traffic system
  • Examples of efficiencies achieved
  • The role of BI during Games Time for timely intelligence delivery
  • Lessons learned and complications encountered over the last 3 years
Featured Speakers:
Petrus van der Westhuizen

Petrus van der Westhuizen
Operational Intelligence Strategist
Transport for London

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  Chris Duffield

Chris Duffield
Senior Developer
Transport for London

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Tuesday
6 November
15:45-16:35

DAMA

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Data, Process or System - Seperating the Data
Mike Gibson, Data Management Specialist, Aston Martin

Case study of challenges to delivering data centric business change:
  • Creating the opportunity
  • Engaging the Business, overcoming Resistance to Change
  • Sustainable benefits

Aston Martin is implementing a business wide ERP program.The presentation is based on the experiences of data management in the real-world, where the goal is to to deliver sustained efficiency gains across the total business process by removing data scrap and rework from within the discrete process steps.

Featured Speaker:
Mike Gibson

Mike Gibson
Data Management Specialist
Aston Martin

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Tuesday
6 November
15:45-16:35

DAMA

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Using Metadata to Speed up Reference Model Organizationalisation
Jim O'Brien, Enterprise Data Architect, OSDI
Peter Aiken, VCU/Data Blueprint and DAMA International
Jack Billig (via Skype), Senior Principal, Clarity Solution Group

Reference models describe notional commonly used data structures. Typically these occur at the industry level as in (a retail reference data model, a financial transactions data model, a petroleum products data model, etc.). Organisations purchase (or otherwise acquire) these in hopes of avoiding to have to develop data models from scratch. But since no reference model is intended to be an accurate model, organisations need to invest in a process designed to make the model useful for the acquiring organization. The presentation describes a meta-framework that appears to help guide modelers to efficiently organisationalise a reference model into something usable by organizations. We will present a number of examples.
Speakers:
Jim O'Brien

Jim O'Brien
Enterprise Data Architect
OSDI

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  Peter Aiken

Peter Aiken
VCU/Data Blueprint and DAMA International

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Jack Billig (via Skype)

Jack Billig (via Skype)
Senior Principal
Clarity Solution Group

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Tuesday
6 November
15:45-16:35

DAMA/IQ

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Bridges & Barriers: Aligning IT & the Business to Deliver DQ Improvement
Nigel Turner, VP Information Management Strategy, Trillium Software

Many data quality initiatives fail to meet their objectives because IT and the business do not work in harmony to deliver improvements.  This presentation will:
  • Highlight why improving data quality requires IT & the business to work together
  • Identify ten common barriers to achieving IT & business alignment
  • Provide practical ideas for breaking down the barriers
  • Illustrate how this was achieved in two case study organisations
  • Summarise the main learning points
Featured Speaker:
Nigel Turner

Nigel Turner
VP Information Management Strategy
Trillium Software

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 16:40 - 17:30 CONCURRENT SESSIONS

Tuesday
6 November
16:40-17:30

DW/BI

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Providing State of the Art Healthcare BI using 'Free' Software
Aly van Zalk, BI Analyst, Antonius Hospital
Jos van Dongen, Principal, Tholis Consulting

The Dutch Antonius Hospital is one of the top clinical hospitals in the Netherlands, providing general healthcare and specialist treatment to over a million patients. The Electronic Patient Record system was developed in house using free and open source software and is itself open source software too. Based on this experience, Antonius chose an open direction for their BI solution as well, consisting of Pentaho, MySQL, xWiki, Jedox Palo, OpenRules and several other supporting technologies. The datawarehouse is a meta data driven Data Vault and integrates financial, process, treatment and research data.  This presentation will cover:
  • The motivation behind the project and the selected software
  • How Antonius added HL-7 message integration to their ETL environment
  • How Antonius has built a fully automated Data Vault ETL solution
  • Results in terms of ROI, deployment scale and user satisfaction
  • Future plans for expansion
Featured Speakers:
Aly van Zalk

Aly van Zalk
BI Analyst
Antonius Hospital

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  Jos van Dongen Jos van Dongen
Principal
Tholis Consulting

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Tuesday
6 November
16:40-17:30

DW/BI

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Formulating a Business Intelligence/Data Warehousing Strategy
Peter Thomas, Head of Group Business Intelligence, Validus Holdings

People often talk about the risks and success factors associated with BI/DW programmes, but sometimes the biggest risk is getting the strategy right in the first place and setting yourself up for success. This talk draws on the presenter's experience of developing a BI / DW strategies for five different organisations: how to go about it, the work that is necessary, the components that should be considered and how to bring all of this together.
Featured Speaker:
Peter Thomas

Peter Thomas
Head of Group Business Intelligence
Validus Holdings

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Tuesday
6 November
16:40-17:30

DAMA

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Techniques for Using Unstructured and Semi-Structured Data
Mike Brooksbank, VP EMEA, Pingar

Text mining and analytics tools have become available via APIs, meaning organizations can now take advantage these tools to manage unstructured and semi-structured data. Digitizing documents and efficiently sharing them via a document management system is a common enterprise process. This can work with pre-defined forms, but human interaction is required when scanning or managing unstructured text. The automatic application of metadata and taxonomies is essential for organizing and searching unstructured data and is a priority for organizations seeking to efficiently search, sort, analyze and extract business knowledge from documents they store and create daily.  Delegates will learn:
  • How APIs are used to solve key business challenges and how sanitization of documents can be practically applied
  • Why taxonomies should be applied to data sources, and how to avoid common challenges
  • How to scan paper documents and on instantly generate meaningful metadata
Featured Speaker:
Mike Brooksbank

Mike Brooksbank
VP EMEA
Pingar

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Tuesday
6 November
16:40-17:30

DAMA

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Selecting the Right Data Modelling Strategy in Information Management
Vinay Patange, Senior Architect, Standard Chartered Bank

The data architecture often faces challenges in choosing the right data modelling strategy as the data moves from on-line systems to DW and OLAP environment.  Although there is a generally accepted practice of using 3rd Normal Form in OLTPs, the modelling strategies vary in OLAP environment and often with hybrid approach. Selection of right strategy is influenced by many factors, volumetrics, timeliness, abstraction levels, downstream usage, and model extensibility.  Each data layer constitutes capture of various applicable aspects in Conceptual, Logical and Physical Models which are discussed here.  The merits/demerits in selecting a vendor supplied normalized data model versus organically built enterprise data model in OLAP space are also discussed. 
  • Data Modelling Strategies in data layers such as OLTP, Staging, DW, ODS, and Semantic Layers
  • A success story will be shared on specific modelling strategies used in large Financial Institution for its key Enterprise Reference in DW environment
  • Examples of models with abstraction levels that offer value proposition for cross sell and up sell versus Business Specific Model views will be provided
Speaker:
Vinay Patange

Vinay Patange
Senior Architect
Standard Chartered Bank

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Tuesday
6 November
16:40-17:30

DAMA/IQ

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TIRM - A Risk Based Approach for Building Business Cases for DQ/IQ Improvement
Alexander Borek, Doctoral Researcher, Lead Developer of TIRM
Philip Woodall, Research Associate, University of Cambridge

Getting across the value of improving information quality has always been one of the hardest things to do in information quality management. The improvement of information quality is too often guided by managers' “gut feeling”. At the University of Cambridge, we have developed and industry-tested a process for Total Information Risk Management (TIRM), which enables to model, quantify and mitigate risks arising through poor information quality (see www.informationrisks.com). We will show how TIRM enables you to obtain robust results that can be used as input for sensible business plans for information quality. TIRM application case studies from different industries are presented.
  • Getting a better understanding of how information quality affects your business
  • Focusing your data and information quality initiatives on the "pain points", where they bring the best business benefits
  • Providing quantitative financial measures to build more sensible business cases for information quality improvement
Featured Speakers:
Alexander Borek

Alexander Borek
Doctoral Researcher
Lead Developer of TIRM

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  Philip Woodall Philip Woodall
Research Associate
University of Cambridge

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Tuesday
6 November
17:30-18:45

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Drinks Reception and Exhibit