Introduction from the Chairs

Despite the challenges faced by public sector and private organisations, as they struggle to ride out today's "perfect storm", many senior strategists are becoming more confident of their ultimate success. Rather than abandoning strategy, a critical mass of business and IT managers have embraced a more holistic view of "integrated strategy". Many barriers to success have been overcome. It is no longer rare for knowledgeable technologists to find a seat at the strategic planning round table. IT investments and programmes are increasingly managed as part of a broad portfolio of business opportunities, and board-level interest in enterprise architecture and IT strategy is more consistent and secure.

These positive developments are not random occurrences. They are driven by the success that architecturally sophisticated business and IT professionals have had in educating their colleagues and in demonstrating the value of their coordinated efforts. As this new breed of decision-makers re-invents strategic thought inside complex organisations, they are harnessing the intellectual energy generated by enterprise architecture efforts.

Entirely new business strategies and processes are emerging as result of this intellectual cross-pollination. Given that this approach also allows pragmatic tactical decision-making as well, it is no wonder that an investment in enterprise architecture is increasingly viewed as a requirement, not a luxury.

We look forward to your active participation and sharing in these important ideas.

Richard Buchanan Vice President, Enterprise Planning & Architecture Strategies META Group

Brian Burke Vice President International Enterprise Planning & Architecture Strategies META Group

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 Who Should Attend

	CIOs and Chief Architects responsible for translating business strategic vision into pragmatic IT delivery programmes.
	Senior Business Strategists, Chief Operating Officers and LOB managers who demand efficient, pragmatic investment programmes and want to insure cross-functional integration.
	IT implementers, Project and Programme Managers and Systems Quality Engineers responsible for adhering to architecture guidelines and interested in influencing standard setting activities.

Whether you are responsible for business or IT success, this conference will provide you pragmatic tools for thinking, models and frameworks for analysis and decision making, and insight into the real world best practices of the most agile organisations on earth.

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This is the only international event completely dedicated to the concept of adaptive enterprise architecture. The conference includes full-day pre-conference workshop, as well as general sessions with world-class practitioners, commentators, and technology providers.

Workshop: the core ideas of adaptive Enterprise Architecture
Jumpstart your architecture efforts and eliminate the barriers to success by attending this rapid fire, highly interactive workshop conducted by META Group. You will learn how to define and implement enterprise architecture as a sustainable, creative, strategy driven process which emphasises not only "how" to create adaptive computing systems, but identifying "what" needs to be architected to deliver true business strategic value.

Conference: Solving the Enterprise Architecture Equation - Pragmatic Steps To Drive The Business Value Of Architecture Efforts
As part of the conference proceeding, informative, thought provoking keynote presentations will be supplemented by breakout sessions as well as networking and vendor sponsored activities. Sessions will be organised across the following general tracks:

TRACK 1:	Adapting Architecture to the Business Reality
TRACK 2:	At the Forefront: Architecture's Leading Edge
TRACK 3:	Architecture Tools, Techniques and Talent

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 CONFERENCE CO-PRODUCERS

Bottom-Line Guidance for IT and Business Transformation
META Group is a leading research and consulting firm, focusing on information technology and business transformation strategies. Delivering objective, consistent, and actionable guidance, META Group enables organisations to innovate more rapidly and effectively. Our unique collaborative models help clients succeed by building speed, agility, and value into their IT and business systems and processes. For more information, connect with META Group at www.metagroup.com.

IRM UK is an international organisation that specialises in strategic IT training for IT & business professionals and managers. Our presenters have superior technical knowledge, teaching skills and a wide range of practical business experience. They are some of the most influential technologists, methodologists and original thinkers in IT and business today.

Noted for the participation of top level decision makers from both the corporate, user and vendor communities, and the lucid analysis of critical strategic and management issues, our events are condensed and rigorous combining technical explanations with management advice and discussions of future directions. Our world class speakers include Roger Burlton, Larry English, Mike Ferguson, Chris Potts, David Marco, Suzanne Robertson and John Zachman.

We are also running the following major conferences in London from 21-23 October 2002:

• INFORMATION QUALITY IMPROVEMENT
• META DATA
• DAMA INTERNATIONAL
  

For further detail on our events visit www.irmuk.co.uk.

IRM UK Strategic IT Training Ltd, Bishops Walk House, 19-23 High Street, Pinner, Middlesex HA5 5PJ, UK • www.irmuk.co.uk, e-mail: customerservice@irmuk.co.uk tel: +44 (0)20 8866 8366 fax: +44 (0)20 8866 7966

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