Tuesday
10 June
09:15 - 10:15
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KEYNOTE:
Enterprise Architecture: What to Tell the Management Team
Professor
David Robertson, IMD International
If you had one hour with the management team of your company to talk about enterprise architecture, what would you say? How would you convince them of the importance of the topic? What would you ask them to do to support your architecture efforts?
In this talk, Professor Robertson will use material from his book Enterprise Architecture as Strategy: Creating a Foundation for Business Execution (co-authored with Jeanne Ross and Peter Weill from MIT) to show why enterprise architecture is a top management issue, and what management should do to transform their company’s architecture. Using data from a survey of over 150 companies and case examples from leading companies such as ING DIRECT, Toyota, and Johnson & Johnson, Robertson will show why architecture is often a barrier to strategy execution, and how companies can design and implement a new architecture that improves agility, lowers costs, and increases profitability and growth.
Featured Speaker
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Professor
David Robertson |
