3 Day Seminar

Business Architecture:
Building Alignment for Rapid Change

Roger Burlton

Click here to hear Roger explain what
Business Architecture is.

Register On-line:
7-9 March 2016, London
17-19 October 2016, London
Related Seminar:
Working with Business Processes: Discovery, Assessment, Mapping, Analysis and Design
Alec Sharp

PDF File IRM UK Seminars 2016 Brochure

Click here for an in-house quote request or for further information regarding in-house training.

There is incredible pressure on organizations to be able to fundamentally change and to sustain their ways of working. Issues such as globalization, massive cost reductions, new forms of competition, social changes, technology breakthroughs and many others are leaving organizations in a race to adapt fast. Evidence has shown that those organizations that have a good knowledge of all of their current business resources and how they interact with one another can handle the challenge better than the others. The ones who cannot move fast enough are often those that do not have an aligned knowledge base of capabilities because they previously built isolated business solutions that ignored sound architectural principles and created solutions from scratch with huge amounts of redundancy and significant integrity issues. All of this just gets worse over time.

There is no doubt that a solid architecture of all business capabilities is needed to quickly and confidently leverage the knowledge of and about the business so we can respond quickly to constant change and disruption, can anticipate issues and become much more innovative, be able to implement enterprise technologies on time with minimal pain and align business resources to work together for integrated and effective business results for external stakeholders. To do this we need to architect and align our intellectual and physical assets and reuse capabilities.

Ultimately it is about the business itself with many perspectives converging; being able to clearly articulate what we strive to accomplish (the ends) and what we have to build, connect and do (the means). Alignment among many moving parts characterizes this emerging and converging practice. To attain unification of all capabilities Business Processes will play a key role. Alignment of a value added, practical and implementable Business Architecture and Business Change Portfolio will be our payoff but without process coordination nothing will change much.

Transformation initiatives should re-use the content of the Business Architecture to select, scope, and execute business change projects. Stakeholder analysis and performance metrics as well as cultural assessment results will drive business analysis using process and related models decomposed from the architecture. Analysis of measurement data traceable to the top of the business performance scorecard will help to find symptoms and causes of poor performance critical to realizing the business intent and the processes and capabilities needed. Aligned implementation and change management plans can now be established and a cultural change program launched to ensure the business changes will stick. This highly participative workshop will delve into all aspects of Business Architecture, Business Processes and Business Capabilities from top to bottom.

Learning Objectives

  • Understand what a useful Business Architecture looks like
  • Be able to apply enterprise-wide architecture models and techniques that are aligned
  • Learn how to sell the Business Architecture value proposition and gain cross-organization acceptance
  • Be able to develop a measurable architecture for planning, budgeting, organization design, compliance, human change management, and the introduction of breakthrough technologies
  • Be able to use the architecture to accelerate capability change projects and model development
  • Discover how to address cultural barriers during architecture and implementation

Benefits to Your Company

  • Establish a common and shared business architecture
  • Build a measurement framework based on outcomes not just organization charts
  • Align all programs of business change and process execution governance with IT and HR strategy
  • Continuously manage architecture artifacts as assets of the enterprise
  • Get a set of capabilities that are truly traceable to strategic intent
  • Define and manage an aligned program of cultural change successfully

Benefits of Attending

  • Succeed by delivering visible and measurable performance improvements
  • Become better equipped to sell the concepts upward and reduce resistance to change
  • Develop better capability models
  • Have a flexible approach that works based on specific organizational needs and allows judgment to be exercised
  • Use a method that scales for both small and large organizations
  • Spend time with Roger Burlton; the most experienced practitioner in this field

Seminar & Workshop Outline

Why Business Architecture?

  • Fast Response to Constant Change and Disruption
  • Anticipation and Innovation
  • Enterprise Technology Implementation
  • Requirement for Adaptability
  • Alignment of Business Resources
  • Reuse of Assets

Business Architecture and Related Disciplines

  • Business Architecture
  • Enterprise Architecture (EA)
  • Business Process Management (BPM)
  • Business Analysis (BA)
  • Service Oriented Architecture (SOA)

The Structure of Business Architecture

  • Business Architecture Meta Model
  • Business Architecture Artifacts and Models
  • Business Architecture Frameworks
  • Zachman
  • BPTrends Associates

Business Capabilities

  • What is a Capability?
  • Business Processes and Capability
  • The Burlton Hexagon
  • The Process-Capability Architecture

Business Architecture Methodology

  • Methodology Overview
  • External Environment Assessment
  • STEEPL view of External Pressures
  • Business Scenario Models
  • SWOT

Workshop: What are the External Pressures on your business?

Value Chain Identification

  • How to define your Value Chains
  • How many do you have?
  • Shared Services across Value Chains
  • What is the Value Chain’s Value Proposition?

Workshop: What Value Chains do you have and what is your Value Proposition?

External Stakeholder Analysis

  • Stakeholder Classification
  • Product and Service Exchanges
  • Stakeholder Needs and Expectations and Business Outcomes
  • Measuring Stakeholder Relationships: Goals, KPIs and Objectives
  • Critical Success Factors for Stakeholder Value

Workshop: Who are your stakeholders and what Outcomes must we deliver for them?

Business Strategy Development

  • Business Motivation Model: Ends and Means, Mission, Vision, Goals and Objectives
  • Strategy Maps
  • Business Model Canvas
  • Business Programs
  • Your Product and Service Catalog
  • Your North Star

Workshop: What are the Strategies for the Value Chain?

Semantics: Defining Terms

  • Business Vocabulary
  • The Semantics of Business Vocabulary and Rules (SBVR)
  • Data Dictionary
  • Glossary of Terms

Business Process / Capability Architecture

  • Stakeholder Process Lifecycles
  • Product and Service Process Lifecycles
  • Business Resources Process Lifecycles
  • Consolidating Overlaps across Lifecycles
  • Using Business Process Frameworks
  • Finalizing and Gaining Acceptance of the Business Process / Capability Architecture
  • Examples of Architectures from Various Industries
  • The Role of Process Improvement (Six Sigma and Lean)
  • Process Modeling standards (IGOE, BPMN, CMMN)

Workshop: What are the Lifecycle Processes for your Value Chain and what are the Processes / Capabilities of your business?

Business Performance Models

  • Characteristics of Good Performance Indicators
  • Lagging and Leading Indicators
  • Balanced Scorecards
  • Process Scorecards
  • Scorecard Alignment and Traceability

 Workshop: What is your Performance Scorecard map?

  • Alignment to Organization Structure and Accountability
  • Organization Structure
  • Associating Processes, Measures, Organization and Accountabilities

 Workshop: How does your Scorecard map to your Organization?

Alignment to Knowledge, Policies and Rules

  • Knowledge Management
  • Policies and Business Rules
  • Decision Management and the Decision Model Notation standard (DMN)

Workshop: How do your Business Rules relate to your Process / Capability Architecture?

Alignment of Business Architecture with IT Architecture

  • Information Model
  • SOA
  • BPMS
  • Business Activity Monitoring
  • ERP

Workshop: How do your IT Capabilities support your Processes?

Alignment with Human Capabilities

  • Work Guidelines
  • Skills and Competencies
  • Capacities
  • Motivation
  • Cultural Alignment
  • Structural Maturity (CMMI)
  • Cultural Maturity
  • Aligned Maturity
  • Growing your Maturity

Workshop: What is your Maturity Level

Portfolio Management

  • Using the North Star (operational goals and objectives) to Evaluate Potential Value Creation
  • Using Performance Data to Evaluate Performance Gaps
  • Pain- Gain Analysis for Prioritization
  • Creation of Priorities: Grids and Heat Maps
  • Feasibility Analysis
  • Defining the Portfolio of Change

Workshop: What are your Change Priorities?

Leveraging the Architecture in Business Change Initiatives

  • Scoping the Change Project
  • Decomposing and Using the Models
  • Updating the Models

 Workshop: Scoping one Project

Sustaining the Architecture

  • Governance Framework Considerations
  • Architecture CoE Support


  • Business Architecture Roles
  • Business Architecture Tools
  • Maturity Assessment (hard stuff and soft stuff)
  • A Maturity Based Rollout Strategy
  • Critical Factors Revisited


This class will be of benefit to professionals and managers of all types involved with planning and designing organizational change and building business capability to adapt and innovate continuously.  Typical job functions include:

  • Business Architects
  • Enterprise Architects
  • BPM Architects
  • Process Improvement Analysts
  • Business Analysts
  • Strategic Planners
  • IT Architects
  • Business Operations Officers
  • Change Managers
  • IT Consultants
  • Programme Managers

Special Features

  • Learn from Roger Burlton; the most experienced practitioner in this field
  • Get ready for Disruptive Innovation
  • Continuously manage architecture as an asset of the enterprise
  • Align all programs of business change with IT and HR strategy
  • Build an aligned measurement framework based on stakeholders and outcomes not just organization charts
  • Get a set of capabilities that are truly traceable to strategic intent
  • Be able to sell the concepts upward and reduce resistance to change
  • Learn a method that scales for both small and large organizations
IIBA Accreditation
The International Institute of Business

This course, Business Architecture: Building Alignment for Rapid Change, is a course endorsed by the IIBA and registered under BPTrends Associates, an IIBA Endorsed Educational Provider.  The course is aligned with the BABOK v2.0.  By attending this course you will earn 24 PDs (Professional Development hours) or 24 CDUs (Continuing Development Units).

Presenter Biography

Roger T Burlton, P.Eng., CMC

Roger T Burlton, P.Eng., CMC, is the co-founder of BPTrends Associates, the services arm of the BPM knowledge portal BPTrends.com and the author of the thought leading book 'Business Process Management: Profiting from Process'. He is considered the industry leader in the introduction of realistic ways of implementing enterprise BPM programs as well as innovative approaches for organizational and process change. He is the author of the ‘Business Process Manifesto’ which is now available in fourteen languages. He is regarded as a realistic practitioner, who delivers pragmatic solutions for his clients. He has helped over one hundred organizations implement BPM as a corporate strategy in many different industries, countries and cultures.

An exceptional speaker, he has chaired over forty high profile conferences on Advanced Business Process Management around the world. To date, he has conducted over seven hundred seminars and has presented to over sixty thousand professionals. His seminars have been translated for diverse audiences around the globe.

Seminar Fee
£1,495 + VAT (£299) = £1,794

Register On-line:
7-9 March 2016, London
17-19 October 2016, London

Group Booking Discount

  • 2-3 Delegates - 10%
  • 4-5 Delegates - 20%
  • 6+ Delegates - 25%

Multiple Seminar Booking Discount

Attend more than one of our seminars and you will be entitled to the following discounts:

  • 2nd course 10%
  • 3rd course 15%
  • 4th course 20%
  • 5th+ course 25%

Please note, only one discount can be applied at any one time.

7-9 March 2016
VENUE: etc.venues Marble Arch  
Garfield House,
86 Edgware Rd,
London W2 2EA
Phone: +44 (0) 20 7793 4200

17-19 October 2016

London Accommodation: IRM UK in association with JP Events Ltd has arranged special discounted rates at all venues and at other hotels nearby the venue. Please visit the JP Events website for further information.

Email: jane@jpetem.com Tel +44 (0)84 5680 1138 Fax +44 (0)84 5680 1139.

In-House Training
If you require a quote for running this course in-house, please contact us with the following details:

  • Subject matter and/or speaker required
  • Estimated number of delegates
  • Location (town, country)
  • Number of days required (if different from the public course)
  • Preferred date

Please contact:
Jeanette Hall
E-mail: jeanette.hall@irmuk.co.uk
Telephone: +44 (0)20 8866 8366
Fax: +44 (0) 2036 277202


Presenter: Roger Burlton
Roger T Burlton, P.Eng., CMC

Media Sponsors
Business Process Incubator
Business Analysis Series
Working with Business Processes: Discovery, Mapping, Redesign and Requirement
Business Architecture: Building Alignment for Rapid Change
Mastering the Requirements Process
Mastering Business Analysis

Multiple Seminar Booking Discount
Attend more than one of our seminars and you will be entitled to the following discounts:

  • 2nd course 10%
  • 3rd course 15%
  • 4th course 20%
  • 5th+ course 25%

Group Booking Discount

  • 2-3 Delegates - 10%
  • 4-5 Delegates - 20%
  • 6+ Delegates - 25%

We regret that this offer cannot be used in conjunction with the Multiple Seminar Discount or any other discount.

IRM UK Conferences

2 co-located conferences
MDM Summit Europe 2016
Data Governance Conference Europe 2016
16-19 May 2016, London

2 co-located conferences
Enterprise Architecture Conference Europe 2016
BPM Conference Europe 2016
13-16 June 2016, London

Business Analysis Conference Europe 2016
19-21 September 2016, London

Enterprise Data and BI Conference Europe 2016
7-10 November 2016, London

Click here to purchase past conference documentation.