2-Day Seminar

Strategic Enterprise Design

Click here for an in-house quote request or for further information regarding in-house training.

Enterprise/Business Architects and other change agents in the enterprise are challenged to deliver increased impact and value. This intense two day seminar and workshop prepares delegates to go beyond mapping current complexity and taking incremental steps ahead. The Enterprise Design Framework allows bridging strategic intent with tangible results, and making strategic design thinking and practice work with the complexity and ambiguity of enterprise environments.

Learning Objectives

  • Understanding the extraordinary value proposition of design and architecture for enterprise stakeholders and their challenges
  • Shaping an Enterprise Design approach suited to individual organizational cultures
  • Learning how to use Enterprise Design tools and methodologies in response to strategic challenges and topics
  • Fluency in key enterprise aspects and modelling techniques adapted to stakeholder groups and their concerns
  • Developing strategies to support radical shifts and continuous value delivery in dynamic post-digital environments

Course Outline

Working with the Enterprise as a Playing Field

  • Understanding enterprises as ambitious endeavours in a context of complexity
  • A strategic design approach to shift enterprises and maximize value
  • Understanding Enterprise Awkwardness and the crisis of trust
  • Framing strategic challenges and engaging key stakeholders to reshape enterprise-people relationships
  • Applying the Enterprise Design Framework in daily work

Stack: Establishing the Scope for Strategic Enterprise Design

  • Collaboratively exploring potential futures in a volatile environment
  • Identifying, understanding and prioritizing key aspects to consider
  • Casting competent cross-disciplinary teams ready for enterprise ambiguity
  • Navigating the diversity of concerns and intermingled aspects
  • Stack Breakout session: developing and framing your Enterprise Design challenge

Sprint: Enabling Processes of Innovation and Transformation

  • Establishing rapid design thinking and practice in the enterprise
  • Shaping a design/architecture process model suited to your environment
  • Integrating creative, lean and agile approaches with project management
  • Embracing innovation through unexpected turns while keeping touch with reality
  • Sprint Workshop: Deploying Sprints as rapid and holistic design processes to tackle key challenges

Playbook: Developing Enterprise Design Competency in Your Organization

  • Managing strategic intent and designing for impact
  • Realizing and communicating design and architecture value
  • Integrating Strategic Enterprise Design into your business environment
  • Managing portfolio of opportunities, investments and outcomes
  • Playbook Breakout session: Establishing Enterprise Design Management

Model: Creating Killer Models that Work Effectively and Matter to Their Audiences

  • Modelling enterprises to inquire, collaborate, communicate and transform
  • Overcoming standard model bias and doing effective model meta-design
  • Developing killer models as integrated and connected views on the enterprise
  • The Enterprise Design Modelling Language (EDML) and other Tools
  • Modelling Workshop: Developing an effective Enterprise Design Model

Platform: The Future of Enterprise Design and Your Business

  • Understanding the role of IT and Interactive in a post-digital world
  • Activating change agents and connectors in the enterprise
  • Meta-design for dynamic, fractal and generative systems
  • Launching your Enterprise Design Platform
  • Facilitated discussion: Your Take Aways and Next Steps


  • Enterprise Architecture/Design Lead, Head of Digital
  • Enterprise Architect, Business Architect, Information Architect
  • Business Analyst, Business Designer, UX Designer
  • Enterprise Designer, Service Designer, Brand Strategist
  • C/VP-Level Executives in Digital, Customer Experience and Operations
  • User/Customer Experience Strategist, Consultant

Speaker Biographies

Milan Guenther

Milan Guenther is a Managing Partner at eda.c, a strategic design consultancy with offices in Paris and Düsseldorf. He is the author of INTERSECTION, a book introducing the Enterprise Design approach for holistic design in complex enterprises. Milan works with Google, SAP, Boeing, Toyota and the UN, as well as smaller organisations and start-up companies. He has been a designer and architect for over 12 years. Before co-founding eda.c, he worked as a freelance UX strategist and created a social software start-up. Milan co-leads the Paris chapter of the Interaction Design Association.

"Milan Guenther epitomises the ‘new wave’ of speakers, challenging us to rethink how we design our enterprises. With his informal style, dry humour and more than a pinch of irony, Milan takes us on a deceptively-cool-and-calm rollercoaster ride through the intersecting aspects of our processes, strategies and cultures.  He reminds us of how easily an organization can stumble into becoming an ‘awkward enterprise’, that makes simple things complex and as customers we would rather avoid.  Instead, Milan offers us the realization that excellence in strategic enterprise design is achievable, well worth the investment, and increasingly vital for success.”
Chris Potts – Author of FruITion, RecrEAtion and DefrICtion

Benjamin Falke Benjamin Falke is a co-founder and managing director of eda.c, a strategic design consultancy based in Paris and Düsseldorf. Benjamin has worked on strategic design initiatives for organizations of all sizes from different industries for several years. He focuses on aligning perspectives of people, business, and technology to create impactful concepts. Benjamin is a contributor to the Enterprise Design Framework, a set of tools to help organizations realize and use the power of design. He is part of the organising team behind the INTERSECTION Conference series.

In-House Training
If you require a quote for running this course in-house, please contact us with the following details:

  • Subject matter and/or speaker required
  • Estimated number of delegates
  • Location (town, country)
  • Number of days required (if different from the public course)
  • Preferred date

Please contact:
Jeanette Hall
E-mail: jeanette.hall@irmuk.co.uk
Telephone: +44 (0)20 8866 8366
Fax: +44 (0) 2036 277202

Speaker: Milan Guenther
Milan Guenther

Speaker: Benjamin Falke
Benjamin Falke

Architecture & Strategy Series
Zachman Enterprise Architecture: Modelling Workshop Zachman Certification
Management Strategies for Enterprise Architecture

IRM UK Conferences

Innovation, Business Change, and Technology Forum Europe 2017
21-22 March 2017, London

2 co-located conferences
Data Governance Conference Europe 2017
MDM Summit Europe 2017
15-18 May 2017, London

Business Analysis Conference Europe 2017
25-27 September 2017, London

2 co-located conferences
Enterprise Architecture Conference Europe 2017
BPM Conference Europe 2017
16-19 October 2017, London

2 co-located conferences
Business Intelligence & Analytics Conference Europe 2017
Enterprise Data Conference Europe 2017
20-23 November 2017, London

Click here to purchase past conference documentation.