Pre-Conference Seminars - Wednesday 8 June 2011

09:30-17:30 - Full Day Seminar
Getting Started in Enterprise Architecture

Sally Bean Director Sally Bean Ltd

This interactive seminar will help delegates develop a clear understanding of the elements of successful enterprise architecture and build foundational knowledge to maximise the benefits of their attendance at the conference. It will cover the basics of EA: what is EA, why should you do EA, and how to get going. Working in small groups, delegates will explore different approaches to EA, learn how to identify and work with different EA stakeholders and how to position EA as a function in their organisation for maximum effectiveness.

• Understand what EA can do for your organisation
• How to manage EA - roles, governance and cultural fit
• Get an independent overview of different approaches, techniques and models
• Identify common challenges and ways of overcoming them
• Network with your peers, build an action plan for success and identify sources of further help and guidance

09:30-17:30 - Full Day Seminar
Driving Business Performance with Enterprise Architecture

Chris Potts Corporate Strategist Dominic Barrow

This full-day seminar and workshop is about how to maximise the contribution of Enterprise Architecture (EA) to strategic business leadership and value-creating investments in change. It focuses on how Enterprise Architects drive big-picture improvements in business performance, in the context of corporate and business strategies. It will help you to benchmark and develop your organisation's maturity at exploiting EA capabilities and architectural innovations, including:

• The Double E, Double A journey for integrating EA with business leadership
• How to think like an enterprise investor: using structural performance ratios to make EA choices
• EA, business innovation, and the end-to-end process of investing in change
• Maximising EA s contribution and influence: the Enterprise Architect s dashboard
• Being masters of uncertainty: strategy scenarios and architectural impacts
• Understanding the politics of EA, and its influence on business culture.

09:30 - 13:00 - Half Day Seminar
Introduction to the Zachman Framework for Enterprise Architecture

John Zachman President Zachman International

This seminar is a brief introduction to the background, rationale and logic of the Zachman Framework for Enterprise Architecture. It will first explore some definitive reasons for the appearance of the Zachman Framework on the scene several years ago. It will then provide an overview of the basic logic of the Framework itself which is derived from the precedent established in the older disciplines of Architecture and Construction; Engineering and Manufacturing. The Framework defines the set of descriptive representations that are required to create a complex object (like an Enterprise) and serve as the basis for changing the object instance (the Enterprise) after it is created.

The seminar will also address the implications of producing and of not producing the identified set of descriptive representations in the course of accommodating current demand from the Enterprise. It will show the importance of ensuring that long term fundamentals and building blocks are addressed and retained into the future.

09:30 - 13:00 - Half Day Seminar
How to Implement Capability Management: the Evolution of EA to Support Strategy

	Lawrence Helm Managing Director Information Dynamics
	Robert Stauffer Chairman and CEO Information Dynamics

Executives need to understand and manage holistically the capabilities on which their business depends. Capability Portfolio Management (CPM) is an organizational tool, rooted in EA methodology, that aids the informed, accurate and timely opportunity-cost decisions necessary for a successful corporate strategy. Capability Based Assessments (CBA) reveal the extent to which a given capability is ready to fulfil strategic requirements. Guided by strategic intent, the CBA examine capability needs, capability gaps, and capability excesses for a specified operational area. The findings demonstrate how well the assessed capability, or combination of capabilities, will support a desired outcome. Drawing from our experience at NASA and research into real-world examples we will impart:

• How to tailor Capability Portfolio Management to support your organization's strategy
• What you need to conduct Capability Based Assessments, and how to begin
• Why it's difficult: NASA lessons learned from EA, CPM and CBA

14:00 - 17:30 - Half Day Seminar
Delivering Enterprise Architecture with TOGAF and ArchiMate

Harmen van den Berg Director BiZZdesign

A complete approach to enterprise architecture requires: (1) a framework describing architectural viewpoints; (2) a language for architectural descriptions; (3) a method for constructing architectures.

The Open Group's TOGAF9 standard is the leading method for EA development, including a process, techniques and best practices. The Open Group's ArchiMate standard is the leading language for integrated EA modelling, describing the business, application and technology layers and their relationships. This session provides overviews of both TOGAF9 and Archimate 2.0.

Based on examples from real-life cases, we will show:

• How TOGAF and ArchiMate together offer a comprehensive approach to EA
• That ArchiMate facilitates modelling the deliverables prescribed by TOGAF
• The latest version of ArchiMate (2.0) to cover all the aspects that TOGAF addresses.

14:00 - 17:30 - Half Day Seminar
Case Study: Architecture Brings Competitive Leadership to Wells Fargo

Michael Rosen Director, Enterprise Architecture Cutter Consortium

Have you ever wondered why some organizations are more successful than others? What is it that those companies do to consistently lead in their industry? How do they manage complexity and change, and balance that with cost control, flexibility and business agility?

This case study examines the Enterprise Architecture practice at Wells Fargo Bank and the competitive advantage and value it has delivered making Wells Fargo the 2nd largest US Bank. Using the Harvard Business School Case Study method, the participants will be lead through an interactive discussion that examines the challenges Wells faced and explores different options while discovering Wells' solution. Delegates will come away with a clearer insight into:

• How architecture delivered competitive business advantage
• The relationship between EA programs, enterprise culture and organizational structure
• What is the right amount of governance
• Feedback from the project perspective back to the enterprise architecture
• Lessons on making architecture useful to analysts and developers