Call For Speakers

Enterprise Architecture Conference Europe 2012

Call for Speakers Deadline Monday 19th December 2011

SECTION 1: Key points

Presentation proposals are now being accepted for the 13th Annual European Enterprise Architecture Conference, scheduled for 18-20 June, 2012 at the Radisson Blu Portman Hotel, London, UK. The conference is produced by IRM UK and will again be co-located with BPM2012.

This conference is an independent event that provides a broad, practical perspective on EA, and recognises that there is no ‘one-size-fits-all’ approach. The majority of EA efforts to date have been directed at organizing IT systems from an enterprise-wide viewpoint, ensuring that these are cost-effective, adaptable and consistent with business strategy. As IT increasingly becomes interwoven into business activity in complex ways, it becomes difficult to separate thinking about ’IT’ from thinking about ‘Business’. A more complete perspective of EA therefore places it closer to the heart of the enterprise, aiming to harmonise all the different facets of change to be addressed (e.g. strategy, process, behaviour, information, technology). The conference programme will be designed to appeal to both these audiences, and will thus benefit from its co-location with BPM 2012.

Do you or any of your team have a formal presentation to contribute to the EAC? All selected speakers will be entitled to attend the event free of charge.

The deadline for submissions is Monday 19th December 2011.

We are looking for keynotes, conference sessions and workshops on (but not limited to) the following themes and topics:

  • EA Success Stories: Real-world case studies in all types of organisations, showing how the results of EA have been used to manage change, improve decision-making and deliver value.
  • EA and Business Change Design: The use of EA to guide and support business design and change; relationship to activities such as business strategy , portfolio planning, and business process management; application of ideas from practices such as systems thinking and design thinking;
  • EA’s response to Current Business Imperatives: How the approach to EA needs to change to take account of business trends (e.g. globalisation, economic downturn, outsourcing) and technology trends (e.g. cloud, IT consumerization, collaboration tools)
  • How EA supports Creativity and Innovation: How Enterprise Architects can help generate completely new ideas. How EA creates innovation capabilities, through increased adaptiveness or better knowledge.
  • Building EA Capability: How to organise the EA function; developing the skills required; the social processes of promoting EA and working with stakeholders; governance; measuring value; lessons learned from things that didn’t work so well.
  • EA and Information Management: EA’s role in facilitating communication, both between people and between information systems. The relationship of EA to topics such as ontology and data architecture.
  • EA Frameworks, Methods and Tools: How to use integrated models, reference architectures, frameworks and tools to create a joined-up enterprise and manage complexity and change. Fresh ideas for making these more accessible and manageable.
  • EA and Project Implementation:  How to ensure that downstream change projects are appropriately guided, supported and governed in order to deliver the expected changes and benefits.

We decide on the tracks once we have evaluated the submissions, but we do plan to have a Business Architecture track common to both EAC and BPM. This track was well-received last year.

Please read the Speaker Guidelines carefully (click here) before preparing your abstract, and click here to submit your proposal. 

Please direct any questions about submissions to Jeremy Hall (,uk).

Sponsorship Opportunities Are Available
Please contact Shane Mcglynn at

SECTION 2: Speaker Guidelines:

Speaker Guidelines for EAC 2012

Please read these guidelines carefully before you make your submission, and ensure it reaches us by 19th December 2011.

We are looking for:

  • One hour conference sessions and Keynotes (plan for 50 minutes speaking time, to allow for questions)
  • Pre-conference seminars/workshops (3 hours or 6 hours)

We normally receive a large number of submissions for this conference, and take a wide range of factors into account in making selections, including feedback from previous conferences and the need to provide a balanced programme.  A shortlist of the most promising abstracts is sent to an advisory panel, drawn from EA specialists and corporate practitioners, for comment before a final decision is made.

Please submit your abstract directly on our website using the submission form.  You may submit more than one abstract.

Your abstract should keep strictly to the limit of 120 -150 words, clearly outlining your content. Please include 3 bullet points at the end to summarise your key messages.

Your abstract should be sufficiently polished for inclusion in the conference brochure and must achieve the following objectives:

  • Provide enough information for us to evaluate your submission relative to others. To aid the evaluation, you may include additional relevant information in section 3C of the submission form.
  • Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and level of maturity of their architecture experience.

Based on previous conference feedback and programme assessments, here are some tips to help you maximise your chances of being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Do use the bullet points at the end to highlight the key 'takeaways'.
  • Demonstrate real-world achievements, showing examples of EA content if possible, and describing outcomes from applying it.
  • Push the envelope. Aim to stretch the audience with fresh insights and the benefit of your own experience. Or present a topic that would fully engage people at the CIO level.
  • Ensure that your presentation is really relevant to this conference.  If your talk majors on a specialised topic, you should position it clearly in an overall enterprise architecture context.
  • Choose a title for the talk that clearly conveys the content of it.


  • Pitching specific products
  • Stating messages that are obvious
  • Exceeding the word count limit
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions
  • Using vague abstractions and jargon.

If you have presented recently at this conference on similar subject matter, we suggest that you use section 3C of the submission form to indicate how this presentation is different from what you have presented before. We welcome the opportunity to show how EA efforts are progressing over time or how ideas are evolving.

If you feel your submission is suitable for both EAC and the co-located BPM event, please indicate this. We will then decide where to slot it in, if it is selected.

If you are not sure whether your idea is suitable or not, please feel free to contact us to discuss it before making your submission.  We can also help you refine your abstracts, and also can review your presentation decks when the time comes for you to produce them, provided that you do this well ahead of the deadline dates.

Please note that abstracts which are longer than the specified length will be edited down by us to fit the brochure and presented back to you for approval.

You will be notified whether your submission has been accepted by the end of January 2012.

Click here to submit your proposal.

Please direct any questions regarding submissions to

Jeremy Hall
IRM UK Strategic IT Training