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Tuesday |
Exceeding
Customer Expectations - Delivering Multi-channel Banking Services Geert Ensing, EVP Information Technology - ABN AMRO Bank NV |
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April 12 9:00 - 10:30 |
The
Physics of Enterprise Architecture 101 John A. Zachman, President - Zachman International |
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| Wednesday
April 11 1:15- 2:30 |
Ericsson's
Customer Focussed Enterprise Architecture Håkan Liedman, Vice President - Corporate IT, Ericsson |
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Tuesday
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Keynote:
Exceeding Customer Expectations – Delivering Multi-channel Banking Services
In today’s highly competitive financial services industry, meeting and exceeding customer expectations is paramount. Sophisticated customer are driving service innovations which foreshadow the service expectations customers will demand in many other industries. To meet, and exceed these customer expectations, a broad range of service access options is required – via ATM, Call Center, Internet, mobile banking as well as traditional branch services. While many organisations have focussed on point solutions for competitive advantage, these approaches ultimately increase complexity, cost levels and hinder future innovations. The value of architecture is to provide an adaptive platform for on-going innovation, resulting in sustainable competitive advantage. An adaptive architecture has proven to be an enabler for integrated multi-channel banking services required today and will enable IT to meet business requirements for the competitive challenges of the future.
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Wednesday
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Keynote: The Physics of Enterprise Architecture 101 Not too many people argue anymore about the reality of the ''Information Age'' however neither have many Enterprises prepared to address the orders of magnitude increases in complexity and in the rate of change that are incumbent in this new age. Neither working harder and faster nor some piece of technological magic are going to be adequate to accommodate these dramatic increases. Only Enterprise Architectural constructs will save the day. This presentation on the physics of Enterprise Architecture presents the stark reality of the actual work that must take place if the Enterprise is to be successful in view of these new realities. This is a kind-of ''cold shower'' approach to focusing attention on the nature of the trade-offs involved and the dire need to invert our priorities from ''you start writing the code …'' to Enterprise Architecture. |
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Wednesday
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Keynote: Ericsson’s Customer Focussed Enterprise Architecture Ericsson’s key to success in the highly competitive market is a strategy built on customer focus with a customer-oriented and flexible organisation, managed by a strong corporate structure responsible for strategic decisions. Enterprise Architecture presents unique challenges for a technology company with more than 100,000 employees in 140 countries. IT must provide support for rapidly changing business processes, and tools to effectively leverage the knowledge of more than 23,000 people involved in research and development. Supporting the business, IT provides: 75,000 terminals connected in global system; and manages approx. 900,000 e-mail messages sent every day in Ericsson’s internal network. |
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