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2-Day Seminar

Successfully Aligning Business and IT

Register On-line:
25-26 November 2010, London

PDF FileClick Here To Download The 2010 .PDF Brochure

Click here for an in-house quote request or for further information regarding in-house training.

Overview
Business/IT alignment is about the relationship between Business and IT, the role IT plays in the business strategy and the added value IT can offer in achieving the company's mission. A lot of IT organisations today are trying to achieve better alignment. This seminar introduces the major alignment concerns that companies face today and aims at offering a pragmatic approach towards alignment, which is underpinned with rock solid models and real-life lessons learned from various companies and sectors who have achieved better Business/IT alignment.

Learning Objectives
This seminar will provide you with a sound framework and practical advice on how to align IT and business within your company.

  • Alignment models and mechanisms for improving the relationship between business and IT
  • Organisational concepts and impact towards alignment: what works and what does not?
  • Positioning of IT, building trust and putting IT on the map
  • Building a lasting relationship towards management and towards the board
  • How to implement alignment, how to manage the change towards an aligned IT, and how to maintain alignment
  • Best-Practice in alignment and how to avoid over-engineering of alignment structures

Seminar& Workshop Outline

  • The Alignment Problem
    • History of alignment
    • What went wrong and when?
    • How to recognize misalignment
    • Alignment self-assessment
  • Case Study
    • Introduction and background
    • The many things that went wrong and why
  • A business view on IT and an IT view on the business
    • The IT Reality
    • The business reality
    • Mind the gap
  • Alignment, Governance, Architecture - which viewpoint is right or helpful?
    • IT Governance frameworks
      • Ross, Weill & Robertson
      • Henderson & Venkatraman
      • The IT Fusion framework of Peter Hinssen
    • Architecture
      • The role of enterprise architecture in alignment
      • What architecture models work best
  • Alignment or best-practice frameworks
    • ITIL and Service Portfolio Management
    • PRINCE2 or PMBOK
      • The Project Manager as relationship builder, marketeer and change manager
      • Portfolio and Value management
      • Why portfolio's are not understood by the business
      • Why IT has difficult times explaining value
  • Alignment and culture
    • The role of corporate culture
    • The IT crowd
    • International cultural dimensions and the impact on IT
  • Technology Marketing
    • Building a strong IT community
    • The business value proposition
  • Enterprise 2.0
    • Putting IT in the innovation equation
    • Web 2.0 behind the firewall
    • The long tail of Enterprise IT
  • Positioning of the IT department
    • Positioning of IT as a "services company" in a broader networked landscape
    • Winning the hearts and souls of our internal customers
    • From good to great: from service provider to innovator
  • The alignment process
    • Alignment as a plan : architecting your alignment framework
    • Alignment as a journey : defining your alignment interventions
    • Alignment as a capability: developing skills and knowledge
    • Alignment as a habit: maintaining alignment and alignment evolution

Audience
Both IT and Business people who want to know more about Business/IT alignment, IT governance and improving the relationship between IT and business....

  • CIO
  • IT Strategy
  • IT Management
  • IT Consultant
  • Business Analyst
  • Business Information Manager
  • IT Architects
  • Programme Manager
  • Project Manager
  • Service Manager

Special Features

  • The seminar is based on Jeroen's experience in transforming leading IT companies
  • Case Study is based on a real life example
  • No technical IT knowledge required
  • Workshop format, both based on the case study and on the participant's experience

All delegates will receive a copy of the book co-authored by Jeroen Derynck, "Business/IT FUSION: How to move beyond Alignment and transform IT in your organization ".
Business/IT Fusion

Speaker Biography

Jeroen Derynck

Jeroen Derynck is a seasoned program manager with a proven track record in business/IT and IT transformation projects. He holds a degree in Interpretation and an additional master in communications and media. As an Enterprise 2.0 strategist he has guided companies to thrive in the "networked society". Jeroen consults, writes and lectures about the information workplace, web/enterprise 2.0 and IT-enabled innovation with a specific focus on the relationships between IT, strategy, communications and Human Resources. When implementing programs, he centers on implementing communication tools that enhance information exchange and stimulate creative interactions between business and IT in a climate of empowerment and community building. He was co-author of the book "business/IT fusion: beyond Alignment..."

Seminar Fee
£1,095 + VAT (£191.63) = £1,286.63

Hotel Venue and Accomodations
25-26 November 2010
Venue: The Hatton, 51-53 Hatton Garden, London, EC1N 8HN
Tel: 020 7242 4123
www.etcvenues.co.uk/venues/the-hatton

London Accommodation: IRM UK in association with JP Events Ltd has arranged special discounted rates at all venues and at other hotels nearby the venue. Please visit the JP Events website for further information.
E-mail: enquiries@jpeventsltd.com Tel +44 (0)84 5680 1138 Fax +44 (0)84 5680 1139.

In-House Training
If you require a quote for running an in-house course, please contact us with the following details:

  • Subject matter and/or speaker required
  • Estimated number of delegates
  • Location (town, country)
  • Number of days required (if different from the public course)
  • Preferred date

Please contact:
Jeanette Hall
E-mail: jeanette.hall@irmuk.co.uk
Telephone: +44 (0)20 8866 8366
Fax: +44 (0)1923 828 770

Speaker: Jeroen Derynck
Jeroen Derynck

Group Booking Discounts
If 5 delegates from the same organisation register at the same time for the same or various seminars, then the 5th delegate is free. We regret that this offer cannot be used in conjunction with the Series Discount.

Series Discounts
Attend more than one course in this series and you will be entitled to the following discounts:

  • 2nd course 10%
  • 3rd Course 15%
  • 4th Course 20%

IT Strategy & Management Series
The Corporate Strategy for IT

Aligning Business and IT