Call for Presentations
Deadline is 12 December 2008

Presentation proposals are now being accepted for the 10th Annual European Enterprise Architecture Conference, scheduled for 8-10 June, 2009 at the Park Plaza Victoria Hotel, London, UK. The conference is produced by IRM UK.

This conference has brought the EA community’s foremost practitioners, experts and vendors together in London for the past 10 years. It is an independent event, offering its audience a diverse range of experienced speakers who provide a broad, practical perspective on EA. It also offers unparalled opportunities for networking and discussion of EA issues, since it draws 250+ key decision makers and analysts from major companies/public services, not only from Europe, but also from the rest of the world.

• To view a sample of past EAC Europe Attendees click here.
• To see what past attendees say about our events click here.

Do you or any of your team have a formal presentation to contribute to the EAC? All selected speakers will be entitled to attend the event free of charge.

The deadline for submissions is 12th December 2008. Please note that this deadline will not be extended.

We are looking for keynotes, conference sessions and workshops/seminars on the following key themes and topics.

• EA Success Stories: Real-world case studies in all types of organisations, showing how the results of EA have been used to manage change, improve decision-making and deliver benefits
• Developing an EA programme and practice: Introducing EA into an organisation: how to organise the EA function and establish governance; developing the skills required; promoting EA and working with stakeholders; measuring value.
• EA and Business Change: The use of EA to guide and support business design, change and innovation, including the transformation of the IT function itself.
• EA Frameworks, Methods and Tools: How to use integrated models, reference architectures, frameworks (Zachman, TOGAF, MODAF, etc) and tools to create a joined-up enterprise and manage complexity and change.
• EA’s contribution to related disciplines: How other management and architectural disciplines (e.g. Strategy, Portfolio Management, Programme Management, BPM, SOA and Data Management) contribute to or benefit from EA delivery.
• Emerging EA trends: New and emerging concepts, ideas or technologies which have a particular relevance to EA. New ways of thinking about EA.

Please click here for speaker guidelines, which will help you prepare a successful abstract, and click here to submit your proposal.

Please direct any questions about submissions to Jeremy Hall (jeremy.hall@irmuk.co.uk)

Sponsorship opportunities are available

Please contact Shane McGlynn at shane@irmuk.co.uk

Speaker Guidelines for EAC 2009

Please read these guidelines carefully before you make your submission, and ensure it reaches us by 12th December 2008.

We are looking for:
a) One hour conference sessions and Keynotes (plan for 50 minutes speaking time, to allow for questions)
b) Pre-conference seminars/workshops (3 hours or 6 hours)

We normally receive a large number of submissions for this conference, and take a wide range of factors into account in making selections, including feedback from previous conferences and the need to provide a balanced programme. A shortlist of the most promising abstracts is sent to a programme committee, drawn from EA specialists and corporate practitioners, for comment before a final decision is made.

Please submit your abstract directly on our website using the submission form. You may submit more than one abstract.

Your abstract should keep strictly to the limit of 120 -150 words, clearly outlining your content and including 3-5 bullet points at the end to summarise your key messages.

Bear in mind that your abstract needs to be sufficiently polished for inclusion in the conference brochure and must achieve the following objectives:

• Provide enough information for us to evaluate your submission relative to others. To aid the evaluation you can include additional relevant information in section 3C of the submission form.
• Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and level of maturity of their architecture experience.

Based on previous conference feedback and programme assessments, here are some tips to help you maximise your chances of being selected.

DO:

• Be specific and concrete about what you will be presenting and how the audience will benefit from it. Use the bullet points to highlight the key ‘takeaways’.
• Demonstrate real-world achievements, showing examples of EA content if possible, and describing outcomes from applying it.
• Push the envelope. Aim to stretch the audience with fresh insights and the benefit of your own experience. Or present a topic that would fully engage people at the CIO level.
• Ensure that your presentation is really relevant to this conference. If your talk majors on a specialised topic (e.g. BPM, SOA, information architecture or software), you should position it clearly in an overall enterprise architecture context.

AVOID:

• ‘Pitching’ specific products.
• Exceeding the word count limit.
• Trying to cover too much ground in the time available.
• Putting forward unsubstantiated theories or opinions.
• Using vague abstractions and jargon.

If you have presented recently at this conference on similar subject matter, we suggest that you use section 3C of the submission form to indicate how this presentation is different from what you have presented before. We welcome the opportunity to show how EA efforts are progressing over time or how ideas are evolving.

If you are not sure whether your idea is suitable or not, please feel free to contact us to discuss it before making your submission. We can also help you refine your abstracts, and also can review your presentation decks when the time comes for you to produce them, provided that you do this well ahead of the deadline dates.

Pleae note that abstracts which are longer than the specified length may be shortlisted, but will be edited down by us to fit the brochure and presented back to you for approval.

You will be notified whether your submission has been accepted by the end of January 2009.

Click here to submit your proposal.