Who Should Attend

	Enterprise Architecture practitioners
	CIOs and Chief Architects responsible for translating business strategic vision into IT-enabled delivery programmes and creating more flexible IT systems
	Senior Business Strategists, Chief Operating Officers and Business Managers who want to create more agile organizations, ensure cross-functional integration, and optimise their investment in assets and change programmes
	IT implementers, Project and Programme Managers and Systems Quality Engineers responsible for adhering to architecture guidelines and interested in influencing standard setting activities

Whether you are responsible for business or IT success, this conference will provide you with pragmatic tools for thinking, models and frameworks for analysis and decision making, and insight into real world best practices.

The event is structured to accommodate delegates at all levels and in all types of organizations. You will find sessions that address the issues that you are facing, whether you are just getting started in architecture, re-appraising your approach, or working to tune your performance.

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Seven Pre-conference seminars to choose from:

The pre-conference day offers a uniquely varied range of in-depth learning sessions, run by experienced practitioners and leaders in their field.

• For a general interactive EA learning experience, covering a wide range of introductory topics and best practices, attend the full-day EA Fundamentals seminar, run by John Good and Simon Jewell.

To learn more about specific topics, you can attend any two of the following half-day sessions, described in more detail here.

• The key foundational topic of the Zachman Framework, including the latest thinking on how to work with this important construct is covered in the pair of tutorial seminars being run by John Zachman and Stan Locke
• The relationship between Enterprise Architecture (EA), Service-Oriented Architecture (SOA) and Business Process Management (BPM) and how to integrate these three disciplines is covered in Paul Allen’s seminar
• Techniques for working with business processes are explained in Alec Sharp’s seminar
• Practical uses of EA are demonstrated in each of the seminars being run by Mike Rosen and Bob Jarvis

Conference:
As part of the conference proceedings, thought-provoking and inspiring keynote sessions will be supplemented by breakout sessions from experts and practitioners, presenting new ideas and real-world success stories. There will also be networking opportunities and vendor-sponsored sessions that demonstrate their contribution to the field.

TRACK 1:	Unifying Business and IT Architecture: The sessions in this track are about moving towards more holistic approaches to EA, encompassing Business Architecture; and its relationship with IS/IT architecture.
TRACK 2:	Reshaping IT Landscapes: This track covers sessions on using EA, often in conjunction with SOA, to rationalize applications and data architectures and reshape systems for improved agility.
TRACK 3:	Organization, Content and Delivery: This track is concerned with the practicalities of an EA programme - roles and responsibilities, production and use of EA deliverables, and gaining commitment.
TRACK 4:	Sponsor Insights: This track provides a range of sessions to enable our sponsors to share the benefit of their varied experiences with you.

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 CONFERENCE PRODUCER

IRM UK is an international organisation that specialises in strategic IT training for IT & business professionals and managers. Subject areas that we cover include: Enterprise Architecture, IT Strategy, Business & Systems Analysis and Data Management. Our presenters have superior technical knowledge, teaching skills and a wide range of practical business experience. They are some of the most influential technologists, methodologists and original thinkers in IT and business today.

Noted for the participation of top level decision makers from both the corporate, user and vendor communities, and the lucid analysis of critical strategic and management issues, our events are condensed and rigorous combining technical explanations with management advice and discussions of future directions. Our world class speakers include John Zachman, Roger Burlton, Stan Locke, Chris Potts, Larry English, Graeme Simsion, Peter Aiken, Suzanne Robertson, Kathy Long, Rick van der Lans and Clive Finkelstein. For further detail on our seminars visit www.irmuk.co.uk.

We are also running the following major conferences in London during 2008:

• MDM Summit Europe 2008, 21-23 April
• Data Management and Information Quality Conferences 2008, 3-6 November

IRM UK also runs seminars in the following subject areas of Enterprise Architecture, IT Strategy & Management, Data Management and Business & Systems Analysis. Further details can be found at www.irmuk.co.uk/index_seminars.htm.

IRM UK Strategic IT Training Ltd
Bishops Walk House
19-23 High Street
Pinner, Middlesex HA5 5PJ, UK
www.irmuk.co.uk
e-mail: customerservice@irmuk.co.uk
tel: +44 (0)20 8866 8366
fax: +44 (0)20 8866 7966

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