Friday 10 June, Conference Day 2 & Exhibits

09:00-10:00 KEYNOTE Architecting the Cloud: How Enterprise Architects Should Think About Cloud Computing
Jason Bloomberg, CEO, Intellyx LLC

10:05-10:55

EA Solutions & Experiences The Success of a Pragmatic Enterprise Architecture approach 'STREAM'
Jaap Schekkerman, Thought Leader Business Technology Strategy EA, IFEAD / Logica Business Consulting
EA Approaches & Best Practices  The Implications of Social Business Design for Enterprise Architects
Lee Provoost, Headshift
Business
Architecture
A Design-led Approach to Business Architecture
Milan Guenther, Partner, enterprise design associates
10:55-11:25   Networking Break & Exhibits
11:25-12:15 Sponsor
Session

The Future to Translating Tomorrow into Today
Shaan Watkins, Head: Platform Solutions, STANLIB Asset Management Ltd
Sponsor
Session
Getting To Business Value: Accelerating Smarter Computing Through EA Planning
Jog Raj, IBM
Sponsor
Session
Embedding Process Execution in Real World Systems
Ian Doyle, Consultant, Fusion Middleware, Oracle UK
12:15-13:45   Lunch & Exhibits
13:00-13:40 Perspective
Session

Competencies Professionals Need to Generate Results using Process Governance and Management
Prof. Rafael Paim, Enjourney Consulting

13:45-14:35

EA Solutions & Experiences SOA Case Studies: Lessons and Observations
Michael Rosen, Director, Enterprise Architecture, Cutter Consortium
EA Approaches & Best Practices  A Next-Generation EA Approach to Modelling the Firm using Capability Sets
John Gøtze, EA Fellows
Patrick Turner, Architecture Services Pty
Business
Architecture
Global Process Harmonization and Improvement for Future Growth
Thomas Henkel, Amer Sports
14:40-15:30 EA Solutions & Experiences Case Study - Maturing Visa Europe's Architecture Practice
Robin Meehan, CTO, Smart421
Chris Forlano, Lead Enterprise Architect, Visa Europe
EA Approaches & Best Practices  Taking Information Architecture into Consideration while Modelling Business Processes
Aija Palomäki, Chief Consultant, QPR Software
Pirkko Kortekangas, MD, Chief Medical Information Officer, Hospital District of Varsinais-Suomi
Business
Architecture
Actionable Architecture: Strategic Synergies between BPM, EA and SOA
Claus Jensen, Chief Architect, IBM
15:30-16:00   Networking Break & Exhibits

16:00-16:50

EA Solutions & Experiences Practical Enterprise Integration - Realising the Benefits of a Strong Canonical Architecture
Andrew Johnston, Managing Director, Questa Computing Ltd
EA Approaches & Best Practices  Schemas, Categories and Perspectives. What Psychology can bring to Enterprise Architecture
Colonel Luigi Gregori, Colonel; Deputy Head Policy and Standards, MOD
Business
Architecture 
Respect as an Architectural Issue: a Case Study in Business Survival
Tom Graves, Principal, Tetradian

16:50-17:15

EA

EA Close: Reflections from the Chair
Sally Bean, Sally Bean Ltd

 

Friday
10 June
09:00-10:00

KEYNOTE

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KEYNOTE: Architecting the Cloud: How Enterprise Architects Should Think About Cloud Computing
Jason Bloomberg, CEO, Intellyx LLC


Most of the information about Cloud Computing today comes from vendors. As a result, it skews toward purchasing software and hardware, and away from making balanced decisions in the enterprise.

The Enterprise Architect must counterbalance vendor spin and place Cloud Computing into the proper context: among the many deployment options available, with its own unique advantages and disadvantages.

This session outlines the primary issues an EA must consider in order to make appropriate decisions about various Cloud-based options, how to put together a Cloud roadmap, and how best to communicate the position the Cloud should take in the greater context of agile Enterprise Architecture.

People who attend this session will learn:

  • A vendor-independent context and definition for Cloud Computing, as well as Cloud service and deployment models
  • The seven essential steps on a Cloud Computing roadmap

The core elements of a business-driven EA Cloud strategy, including business, IT, and transition strategies for managed services, application modernization, or rationalization of applications.

Featured Speaker:
Jason Bloomberg

Jason Bloomberg
CEO
Intellyx LLC

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 10:05 - 10:55 CONCURRENT SESSIONS

Friday
10 June
10:05-10:55

EA Solutions
&
Experiences

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The Success of a Pragmatic Enterprise Architecture approach 'STREAM'
Jaap Schekkerman, Thought Leader Business Technology Strategy EA, IFEAD / Logica Business Consulting

This presentation is the story of a successful EA programme at TenneT, who administer the grid of the Dutch electricity network. The business needed to set up a transformation programme to rationalise their Information System landscape and transform it to support the future ambitions and strategy of TenneT in the North West European energy market.

The presentation will focus on the processes of understanding the business by means of a business function model, getting buy in, (both on business side as well as IT side) and how to define business and IT criteria to rationalise the IS landscape and create a successful business/technology roadmap for change. Real life deliverables and examples will be shown to tell the story and illustrate the success of a 'Managed Diversity' pragmatic EA approach called STREAM (Speedy, Traceable, Result-driven, Enterprise Architecture Management).

Key takeaways will be:

  • How a pragmatic business driven EA approach enables business/technology change.
  • The added value of creating a business function model to get business buy-in.
  • How to set up a roadmap for business / technology transformation (the big picture) and governance.
  • How to manage the Enterprise Architecture Practice
Featured Speaker:
Jaap Schekkerman

Jaap Schekkerman
Thought Leader Business Technology Strategy EA
IFEAD / Logica Business Consulting

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Friday
10 June
10:05-10:55

EA
Approaches &
Best Practices

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The Implications of Social Business Design for Enterprise Architects
Lee Provoost, Headshift

These days every large organisation is doing something with Social Media or Social Business Design. Some are experimenting with small nimble pilots and others are rolling out large transformation programmes. However, many line of business managers and marketing/sales executives are frustrated with the apparent inability of the internal IT organisation to quickly turn around requests. Many of them are wondering why they can get a SaaS-based collaboration platform up and running under an hour for a few hundred pounds, whilst the internal IT department is reluctant to adopt anything except an expensive SharePoint portal.

This often results in a plethora of small vendors, explosion of sensitive data, opening up firewalls, master data management issues, lack of user adoption, etc.

In this talk, Lee will share his experiences of working with large organisations and how the IT and EA functions can be repositioned as enabler of changes and innovation rather than being perceived as bottlenecks. He will talk about the impact of using Social Media / Social Business Design on the IT delivery organisation, different roles and responsibilities, vendor strategy, enterprise architecture and designing systems that work.

Featured Speaker:
Lee Provoost

Lee Provoost
Headshift

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Friday
10 June
10:05-10:55

Business
Architecture

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A Design-led Approach to Business Architecture
Milan Guenther, Partner, enterprise design associates

Too often in a classic decision-centric management setting, "Business Requirements" as the basis for all further endeavours seem to just magically appear out of nothing and remain unquestioned, instead of being part of a larger vision and purposeful design of the business. One possible way to address this issue is using Design Thinking to generate a tangible vision.

This presentation showcases a design-led approach to business architecture. By looking at the business from a customer experience perspective, such a design captures a desired future state that in turn can be used to derive and model business processes, capabilities, decision rules and other architectural elements.

In short, this presentation covers:

  • The value of asking visual "what if" questions and narratives in initial modelling
  • Envisioning and prototyping the future to turn a vision into tangible scenarios and dialogues
  • Transitioning a design to systemic analysis and business architecture modelling
Featured Speaker:
Milan Guenther Milan Guenther
Partner
enterprise design associates

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 11:25 - 12:15 Sponsor Sessions

Friday
10 June
11:25-12:15

Sponsor
Session

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The Future to Translating Tomorrow into Today
Shaan Watkins, Head: Platform Solutions, STANLIB Asset Management Ltd


In the changing world, organisations are faced with the increasing pace and amount of change that is required to stay ahead of the pack. During the strategic thinking process decisions are made which can change the landscape within organisations. These changes can be all encompassing and threatening to internal and external stakeholders. STANLIB was faced with little real-time management information, the service levels were lower than the industry average because we had become too risk averse and the skills levels of our staff were low which led to poor quality and poor service delivery. On the other side our IT and architecture systems had become outdated, change was difficult to implement and our online transactability was not at an acceptable level. To make things more challenging, our competitors were continually coming up with new and innovative ideas.

Drastic change was required...

STANLIB embarked on this journey 18 months ago. Part of this change is a make over of its enterprise architecture and the rethinking of its business processes and rules. The key drivers are business agility, simplicity, flexibility, transactability which will lead to Increased efficiency, cost effectiveness and closer alignment between the business and IT. STANLIB has gone through a comprehensive and thorough process to select the appropriate vendors to champion key aspects of the change programme. Change in its self is a threatening thought. Embarking on such a change requires strong change leadership as it can lead to lower productivity, staff resistance, high staff turn over, poor implementation and the worst of all the failure of the project. STANLIB are managing change on a continual basis to ensure that the most effective ways are found to deliver the programme successfully. The session will cover

  • Translating tomorrow into today
  • Problems organisations are presented with
  • Embarking on the journey to change
  • Change leadership
  • Questions and Answers
Featured Speaker:
Shaan Watkins Shaan Watkins
Head: Platform Solutions
STANLIB Asset Management Ltd

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Friday
10 June
11:25-12:15

Sponsor
Session

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Getting To Business Value: Accelerating Smarter Computing Through EA Planning
Jog Raj, IBM


While strategic IT planning and EA solutions are well understood, implementations often stray from influencing real business outcomes. Join us to discover how IBM offers proven capabilities to improve business alignment, in which strategy is transformed into prioritized execution, risks and impacts of proposed changes are balanced with tangible business benefits.
Featured Speaker:
Jog Raj Jog Raj
IBM

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Friday
10 June
11:25-12:15

Sponsor
Session

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Embedding Process Execution in Real World Systems
Ian Doyle, Consultant, Fusion Middleware, Oracle UK


As organisations become more aware of the power of process automation via sleek IT tools, ‘real world’ IT-based business processes are becoming increasingly complex and dynamic. This re! quires interaction across multiple systems and existing ‘black box’ processes, rapid process change implementation, and effective collaboration between business users, IT systems and a vast array of content. Join us for this session and find out what it takes to design and implement business processes that leverage the latest capabilities of social computing and integrate them with your enterprise applications. Focus areas include:
  • Processes - ideas to realisation
  • Systems - understanding and integration
  • Content - process association and management
  • User experience - easing people/process conflict
Featured Speaker:
Ian Doyle Ian Doyle
Consultant, Fusion Middleware
Oracle UK

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 13:30 - 14:10 Perspective Sessions

Friday
10 June
13:00-13:40

Perspective
Session

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Competencies Professionals Need to Generate Results using Process Governance and Management
Prof. Rafael Paim, Enjourney Consulting


Governing the management, managing the improvements and promoting the execution of processes require different professional skills, knowledge and attitudes. This talk will present which competencies are required by senior and middle management - like sponsors, owners or process managers, coordinators, process architects, consultants and process analysts. Well trained and experienced professionals are able to generate results for companies, governments and institutions. Case studies and examples of reducing gaps of competency at governance, management and execution of processes will be presented.
Featured Speaker:
Prof. Rafael Paim Prof. Rafael Paim
Enjourney Consulting

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 13:45 - 14:35 CONCURRENT SESSIONS

Friday
10 June
13:45-14:35

EA Solutions
&
Experiences

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SOA Case Studies: Lessons and Observations
Michael Rosen, Director, Enterprise Architecture, Cutter Consortium

This session presents the analysis and finding of four case studies of SOA implementations in finance, government and utilities. It examines the successes and failures of firms in effectively exploiting SOA technology to achieve business objectives including: cost reduction, flexible infrastructure to support corporate agility, flexible sourcing and evolution into the cloud, and competitive advantage.

The presentation will compare and contrast the approaches taken by each firm, drawing 10 key lessons from the four cases and concluding with a summary of best practices and 'gotchas'. Particular issues examined include:

  • Architectural approach
  • Motivation and timelines
  • Organizational structures and governance
Featured Speaker:
Michael Rosen Michael Rosen
Director, Enterprise Architecture
Cutter Consortium

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Friday
10 June
13:45-14:35

EA
Approaches &
Best Practices

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A Next-Generation EA Approach to Modelling the Firm using Capability Sets
John Gøtze, EA Fellows
Patrick Turner, Architecture Services Pty


The 2000s was about the failure of firms to align business and IT. In the 2010s firms must look at other alignment challenges to the firm's heart and brain. The critical issue is the complete failure of modern management theory and practice to align business thinking and practice with stated strategic intent. Capability Sets are the primary resources available within the firm for achieving (or not) the stated strategic intent of that organization and its senior management team. This presentation will provide a case study about how the enterprise architects and executive leadership used capability set modeling within a large Australian public sector organization. The linking of capability set modeling to the execution and fulfillment of stated strategic intent gives organizational transparency and has proven to be key to trust-building coherency management. This will make the firm able to align its core capabilities to meet new challenges and obstacles in ways that non-aligned and incoherent firms cannot.
Featured Speakers:
John Gotze John Gøtze
EA Fellows

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Patrick Turner Patrick Turner
Architecture Services Pty

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Friday
10 June
13:45-14:35

Business
Architecture

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Global Process Harmonization and Improvement for Future Growth
Thomas Henkel, Amer Sports

After the acquisition of Salomon in 2006 by Amer Sports (whose brands include Atomic, Wilson, Precor Suunto ), a key challenge for the success of the acquisition was how fast and smoothly people, processes and systems could be integrated to achieve the targeted synergies.

Join us on our Business Transformation in which we:

  • Used a PMI to rebuild our Enterprise Architecture for future growth
  • Harmonized global Business Processes and Data Management
  • Implemented a global business performance reporting solution
  • Used the new platform to start a new business model (B2C)
  • After 3 years we have harmonized and restructured 15 countries in Europe and are preparing the extension into the Americas and Asia-Pacific.

You will learn how to

  • use a PMO as a strategic Change Management Engine
  • achieve the necessary business-IT partnering for Success
  • stay focused and confident even when the first steps seem to be shaky
Featured Speaker:
Thomas Henkel Thomas Henkel
Amer Sports

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 14:40 - 15:30 CONCURRENT SESSIONS

Friday
10 June
14:40-15:30

EA Solutions
&
Experiences

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Case Study - Maturing Visa Europe's Architecture Practice
Robin Meehan, CTO, Smart421
Chris Forlano, Lead Enterprise Architect, Visa Europe

Inline with the European quest to unify payment infrastructures in the Euro-zone through the Single Euro Payments Area (SEPA), Visa have been through a global restructuring that resulted in two distinct organisational entities. Visa Europe is owned and operated by more than 4,000 European member banks and was incorporated in July 2004. In October 2007, Visa Europe became independent of the new global Visa Inc., with an exclusive, irrevocable and perpetual license in Europe. As a dedicated European payment system it is able to respond quickly to specific market needs of European banks and customers - cardholder and retailers - and to meet the European Commission's objective to create a true internal market for payments.

The implications of such a large and extensive restructure cascade from how we do business, to the underlying systems and infrastructure. This created the need for Visa Europe to form their own Architecture Practice. Over the last couple of years there has been significant internal focus on increasing the maturity of the practice - both in terms of the Enterprise and Solution Architecture processes themselves and the business outcomes delivered. This presentation will describe how a substantial increase in the maturity of the architecture function was achieved - how it was managed, how maturity was assessed, what metrics were recorded, the level of resource necessary - and the outcomes - the effect on the credibility of the team and most importantly the business impact that has been accomplished.

Key Takeaways:

  • How management sponsorship was gained and maintained
  • Lessons learned along the way - what would we do differently next time
  • Pragmatic approaches to applying industry standards such as TOGAF to accelerate maturity
Featured Speakers:
Robin Meehan Robin Meehan
CTO
Smart421

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Chris Forlano Chris Forlano
Lead Enterprise Architect
Visa Europe

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Friday
10 June
14:40-15:30

EA
Approaches &
Best Practices

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Taking Information Architecture into Consideration while Modelling Business Processes
Aija Palomäki, Chief Consultant, QPR Software
Pirkko Kortekangas, MD, Chief Medical Information Officer, Hospital District of Varsinais-Suomi

Traditionally, combining different domains of Enterprise Architecture has been quite challenging in practice. This is especially so in regards to Information, Application and Process Architectures. For example, Business Analysts may find formal data models hard to read and contribute to. As an end result, process models may be poor in specifying data that should be exchanged between processes and applications. Such specification however, would establish a clear contract about mandatory data to be exchanged. In fact, data quality issues are often rooted to lack of detail and formalism in specifying data to be exchanged at various interfaces.

This presentation will show an easy and intuitive way to specify information at interfaces of processes and applications. It will also outline a method to further develop such process driven information specifications towards a formal data model. The value of the approach will be demonstrated with a customer case.

Featured Speakers:
Aija Palomaki Aija Palomäki
Chief Consultant
QPR Software

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Pirkko Kortekangas, MD

Pirkko Kortekangas, MD
Chief Medical Information Officer
Hospital District of Varsinais-Suomi

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Friday
10 June
14:40-15:30

Business
Architecture

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Actionable Architecture: Strategic Synergies between BPM, EA and SOA
Claus Jensen, Chief Architect, IBM

Today's global environment requires businesses to work smarter and to improve the coordination between planning and execution to continuously improve business processes and optimize costs. While Business Process Management (BPM) and Enterprise Architecture (EA) each have value on their own, they are also naturally synergistic, and together provide better business outcomes and strategic alignment of business and IT. When done together in an SOA context, BPM provides the business understanding, metrics and execution environment, and EA provides the discipline for translating business vision and strategy into architectural change. Both are needed for sustainable continuous optimization.
  • The value of making architecture actionable
  • The key enablers for actionability
  • How to approach actionable architecture organizationally and practically
  • How to leverage the SOA, BPM and EA synergies in practice
  • How to achieve strategic objectives with reduced risk and cost
Featured Speaker:
Claus Jensen

Claus Jensen
Chief Architect
IBM

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 16:00 - 16:50 CONCURRENT SESSIONS

Friday
10 June
16:00-16:50

EA Solutions
&
Experiences

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Practical Enterprise Integration - Realising the Benefits of a Strong Canonical Architecture
Andrew Johnston, Managing Director, Questa Computing Ltd


Since 2002, National Grid Transmission has progressively exploited EAI technologies to deliver the interfaces between its systems for asset and work management. Decisions on the logical architecture have had a major impact downstream, as the business and its systems have evolved. This presentation takes the audience on that journey, identifying where the right decisions have delivered dramatic benefits in terms of easing later change, and where less strategic decisions have presented later challenges. The focus is on the logical enterprise integration architecture, rather than on specific technologies, but we acknowledge where technology choices have themselves provided key benefits or constraints.
  • A practical history of an enterprise's integration architecture, highlighting the re-engineering and refactoring required over time
  • How a "logical hub and spoke" approach, based on a powerful canonical data model, has really delivered on the promises of easing change
  • Design patterns for replacing legacy interfaces with minimal application impact

 

Featured Speaker:
Andrew Johnston

Andrew Johnston
Managing Director
Questa Computing Ltd

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Friday
10 June
16:00-16:50

EA
Approaches &
Best Practices

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Schemas, Categories and Perspectives. What Psychology can bring to Enterprise Architecture
Colonel Luigi Gregori, Colonel; Deputy Head Policy and Standards, MOD
This presentation will look at Enterprise Architecture as a multi-disciplinary approach. Psychology can provide useful insights into individual and social activities, and these can be leveraged to assist the work of the Enterprise Architect. The presentation will focus on Man as an information processing machine, and highlight the work of critical social psychologists, in terms of developing approaches to make Enterprise Architecture more relevant. This will aid in constructing understanding and communication of architectures. The key learning points are as follows:
  • Schemas and categories are key enablers for learning from newborn babes to old age onwards, yet can act as significant inhibitors to the adoption of an Enterprise Architecture approach
  • Knowledge is both discovered and constructed; social and cultural environments are important to its construction
  • George Kelly's Repertory Grid and Salmon's Line can help in aiding communication of Architectures, and breaking down the problems of construction and categorisation
Featured Speakers:
Colonel Luigi Gregori

Colonel Luigi Gregori
Colonel; Deputy Head Policy and Standards
MOD

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Friday
10 June
16:00-16:50

Business
Architecture

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Respect as an Architectural Issue: a Case Study in Business Survival
Tom Graves, Principal, Tetradian

The client: a large bank in Latin America. The business problem: loss of respect of the company in the market and the broader community, plummeting from highest to lowest in the region in a matter of months, with impacts throughout all aspects of the business. This real-life case study explores, step-by-step, the actual practices and underlying architecture principles that were used to tackle a major strategic issue with enterprise-wide scope, and set the groundwork for subsequent process development.

Key takeaways from this presentation include:

  • How architecture concepts and principles may be usefully applied far beyond IT alone
  • How enterprise architecture supports business strategy and business process management
  • How enterprise architecture facilitates communication between disparate stakeholders from every area of the business
Featured Speaker:
Tom Graves

Tom Graves
Principal
Tetradian

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 16:50 - 17:15 CONCURRENT SESSIONS

Friday
10 June
16:50-17:15

EA

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EA Close: Reflections from the Chair
Sally Bean, Sally Bean Ltd

 

Featured Speaker:
Sally Bean

Sally Bean
Sally Bean Ltd

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