Conference - Day 1

CONFERENCE - DAY 1 TUESDAY, 11 JUNE 2002
*8:30–9:00*		*REGISTRATION*
*9:00–10:30*		Chair Address: The Evolution of Enterprise Architecture Richard Buchanan & Brian Burke, META Group
*10:30–11:00*		*Break & Exhibits*
*11:00–12:00*	Track 1	The Road from Marketing to Architecture Berit Lönn, Director IS Architecture, Telia
*11:00–12:00*	Track 2	Evolving to the Next Level: Serviced Based Architectures Jim Macintosh, Chief Technical Architect, Consignia
*11:00–12:00*	Track 3	Implementing Enterprise Architecture With User-Centric Tools, a Prerequisite for Success Tony Pans, Business Consultant, Secorp
*12:00– 13:15*		*Lunch & Exhibits*
*13:15–14:30*	KEYNOTE	Making Architecture Stick: Managing Architecture for Impact Jan Hoogervorst, VP Corporate Information Strategy, KLM
*14:35–15:35*	Track 1	Business Strategy Integration: Tailoring Enterprise Architecture for Value Based Management Preben Folkjaer, Head of IT Strategy, Munich Re
*14:35–15:35*	Track 2	Enterprise Architecture - Engineering or Alchemy? Sally Bean, Business Systems Arch Manager, British Airways
*14:35–15:35*	Track 3	Application Portfolio Management Pete Rivett, CTO, Adaptive
*15:35–16:00*		*Break & Exhibits*
*16:05–17:05*		Guru Panel Brian Burke, Richard Buchanan, Jan Hoogervorst, Jim Macintosh and John Zachman
*17:05–18:45*		*Cocktail Reception & Exhibits*

Tuesday
11 June
9:00–10:30

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Chair Address: The Evolution of Enterprise Architecture

The discipline of enterprise architecture has many dimensions. It is perched somewhere between an art and a science, and spans strategy and tactics, the general and the specific and technology and business. The ability to use it effectively requires an understanding of where it fits in your organisation. The discipline itself has evolved significantly over the last several years, and continues to evolve, adding another dimension to understanding it's application. What was once often perceived as only a technical discipline now encompasses a holistic perspective of everything an organisation does. Add your own ongoing organisational evolution and the changing world around us, and the question ''what exactly should we do?'' becomes even more challenging to answer. What remains clear is that there is something to enterprise architecture that is inviting and vital for an organisation's success; it makes sense. This presentation explores the evolution of the discipline and provides a ''state of the union'' of where we are today to help guide your decision making.

How enterprise architecture has evolved and where it's headed
The business imperatives for enterprise architecture
The internal and external climate for enterprise architecture
How successful companies have implemented the related disciplines of strategy and planning and enterprise programme management and how these integrate with enterprise architecture
Understand how the EA discipline has evolved to include enterprise business, information and technology architectures and application portfolio planning

Featured Speakers

	Richard Buchanan Vice President Enterprise Planning & Architecture Strategies META Group To Speaker's Bio

	Brian Burke Vice President International Enterprise Planning & Architecture Strategies META Group To Speaker's Bio

Tuesday
11 June
11:00–12:00

Track 1

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The Road from Marketing to Architecture

It is easy to talk about EA but to really implement it is the difficult part. Telia has been working with EA for a long time, but has had problems making it work. Telia has started projects that have resulted in beautiful models and architectural work. However, when the projects have ended, the work could not be implemented as no one understood why and how it could be used. That's why it is important to make sure that the process has just begun as the project has ended.

Setting-up objectives and principals
Implementing the process
Communicating and listening
Following-up - feed back and analysis
Starting from the beginning

Featured Speaker

Berit Lönn
Director IS Architecture
Telia
To Speaker's BIO

Tuesday
11June
11:00–12:00

Track 2

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Evolving to the Next Level: Serviced Based Architectures

Consignia's Enterprise Architecture has evolved over many years. This presentation details the way architectural research is undertaken, how supporting technologies are approved and how they are then deployed and exploited. Additionally it will focus on the role and responsibilities of the architecture team, how they work with the various Consignia businesses and how they balance those individual business requirements against those of a Group Centre. In 12 months time the sourcing model for the provision of Information Systems will change within Consignia. This change will necessitate a completely new architectural approach. The challenges facing the architectural team will be examined as they define a Serviced Based Enterprise Architecture.

Architecture development process
Documenting the architecture
Measuring architecture effectiveness
Developing a service based architecture

Featured Speaker

Jim Macintosh
Chief Technical Architect
Consignia
To Speaker's BIO

Tuesday
11June
11:00–12:00

Track 3

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Implementing Enterprise Architecture With User-Centric Tools, a Prerequisite for Success

Implementing Enterprise Architecture using a paper-based approach has proven to be infeasible. Academic-style expert tools aren't a viable alternative. In practice they appear to be unmanageable and hardly maintainable by the user community (from business side as well as from ICT side). New environments like "C, E & I"-business, in which organisations are interacting with their customers and business partners in various new ways, mandate an agile organisation that is focused on continuous change and improvement. Companies have to rely on a sound Enterprise Architecture, encompassing business processes, employees and ICT systems. User-centric tools, with strong communicative and collaborative qualities, provide the solution. They effectively analyse and control your business and ICT organisation, visualise processes, bottlenecks and hiccups, improve efficiency, quality and job-rotation. Integrating and linking Business Processes, process/role (employees) model and ICT systems, encompasses a sustainable Enterprise Architecture, whereby the company's existing ICT systems are continuously optimised.

A pragmatic and sustainable approach for implementing and maintaining a corporate Enterprise Architecture supported by user-centric tools
Organizational acceptance is a key success factor for Enterprise Architecture that can be achieved by deploying user-friendly tools.
Efficiency and reusability of process, organization and system components can be improved through the creation of a central information repository.
Introduction and maintenance of tool-based Enterprise Architecture will become a crucial factor for guaranteeing business continuity
- Through agility and flexibility of process, organization and system change, competitive advantage will be leveraged;
- Through pre-implementation simulation and highlighting of critical process and system dependencies business risk can be properly managed

Featured Speaker

Tony Pans
Business Consultant
Secorp
To Speaker's BIO

Tuesday
11 June
13:15–14:30

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KEYNOTE: Making Architecture Stick - Managing Architecture for Impact

KLM has developed a principles based enterprise architecture to guide development activities across the organisation. Having developed the architecture to a mature state over several years, this presentation will focus on the key issues that must be addressed to make architecture stick - ensuring the architecture is applied throughout the company.

Why architecture?

Defining the key domains for development
Detailing the concept of technological, organisational and commercial architectures
Implementing managed enterprise (IT) architecture
Simulating the architecture process

Featured Speaker

Jan Hoogervorst
Vice President Corporate Information Strategy
KLM
To Speaker's Bio

Tuesday
11 June
14:35–15:35

Track 1

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Business Strategy Integration: Tailoring Enterprise Architecture for Value Based Management

Munich Re is using Value Based Management and Balanced Scorecards to align the business units with corporate strategic objectives. A concurrent Enterprise Architecture initiative is aligning IT with Business and creating the IT account management function. This presentation discusses how to integrate EA and IT account management into the overall strategic planning process.

Focusing IT resources and expectation management through enterprise architecture
Tying enterprise architecture into the business planning process
Translating enterprise architecture into corporate terminology
Implementing new processes for alignment of IT and business

Featured Speaker

Preben Folkjaer
Head of IT Strategy
Munich Re
To Speaker's Bio

Tuesday
11 June
14:35–15:35

Track 2

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Enterprise Architecture - Engineering or Alchemy?

Enterprise Architecture is a challenging blend of design and choreography, requiring a range of skills and organisational capabilities. It is an essential component of business change, but itself requires a mindset change in the way that information systems are conceived, developed and maintained. Analysts and consultants can provide tools, frameworks and maturity models to help with this, but it is widely recognised that these are not enough. Architecture is about alchemy as well as engineering - multifaceted and elusive. British Airways has been tackling these challenges for many years and can point to some successes. However, it is still learning its way through the process of creating a focused stream of logic from business strategy and process to a set of adaptable systems, integrating legacy applications with new technology.

Developing architecture awareness and skills throughout a diverse network of stakeholders
Creating and maintaining a coherent set of architectures covering different levels and perspectives
Combining business change, architecture production, and delivery of infrastructure and applications into a set of complementary activities

Featured Speaker

Sally Bean
Business Systems Arch Manager
British Airways
To Speaker's Bio

Tuesday
11 June
14:35–15:35

Track 3

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Application Portfolio Management

Organisations of any size have a mixture of applications including legacy, commercial packages, software acquired through mergers, and outsourced applications; running on a variety of infrastructures from mainframe to web to workflow; communicating to support various business processes and user populations; and a large number of them undergoing concurrent change in different projects. The growing complexity and inability to coordinate this application portfolio has become an impediment to business change and a risk in its own right. Application Portfolio Management is an emerging area with more systematic approaches and tools, for example OMG's Software Portfolio Management Facility standard that Adaptive led. This presentation is drawn from that and Adaptive's practical experience with several blue chip customers, and will cover:

Linking applications to the business - goals, business context, processes, capabilities, users
The application architecture - how applications support business processes and information management, and how they communicate
Infrastructure issues - the platform - including hardware, base software, networks and validated profiles
Planning and coordinating changes - programmes, projects, target architectures and release coordination
Bridging to application development - to provide communication, traceability and impact analysis

Featured Speaker

Pete Rivett
CTO
Adaptive
To Speaker's Bio

Tuesday
11 June
16:05–17:05

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Guru Panel: The Evolution of Architecture in Changing Economic Conditions

	Richard Buchanan Vice President Enterprise Planning & Architecture Strategies META Group To Speaker's Bio
	Brian Burke Vice President International Enterprise Planning & Architecture Strategies META Group To Speaker's Bio
	Jan Hoogervorst Vice President Corporate Information Strategy KLM To Speaker's Bio
	Jim Macintosh Chief Technical Architect Consignia To Speaker's BIO
	John A. Zachman Zachman International To Speaker's Bio