During the next five years, energy executives will see the Internet transform their business landscape - accelerating market restructuring, redefining business processes, driving down costs, and ultimately making information (about energy usage, consumers, and markets) more valuable than the energy commodity itself. At the same time, the industry will transition to a convergent value chain model, blurring distinctions between the previously separate, regulated utilities and competitive oil/gas companies.

Amid all this change, how can business leaders master critical imperatives to construct the 21st century energy business? How can technology leaders separate hype from reality to deploy technologies that drive competitive advantage? And how can IT and business work together as a team to craft a winning strategy?

Hosted by IRM UK and drawing from META Group's vast array of research and consulting resources, this conference features two days of thought-provoking presentations and case studies to help you harness your IT competencies and attain vital business imperatives.

We hope to see you and your team in London!

Rick Nicholson
Vice President and Director
Energy Information Strategies
META Group

Benefits of Attending
Establishing a dynamic customer relationship management (CRM) strategy that is appropriate for each line of business

Optimising the business-to-business (B2B) relationships associated with extended commerce chains

Integra%ting operational processes and technologies to drive cost reduction and service reliability/quality improvements

Understanding the interplay of business practices and technology standards in enabling retail energy competition

Anticipating how e-business paradigms for stock trading and online auctions will drive radical changes in energy trading

Who Should Attend

• CEOs, CIOs
• Leaders of energy business lines
• IT management, account managers
• Members of IT councils and integrated architecture groups, shared services directors
• Senior technologists, EC program managers, technology and business strategy planners

Maximise Your Conference Experience!
Meet one-on-one with our world-class analysts to confront your

specific business or technology challenges. (Please indicate on the booking form if you would like to schedule a meeting during the conference.)

About META Group
META Group helps companies make better IT decisions by providing research and unlimited analyst consultation relevant to their specific business needs. Offering advisory services, consulting/benchmarking, and publications that span the full spectrum of IT, META Group addresses the latest technologies, industry trends, and business challenges. With more than 2,000 client companies worldwide, META Group differentiates itself from other information providers through its commitment to highly personal service (enabling "analysis in context"), bottom-line answers, and objectivity. To support this promise, META Group maintains a client-to-analyst ratio of 50:1 - the lowest in the industry - and reinvests almost 50% of its revenue back into research and client services. For details, connect with metagroup.com.

About Energy Information Strategies
Energy Information Strategies is the only comprehensive advisory service of its kind aimed solely at the needs and concerns of the rapidly transforming energy industry. Staffed with experienced industry analysts, EIS delivers sound, comprehensive research and advice to energy company business leaders and information technologists. EIS covers the entire energy value chain, with a focus that goes beyond technology to business challenges, opportunities, and threats. By surveying the entire energy industry and the general IT landscape - while leveraging the research generated by META Group's other advisory and consulting services - EIS provides unparalleled advice to clients on issues vital to their business.

About IRM UK
IRM UK is an international organisation that specialises in strategic IT training for IT & business professionals and managers. Our presenters have superior technical knowledge, teaching skills and a wide range of practical business experience. They are some of the most influential technologists, methodologists and original thinkers in IT and business today.

Noted for the participation of top level decision makers from both the corporate, user and vendor communities, and the lucid analysis of critical strategic and management issues, our events are condensed and rigorous combining technical explanations with management advice and discussions of future directions.  Our world class speakers include Roger Burlton, Larry English, Mike Ferguson, Peter Hruschka, David Marco, Eva Wohlen and John Zachman. We are running two other major conferences in London this year:

ENTERPRISE ARCHITECTURE EUROPE 2001, 11-13 June

also in association with META Group

INFORMATION QUALITY IMPROVEMENT/META DATA/DAMA INTERNATIONAL CONFERENCES EUROPE 2001, October