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09:00–10:00 |
KEYNOTE |
KEYNOTE:
Managing Complexity and Change John Zachman, President, Zachman International |
| 09:00–10:00 | PANEL | PANEL:
Demonstrating Business Value from Enterprise Architecture |
| 10:00–10:30 | Break & Exhibits | |
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10:30–11:30 |
Track 1 | Surfing
a Tsunami of Change Mark Pettit, Lead Enterprise Architect, Visa Europe |
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10:30–11:30 |
Track 2 | Integrating
Business, Information and Technology Architecture with the Zachman
Framework |
| 10:30–11:30 | Track 3 | Business
Capability: Old Wine in New Bottles? Paul Allen, Senior Consultant, Cutter Consortium |
| 10:30–11:30 | Track 4 | Defining
and Simplifying the Enterprise Architecture Mindset Daljit Banger, Practice Director, White Knight Management |
| 11:30–12:30 | Track 1 | Process
Discovery at AXA: Building a New Business Kevin Okell, Consultancy Director, Altus Russell Bush, Solution Design Manager, AXA Distribution |
| 11:30–12:30 | Track 2 | Really
Understanding Demand is Critical for Successful Enterprise Architecture Rob Lambert, Senior Lecturer, Cranfield School of Management, Cranfield University |
| 11:30–12:30 | Track 3 | SOA
for Profit: How to Survive in the Downturn? Martin van den Berg, Service Line Manager Architecture, Sogeti |
| 11:30–12:30 | Track 4 | Actionable
Enterprise Architecture: helping Organisations do the right things
right Ian Charters, Distinguished Engineer and Chief Architect, Enterprise and Solution Architecture Tools, IBM Rational Software |
| 12:30– 13:45 | Lunch & Exhibits | |
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13:45–14:45 |
KEYNOTE |
KEYNOTE:
It's Enterprise Architecture
Jim, But Not as We Know It! Steve Jones, Global Director Partner Management, Capgemini |
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14:45–15:45 |
Track 1 |
SOA
to EA: Using a SOA implementation to improve EA Ian Seager, IT Architect, Yorkshire Water |
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14:45–15:45 |
Track 2 |
Defining
the Extended Enterprise: A Commercial Aviation Ecosystem Robert Rencher, Sr. Systems Engineer, Associate Technical Fellow, The Boeing Company |
| 14:45–15:45 | Track 3 | Managing
Complexity with Enterprise Architecture Roger Sessions, CEO, Objectwatch |
| 14:45–15:45 | Track 4 | Session TBC |
| 15:45–16:15 | Break & Exhibits | |
| 16:15–17:15 | Track 1 | Driving
Investment from Enterprise Architecture Kelvin Myhill, Customer Communications Architect, Aviva (Norwich Union Life) |
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16:15–17:15 |
Track 2 | Change
Management Aspects of EA Implementation |
| 16:15–17:15 | Track 3 | Agile
Enterprise Architecture: A Step Change is Required Charles Edwards, Enterprise Architect, Processwave |
| 16:15–17:15 | Track 4 | Session TBC |
| 17:15–17:30 | Conference
Wrap-Up - Conference Chairs John Zachman, President, Zachman International Sally Bean, Director, Sally Bean Ltd |
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| Wednesday |
KEYNOTE:
Managing Complexity and Change John Zachman, President, Zachman International Enterprise Architecture is a much misunderstood subject by General Management and the Information Technology community alike. Enterprise Architecture has everything to do with managing Enterprise complexity and Enterprise change and relates to information technology only in so far as information technology may be one choice that an Enterprise can make with regard to Enterprise operations. The Framework for Enterprise Architecture, the “Zachman Framework” defines the set of descriptive representations that constitutes the knowledgebase required to manage Enterprises. This presentation will show, with examples, how these representations constitute the “raw material” for engineering the Enterprise for flexibility, integration, reusability, interoperability, alignment, etc.
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| Wednesday |
PANEL: Demonstrating
Business Value from Enterprise Architecture Feedback from last year’s conference delegates indicated that the most common issue for them was the challenge of demonstrating business value from enterprise architecture. At a time when expenditure is under intense scrutiny, this challenge is even more acute, and also becomes more complex as the scope of EA broadens to include other facets of the enterprise, rather than just IT. A panel of conference speakers and experts will debate with the audience on how best to position EA activity and how to demonstrate its benefits to senior executives who are looking to reduce cost, increase revenue, improve services or innovate in other ways. |
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Enterprise Architecture Experiences | |||||||||||||||
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Ensuring Business and IT Coherence | |||||||||||||||
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EA Methods and Approaches | |||||||||||||||
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Sponsor Insights | |||||||||||||||
| 10:30 - 11:30 CONCURRENT SESSIONS | ||||||||||||||||
| Wednesday
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Mark Pettit, Lead Enterprise Architect, Visa Europe Inline with the European quest to unify payment infrastructures in the Euro-zone through the Single Euro Payments Area (SEPA), Visa recently went through a global restructuring that resulted in two distinct organisational entities. One is Visa Europe, a membership organisation owned by over 4500 European financial institutions and committed to becoming the European Payments Platform. Representing the rest of the world is Visa Incorporated, a publicly owned company that recently floated on the NYSE. The implications of such a large and extensive restructure cascade from how we do business, to the underlying systems and infrastructure. This session walks attendees through the creation of an Enterprise Architecture function at Visa Europe and outlines how it is supporting an aggressive and extensive programme of change. Some of the more interesting business challenges will be explored and the response from Enterprise Architecture examined. The session concludes with a retrospective on the lessons learnt and a view on the challenges, opportunities and pitfalls the future may hold. The objectives of this session are to:
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Featured Speaker
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| Wednesday
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Integrating Business, Information and
Technology Architecture with the Zachman Framework Stan Locke, Managing Director, Zachman Framework Associates Historically, many people have equated enterprise architecture with technology architecture, while some others have equated it with strategic planning. This presentation will illustrate how the Zachman Framework helps people to see enterprise architecture as the umbrella that encompasses business, information and technology architecture to make the enterprise into the responsive and flexible organization needed for today’s turbulent times. It will show delegates how to avoid common misconceptions about enterprise architecture and refocus solution delivery within this broader scope. Through a set of case examples it will demonstrate how an enterprise-wide perspective of architecture is achievable in a realistic timescale. It will also illustrate how the changes in EA frameworks and terminology not only assist ‘as a thinking tool’ but improve the quality of the results produced through a common language and quality assurance mechanism for verifying enterprise designs and working assumptions. |
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Featured Speaker
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| Wednesday
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Business Capability: Old Wine in New Bottles?
Paul Allen, Senior Consultant, Cutter Consortium In this session we look at the emergence of business capability as both a challenge to the traditional mindset of EA and as an opportunity to improve business-IT alignment. Unfortunately there has been a lot of hype and often little real content surrounding business capability and its relationship to EA. We therefore take a very critical look at whether capability modelling is in fact old wine in new bottles and review the factors behind its development. Despite the attractions, purist top down approaches to capability analysis are likely to meet with scepticism and often lack real substance. In addition it is all too easy to fall into the trap of treating capabilities as no more than functions. At the same time business capability can, if handled with care, bring real value in difficult economic times, especially in relation to an organization's operating model. We examine how to leverage the new thinking around capabilities in harness with more traditional techniques to achieve cost effective practical results. |
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Featured Speaker
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| Wednesday
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Defining
and Simplifying the Enterprise Architecture Mindset Daljit Banger, Practice Director, White Knight Management The Definition
The Simplification
The Software
The underlying message |
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Featured Speaker
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| 11:30 - 12:30 CONCURRENT SESSIONS | ||||||||||||||||
| Wednesday
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Kevin Okell, Consultancy Director, Altus Russell Bush, Solution Design Manager, AXA Distribution EA is ivory tower theory, it adds little tangible business value. Ever heard this? Real world examples are the only way of demonstrating that an EA approach is achievable, affordable and effective. In this session we describe an engineered approach to process discovery, one aspect of an overall Financial Services EA Framework, and explain how this was used to develop a blueprint for Elevate - AXA's leading edge 'Wrap' business. Ask a business for a list of its processes and the chances are you'll get several - each one parochial, incomplete or overlapping. Process discovery is a unique, repeatable method to ensure you start from a complete and consistent inventory rather than a patchwork of subjective views. Three key features underpin the method; an outside-in view of how business information flows; a focus on source and destination flows to identify true end-to-end processes; and visualization of the inventory in a simple intuitive framework. The presentation will cover:
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Featured Speakers
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| Wednesday
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Really Understanding Demand is Critical
for Successful Enterprise Architecture Rob Lambert, Senior Lecturer, Cranfield School of Management, Cranfield University This session describes a proven approach to enable organisations to create a more optimal demand portfolio directly aligned with their strategic goals. It provides a firm basis for identifying architecture investments and improving programme execution. In many organisations the governance processes in relation to planning
future business applications are poor. Typically business cases
are incomplete, synergies are not picked up in time, and steering
committees fail to prioritise the demand for applications effectively.
Enterprise Architects need to be actively involved in this early
planning to both improve future investments in the Enterprise Architecture
and highlight technical or integration difficulties and other areas
of risk. |
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Featured Speaker
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| Wednesday
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SOA for Profit: How to Survive in the Downturn? Martin van den Berg, Service Line Manager Architecture, Sogeti SOA has been a hype for quite a few years now. A lot of companies were afraid to miss the golden opportunities and started SOA initiatives. Now in the downturn a lot of these initiatives are being challenged or even killed. But not all initiatives failed! Some were very successful. What can we learn from both these successful and less successful initiatives? Delegates will learn:
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Featured Speaker
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| Wednesday
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Actionable
Enterprise Architecture: helping Organisations do the right things
right Ian Charters, Distinguished Engineer and Chief Architect, Enterprise and Solution Architecture Tools, IBM Rational Software An actionable EA needs to satisfy two distinct objectives – it must helping the enterprise do the right things , inspiring change that supports organisation's business strategy; while also helping to do things right , guiding the creation and deployment of business centric, often IT based solutions. In this session Ian will discuss how EA needs to be "much more than just an architecture" if it is to both guide and govern change… |
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| Wednesday |
KEYNOTE:It's Enterprise Architecture Jim,
But Not as We Know It! Steve Jones, Global Director Partner Management, Capgemini The entry of a wide mix of technologies into the enterprise, its products, its business and processes is under way. The combination of a recession and new technology that users can drive at low cost for innovative gain is irresistible to a hard pressed business manager. Meanwhile business schools and consultants have talked extensively about how business itself is being changed by these factors, using terms such as ‘business model innovation’ and ‘enterprise 2.0’. Services-based technologies, ranging from Web Services to Cloud Services, will become essential for businesses. Trying to curtail their use is not likely to work, nor would it be in the best interests of the enterprise at this difficult time. What is needed is to establish codes of practice and governance to ensure standards are consistent, risks are correctly identified and managed, and most of all, what should be integrated into the enterprise is appropriately integrated. This presentation will discuss the major mind shift that Enterprise Architects must make to extend their traditional view of EA, embrace new architectural styles such as cloud computing, and provide a path for safe adoption. |
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Featured Speaker
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| 14:45 - 15:45 CONCURRENT SESSIONS | ||||||||||||||||
| Wednesday
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Ian Seager, IT Architect, Yorkshire Water SOA and EA are complementary disciplines sometimes separated by technology. This talk will demonstrate how they can be practically linked to achieve alignment of IT with its business. This talk is a practitioner presentation describing how an implementation of SOA infrastructure and developments lead to a need to deliver an improved EA. This is based on the presenters’ experiences overseeing the implementation of both of these disciplines within Yorkshire Water in the UK. The organization has recently implemented a number of projects using a common development framework and integrated using an ESB and BPM. The presentation will cover initiating and running an SOA programme, the links between SOA and EA and the development of an EA from SOA. |
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Featured Speaker
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| Wednesday
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Robert Rencher, Sr. Systems Engineer, Associate Technical Fellow, The Boeing Company The Boeing Company is defining an extended enterprise architecture to include airline customers and third party service providers. A multi-layer service oriented architecture construct is used to define the services and enable the integration of the extended enterprise partner systems. The architectural complexity increases exponentially when multiple participants are incorporated into the aviation ecosystem. Characteristics and attributes of the Zachman Framework are used in the identification, definition and integration of the ecosystem services. Properly defined data, the alignment of processes and distinct system definitions are critical to the success of the integrated ecosystem. During this presentation participants will understand:
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Featured Speaker
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| Wednesday
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Managing Complexity with Enterprise Architecture Roger Sessions, CEO, Objectwatch Managing complexity is a major challenge for all organizations. Many IT cost overruns and outright failures can be traced to unmanaged complexity. To address this problem, an important skill for architects is to be able to partition the enterprise into logical elements in defensible and repeatable ways. This talk presents a mathematical model based on probability theory and set theory to help us better understand complexity and a architectural process, called Simple, Iterative Partitions (SIP), for removing it. The SIP process includes a validation approach to check the proposed complexity reduction architecture against mathematical models for correctness. This talk describes why enterprise architects are in a unique position to address the problem of complexity, and in so doing, deliver immediate, high visibility benefits to organizations struggling through hard times. Delegates will learn:
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Featured Speaker
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| Wednesday
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Session TBC
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| 16:15 - 17:15 CONCURRENT SESSIONS | ||||||||||||||||
| Wednesday
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Kelvin Myhill, Customer Communications Architect, Aviva (Norwich Union Life) Aviva have been simplifying their estate, growing their business and transforming their operating model. Previously, their IT strategy was not visibly connected to their business ambitions and they needed to overhaul their automated document composition process. This presentation will describe the Enterprise Architecture framework they have created, the journey they have taken to get it understood, populated and agreed, how change programmes and investment decisions are now being influenced and their plans to grow further. The presentation will cover the use of their reference architecture and technology framework, and the process for verifying and maintaining these. It will also discuss how to identify capabilities, trigger points, opportunities, dependencies and blockages. It will illustrate that progressive, small steps can lead to big benefits and show how the outcomes achieved enhanced the team’s credibility and influence. |
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Featured Speaker
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| Wednesday
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Change Management Aspects of EA Implementation Tony Kitson, STATIS Ltd This presentation addresses some of the key issues faced when strategic architecture starts to enter the operational implementation phase. It distils a model of business change for successful delivery, drawing on examples from the presenter’s personal experiences, both as an employee and as an independent consultant. These include a barely successful EA scheme at an energy retailer; partially successful exercises at an electricity distributor and at a media company; and a successful example from a power generator incorporating all the elements from the proposed model. It distils the need to address four key factors: stakeholder analysis; engagement and communications; readiness planning and control; and benefits realization. Key learning points include:
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Featured Speaker
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| Wednesday
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Agile Enterprise Architecture: A Step Change
is Required Charles Edwards, Enterprise Architect, Processwave EA is generally not delivering to its full potential. It is often viewed as too slow, costly and cumbersome. How many EA practices spend too much time trying to turn the Zachman or TOGAF or other methods and frameworks into a workable model for their own situation, rather than delivering value for their stakeholders? We need to be more Agile. What does a good Agile EA practice look like? We need a standard template or baseline for such an operational process. What are the roles, work products and activities? In what order and phasing? This presentation will include many anecdotes from practical experiences of using Agile EA and talk about both its failures and successes.
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Featured Speaker
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| Wednesday
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Session TBC
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| Wednesday |
Conference Wrap-Up - Conference Chairs John Zachman, President, Zachman International Sally Bean, Director, Sally Bean Ltd |
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Featured Speakers
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