Conference - Day 2

CONFERENCE - DAY 2
Wednesday, 15 JUNE 2005

*09:00–10:30*	KEYNOTE	KEYNOTE: Enterprise Architecture Strategy: Defining the Build Sequence John Zachman, President, Zachman International
*09:00–10:30*	Featured Presentation	The Inner Game of Enterprise Architecture Sally Bean, Peter Haine, Independent Consultants
*10:30–11:00*		*Break and Exhibits*
*11:00–12:00*	Track 1	Building an Enterprise Architecture Practice in a Large Organisation that has )utsourced technology John Good, Principal Technical Architect, Technology Strategy, BBC
*11:00–12:00*	Track 2	Enterprise Architecture, Service Oriented Architecture, and Knowledge Management at Motorola Joe Danielewicz, Enterprise Data Architect, Motorola
*11:00–12:00*	Track 3	The Rise of Enterprise Architecture Martin Owen, Consultancy Services Manager, Popkin Software
*11:00–12:00*	Track 4	The Revival of Leadership Richard Buchanan, VP, META Group
*12:00– 13:15*		*Lunch and Exhibits*
*13:15–14:30*	KEYNOTE	Business Value of IT and How to Manage a Portfolio Martin Curley, Director, IT Innovation, Intel Corporation
*14:30–15:30*	Track 1	Bridging the Organisational Disconnect Sadie Legard, Global Architecture Methodology Manager, British American Tobacco
*14:30–15:30*	Track 2	Extensible Architecture Framework: Concept and Application Martin Op 't Land, Capgemini & Frank Baldinger, Associate, ING Corporate IT
*14:30–15:30*	Track 3	Managing the Enterprise Architecture Business! Gareth Lloyd, Chief Executive Officer, Glue Ltd
*14:30–15:30*	Track 4	IT Governance: The Cornerstone for EA Success Willie Appel, META Group
*15:30–16:00*		*Break*
*16:00–17:00*	Track 1	Building Enterprise Architecture Based on a Business Process Approach Carsten Christiansen, Head of Enterprise Architecture Process, Nordea
*16:00–17:00*	Track 2	One MetLife: Utilizing Enterprise Architecture and Portfolio Management to achieve a Seamless Customer Experience James August, Chief Architect, MetLife
*16:00–17:00*	Track 3	TOGAF The Open Enterprise Architecture Methodology Judith Jones, co-founder, Architecting-the-Enterprise Simon Dalziel, Principal Consultant, Architecting-the-Enterprise
*16:00–17:00*	Track 4	The Architect’s Toolkit Philip Allega, META Group
*17:00–17:15*		Conference Wrap-up Brian Burke, VP International, META Group

Wednesday
15 June
09:00–10:30

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KEYNOTE: Enterprise Architecture Strategy: Defining the Build Sequence
John Zachman, President, Zachman International

Thousands of years of history establish that architecture is fundamental to accommodating complexity and managing change and yet those of us in the information community seem to be searching for some kind of technological magic to accommodate rapid expansion of enterprise complexity and dramatic escalation of the enterprise rate of change. There is no “silver bullet!” Actual work will have to take place. The framework for enterprise architecture defines the set of descriptive representations that constitute architecture for an enterprise. This presentation briefly sketches out the basic logic of the framework and then shows how to define the build sequence of subsystems in three-month increments to end up with an enterprise-wide, coherent, integrated implementation. This presentation is not for the faint of heart or for anyone who is looking for a “quick fix” or an “easy out!”

Overview of the logic of the framework for enterprise architecture
Description of the set of models that constitutes the knowledgebase of the enterprise
Enterprise architecture strategy – defining the build sequence
Renewed challenge - show me the models!

Featured Speaker

John A. Zachman
President
Zachman International

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Wednesday
15 June
09:00–10:30

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Featured Presentation: The Inner Game of Enterprise Architecture
Sally Bean, Peter Haine, Independent Consultantsl

Enterprise Architecture is an emerging craft, rather than a fully-fledged profession. It’s rather like tennis – you need innate talent as well as learned skills in order to be successful. How do large global organisations select people with the right talents and develop the necessary skills and experience to meet the challenges of enterprise architecture in a world of increasing complexity?

Peter Haine and Sally Bean have wide experience of enterprise architecture and recently collaborated on a development programme for a major global pharmaceutical company. They will explain the motivation for this project, outline the competency model and development activities they devised and speak of some of the practical problems of delivering this in a global, multi-site organisation.

Why enterprise architects are hard to find
Career ladder and career development plan for architecture
Core competencies of an effective enterprise architect
Approaches to developing competency
Measuring the effectiveness of enterprise architecture

Featured Speakers

Sally Bean
Independent Consultant

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Peter Haine
Independent Consultant

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Wednesday
15 June
11:00–12:00

Track 1

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CASE STUDY

Building an Enterprise Architecture Practice in a Large Organisation that has Outsourced Technology
John Good, Principal Technical Architect, Technology Strategy, BBC

The assertion that Enterprise Architecture and technology outsourcing don’t go together needs to be tested.

This presentation offers practitioner experience and discussion of the challenges and opportunities that arise when building an Enterprise Architecture practice within a large organisation and at the same time outsourcing technology into a managed services environment.

Driving the benefits of EA into the business at a time of disruptive organisational change;
Designing EA concepts into the outsourcing negotiations and into the contract;
Building an EA that delivers solutions as managed services;
Building a joint architecture practice that works for both the business and the outsource suppliers.
Maximising the opportunity for using EA to help manage instability.

Featured Speaker

John Good
Principal Technical Architect, Technology Strategy
BBC

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Wednesday
15 June
11:00–12:00

Track 2

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CASE STUDY

Enterprise Architecture, Service Oriented Architecture, and Knowledge Management at Motorola
Joe Danielewicz, Enterprise Data Architect, Motorola

The presentation will outline Motorola’s Enterprise Architecture describing the principles, framework, and showing some architecture model examples. We go on to show how information systems create meaning. Next, we describe Service Oriented Architecture with examples of EII and web services. We conclude by describing Knowledge Management at Motorola and how Enterprise Architecture helps to integrate these concepts.

Motorola’s Enterprise Architecture
How Information Systems Create Meaning
Service Oriented Architecture (SOA)
Architecture & Knowledge Management

Featured Speaker

Joe Danielewicz
Enterprise Data Architect
Motorola
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Wednesday
15 June
11:00–12:00

Track 3

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The Rise of Enterprise Architecture
Martin Owen, Consultancy Services Manager, Popkin Software

Enterprise architecture is evolving rapidly from the realm of IT into the boardroom as more organisations look to EA to provide them with the knowledge they need to make strategic, operational and technical decisions. Architecture is influencing strategic areas such as technology investment strategies, portfolio management, IT architecture and decision support.

Modelling and architecture are taking hold as a best practice where well-planned IT systems development and process support can be aligned to business goals. When these goals are coupled with the objectives of enterprise architecture and system componentisation, such as service-oriented architectures (SOA), the need for modelling and architecture only increases. Today’s trends in modelling and architecture offer a tremendous advantage to organisations in terms of best practices and experiences, implementations and full lifecycle sharing of artifacts.

Explore the process and best practices of enterprise architecture to achieve project success
Discuss ‘actionable architecture’ and how it provides an enterprise platform for decision support with various stakeholder groups
Examine the different uses of enterprise architecture, from portfolio management, technology investment strategies to IT architecture planning
Outline the emergence of business process modelling (BPM) and service-oriented architectures (SOA) and their relationship to architecture

Featured Speaker

Martin Owen
Consultancy Services Manager
Popkin Software

To Speaker's Bio

Wednesday
15 June
11:00–12:00

Track 4

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The Revival of Leadership
Richard Buchanan, Vice President, META Group

Halfway through the first decade of the 21st Century, Global 2000 organizations are committing themselves anew to thoughtful investment in Enterprise Architecture and strategy. They’ve absorbed the lessons of the past; slashing IT spending alone does not work, the IT and business communities must act as one, enterprise architecture and portfolio management must be unified. A coherent approach to strategy formulation and execution is now recognized as vital. As key leadership disciplines are integrated, narrowly focused enterprise technology architecture programs are going by the board buttressed by more mature business and information architecture efforts. As a consequence, enterprise architecture programs are expanding in both depth and breadth. The opportunities afforded by emerging Service Oriented Architecture approaches are a catalyst for rethinking the basic design of the enterprise. As financially sophisticated Portfolio Management and strategy formulation efforts mature, organizations are weaving together disparate decision making processes. This presentation explores enterprise architecture as an integral part of leading the 21st century ITO to success.

What’s driving this new leadership revival?
What is the business logic behind an integrated approach to leadership?
How will enterprise architecture processes evolve?
What are the best practices for integrating decision-making processes in a dynamic environment?
What skills must every business and IT professional master to lead their organizations in to the future?

Featured Speaker

Richard Buchanan
VP, Enterprise Planning & Architecture Strategies
META Group

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Wednesday
15 June
13:15–14:30

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KEYNOTE: Business Value of IT and How to Manage a Portfolio
Martin Curley, Director, IT Innovation, Intel Corporation

This presentation discusses an integrated approach to delivering business value from IT and addresses how multiple practices such as portfolio management and enterprise architecture practices can compliment each other to help deliver a superior return from IT. In addition a capability maturity framework for optimizing the business value of IT is explained and practical examples of architecture changes which resulted in significant value are shared.

Portfolio Management approaches to optimize IT value
Stages of enterprise architecture maturity
A Capability maturity model for optimizing IT value

Featured Speaker

Martin Curley
Director, IT Innovation
Intel Corporation

To Speaker's Bio

Wednesday
15 June
14:30–15:30

Track 1

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CASE STUDY

Bridging the Organisational Disconnect
Sadie Legard, British American Tobacco

EA efforts come up against numerous roadblocks, including, lack of business buy-in, perception that it is an IT discipline, where to start, how to define the benefits, ‘ivory-tower’ syndrome, lack of low level buy-in, short-term needs overriding long term aims and project push back on any EA efforts.

More than 2 years into their initiative to embed EA at the core of their business, BAT has experienced all of the above and more… and yet their Federated Enterprise Architecture becomes increasingly vital and relevant, globally. Today business value is being delivered through alignment of all enterprise activities and prioritised against corporate strategy. Duplication of effort is minimised and lack of overall coherence is reduced.

How has this been achieved? BAT has used standard and some subtle techniques to crash through roadblocks:

Alignment of the EA vision with Corporate and IT Strategies
Incremental evolution of the architecture linked to the delivery of key business value
Governance, a light touch and approached in the larger context of the Enterprise
Focus on a Common Methodology and embedding this into the project processes: aligning to Prince 2
Coupling the capture of formalized enterprise knowledge, EA, with a community environment for peer expertise sharing, KM

Featured Speaker

Sadie Legard
Global Architecture Methodology Manager
British American Tobacco

To Speaker's Bio

Wednesday
15 June
14:30–15:30

Track 2

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CASE STUDY

Extensible Architecture Framework: Concept and Application
Martin Op 't Land, Capgemini & Frank Baldinger, Associate, ING Corporate IT

The Extensible Architecture Framework (xAF) is currently being developed by a Dutch working group consisting of consultancy and user companies, and lead by Delft University of Technology. The basic idea of xAF is that there is a root extensible framework, on the basis of which other (extensible) frameworks can be defined as extensions of this root framework. Theoretically, it is possible then to reformulate any existing architecture framework as a particular framework in a lattice of frameworks. This makes the xAF a universal basis for evaluating and comparing frameworks. The xAF has been tested extensively in a project at ING Corporate IT. It has been compared with ING’s architecture framework and with other frameworks.

Real world case studies
Business implications of Enterprise Architecture
Enterprise Architecture roadblocks and how to overcome them

Featured Speakers

Martin Op 't Land
Capgemini

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Frank Baldinger
Associate
ING Corporate IT

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Wednesday
15 June
14:30–15:30

Track 3

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Managing the Enterprise Architecture Business!
Gareth Lloyd, Chief Executive Officer, Glue Ltd

Not every CIO has the luxury of having a John Zachman sitting somewhere in his organisation to help extol the virtues and value of EA. Similarly, not every organisation has the luxury of having an executive management team that just 'get it'!

Enterprise architecture requires an approach to management that is as aligned to running a services business as it is to managing an internal domain-expertise unit. Enterprise architects need to be equipped with concepts, methods and tools that not only help them create and manage EA artifacts but, equally as important, ones that help them better define their services, align their value propositions and manage their communication & engagement with key stakeholders.

Featured Speaker

Gareth Lloyd
Chief Executive Officer
Glue Ltd

To Speaker's Bio

Wednesday
15 June
14:30–15:30

Track 4

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IT Governance: The Cornerstone for EA Success
Willie Appel, META Group

In most organizations, “governance” is a nebulous term that has become emblematic with the era of domesticity, triviality, and self-absorption. The typical IT organization’s (ITO) view of governance is a (tactical prioritization) committee (incorrectly) termed the “IT steering committee.” To yield benefits, “governance” must be concretely turned into “governing” — it must be a set of pragmatic tools that are part of management best practices. Those tools exist, and good managers use them, though they often do not call them “governance” and might not even think of them as tools. In this presentation we will be looking at:

Define IT Governance
Explain how EA and IT Governance coexists
Position the four P's of Governance
Measure It Governance Maturity

Featured Speaker

Willie Appel
META Group

To Speaker's Bio

Wednesday
15 June
16:00–17:00

Track 1

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CASE STUDY

Building Enterprise Architecture Based on a Business Process Approach
Carsten Christiansen, Head of Enterprise Architecture Process, Nordea

Nordea is a Nordic bank and the result of a merger of four banks in four countries in 2000.

The Enterprise Architecture process started in the spring of 2004 with a project based in the IT organisation building the first EA iteration. The starting point was the existing IT architecture environment, and the approach was inspired by the META Group EA approach. The result was a set of Conceptual Architecture principles and a Common Requirements Vision. Through the last part of 2004 plans for building Domain Architectures covering all four architectures in the EA concept (Business, Information, Solution and Technology) have been made. The intention is to use a business process approach: during 2005 a number of EA-workshops will be arranged, each covering a group of related business processes. The intention is to cover all business areas of the bank in this way during 2005. The presentation will in details describe this process.

Nordea – the organisation
Background – the IT architecture organisation, earlier implementation of the META Group Adaptive Infrastructure concept
Getting started – the first steps in the EA process
Building domains based on business processes
Lessons learned

Featured Speaker

Carsten Christiansen
Head of Enterprise Architecture Process
Nordea

To Speaker's Bio

Wednesday
15 June
16:00–17:00

Track 2

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CASE STUDY

One MetLife: Utilizing Enterprise Architecture and Portfolio Management to achieve a Seamless Customer Experience
James August, Chief Architect, MetLife

To continue to build towards a long-term sustainable advantage, MetLife must provide a seamless experience that sells or services the right product via the right channel to the right customer. But like many large corporations, MetLife has an extremely complex environment with legacy infrastructure and thousands of databases and applications. How to deliver the vision of "One MetLife" from so many disparate systems? MetLife is taking a dual approach: Portfolio Management, supported by Metadata, to rationalize the IT Application and Technology portfolios and an Enterprise Architecture program that creates the future state design of the common business language, shared interfaces, systems and processes. MetLife is using industry standards as the basis for building its data-centric service oriented architectures. Utilizing Unicorn and its associated insurance models, a semantic hub is being leveraged for future state integrations. This approach provides maximal impact with minimal cost and disruption.

Business drivers for One MetLife
Application and Technology Portfolio Rationalization
Building the Business Value Chains
Building the Enterprise Architecture for One MetLife
Using semantics to relate the "as is" to enterprise architecture
Implementing industry standards - ACORD, HR-XML, etc.

Featured Speaker

James August
Chief Architect
MetLife

To Speaker's Bio

Wednesday
15 June
16:00–17:00

Track 3

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TOGAF The Open Enterprise Architecture Methodology
Judith Jones, co-founder, Architecting-the-Enterprise
Simon Dalziel, Principal Consultant, Architecting-the-Enterprise

This presentation will outline the current TOGAF holistic approach to Enterprise Architecture Lifecycle Management and show the importance of developing open methodologies and skills for successful Enterprise Architecture alignment and delivery.

The approach demonstrates the importance of developing a team approach to Enterprise Architecture and identifies the key team skills to be nurtured.

The importance of ensuring a flexible and coherent Business Architecture related to current and future business directions is discussed and the key factors which determine the success of the underlying and evolving Information Systems and Technology Services Orientated Architectures.

The presentation will also provide a glimpse into the TOGAF Strategy on which future releases of TOGAF will be based.

Featured Speakers

Judith Jones
co-founder
Architecting-the-Enterprise

To Speaker's Bio

Simon Dalziel
Principal Consultant
Architecting-the-Enterprise

To Speaker's Bio

Wednesday
15 June
16:00–17:00

Track 4

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The Architect’s Toolkit
Philip Allega, META Group

Enterprise Architects must define objectives, which must be satisfied to be successful. Along the journey to succeeding in EA objectives attainment, many tasks are performed. Many tools are used. What are the common tools used by successful enterprise architects? How is the determination of tool use made? Who are leaders in the space? This session will discuss these topics and how to use your architectural objectives to drive a tool decision.

Making the most of the selection process
Common tools used by most architecture teams
Advanced modeling and repository tools used by EA teams
Portfolio management tools used by EA teams

Featured Speaker

Philip Allega
META Group

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Wednesday
15 June
17:00–17:15

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Conference Wrap-up:
Brian Burke, VP International, META Group

Brian Burke
VP International, Enterprise Planning & Architecture Strategies
META Group
To Speaker's Bio