Current Public Seminars

Enterprise Architecture
•	Zachman Enterprise Architecture: Framework Fundamentals
•	TOGAF 9™: Foundation Level 1
•	TOGAF 9™: Certified Level 2
•	Enterprise Architecture Fundamentals: Practical Steps to Delivering Value
Business Analysis
•	Building and Using a Business Process Architecture
•	Working with Business Processes: Discovery, Mapping, Redesign and Requirement
•	Mastering the Requirements Process
•	Business Rules and Decision Analysis Masterclass
•	Mastering Business Analysis
IT Strategy & Management
•	The Corporate Strategy for IT
•	Successfully Aligning Business and IT
Data Management
•	Data Modelling Fundamentals
•	Data Modelling Masterclass
•	Successful Master Data Management
•	New Technologies and Architectures for Data Warehousing and Business Intelligence
•	Information Quality Improvement

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1-Day Seminar

Designing the Enterprise for Rapid Change
A One Day Strategic Briefing by the '3 Amigos'

John Zachman, Roger Burlton and Ron Ross on today's most urgent
business and IT issues

• Overview
• Learning Objectives
• Seminar Outline
• Audience
• Speaker's Biographies
• Seminar Fee
• Group Booking and Series Discounts
• Hotel Venue and Accomodations

Overview
Are you concerned about how your business and its IT systems can cope with the accelerating rate of change?

If you are involved in where your company's business processes and IT architecture are going, you don't want to miss this one-day event on ...

• Enterprise Architecture Planning
• Enterprise Business Process Management
• Enterprise Decision Management and Business Rules

Burlton, Ross and Zachman are the 'three amigos' of enterprise design. They believe there needs to be a fundamentally new way of working the business/IT partnership. Lip service isn't enough - the business needs to put itself back in the driver's seat.

Each has spent many decades innovating and fine-tuning an important piece of the enterprise-design puzzle. Each believes real success comes only through carefully planned approaches that work with one another. Each feels a sense of real urgency about the need for organizations to do things better. And each is a great communicator.

Will the next management fad or silver bullet in IT solve all your strategic and tactical problems? Have they ever?! Existing practices for planning and deploying IT-based solutions haven't really worked for a good while. It's time for new solutions that are logical, aligned and integrated!

What's at stake? Literally, the future success, if not the very survival of your company. Change is happening faster and faster every day. The winners in today's world are the ones who can plan and craft for rapid change in the face of huge complexity. Your business simply can't afford not to shift gears - and soon! You'll never be able to simply code your way into the future!

Learning Objectives
Find out what you need to know about designing the enterprise for rapid change ...

Spend a day with the world-class thought leaders on business innovation through business architecture and business-driven requirements and planning. Find out what 'doing the right things in the right way' really means. Find out how your company can put the "business" back in "business processes", "business rules," and "business architecture".

Find out how your business can ...

• Regain control of its planning, development, and transformation practices.
• Architect and engineer itself for maximum agility.
• Make the most of its strategic investment in IT.

Seminar Outline

• John Zachman on business architecture
• Roger Burlton on business process management
• Ron Ross on enterprise decisioning and business rules
• Panel Q&A

Audience

• CIO
• CTO
• CEO
• IT Director
• IT Manager
• IT Strategist
• Enterprise Architect
• Business Analyst
• IT Consultant
• Project Lead
• Business Process Manager/Engineer
• Knowledge Manager/Engineer

Special Features

• This is the only seminar in the world where you can have 3 of the world's most renowned experts on IT discussing key business and IT issues in one day
• The Panel Q&A will give you the chance to ask these IT gurus any of your business and IT concern

Speaker's Biographies

	John A. Zachman is the originator of the "Framework for Enterprise Architecture" which has received broad acceptance around the world as an integrative framework, or "periodic table" of descriptive representations for Enterprises. He is not only known for this work on Enterprise Architecture, but is also known for his early contributions to IBM's Information Strategy methodology as well as to their Executive team planning techniques. Mr. Zachman retired from IBM in 1990, having served them for 26 years. He is Chief Executive Officer of the Zachman Institute for Framework Advancement (ZIFA), an organization dedicated to advancing the conceptual and implementation states of the art in Enterprise Architecture. He also operates his own education and consulting business, Zachman International.
	Roger T Burlton is a co founder of BPTrends Associates and the founder of Process Renewal Group and the author of 'Business Process Management: Profiting from Process'. He is considered an industry leader in the introduction of innovative approaches for organizational change. He is recognized internationally for his contributions in Business Process Management, Stakeholder Analysis, Strategic Architecture Alignment, Prototyping and people based Project Management Methodologies. He is regarded as a realistic practitioner, who delivers pragmatic solutions for his clients. An exceptional speaker, he has chaired several high profile conferences on Advanced Business and Information Management around the world, including the BPMG Tenth Annual Process Management Conference, Process and Knowledge Management Europe, the National BPR Conference, DCI's Knowledge Management Conferences, Software World, and The Executive Summit. To date, he has conducted over five hundred seminars and has presented to over twenty thousand professionals. His seminars have been translated for audiences around the globe.
	Ronald G. Ross serves as Executive Editor of www.BRCommunity.com and its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. Mr. Ross is recognized internationally as the "father of business rules." He is Co-Founder of Business Rule Solutions, LLC and is the author of eight professional books. His newest are: Business Rule Concepts (2005), a 2nd edition of his popular, easy-to-read 1998 handbook, and Principles of the Business Rule Approach, Addison-Wesley (2003).

In-House Training
If you require a quote for running this course in-house, please contact us with the following details:

• Subject matter and/or speaker required
• Estimated number of delegates
• Location (town, country)
• Number of days required (if different from the public course)
• Preferred date

Please contact:
Jeanette Hall
E-mail: jeanette.hall@irmuk.co.uk
Telephone: +44 (0)20 8866 8366
Fax: +44 (0)1923 828 770

Speaker: John Zachman

Speaker: Roger T Burlton

Speaker: Ron Ross

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Group Booking Discounts
If 5 delegates from the same organisation register at the same time for the same or various seminars, then the 5th delegate is free. We regret that this offer cannot be used in conjunction with the Series Discount.

Series Discounts
Attend more than one course in this series and you will be entitled to the following discounts: